Web 2.0 - 1 ©Minder Chen, 2014

Web 2.0 and Beyond

Minder Chen, Ph.D.Professor of MIS

Martin V. Smith School of Business and Economics

CSU Channel Islands

Minder.Chen@CSUCI.EDU

Web 2.0 - 2 ©Minder Chen, 2014

Web 2.0 Definition?! Web 2.0 is the network as platform (Cloud Cloud

computingcomputing), spanning all connected devices (The Internet of Things); Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service (perpetual betaperpetual beta) that gets better the more people use it (network effectsnetwork effects), consuming and remixing data from multiple sources (mashupmashup), including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an "architecture of participation," and going beyond the page metaphor of Web 1.0 to deliver rich user experiences (using AJAX etc.).

http://radar.oreilly.com/archives/2005/10/web_20_compact_definition.html

Web 2.0 - 3 ©Minder Chen, 2014

Perpetual Beta

• Web vs. client/server applications • Deployment – Single site• User training – No chance

Web 2.0 - 4 ©Minder Chen, 2014

Web 2.0 Principles• The web as platform.

– Leverage customer-self service and algorithmic data management to reach out to the entire Web, to the edges and not just the center, to the long tail and not just the head.

– The service automatically gets better the more people use it. (e.g., BitTorrent) - Peer-to-peer

– Network effects (network externality) from user contributions are the key to market dominance in the Web 2.0 era.

– Decentralized architecture.

– We, the media. (You! Time the man of the year 2006; selfie). Trusting users as co-developers.

Web 2.0 - 5 ©Minder Chen, 2014

• Peer-to-peer• IP/copyright issues

BitTorrent

http://vimeo.com/15228767

Web 2.0 - 6 ©Minder Chen, 2014

Mashup: GIS Mapping and DataA mashup is a Web page or application that uses and combines data (remixing data), presentation or functionality from two or more sources to create new services. The main characteristics of the mashup are combination, visualization, and aggregation. It often makes existing data more useful.

http://maps.google.com/maps/ms?hl=en&ie=UTF8&msa=0&msid=106212521568035882004.00045bb7819236c3696ea&t=h&ll=33.885807,-117.746658&spn=0.199507,0.33989&z=11&source=embed

Web 2.0 - 7 ©Minder Chen, 2014

Web 2.0 Principles• Harnessing Collective Intelligence

– Data is the next Intel inside. (NavTeq Onboard – Map data used by MapQuest)

– The wisdom of crowds (crowd sourcing).

• Services, not packaged software, with cost-effective scalability (cloud computing).

• Control over unique, hard-to-recreate data sources that get richer as more people use them.

• Software above the level of a single device.

• Lightweight user interfaces, development models, and business models. (Web-based, mobile apps)

• Leveraging the long tail through customer self-service and recommendation systems.

Web 2.0 - 8 ©Minder Chen, 2014

Crowdsourcing

Source: http://usercontribution.intuit.com/w/page/18238302/The%20Contribution%20Revolution%20linked%20version

For RentShare economy(link, examples)

Open Source Software

Crowd funding: Kickstarter

Wisdom of the Crowd: GoldCorp, PickFactor.com

Web 2.0 - 9 ©Minder Chen, 2014

Moving from Web 1.0 to Web 2.0

Source: http://oreilly.com/web2/excerpts/web2-architectures/chapter-3.html

(CPM)

Facebook page

Co-Creation

Web 2.0 - 10 ©Minder Chen, 2014

Photo Tagging

• http://www.cnn.com/2010/TECH/social.media/10/25/glasto.tag.world.record/index.html?hpt=C2

• http://glastonbury.orange.co.uk/glastotag/

• http://www.facebook.com/photo.php?fbid=452346728475&set=a.452346678475.250852.659718475&ref=fbx_album

Web 2.0 - 11 ©Minder Chen, 2014

YouTube: Folksonomy & Viral Marketing• http://www.youtube.com/watch?v=UdKVjHg1FSE (My database tutorial)

• An example of a viral video by the band OK Go. http://www.youtube.com/watch?v=qybUFnY7Y

Web 2.0 - 12 ©Minder Chen, 2014

Why Videos Go Viral

• Kevin Allocca: Why videos go viral at http://www.ted.com/talks/kevin_allocca_why_videos_go_viral.html

• 4 Rules for a Video to Go Viral at http://www.convinceandconvert.com/video-marketing/4-rules-for-a-video-to-go-viral/

Web 2.0 - 13 ©Minder Chen, 2014

Tagging and Word Cloud• Word clouds at http://www.wordle.net/

• Created based on part of Web 2.0 entry in Wikipedia. Words such as Web, user, may were removed manually.

Web 2.0 - 14 ©Minder Chen, 2014

Reductionist view of Web 2.0

• Read and write

• Writing by everyone

http://oreilly.com/pub/a/web2/excerpts/web2-architectures/chapter-3.html?page=3

Web 2.0 - 15 ©Minder Chen, 2014

Blogsphere Ecosystem

Source: https://www.facebook.com/photo.php?fbid=10151501720801234&set=a.387102226233.167817.18797601233&type=1&theater

Web 2.0 - 16 ©Minder Chen, 2014

Social Technographics Ladder

http://blogs.forrester.com/category/social_technographics

Web 2.0 - 17 ©Minder Chen, 2014

Pinterest.com

Spotify

Foursquare

Source: http://sphotos-a.xx.fbcdn.net/hphotos-prn1/525311_10151358559791234_706876222_n.png

pinboard-style photo-sharing website

music streaming service

Web 2.0 - 18 ©Minder Chen, 2014

Evolution of Web 1.0 to 2.0

Text

Photo

Sound

Video

Developer

Employee

Customer

Everyone

Create/ Publish

Distribute/Share

Participate/Connect

Collaborate

HTML: Contents (Static Sites)

Web Services/ Mobile Apps

Web Apps.: Dynamic Web Site

XML: Microformat

YouTube

Podcast

Flickr

Blo

g

Wikipedia

MySpaceFacebook

RSSTagging

Blo

g

Media Contributor Purpose Content/App.

Web 2.0 - 19 ©Minder Chen, 2014