1. 1wealthengine.com wealthengine.com SmartSegments for NonProfits

2. 2wealthengine.com Animals & Pets Nonprofit Category Segment Giving Capacity Individuals Households Cats High Capacity $100K + 451,574 386,834 Moderate Capacity $50K - $100K 4,184,833 2,893,727 Small Capacity $15K - $50K 5,426,846 3,661,532 All Donors $15K + 10,063,253 6,942,093 Dogs High Capacity $100K + 733,147 589,354 Moderate Capacity $50K - $100K 6,381,567 4,339,123 Small Capacity $15K - $50K 8,245,266 5,491,917 All Donors $15K + 15,359,980 10,420,394 General High Capacity $100K + 1,427,559 1,070,955 Moderate Capacity $50K - $100K 11,084,014 7,539,342 Small Capacity $15K - $50K 12,305,228 8,329,585 All Donors $15K + 24,816,801 16,939,882 Other Animals/Pets High Capacity $100K + 1,223,023 921,376 Moderate Capacity $50K - $100K 8,895,422 6,030,435 Small Capacity $15K - $50K 9,370,728 6,308,482 All Donors $15K + 19,489,173 13,260,293 3. 3wealthengine.com Arts & Culture Nonprofit Category Segment Giving Capacity Individuals Households Art Museums High Capacity $100K + 1,629,257 1,185,503 Moderate Capacity $50K - $100K 11,121,542 7,455,571 Small Capacity $15K - $50K 9,780,331 6,591,797 All Donors $15K + 22,531,130 15,232,871 Childrens Museums High Capacity $100K + 1,484,759 1,140,767 Moderate Capacity $50K - $100K 10,875,867 7,544,823 Small Capacity $15K - $50K 13,617,484 9,428,301 All Donors $15K + 25,978,110 18,113,891 Museums High Capacity $100K + 2,140,843 1,554,784 Moderate Capacity $50K - $100K 15,474,824 10,485,181 Small Capacity $15K - $50K 15,268,189 10,410,069 All Donors $15K + 32,883,856 22,450,034 Performing Arts High Capacity $100K + 690,492 529,459 Moderate Capacity $50K - $100K 5,156,361 3,456,445 Small Capacity $15K - $50K 4,977,790 3,338,632 All Donors $15K + 10,824,643 7,324,536 Zoos High Capacity $100K + 1,880,755 1,387,020 Moderate Capacity $50K - $100K 14,393,429 9,804,932 Small Capacity $15K - $50K 14,795,041 10,077,339 All Donors $15K + 31,069,225 21,269,291 4. 4wealthengine.com Education Nonprofit Category Segment Giving Capacity Individuals Households Education Primary & Secondary High Capacity $100K + 86,436 67,739 Moderate Capacity $50K - $100K 371,285 249,415 Small Capacity $15K - $50K 344,227 231,100 All Donors $15K + 801,948 548,254 5. 5wealthengine.com Environment Nonprofit Category Segment Giving Capacity Individuals Households Environment High Capacity $100K + 2,761,644 1,991,000 Moderate Capacity $50K - $100K 20,058,928 13,680,102 Small Capacity $15K - $50K 19,523,557 13,379,753 All Donors $15K + 42,344,129 29,050,855 6. 6wealthengine.com Healthcare & Medicine Nonprofit Category Segment Giving Capacity Individuals Households Healthcare/Medicine High Capacity $100K + 2,849,541 2,059,807 Moderate Capacity $50K - $100K 20,976,336 14,391,055 Small Capacity $15K - $50K 21,084,489 14,590,905 All Donors $15K + 44,910,366 31,041,767 7. 7wealthengine.com Kids & Youth Nonprofit Category Segment Giving Capacity Individuals Households Kids/Youth High Capacity $100K + 1,631,056 1,242,689 Moderate Capacity $50K - $100K 12,205,293 8,439,714 Small Capacity $15K - $50K 13,964,556 9,695,054 All Donors $15K + 27,800,905 19,377,457 8. 8wealthengine.com Politics Nonprofit Category Segment Giving Capacity Individuals Households Conservative Learning High Capacity $100K + 721,005 586,313 Moderate Capacity $50K - $100K 5,573,655 3,976,995 Small Capacity $15K - $50K 5,468,571 3,851,877 All Donors $15K + 11,763,231 8,415,185 Independent High Capacity $100K + 526,717 447,032 Moderate Capacity $50K - $100K 3,544,277 2,692,961 Small Capacity $15K - $50K 3,065,060 2,360,888 All Donors $15K + 7,136,054 5,500,881 Liberal Learning High Capacity $100K + 1,004,030 824,957 Moderate Capacity $50K - $100K 7,320,502 5,464,315 Small Capacity $15K - $50K 7,292,014 5,477,826 All Donors $15K + 15,616,546 11,767,098 Political Interest High Capacity $100K + 3,196,877 2,343,962 Moderate Capacity $50K - $100K 23,244,236 16,242,705 Small Capacity $15K - $50K 24,121,871 17,132,262 All Donors $15K + 50,562,984 35,718,929 9. 9wealthengine.com Religious Nonprofit Category Segment Giving Capacity Individuals Households Religious High Capacity $100K + 1,008,054 785,913 Moderate Capacity $50K - $100K 8,385,597 5,732,206 Small Capacity $15K - $50K 9,527,998 6,412,039 All Donors $15K + 18,921,649 12,930,158