wordpress for nonprofits
DESCRIPTION
Successful websites require frequent updates and key information being easily accessible. But nonprofits rarely have a team of programmers and techies at their disposal. So how can nonprofits manage their online marketing leveraging free and low cost solutions that don't require a programmer? WordPress! WordPress is a robust blogging and content management platform that is simple and easy to use by technophobes and programmers alike.TRANSCRIPT
WordPress for Nonprofits
Jann Mirchandani
Special Thanks To Our Sponsors
A Proud Sponsor of NonprofitWebinars.com
Helping ordinary people raise extraordinary amounts for nonprofits is all we do, and we love it.
Today’s Speaker
Hosting:
Sam Frank, Synthesis Partnership
Jann MirchandaniPrincipal & Chief Marketing Officer,
Marketing Cafe
Assisting with chat questions: April Hunt, Nonprofit Webinars
WestchesterMarketingCafe.com
Effective Website Design – Goal Setting
Before you do anything, be clear about the goals for your website. When you
know your goals you can better implement.
– Know your audience
• Who are you targeting? Clients? Donors?
– Know your message
• Different audiences will require different information; but be consistent in your brand
– Know your plan
• Look past this week’s blog post; what is the integrated plan for the year?
"Begin with the end in mind.“
- Stephen Covey
WestchesterMarketingCafe.com
How Does WordPress Fit In?
Free, Open source technology
Content Management System
Blog
Scalable
Search Engine Friendly
Get up and running on your own
or work with a pro and maintain
in-house.
WestchesterMarketingCafe.com
Open Source Technology
“Denoting software for which the original source code is made freely available
and may be redistributed with or without modification.” – Wikipedia
– Lots of programmers are adding functionality to WordPress and distributing their
advances.
– Don’t need to pay for updates like with paid software.
– Additional functionality, such as private directories for members, can be added via
plugins which are free or very low cost
Community driven
WestchesterMarketingCafe.com
Content Management System
A content management system allows one
or more authors to prepare and publish
information online, without specialized
technical knowledge.
– Manage user access
– WYSIWYG or HTML editor for greater
control
– Static and dynamic content
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Blogging
WordPress is ideal for integrating a blog
into your website.
– Blogs allow a means of adding new content
by category or tag
– Database will allow you to organize content
for users
– The blog structure encourages backlinks
and sharing which will increase traffic
– Encourages comments and interaction from
visitors
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Scalable
Budgets usually limit how much of your wish list will be included in Phase 1 of a
project.
– Scalability allows you to implement your “must haves” in phase one and add
additional functionality as donations and grants become available
• Member section
• Online event sign ups
• Sponsorship opportunities
• Etc.
Prioritizing your wish list will help
identify various phases of website
development.
WestchesterMarketingCafe.com
Search Engine Friendly
This is not a field of dreams; you can’t
build it and expect people to come. Search
engine optimization is an ongoing effort.
– WordPress is very search engine friendly
– Lots of additional plugins to help
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Features
Oodles of features to allow you to customize your site
– Integrating online donations
– Recognizing corporate sponsors/advertisers
– Event sign ups & calendar highlights
– Search engine optimization to get your organization found
From basic to more technical
– Quick & dirty, get it up and running
– Work with a professional to implement, volunteers & staff to maintain
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Online Donations
Basic PayPal donation button
Merchant accounts
– Authorize.net
– 1ShoppingCart.com
Donation services
– QGiv
– NetworkForGood.org
– ClickAndPledge.com
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Calendar
Calendar view
– Allows visitors to see upcoming events easily
– Can categorize & color code
Agenda view
– Quick snapshot
Basic or dynamic
– Google calendar
– Plugins based on needed features
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Event Sign Ups
Ticket sales
– Open seating events
– Dinners/galas
Registration
– Recurring dues payments
– One-time sign-ups
Plugins, plugins, plugins
– Custom plugins based on features
• Waiting List, Google Maps, Featured Events
– Eventbrite
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Recognizing Sponsors
Basic Sponsor List
– Page or post
Sponsor Slide Show
– Sidebar, page or post
Banner Ads
– Header, sidebar
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Search Engine Optimization
The key to Search Engine Optimization is
strong content and making sure your site is
updated regularly.
– Track site stats with Google Analytics
– Plugins to keep track of backlinks
– Plugins to help with keywords/metatags
– Help readers comment and share with
plugins
• Facebook comments
• Titled comments
Find the listings for our current season of webinarsand register at
NonprofitWebinars.com
Chris [email protected]
707-812-1234
Special Thanks To Our Sponsors