"we love meeting with you"
TRANSCRIPT
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Enjoyable content development for site revamps
We love meeting with
you!
Elaine Nelson ★ @epersonae
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Elaine NelsonI have deep thoughts about nerdy things.
elainenelson.org@epersonae
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I am here.
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Why are meetings terrible?
Elaine Nelson ★ @epersonae
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And yet, email is also bad.
Elaine Nelson ★ @epersonae
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Elaine Nelson ★ @epersonae
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Do this instead1. Get the right people 2. Focus them on their audience 3. Engage and listen 4. Show your notes in real time 5. Refine as you go
Elaine Nelson ★ @epersonae
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Why?• Everyone participates. • The user comes first. • No one’s wasting time. • Better voice, tone, and visuals. • Common frames of reference.
Elaine Nelson ★ @epersonae
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Elaine Nelson ★ @epersonae
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PREPARATION
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Reasons to participate
Elaine Nelson ★ @epersonae
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Elaine Nelson ★ @epersonae
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Active listening
Elaine Nelson ★ @epersonae
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Neutral tone & lots of eye contact
Attention to non-verbal cues
Asking from different angles
Listening while they discuss
Repeating key points back
Elaine Nelson ★ @epersonae
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Live typing
Elaine Nelson ★ @epersonae
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Elaine Nelson ★ @epersonae
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BRING IN THE RIGHT PEOPLE
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Someone who knows the material
Elaine Nelson ★ @epersonae
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Someone who knows the users
Elaine Nelson ★ @epersonae
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Someone who edits the site
Elaine Nelson ★ @epersonae
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The biggest cheese you can get.
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Some teams are brokenIt’s not about you. Most teams are not broken!
Elaine Nelson ★ @epersonae
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A typical team…
Elaine Nelson ★ @epersonae
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THE FIRST MEETING
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Building a common frame
of reference
Elaine Nelson ★ @epersonae
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We also have jargon.
Elaine Nelson ★ @epersonae
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We learned it the hard way…• Is any specific content required by law or
custom? • Are there URLs in print? • Are there other marketing or social media
projects in progress?
Elaine Nelson ★ @epersonae
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Scheduling
Elaine Nelson ★ @epersonae
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IT’S ABOUT THE AUDIENCE
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The Worksheet• Primary, Secondary,
Tertiary audiences • What are their goals? • What are your goals
for them?
evergreen.edu/webresources/docs/audience-and-goals-worksheet.docx
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Up on the big screen
Elaine Nelson ★ @epersonae
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Engage and listen
Elaine Nelson ★ @epersonae
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What do these people have in
common?
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Actually Frequently Asked
Questions
Elaine Nelson ★ @epersonae
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Ultimately, what do they want to achieve?
What’s the one question that you get so often that you’re sick of it?
Elaine Nelson ★ @epersonae
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Read & understand the policies
Elaine Nelson ★ @epersonae
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What could the user do that would help them be more successful?
What do you wish they would ask?
…in order to…?
Elaine Nelson ★ @epersonae
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Use more tools
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This is a secret weapon.
Elaine Nelson ★ @epersonae
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EXPLAIN IT LIKE I’M…
https://xkcd.com/1364/
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One topic at a time
Elaine Nelson ★ @epersonae
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Some examples• What kinds of jobs could I get with an
MES degree? • Why do I have to write an academic
statement? • How do I get an article to read for a class? • Is Evergreen’s campus safe? • What can I do at the Rec Center if I’m not
a student?
Elaine Nelson ★ @epersonae
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What would you have someone do if they were just getting started?
How does it work? No, really: how does it actually work?
What do you say when someone comes up to the counter? On the phone? When you’re at a party?
How do people get it wrong? Does that happen a lot? Elaine Nelson ★ @epersonae
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Keep engaged & listening
Elaine Nelson ★ @epersonae
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Typos adn stuff
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Stop early
Elaine Nelson ★ @epersonae
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REFINE AND REPEAT
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Editing & Adding Content
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Uncovering IA
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Sharing
Elaine Nelson ★ @epersonae
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Rinse & Repeat
Elaine Nelson ★ @epersonae
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LET’S GO FOR IT!
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Did we cover the goals?
Elaine Nelson ★ @epersonae
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Is it better than what’s there now?
Elaine Nelson ★ @epersonae
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Are the big cheeses ok?
Elaine Nelson ★ @epersonae
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Go!!!!!!
Elaine Nelson ★ @epersonae
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After the end• Some examples
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Check-out• What’s not done yet? • Who will do it? • Who will be trained? (Reduce the number
of cooks.) • Sort of an editorial calendar
Elaine Nelson ★ @epersonae
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What I want to do
Elaine Nelson ★ @epersonae
(someday)
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IN CONCLUSION, A GOOD TIME WAS HAD BY ALL.
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You too can be…
• Invite the right mix of people. • Understand the audience & goals. • Ask questions & listen actively. • Write in haste, edit at leisure. • Be open and flexible.
Elaine Nelson ★ @epersonae
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THANK YOU.Elaine Nelson, The Evergreen State College evergreen.edu ★ elainenelson.org ★ @epersonae