We  Don't  Watch  the  Internet,  We  Live  in  It

WelcomeDavid  M.  Hogue,  Ph.D.    |    Design  Manager  at  Google  @DaveHogue

It’s  a  Mad,  Mad,  Multi-­‐Screen  World

“The  New  Multi-­‐screen  World:  Understanding  Cross-­‐platform  Consumer  Behavior”  

https://www.thinkwithgoogle.com/research-­‐studies/the-­‐new-­‐multi-­‐screen-­‐world-­‐study.html

Designing  for  ScreensCommon  underlying  principles,  regardless  of  device

Context Device-­‐aware  experiences  take  advantage  of  specific  capabilities  and  information  to  deliver  content  and  functionality  that  is  most  relevant.  

People  

Places  

Things

Goals Understand  what  people  are  trying  to  do,  how  important  it  is  to  them,  and  how  much  time  they  have  to  do  it.  

Objectives  

Value  

Urgency  

Perception Can  people  see,  hear,  or  feel  the  experience,  and  does  it  draw  their  attention  at  the  right  time?

Motivation What  drives  people  to  do  what  they  do,  and  what  are  they  trying  to  get  out  of  the  experience?  

Cognition Are  people  able  to  understand,  make  use  of,  and  remember  the  experience  and  the  information  they  have  received?

Emotion How  do  people  feel  about  the  experience  and  the  outcomes,  and  is  it  consistent  with  their  expectations?

What  can  I  do?  !UX  Principles:  • Discoverable  • Findable  • Accessible

What  will  happen?  !UX  Principles:  • Relevant  • Contextual  • Actionable

What  does  it  mean?  !UX  Principles:  • Clear  • Timely  • Meaningful

What  do  I  know?  !UX  Principles:  • Credible  • Memorable  • Valuable

What  can  I  apply?  !UX  Principles:  • Easy  • Simple  • Usable

Walk-­‐ThroughLet’s  take  a  closer  look  at  an  experience  through  this  lens

Follow  the  Cycle1. What  actions  and  options  are  available  to  you?  

2. Is  your  attention  properly  directed  and  focused?  

3. Can  you  predict  the  outcome  of  an  interaction  before  you  interact?  

4. Do  you  know  what  to  interact  with  and  how  to  interact  with  it?  

5. Do  you  have  a  sense  of  place  and  progress  at  all  times?  

6. Is  the  outcome  of  your  interaction  understandable,  meaningful,  and  expected?  

7. Are  you  learning  about  the  product  and  the  what  it  does  for  you?  

8. Can  you  remember  how  to  use  the  product  and/or  the  information  it  provides?  

9. Can  you  apply  what  you  have  learned  to  this  and/or  other  similar  products?

Thanks!David  M.  Hogue,  Ph.D.    |    Design  Manager  at  Google  @DaveHogue