Why we do (or don't do) what we do (or don't do)

Download Why we do (or don't do) what we do (or don't do)

Post on 12-Jul-2015

207 views

Category:

Documents

0 download

Embed Size (px)

TRANSCRIPT

<ul><li><p>Why we door dont dowhat we door dont do.</p><p>michael.duah@gmail.com@michaelduah</p><p>PHXDW 2012: here + now</p></li><li><p>Why we do (or dont do) what we do (or dont do)</p></li><li><p>Why we do (or dont do) what we do (or dont do)</p></li><li><p>Me: a brief case study</p></li><li><p>Ive always had high hopes for myself...</p></li><li><p>professionally or as a designer(picture of tanner woodford)</p></li><li><p>financially</p><p>(richard branson on an island)</p></li><li><p>spoiler alert: I dont have an island or a PhD.</p></li><li><p>Ive had my successes.</p></li><li><p>but,</p></li><li><p>I was a shitty misguided student.</p></li><li><p>**approximate measurement</p></li><li><p>ok, so basically</p><p>EVERYONE.</p></li><li><p>but also for things we really care about...</p></li><li><p>we all want to be a better .</p><p>In the future:</p></li><li><p>WWD(ODD)WWD(ODD)...</p></li><li><p>MOTIVATION.</p></li><li><p>MOTIVATION = doing something</p></li><li><p>MOTIVATION inspiration, passion, hope, personality </p></li><li><p>hang in there</p><p>hang in there, buddy!</p></li><li><p>MOTIVATION = doing something</p></li><li><p>MOTIVATION = doing something</p><p>just play along with me...</p></li><li><p>you.</p></li><li><p>goal.</p></li><li><p>motivation: exerting effort toward a goal</p></li><li><p>X</p></li><li><p>procastination: exerting effort toward one goal instead of another</p></li><li><p>2 key perceptions:</p></li><li><p>whether you think you can or you cant...</p></li><li><p>lose 25 pounds</p></li><li><p>lose 1 pound</p></li><li><p>whether you think you can or you cant youre right.</p><p>Henry Ford, cognitive researcher crotchety tycoon.</p></li><li><p>second,</p></li><li><p>$WIIFM?</p><p>:</p></li><li><p>note:this is the lamest slide in the presentation, </p><p>I swear.</p></li><li><p>attainment</p><p>designer black turtleneck</p></li><li><p>$:</p><p>expectancy for success</p><p>value</p></li><li><p>the magic equation:</p></li><li><p>expectancy (for success)</p></li><li><p>expectancy (for success)</p><p>X</p></li><li><p>expectancy (for success)value (for the task)X</p></li><li><p>expectancy (for success)value (for the task)X</p><p>MOTIVATION.</p></li><li><p>high</p><p>highlow</p><p>low</p><p>expectancy</p><p>value</p></li><li><p>high</p><p>highlow</p><p>low</p><p>expectancy</p><p>BOREDOMvalue</p></li><li><p>high</p><p>highlow</p><p>low</p><p>expectancy</p><p>BOREDOM</p><p>ANXIETY</p><p>value</p></li><li><p>Why we door dont dowhat we door dont do.</p><p>michael.duah@gmail.com@michaelduah</p><p>PHXDW 2012: here + now</p></li><li><p>high</p><p>highlow</p><p>low</p><p>expectancy</p><p>BOREDOM</p><p>ANXIETY</p><p>FLOW</p><p>value</p></li><li><p>perfect concept</p></li><li><p>high</p><p>highlow</p><p>low</p><p>expectancy</p><p>BOREDOMNOPE.</p><p>ANXIETY FLOW</p><p>value</p></li><li><p>medieval poetry</p></li><li><p>Q:</p></li><li><p>Q: Where do they come from?</p></li><li><p>A: Your past...</p></li><li><p>eventspeopleexperiencescultureetc.</p><p>WHAT.</p></li><li><p>WHAT.</p><p>reasoninganalysisattributions</p><p>WHY.</p></li><li><p>WHAT.</p><p>self conceptself efficacyhopes/fearsdreams...</p><p>WHY.</p><p>WHO.</p></li><li><p>WHAT.</p><p>WHY.</p><p>WHO.</p></li><li><p>past present future</p></li><li><p>its that simple.*</p></li><li><p>some bad news:</p></li><li><p>*its not that simple.</p></li><li><p>changing behavior is tricky.</p></li><li><p>WHAT.</p><p>WHY.</p><p>WHO.</p></li><li><p>change gets harder the farther you go back...</p></li><li><p>gigantic brains</p><p>this is your brain...</p></li><li><p>accounts manager</p></li><li><p>brain synapses.</p></li><li><p>think of it like this:</p></li><li><p>WHAT.</p><p>WHY.</p><p>WHO.</p></li><li><p>the good news...</p></li><li><p>or,</p></li><li><p>what this all had to do with design, anyways:</p></li><li><p>these perceptions...</p><p>past present future</p></li><li><p>are just perceptions.</p></li><li><p>here + now.</p></li><li><p>we all want to be a better .</p><p>In the future:</p></li><li><p>here + now.</p></li><li><p>here + now.</p></li><li><p>Trust me. I finished this presentation this afternoon...</p></li><li><p>here + now.</p></li><li><p>Here + now, I am a better learner.</p></li><li><p>Here + now, I am a better co-worker.</p></li><li><p>Here + now, I am a better designer.</p></li><li><p>Here + now, I am a better citizen.</p></li><li><p>Here + now, I am a better husband.</p></li><li><p>Here + now, I am a better thinker.</p></li><li><p>Here + now, I am a better hugger.</p></li><li><p>Here + now, I am a better uncle.</p></li><li><p>Here + now, I am a better lover.</p></li><li><p>Here + now, I am a better flosser.</p></li><li><p>Here + now, I am a better failure.</p></li><li><p>Here + now, I am a better dreamer.</p></li><li><p>Here + now, I am a better BFF.</p></li><li><p>Here + now, I am a better forgiver.</p></li><li><p>Here + now, I am a better Valentine.</p></li><li><p>Here + now, I am a better taxpayer.</p></li><li><p>Here + now, I am a better booty-shaker.</p></li><li><p>Here + now, I am a better cheerleader.</p></li><li><p>Here + now, I am a better storyteller.</p></li><li><p>Here + now, I am a better man.</p></li><li><p>Here + now, I am a better human being.</p></li><li><p>Here + now, we are all better people.</p></li><li><p>Why we door dont dowhat we door dont do.michael.duah@gmail.com</p><p>@michaelduah</p><p>here + now.</p></li></ul>