we are the "apple"
TRANSCRIPT
“We are no ordinary fruit”
We are the
“It’s not the customer’s job to know what they
want”-Steve Jobs
The Story
Steve Wozniak and Steve Jobs form the Apple Computer Company
on 1st April, 1976 in Garage.
Wozniak and Jobs finish work on a preassembled computer circuit board. They call it the Apple I. The
Apple I board is released for sale at the price of $666.66.
The new Apple II is unveiled at the first West Coast Computer Fair. It is the first personal computer able to generate color graphics.
Monthly orders reach a $1 million annual sales rate.
“Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them.”
“Apple is committed to bringing the best personal computing
experience to consumers around the world through its innovative hardware, software and internet
offerings.”
VISION AND MISSION
INNOVATIONS distinguish between a leader and follower……
-Steve Jobs
EUREKA!
UDIO CASSETTES
I-PODS
MUSIC INDUSTRY
COOL MARKETING STRATEGIES
EUREKA!
KEYPAD GSM
PHONES
I-PHONE
TELECOM INDUSTRY
“We Are No Company, We Are A Status Symbol”
1st GEN MACBOOK 2006 ALUMINIUM MACBOOK OCT 2008 MACBOOK AIR MID 2012-today
They were made available in 2010 and famous for their
ultraportable feature
Released on June 28,2006 used Intel Duo Core and Intel
GMA 950 graphics
Announced on October 14,2008 featured an NVidia chipset and
used Al unibody design
PERSONAL COMPUTING REVOLUTION
“Apple watch is the most personal device we have ever created”
-TIM COOK CEO Apple Inc.
WEARABLE TECHNOLOGY
NUMBER GAME$
SMARTPHONE MARKET COMPETITORS LAPTOP & TABLET MARKET COMPETITORS
Virtual RealityApple car and Artificial
Intelligence
APPLE’S
NEXT ?!?!?!?!
DISCLAIMERCreated by Prateek Verma, NIT Raipur during Marketing Internship by Prof Sameer Mathur,
IIM Lucknow