wcr chapter planning presentation
DESCRIPTION
Chapter Planning Presentation produced by the Women's Council of REALTORSTRANSCRIPT
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Ready . . . Set . . . SucceedCreating a Blueprint
for Chapter Growth
LCP Transition SessionOrlando, Florida
November 7, 2008
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Your Game Plan for Success
Plan Your Year Communicate Value Develop Future Leaders Deliver on the Promise
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How are We doing Today?
Review Chapter Summary & Analysis ofMembership Growth by State
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Number ONE Question
How do you GROW your Chapter in a World of Competitive Organizations?
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3 Key Componentsof a Recruiting Campaign
Identify Your Targets Plan Your Strategy WIFM and MMFI
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Identify Your Target Market
Demographics ~ Local Board or AssociationCurrent WCR Membership ProfileOther Real Estate OrganizationsCRS Designees, ABR DesigneesNew Licensees
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Plan Your Strategy
Identify Specific Improvements NeededDevelop SMART Growth GoalsWrite Out A Plan of ActionDetermine a Timeline for Each AspectIdentify What’s Needed to Achieve Your
Goals ~ Resources, Etc.
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WIFM ~ What’s In It For Me? National Organization with State
Leadership and Regional Support Committee Work, Community Outreach,
Personal Development Mentoring and Master Mind Groups Education at Local, State, Regional and
National levels Variety of Programs and Involvement
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Make Me Feel Important
Member Involvement Member Benefits Opportunity for Leadership Thank You and Accolades Recognition in Chapter
Publications PMN Designation Scholarships
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Budgetary Considerations
Know what resources are available:
fund recruitment campaignsubsidize vs. fund officers incentives for members quality speakers
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Know Who We Are 12th Largest Women’s Organization in country “Typical” member has a gross income of
$117,900 per year, well above NAR average 70% of our members have 10 or more years’
experience in real estate 93% of respondents say that Women’s Council
gives them a “sense of professional pride”
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Women’s Council Mission
WE are a network of successful REALTORS®,
empowering women to exercise their potential as entrepreneurs and industry leaders.
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Women’s Council Vision
Through our influence as successful business professionals,
women will effect positive change in the profession and in the broader community.
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Use the Tools WCR Provides Task is to Ask Member Expertise Profiles Annual Report / Chapter Business Plan Marketing Campaigns / Materials Newsletter and Website Templates LPPM Webinars
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Work Together as a Team and
Plan Now for a Smooth Transition
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ActivityBest Practices ~ Recruiting
What was your goal for recruiting and what were some of the best ideas that worked?
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ActivityBest Practices ~ Retention
What specific goals and action plans do you have to retain members once they have joined?
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If You Could Do It Over?
What one or two things would you do differently if you were planning a recruiting and retention plan today . . . Is there a Better Practice?
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Lead your Chapters Bravely!!