GALINA PANINA

Director of Public Relations andGovernment Relations, Leroy Merlin

(RUSSIA)

ALLAN MAYER

Crisis Communication Expertand Hollywood Spin-Master (USA)

YARINA KLYUCHKOVSKA

Managing Director of GROU & Co-founder of Ukraine Crisis Media Centre

(UKRAINE)

YANINA DUBEYKOVSKAYA

WCFDavos Founder and Content Director,President of the WCFA association,

CEO of Top Communications LLC (RUSSIA)

SEAN GARDNER

Co Founder ofHu�ngton Post

“Twitter Powerhouses Series” (USA)

PAUL HOLMES

Founder and CEO of The Holmes Reportand PR Guru (UK)

DON ANDERSON

Chairman and Co-Founder,Asia Content Marketing Association

(SINGAPORE)

IRENE HO

CEO of The Luxury Network(SINGAPORE)

IRYNA ZOLOTAREVICH

Head of PR&GR Servicesat AGAMA Communications (UKRAINE)

RUI MARTINS

Corporate Communications andPublic A�airs Director at Dianova Portugal

(PORTUGAL)

MISHA PINKHASOV

Founder and CEO of The Holmes Reportand the SABRE awards (PORTUGAL)

PROF. DR. ALI MURAT VURAL

General Coordinator,Bersay Communications Institute (TURKEY)

COMMUNICATIONWORLD:CHANGES,CHALLENGES,CHANCES

World Communication Forum Kuala Lumpur 2015, Tingkat 37, Menara Dato' Onn, Jalan Tun Ismail, 50480 Kuala Lumpur.

Email : secretariat@wc l.my | registration@wc l.my Fax : + 603.4041.1659 Website : www.wc�l.my

PUTRA WORLD TRADE CENTRE, KUALA LUMPUR | 28TH - 29TH SEPTEMBER, 2015

"WCF's outreach gets stronger: its first regional forum in Asia unites international communication specialists of high calibre who

gather in Kuala Lumpur, the heart of Malaysia, for an exciting in-depth discussion on the latest global communication strategies

and trends in Crisis and Reputation Management, Leadership Strategies, and Social Media Impact.

See you there!"

Yanina Dubeykovskaya(Founder & Content Director of WCFDavos)

For the first time EVER in ASIA!• Uniting trend-makers and influencers from the global communications elite

and providing a platform for discussion focused on the future development of communications and their role in business, society and politics.

• Provoke in-depth analysis of the form and content of interaction between business, media, and society, on the one hand, and the state, on the other.

• What all communicators need today is a global network for distributing best practices achieved in crisis communications or change/reputation management and useful strategies applied in investor relations, employee motivation, government lobbying, etc.

• To foresee the upcoming communication trends and secure a successful method for analyzing the key problems, finding solutions and o�ering best tools which could serve top-managers in their decision-making or daily professional tasks and, through the exchange of ideas and opinions, help them improve their own corporate and social e�ciency.

Who Should Attend?Professionals responsible for:• Communications: Corporate, Brand, Internal, External, Integrated, Multichannel• Investor Relations• Public/Government A�airs• Strategic Alliances• Public Relations• Media Relations• Public Policy• Community/Advocacy Relations

“Stay on top. Understand and Learn the core concept of Communications and learn the latest trends and strategies from International Specialists”

WORLDCOMMUNICATION

FORUMSERIES

Why You Should Attend

Date :

Time :

Venue :

28TH-29TH SEPTEMBER, 2015

8.00 AM - 6.00 PM

PUTRA WORLD TRADE CENTER (PWTC),

41, Jalan Tun Ismail,50480 Kuala Lumpur,Malaysia

THEORGANIZERS

SUPPORTED BY

CommuterStation

TheMall

SheratonTower

KL Tower

KLCC

NationalTheatre

NationalArt Gallery

LRTStation

Jalan Raja Muda Abdul Aziz

Jalan Tun Razak

Jala

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Jala

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Jala

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Jala

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Jalan Sultan Ismail

Jalan Yap Kwan Seng

Jalan Raja Chulan

Bintang Walk

Jalan Bukit Bintang

jalan Ampang

City Elevated Highway (Pro

untas)

PROGRAMME

DAY ONE: 28 SEPTEMBER 2015TIME

Registration

Arrival of VIP and VVIP

Welcome Remarks & Prayer Recital

Welcome Speech by Yanina Dubeykovskaya(Founder & Content Director of WCFDavos)

O�ciating Speech

KEYNOTE SPEECH by Paul Holmes,Founder and CEO, Holmes Report and SABRE awards (UK)

Co�ee Break PANEL 1: CRISIS COMMUNICATIONCRISIS COMMUNICATION IN A SOCIAL MEDIA WORLDSpeakers: Allan Mayer, Leading PR advisor to celebrities, Principal Partner 42West (USA) Yarina Klyuchkovska, General Manager of Nords PR (Ukraine)Moderator: Rui Martins, Director CorpComms & PR at Dianova (Portugal)

Lunch and Prayer Break

PANEL 2: REPUTATION MANAGEMENTREPUTATION MANAGEMENT: TRENDS, OPPORTUNITIES AND CHALLENGESSpeakers: Prof. Dr. Ali Murat Vural, Executive Board Member at Bersay Communications Consultancy (Turkey) Galina Panina, Director of Public Relations and Government Relations, Leroy Merlin (Russia) Co�ee Break

REAL LIFE STORY LEADING EXPERTS SHARING THE KEY TO SUCCESS INTHEIR PROFESSIONAL CAREER AND LIFESpeakers: Sean Gardner, Co Founder of Hu�ngton Post “Twitter Powerhouses Series” (USA) Don Anderson, Managing Director at We Are Social, Singapore (Australia) Iryna Zolotarevych, Head of PR&GR Services at AGAMA Communications 9 (Ukraine) Dr. Moniza Waheed, Faculty of Modern Languages and Communication, Universiti Putra Malaysia (Malaysia)

End of Day One

WCFKL 2015 Gala Dinner

08:00 – 09:00

09:00 – 09:45

10:00 – 10:10

10:10 – 10:20

10:20 – 10:40

10:40 – 11:10

11:10 – 11:30 11:30 – 13:00

13:00 – 14:00

14:00 – 15:30

15:30 – 16:00

16:00 – 17:30

17:30

20:00

DAY TWO: 29 SEPTEMBER 2015TIME

PANEL 3: LEADERSHIP COMMUNICATIONSTAYING ON TOP: EFFECTIVE LEADERSHIP COMMUNICATIONSpeakers: Yanina Dubeykovskaya, Founder & Content Director of WCFDavos Datuk Seri Panglima Shahrizat Abdul Jalil, Chief of Pergerakan Wanita UMNO Shaifubahrim Mohd Saleh, Board Member, Malaysia Venture Capital Management Berhad Moderator: Nurul Ashiqin Shamsuri (Malaysia) Co�ee Break

PANEL 4: BRANDING AND COMMUNICATIONIT'S A BRAND NEW WORLD: CREATE, INNOVATE AND REVOLUTIONIZE PANEL 5: LUXURY COMMUNICATIONLEVERAGING LUXURY BRANDS TO DRIVE GROWTHSpeakers: Misha Pinkhasov, Principal and Co-Founder of NAIR-SAFIR Strategy Consultants (Portugal) Irene Ho, CEO of The Luxury Network (Singapore) Lunch & Prayer Break

TOWNHALL SESSION: BUSINESS STRATEGIESSTRATEGIES FOR YOUR BUSINESS: TIPS AND TRICKS BY OUR LEADING EXPERTS

Closing Ceremony

End of Forum

09:00 – 10:15

10:15 – 10:30

10:30 – 11:45

11:45 – 13:00

13:00 – 14:00

14:00 – 16:00

16:00 – 17:00

PWTC

KOWAMAKOPERASI WANITA BERSATU MARAN BERHAD

(C-4-0905)

Ministry of theFederal Territories