1.

• Wayuu Marketing in Riohacha, La Guajira, Colombia

• by David Robles

2.

Ancestral Wayuuterritory

Riohacha- founded in 1545

Semi-desert, arid environment

3.

Ethnographic

• Two visits

• 12 July - 8 Aug., 2006

• 4 July 29 July, 2007

• 25 Interviews

Contacts/Family ties

Rosario Ipuana-Interpreter

4.

1)La Primera, Tourist Area2) Riohacha Centro

3) Mercado Viejo (Old Market) 4) Mercado Nuevo (New Market)

5.

Matrilineal extended families

Rancheras(Wayuu settlements)

Tribal characteristics, economy

6.

Goat herding

Alliances

Rebellions

Contraband

National conflict

Drug-running planes

Commerce

Tourism

7.

A womans occupation

Necessity & Opportunism

Conchita Wouriyu

Assimilation or Cultural resilience?

8.

Capitalism and cultural survival

Politics and Poverty

• Article 70 of the Constitution of 1991

• Human rights violations

• Structural violence

• Unsatisfied basic needs

9.

Land degradation and desertification

Growing dependency on the market

Urban migration

10.

Strategies for cultural survival:

• Selling typical products

• Distancing from the arijuna

• Redefining Wayuu culture

11.

All of the Wayuu weavers, marchantas, and vendors

that are helping me understand their way of life

Orlando, Mary, & Paulina Robles

Brent Metz

Jane Gibson

Bart Dean

Wilder Guerra

Otto Vergara

Elizabeth Kuznesof

Rosario Ipuana

Raul Romero

Ali Valdeblanquez

Jairo Rene Escobar

Cnristine Jensen-Sundstrom

Department of Anthropology

The Center of Latin American Studies

The Graduate School