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Wayne SchmidtStrategic Communications

Wayne Schmidt

CORPORATE COMMUNICATIONS

STRATEGIC COMMUNICATIONS

BRAND MANAGEMENT

INTERNAL COMMUNICATIONS

EXTERNAL COMMUNICATIONS

MEDIA RELATIONS

SOCIAL AND DIGITAL MEDIA

THOUGHT LEADERSHIP

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Wayne SchmidtVital Statistics

Education:

Masters Degree: Management

Bachelors Degree: Communications

Leadership Experience:

Enterprise Communications: 10+ Years

Marketing: $42+ Million

Presentations: 3,080+ Hours

Reports: 7 (F/T Professional)

Intern Reports: 90 (lifetime)

Negotiations: $30+ Million

Finance Management: $1+ Million Portfolio

Budget Management: $8+ Million

Sales Experience: 5 Years

Fortes

Corporate Communications

Brand Management

External Communications

Project Management

Location:

Central Connecticut

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Brand and Business Alignment

Mr. Schmidt assessed marketplace conditions and

integrated internal business solutions with marketing

communication strategies.

United stakeholders under a single vision.

Developed communications infrastructure.

Collaborated with staff, managers, and partner

corporations to develop a $4 Million revenue company.

Negotiated Partner Agreements with external Media

firms valued over $30 Million.

Increased staff sponsored initiatives,

workflow, and product quality.

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Brand Strategy Mr. Schmidt reorganized Marcomm Strategy

and implemented a new business model to maximize brand impact.

Primary Plan Components

• Aligned Product with Mission• Developed on-point messages• Tailored Messages for Demographics• Utilized local media• Interfaced with local and national

partners

• Increased Promotions and Outreach

• Increased revenue from

$120,000 to over $4 Million annually.

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Strategic Growth Mr. Schmidt worked to accomplish a growth

strategy to support a product realignment and drive it beyond market launch

Selected Plan Components

• Analyze metrics to determine opportunity• Develop clear purpose• Identify internal and external stakeholders• Prepare internal constituents for new

initiatives• Interface with local and national industry

partners• Align external communications for external

end-user platforms

RESULT: Increased user growth from 700 to over 100,000 persons.

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Marketplace Advancement

Wayne compiled, organized, and published a multi-platform Marketing and Public Relations campaign.

Nurtured partnerships with the

marketplace, internal departments,

federal agencies, press, and community

leaders

Project value: $4.5 million annually

Project lifecycle: 15 Years

LIFECYCLE SERVICES: $67.5 Million

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TacticalCommerceM&A

Wayne planned and negotiated the

purchase of a competing broadcast

facility in a hostile environment.

Secured $775,000 funding package

Developed PR and Strategic

Communications initiatives to

acclimate stakeholders and the

marketplace

Realized $800,000 additional

revenue annually

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Marketing Partnerships

Wayne spearheaded a project to introduce a new international news broadcast facility to the Connecticut Market.

Partnered with Sacred Heart University.

Negotiated base $225,000 Leased Market Agreement.

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Social MediaandWeb Assets

Mr. Schmidt developed web portals for wybc.com, 943wybc.com, wybcx.com.

Managed Project, developed graphics for, and authored/edited materials

Introduced RSS feeds and metadata systems

Developed 360˚ “cyclic” user strategy driving users across mediums.

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Wayne SchmidtResults:

Cash Flow Benefit

Revenue: Local and National Accounts

93 94 95 96 97 98 99 2000 2001

$1

$0

$1

$2

$3

$4

$5

$6

$7

MillionsExecution of Wayne’s Marketing / learning Initiative

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Results: User growth

1 2 3 4 5 6 7 8 9 100

20,000

40,000

60,000

80,000

100,000

120,000

Paradigm Shift• Emp. Develop

Technology Initiative

• Technology Growth; Acquired Market Footprint

Marketing Initiative• Acquired

Competitor• Sales Support

Users (Arbitron)

Annual Arbitron Measurement Period

*Persons 12+

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Wayne Schmidt

Market Share Impact

Point of Hire Point of Exit

Cox Media

Yale

Clear

Channe

l

CBS

OtherCox Media

Yale

Clear Chnl

CBS

Other

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e-Media Management

Led Project team Marketing IT/MIS Vendors Internal/External Creative Internal Business

Completed on-time and under budget

Mr. Schmidt initiated a multi-channel audio/video streaming network and led project from concept to completion

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Media Management

Close relationships with individuals across multiple disciplines…

Media firms Including ABC, CBS, NBC Universal, The Associated Press, The Wall Street Journal, NPR, The BBC, Cox Media, and many others.

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Collaboration

Wayne collaborated with Yale

University, vendors, technical, and

creative staff to design, construct,

and launch a student based

interactive multi-platform media

website. He developed demographic

based marketing plans and steered

student teams for launch of

wybcx.com. Project completed on-

time and on budget.

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Writing Communications

Researched and authored Corporate Critical Review.

Presented report to C-level executives. Document initiated paradigm

shift and management system reorganization. Project research time1

year.

Researched and Authored comprehensive Collegiate Broadcast

Health Report for the Connecticut Broadcasters

Association.

Researched and authored white paper and ensuing proposal

for the acquisition of a bankrupt competitor; successfully

negotiated package.

Completed all research for, and collaborated with Board of Directors to

author comprehensive statewide broadcast station market-

health report.

Developed and authored comprehensive Company HR Manual for

professional staff and interns.

Wrote Grant funding broadcast news program for The

New City Foundation; Project valued at $200,000.

Authored business articles for Radio And Records,

AllAccess.com, and other publications.

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SuperiorCommunications Technology

Wayne planned and installed several

generations of secure LAN/WAN

systems across multiple data and

special use environments.

Skilled in Windows and Mac Platforms

Microsoft Office Suite, MS Project,

PowerPoint, Adobe CS, Website

Tonight, Access, Hootsuite,

SocialPanda, and a host of other

productivity tools

Graphics Design Experience

Digital Photography

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Public Speaking

15+ years Broadcast Air Talent experience

Offered 8 week lecture series at Yale University (12 year running)

Promoting Individual relationships as the foundation for business

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Wayne Schmidt -Added Value-

“The best way for me to do my job is to help others become the very best at their jobs…”

-Wayne Schmidt

Thank You

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Find Wayne Online… www.wayneschmidt.com twitter:@schmidtwayne

LinkedIn: linkedin.com/in/wayneschmidtinfo

…and at these industry organizations:

Corporate Communications Network Communications Media Management Association LEAN Communications Network Public Relations and Communication Professionals Connecticut Broadcasters Association National Association of Broadcasters Media Professionals Worldwide