way for purple - epilepsy public awareness campaign

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Sanvedana Foundation, a registered NGO was started in Feb, 2004 with a motto

'For people with epilepsy by the people with epilepsy’

• Counseling center - to provide psychological guidance for people with epilepsy.

• Lecture & Meetings - By experts for epilepsy related subjects, like ‘Yoga and Epilepsy’,

‘Diet and Epilepsy’, ‘Parenting’, ‘Hobbies’

• Medicine Project - providing financial support to people and family with epilepsy as

medicines are expensive.

• Matrimonial Website - www.vivah.aarogya.com. Developed online registration portal

for finding partners for people with epilepsy. A matrimonial service for people suffering

from Epilepsy, Cancer, HIV, Disability.

Charitable Trust / Registered No: E 4315 Pune / PAN No: AAFTS2182N / Permanent

80 G

Group Outing Seminar Discussion

Epilepsy Awareness Week was observed from 17th to 23rd November.

• Why Purple – Lavender internationally represents Epilepsy. The flower is often

associated with solitude. Solitude, a word which represents the feeling of isolation, is a problem faced by people with Epilepsy.

• Purple Walk - • Aim of spreading awareness on ground level. • Sharing of right messages and eradicating myths help of banners and slogans. • These walks were carried out at two locations, M.G. Road & F.C. – J. M. Road on 16th and 17th of November respectively.

Way for Purple Educate. Encourage. Empower

In Association with Indian Epilepsy Association

Sponsored by

• Purple Play was acted out by a group of youngsters from Mumbai.

• This play was carried out four times at different locations along with the walk.

• This helped to grab people’s attention on road, increase their curiosity and educate them about epilepsy.

• The main objective was to impart a sense of responsibility and wisdom towards a society which is inclusive of people with epilepsy.

• Purple Talk • A seminar was conducted through which doctors,

psychologists and experienced individuals addressed the concerns of people with epilepsy and their families. Following topics were discussed -

• Information regarding Latest Technologies Health Managements Medicines

• Purple Play

Tasks Undertaken Administration -

• Planning the campaign and allocating budgets • Task Delegation • Contacting potential sponsors, media & doctors • Approached Local Celebrities for Inauguration • Acquiring Police permissions • Called prior fund donors • Posting pamphlets in doctor's clinic • Sending invitation mail to doctors • Finalising venue hall and booking • Organising press conference • Collecting Banners, cheque, T-Shirts and Caps

Branding –

• Logo designing, slogan creation & poster designing for fb community page. • Facebook page creation, maintenance & pulling crowd for page liking • Outdoor ad creation - auto rickshaw • Website creation and content writing • T-shirt and cap designing • Teaser Ad creation

Creative • Article writing for newspaper • Script writing and awareness documentary making • Interviewing doctors and persons with epilepsy • Photography of events

Jagran City Plus

Achievements

Thank You