waterpik highlights
TRANSCRIPT
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B. Clodfelter ǀ Director, International
Results Highlights
Proprietary information omitted to protect confidentiality
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Waterpik Technologies – Background
Recruited to lead the turn-round of an international division
Long term declines in sales, profits and customer base
Existing business model: Country-level distributors to small independent
retailers
Small, declining customer base limited growth potential
Limited commitment to additional investment
Necessary to fund from less productive current investments
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No distribution in, or
relationships with new, targeted
customers
Limited previous exposure in
key marketsNo infrastructure capable of servicing
large customers
, Sales force
, Logistics
No BIG Customers No InfrastructureNo Brand Awareness
Key Challenges
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Primary Objectives
Develop top international markets by developing distribution
and supporting infrastructure for key mass retailers
Maintain and stabilize existing business in existing base of
small, independent retailers
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RESULTS
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Advertising Displays,
& PR
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Advertising Displays,
& PR
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Advertising, PR
&Displays
Developed Co-Branding with
SunStar in order to establish
Waterpik brand
, Leading native oral
care company in Japan
, 60+ years in business
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427
450
621
993
1185
1275
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3 Year Results