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Water Services Trust Fund SOCIAL MARKETING The Social Animators (Sanitation Marketers) - Responsibilities & Tools - - Responsibilities & Tools - 1 people, place, product, price, participation, promotion, policy, programs, positioning, partnerships, poo, pee

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UBSUP Social marketing: Social Animators Are managed by the WSP together with the Project Task Team Participate in town & area level activities (Barazas, etc.) Responsible for plot & household level marketing visits 2

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UBSUP Social marketing: Social Animators Social Animators Key roles of the Social Animators (Sanitation Marketers): 1.Create demand for improved sanitation (SafiSan Toilets) Making sure residents get to know the different SafiSan toilets, their advantages, costs, and where and how to get one Its about explaining the what, why, when, where and how 2.Promote good hand washing and hygiene practices 3.Create awareness on the sanitation value chain 3

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UBSUP Social marketing: 6 key messages 1.Access to adequate sanitation is a human right 2.Benefits of improved sanitation (better toilets) 3.Advantages of the SafiSan toilets 4.Importance of using the toilet properly, keeping the toilet clean and in good condition 5.Importance of hand washing especially after using the toilet (to kill germs & reduce the risk of diseases) 6.Importance of emptying, transport & decentralised treatment (if applicable) 4

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Main Activities of Social Animators 5 Project Task Team (PTT) Become a member of the Project Task Team (PTT) and participate in the preparation of the overall work plan (programme) Participate in SafiSan Planning Meeting Organise and conduct public meetings (barazas) Run the SafiSan demonstration toilet and sanitation tent during SafiSan Baraza Shows and SafiSan Mini Fairs Assist in creating awareness about the SafiSan Programme Invite opinion leaders to SafiSan Programme activities in consultation with the PTT (allow them to fully participate) Facilitate discussion forums for opinion leaders and initiating a community mobilisation process on the SafiSan Programme and activities with reference to promotional activities to improve sales of the SafiSan toilet

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6 Main Activities of Social Animators (continued) Market the SafiSan products (e.g. the toilets, hand washing facilities etc.)- MAIN ROLE OF THE SOCIAL ANIMATORS! Collect data on project areas and on (potential) customers Carry out the announcements (e.g. using a megaphone) Carry out the plot & households visits programme & participate in the implementation of the town and area level activities Register potential and new customers Capacity building and training Report challenges & making suggestions

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Social marketing: Additional Tools Other tools used by the Social Animators: Overall programme for community sensitisation Messages for Chiefs, PHOs & opinion leaders for use in public meetings SafiSan song & skit School WASH programme materials (on hand washing) Data collection questionnaire to measure customer satisfaction MajiData (www.majidata.go.ke)www.majidata.go.ke Visibility: Mascot, slogan, rider Baseball cap, t-shirt, sticker (for visibility) Bag and the other items that make up the Social Animators kit 7

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UBSUP Social marketing: Key Tools of Social Animators 1.The Social Animators Handbook 2.The SafiSan toilets sales posters 3.Demonstration scale models of SafiSan toilets 4.SafiSan application forms 5.The other social marketing tools (brochures, flyers, etc.) 6.The SafiSan Baraza Show tools 7.The hand washing posters & comic book (for children) 8.The toilet use manual 9.The (full-size) demonstration toilets and toilet use demonstration video 10.Brochures and flyers 11.Posters and banners 12.Tablet with various applications necessary for the project 8

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Thank You! 9