watchguard corporate style guide · 2015-11-30 · 4 full color 0c 100m 100y 0k 0c 0m 0y 77k 0c 0m...
TRANSCRIPT
BRAND GUIDELINES
NOVEMBER 2015
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Dimension™ Command Logo | Clearances 19
Dimension™ Command Logo | Correct & incorrect Uses 20
Wireless Logo | Color Use 21
Wireless Logo | Clearances 22
Wireless Logo | Correct & incorrect Uses 23
Color Palette | Core & Accent 24
Typography | WatchGuard Typefaces 25
Graphic Element | Angled Red Box 26
Lion Guidelines | Meet RED 27
Lion Guidelines | When is RED Used? 28
Lion Guidelines | Approved Lion Images 29
Lion Guidelines | Correct & incorrect Uses 30
Photography | Product 31
Presentation | Slides 32
WatchGuard® | Trademarks 33
Copyright & Legal 34
The WatchGuard® Brand 3
Logo | Color Use 4
Logo | Clearances 5
Logo | Correct & incorrect Uses 6
Tagline | “ADVANCED NETWORK SECURITY” 7
WatchGuardONE Logo | Usage 8
Firebox® Logo | Color Use 9
Firebox® Logo | Clearances 10
Firebox® Logo | Correct & incorrect Uses 11
Fireware® Logo | Color Use 12
Fireware® Logo | Clearances 13
Fireware® Logo | Correct & incorrect Uses 14
Dimension™ Logo | Color Use 15
Dimension™ Logo | Clearances 16
Dimension™ Logo | Correct & incorrect Uses 17
Dimension™ Command Logo | Color Use 18
ADDRESS 505 FIFTH AVENUE SOUTH, SUITE 500, SEATTLE, WA 98104 • WEB WWW.WATCHGUARD.COM • U.S. SALES 1.800.734.9905 • INTERNATIONAL SALES +1.206.613.0895
©2015 WatchGuard Technologies, Inc. All rights reserved. WatchGuard and the WatchGuard Logo are either trademarks or registered trademarks of WatchGuard Technologies, Inc. in the United States and/or other countries. All other trademarks and tradenames are the property of their respective owners. Part No. WGPE66459_06242015
TABLE OF CONTENTS
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THE WATCHGUARD BRAND is active, not reactive. The future is always in motion. Security threats keep getting more sophisticated and aggressive. It can be a scary place when you have valuable data that’s being stored and shared. But when you team with WatchGuard, the outcome is secure. We champion your security.
The brand focuses on the positive action that comes with WatchGuard products and solutions. The action of protecting ourcustomers’ valuable data and productivity. The action of creating smarter products that are built for future threats.
The visual voice of the WatchGuard brand is bright, open, and energetic. Clear space is important to help focus attention.
THE WATCHGUARD® BRAND
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Full Color0c 100m 100y 0k 0c 0m 0y 77k0c 0m 0y 100k
Consistent logo use is vital to maintain a strong brand identity. The preferred use of the WatchGuard logo is on a white background and printed in the three core color palette colors (WatchGuard red, gray and black). Where it is not possible to present the logo in the preferred use, it may appear all white reversed out of a solid color, a dark photograph or on solid black. Avoid placing the reversed logo over complex patterns.
To ensure a unified look across all materials it’s important to reproduce the WatchGuard palette colors accurately in all print and electronic applications.
ReversedWhite logo on a solid color or dark photograph
ReversedWhite logo on a solid color or dark photograph
Spot ColorPMS 485 PMS 425Black
ReversedWhite logo on black background
ReversedWhite logo on black background
HEX ColorsFF0000 999999000000 HEX Color
FFFFFF
Full Color - CYMK Black & White
Spot Color Web
LOGO Color Use
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LOGO Clearances
Minimum Logo Size
The WatchGuard logo must be sized so that it is readable in its entirety. The minimum allowable size for the logo is defined in the following visuals.
Minimum Spacing
The clear space around the logo should never be less than the proportional size of the “a” in the WatchGuard logo. See examples here for visual representation.
FOR PRINTMinimum height size = 0.35 inches | 25 points | 0.9 centimeters
FOR WEBMinimum height size = 25 pixels
Aligned with top of red oval
0.35 inches
Aligned with bottom of gray circle
Aligned with top of red oval
25 pixels/points
Aligned with bottom of gray circle
Always surround the WatchGuard logo with consistent spacing to ensure it’s easily identifiable and visible wherever it appears. Minimum clear space must be maintained around the logo. The clear space is equal to the height of the “a” in WatchGuard. Do not position any text, graphic elements, or other visual marks inside this space.
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Correct Use
The logo should always be used in one of two preferred formats —3-color on white or reversed white on the gradated red background. No single element of the logo may change position or size.
Incorrect Use
The logo should never be used in these formats.
LOGO Correct & Incorrect Uses Ensure that the WatchGuard logo is clearly recognizable by using it in its correct configuration.
The logo consists of a magnifying glass icon containing a “W” inside the circle, and type that reads “atchGuard”. Choose the logo version that provides the best legibility for the mark. Do not use just the W in the magnifying glass alone, it must always accompany the type that reads “atchGuard”.
Never recombine logo elements to create new version.
Never use the logo in any color other than the core palette colors.
Never use the logo in a vertical orientation.
Never use the magnifying glass without the type that reads “atchGuard”.
Never place the logo inside a shape that might be construed as part of the logo.
Never alter any of the elements in the logo.
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Advanced Network Security
Advanced Network Security
The width of the “Advanced Network” tagline is equal to the width of “atchGuard” with the word Security extending into the white space.
The WatchGuard corporate tagline can be used as a stand-alone line of text or associated with the WatchGuard logo. The tagline should use the font Myriad Pro Bold Condensed. The preferred color for the tagline is WatchGuard red. The tagline should appear in the lower right corner of marketing materials.
TAGLINE SIZING
TAGLINE PLACEMENT
Align the tagline with the left edge of the “a” and the bottom of the edge of the magnifying glass.
Advanced Network SecurityFont: Myriad Pro Bold Condensed
TAGLINE ”ADVANCED NETWORK SECURITY”
With LogoStand Alone Use
y
y
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Main Logos
The logo should always be used as 3-color on white. No single element of the logo may change position or size.
LOGO WatchGuard ONE
The WatchGuard ONE corporate logo can be used as a stand-alone logo or associated with the “ONE POWERFUL PARTNERSHIP” tag-line.
Secondary Logos
Partner level logos.
Additional status logos.
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Full ColorGradient 0c 25m 100 y 0k - 0c 100m 100y 0k0c 100m 100y 0k 0c 0m 0y 77k0c 0m 0y 100k
Consistent logo use is vital to maintain a strong brand identity. The preferred use of the Firebox logo is on a white background and printed in the three core color palette colors (WatchGuard red, gray and black). Where it is not possible to present the logo in the preferred use, it may appear all white reversed out of a solid color, a dark photograph or on solid black. Avoid placing the reversed logo over complex patterns.
To ensure a unified look across all materials it’s important to reproduce the WatchGuard palette colors accurately in all print and electronic applications.
ReversedWhite logo on a solid color or dark photograph
ReversedWhite logo on a solid color or dark photograph
Spot ColorGradient PMS 123 - PMS 485PMS 485 PMS 425Black
ReversedWhite logo on black background
ReversedWhite logo on black background
HEX ColorsGradient FFC20E - FF0000FF0000 999999000000
HEX ColorFFFFFF
Full Color - CYMK Black & White
Spot Color Web
FIREBOX® LOGO Color Use
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FOR PRINTMinimum height size = 0.5 inches | 36 points | 1.27 centimeters
FIREBOX® LOGO Clearances
Minimum Logo Size
The Firebox logo must be sized so that it is readable in its entirety. The minimum allowable size for the logo is defined in the following visuals.
Minimum Spacing
The clear space around the logo should never be less than the proportional size of the “x” in the Firebox logo. See examples here for visual representation.
Aligned with top of red oval
0.5 inches
Aligned with bottom of gray circle
Aligned with top of red oval
35 pixels/points
Aligned with bottom of gray circle
Always surround the Firebox logo with consistent spacing to ensure it’s easily identifiable and visible wherever it appears. Minimum clear space must be maintained around the logo. The clear space is equal to the height of the “x” in Firebox. Do not position any text, graphic elements, or other visual marks inside this space.
FOR WEBMinimum height size = 35 pixels
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Correct Use
The logo should always be used in one of two preferred formats – 3-color on white or reversed white on the red background. No single element of the logo may change position or size.
Incorrect Use
The logo should never be used in these formats.
FIREBOX® LOGO Correct & Incorrect Uses Ensure that the Firebox logo is clearly recognizable by using it in its correct configuration.
The logo consists of a flame icon containing an “F” and type that reads “irebox.” Choose the logo version that provides the best legibility for the mark.
Model number - Myriad Pro Light Condensed
Never alter any of the elements in the logo.
Never place the logo inside a shape that might be construed as part of the logo.
Never use the logo in a vertical orientation.
Never use the logo in any color other than the core palette colors.
Never recombine logo elements to create new version.
EXCEPTION:
The WatchGuard Logo may be separated from the Firebox logo when usedon a hardware device or a datasheet where the WatchGuard logo isalready present.
M660 M660
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Full ColorGradient 0c 25m 100 y 0k - 0c 100m 100y 0k0c 100m 100y 0k 0c 0m 0y 77k0c 0m 0y 100k
Consistent logo use is vital to maintain a strong brand identity. The preferred use of the Fireware logo is on a white background and printed in the three core color palette colors (WatchGuard red, gray and black). Where it is not possible to present the logo in the preferred use, it may appear all white reversed out of a solid color, a dark photograph or on solid black. Avoid placing the reversed logo over complex patterns.
To ensure a unified look across all materials it’s important to reproduce the WatchGuard palette colors accurately in all print and electronic applications.
ReversedWhite logo on a solid color or dark photograph
ReversedWhite logo on a solid color or dark photograph
Spot ColorGradient PMS 123 - PMS 485PMS 485 PMS 425Black
ReversedWhite logo on black background
ReversedWhite logo on black background
HEX ColorsGradient FFC20E - FF0000FF0000 999999000000
HEX ColorFFFFFF
Full Color - CYMK Black & White
Spot Color Web
FIREWARE® LOGO Color Use
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FOR PRINTMinimum height size = 0.5 inches | 36 points | 1.27 centimeters
FIREWARE® LOGO Clearances
Minimum Logo Size
The Fireware logo must be sized so that it is readable in its entirety. The minimum allowable size for the logo is defined in the following visuals.
Minimum Spacing
The clear space around the logo should never be less than the proportional size of the “e” in the Fireware logo. See examples here for visual representation.
Aligned with top of red oval
0.5 inches
Aligned with bottom of gray circle
Aligned with top of red oval
35 pixels/points
Aligned with bottom of gray circle
Always surround the Fireware logo with consistent spacing to ensure it’s easily identifiable and visible wherever it appears. Minimum clear space must be maintained around the logo. The clear space is equal to the height of the “e” in Fireware. Do not position any text, graphic elements, or other visual marks inside this space.
FOR WEBMinimum height size = 35 pixels
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Correct Use
The logo should always be used in one of two preferred formats – 3-color on white or reversed white on the red background. No single element of the logo may change position or size.
Incorrect Use
The logo should never be used in these formats.
FIREWARE® LOGO Correct & Incorrect Uses Ensure that the Fireware logo is clearly recognizable by using it in its correct configuration.
The logo consists of a flame icon containing an “F” and type that reads “ireware.” Choose the logo version that provides the best legibility for the mark.
Never alter any of the elements in the logo.
Never place the logo inside a shape that might be construed as part of the logo.
Never use the logo in a vertical orientation.
Never use the logo in any color other than the core palette colors.
Never recombine logo elements to create new version.
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Full Color0c 100m 100y 0k 0c 0m 0y 77k0c 0m 0y 100k
Consistent logo use is vital to maintain a strong brand identity. The preferred use of the Dimension logo is on a white background and printed in the three core color palette colors (WatchGuard red, gray and black). Where it is not possible to present the logo in the preferred use, it may appear all white reversed out of a solid color, a dark photograph or on solid black. Avoid placing the reversed logo over complex patterns.
To ensure a unified look across all materials it’s important to reproduce the WatchGuard palette colors accurately in all print and electronic applications.
ReversedWhite logo on a solid color or dark photograph
ReversedWhite logo on a solid color or dark photograph
Spot ColorPMS 485 PMS 425Black
ReversedWhite logo on black background
ReversedWhite logo on black background
HEX ColorsFF0000 999999000000 HEX Color
FFFFFF
Full Color - CYMK Black & White
Spot Color Web
DIMENSION™ LOGO Color Use
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FOR PRINTMinimum height size = 0.5 inches | 36 points | 1.27 centimeters
DIMENSION™ LOGO Clearances
Minimum Logo Size
The Dimension logo must be sized so that it is readable in its entirety. The minimum allowable size for the logo is defined in the following visuals.
Minimum Spacing
The clear space around the logo should never be less than the proportional size of the “D” in the Dimension logo. See examples here for visual representation.
Aligned with top of red oval
0.5 inches
Aligned with bottom of gray circle
Aligned with top of red oval
35 pixels/points
Aligned with bottom of gray circle
Always surround the Dimension logo with consistent spacing to ensure it’s easily identifiable and visible wherever it appears. Minimum clear space must be maintained around the logo. The clear space is equal to the height of the “D” in Dimension. Do not position any text, graphic elements, or other visual marks inside this space.
FOR WEBMinimum height size = 35 pixels
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Correct Use
The logo should always be used in one of two preferred formats – 3-color on white or reversed white on the red background. No single element of the logo may change position or size.
Incorrect Use
The logo should never be used in these formats.
DIMENSION™ LOGO Correct & Incorrect Uses Ensure that the Dimension logo is clearly recognizable by using it in its correct configuration.
The logo consists of a mark icon and type that reads “Dimension.” Choose the logo version that provides the best legibility for the mark.
Never alter any of the elements in the logo.
Never place the logo inside a shape that might be construed as part of the logo.
Never use the logo in a vertical orientation.
Never use the logo in any color other than the core palette colors.
Never recombine logo elements to create new version.
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Full Color0c 100m 100y 0k 0c 0m 0y 77k0c 0m 0y 100k
Consistent logo use is vital to maintain a strong brand identity. The preferred use of the Dimension Command logo is on a white background and printed in the three core color palette colors (WatchGuard red, gray and black). Where it is not possible to present the logo in the preferred use, it may appear all white reversed out of a solid color, a dark photograph or on solid black. Avoid placing the reversed logo over complex patterns.
To ensure a unified look across all materials it’s important to reproduce the WatchGuard palette colors accurately in all print and electronic applications.
ReversedWhite logo on a solid color or dark photograph
ReversedWhite logo on a solid color or dark photograph
Spot ColorPMS 485 PMS 425Black
ReversedWhite logo on black background
ReversedWhite logo on black background
HEX ColorsFF0000 999999000000 HEX Color
FFFFFF
Full Color - CYMK Black & White
Spot Color Web
DIMENSION™ COMMAND LOGO Color Use
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Correct Use
The logo should always be used in one of two preferred formats – 3-color on white or reversed white on the red background. No single element of the logo may change position or size.
Incorrect Use
The logo should never be used in these formats.
DIMENSION™ COMMAND LOGO Correct & Incorrect Uses
Ensure that the Dimension logo is clearly recognizable by using it in its correct configuration.
The logo consists of a mark icon and type that reads “Dimension Command.” Choose the logo version that provides the best legibility for the mark.
Never alter any of the elements in the logo.
Never place the logo inside a shape that might be construed as part of the logo.
Never use the logo in a vertical orientation.
Never use the logo in any color other than the core palette colors.
Never recombine logo elements to create new version.
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FOR PRINTMinimum height size = 0.5 inches | 36 points | 1.27 centimeters
DIMENSION™ COMMAND LOGO Clearances
Minimum Logo Size
The Dimension logo must be sized so that it is readable in its entirety. The minimum allowable size for the logo is defined in the following visuals.
Minimum Spacing
The clear space around the logo should never be less than the proportional size of the “D” in the Dimension logo. See examples here for visual representation.
Aligned with top of WatchGuard logo
0.5 inches
Aligned with bottom of mark
Aligned with WatchGuard logo
35 pixels/points
Aligned with bottom of mark
Always surround the Dimension logo with consistent spacing to ensure it’s easily identifiable and visible wherever it appears. Minimum clear space must be maintained around the logo. The clear space is equal to the height of the “D” in Dimension. Do not position any text, graphic elements, or other visual marks inside this space.
FOR WEBMinimum height size = 35 pixels
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Full Color0c 100m 100y 0k 0c 0m 0y 77k0c 0m 0y 100k
Consistent logo use is vital to maintain a strong brand identity. The preferred use of the WatchGuard Wireless logo is on a white background and printed in the three core color palette colors (WatchGuard red, gray and black). Where it is not possible to present the logo in the preferred use, it may appear all white reversed out of a solid color, a dark photograph or on solid black. Avoid placing the reversed logo over complex patterns.
To ensure a unified look across all materials it’s important to reproduce the WatchGuard palette colors accurately in all print and electronic applications.
ReversedWhite logo on a solid color or dark photograph
ReversedWhite logo on a solid color or dark photograph
Spot ColorPMS 485 PMS 425Black
ReversedWhite logo on black background
ReversedWhite logo on black background
HEX ColorsFF0000 999999000000
HEX ColorFFFFFF
Full Color - CYMK Black & White
Spot Color Web
WIRELESS LOGO Color Use
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FOR PRINTMinimum height size = 0.5 inches | 36 points | 1.27 centimeters
WIRELESS LOGO Clearances
Minimum Logo Size
The Wireless logo must be sized so that it is readable in its entirety. The minimum allowable size for the logo is defined in the following visuals.
Minimum Spacing
The clear space around the logo should never be less than the proportional size of the “W” in the Wireless logo. See examples here for visual representation.
Aligned with top of red oval
0.5 inches
Aligned with bottom of gray circle
Aligned with top of red oval
45 pixels/points
Aligned with bottom of gray circle
Always surround the Wireless logo with consistent spacing to ensure it’s easily identifiable and visible wherever it appears. Minimum clear space must be maintained around the logo. The clear space is equal to the height of the “W” in Wireless. Do not position any text, graphic elements, or other visual marks inside this space.
FOR WEBMinimum height size = 45 pixels
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Correct Use
The logo should always be used in one of two preferred formats – 3-color on white or reversed white on the red background. No single element of the logo may change position or size.
Incorrect Use
The logo should never be used in these formats.
WIRELESS LOGO Correct & Incorrect Uses Ensure that the Wireless logo is clearly recognizable by using it in its correct configuration.
The logo consists of a mark icon and type that reads “Secure Wireless.” Choose the logo version that provides the best legibility for the mark.
Never alter any of the elements in the logo. Never place the logo inside a
shape that might be construed as part of the logo.
Never use the logo in a vertical orientation.
Never use the logo in any color other than the core palette colors.
Never recombine logo elements to create new version.
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WATCHGUARD RED
PANTONE: PMS 485CMYK: 0c 100m 100y 0kRGB: 255r 0g 0b HEX: FF0000
GRAY
PANTONE: PMS 425CMYK: 0c 0m 0y 77kRGB: 51r 51g 51b HEX: 333333
BLACK
PANTONE: BLACKCMYK: 0c 0m 0y 100kRGB: 0r 0g 0b HEX: 000000
CRIMSON
PANTONE: PMS 484CMYK: 0c 95m 100y 29kRGB: 179r 35g 23b HEX:b32317
ORANGE
PANTONE: PMS 151CMYK: 0c 48m 95y 0kRGB: 248r 152g 40b HEX: F89829
YELLOW
PANTONE: PMS 107CMYK: 0c 4m 79y 0kRGB: 255r 234g 83b HEX: ffea53
PALE BLUE
PANTONE: PMS 7541CMYK: 2c 0m 0y 5kRGB: 234r 239g 241b HEX: eef1f3
DARK BLUE
PANTONE: PMS 541CMYK: 100c 57m 0y 38kRGB: 0r 70g 127b HEX: 00467f
SKY BLUE
PANTONE: PMS 631CMYK: 67c 0m 12y 2kRGB: 38r 188g 215b HEX: 2bbed8
CORE PALETTEThe core palette consists of 4 colors—WatchGuard red, black, gray and crimson. These colors should be used on all WatchGuard marketing and corporate materials. Screen tints of each color may be used.
ACCENT PALETTEThe accent color palette provides 5 additional colors that may be used in conjunction with the core palette. These colors should be used to differentiate product lines or as accent colors for highlighting points or messaging.
COLOR PALETTE Core & Accent
Accent Color PaletteCore Color Palette
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TYPOGRAPHY WatchGuard Typefaces Use the following font family when designing or customizing all WatchGuard marketing, corporate communications and advertising.
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
Myriad Pro LightUsed for captions and callouts, 11 points or smaller. Avoid using for headlines or large body of text.
Myriad Pro RegularUsed for body copy, 10 points or smaller. Can be used in a larger size as a subhead or headline within an advertisement or direct mail piece.
Myriad Pro ItalicUsed for captions and callouts, 11 points or smaller. Avoid using for headlines or large body of text.
Myriad Pro SemiboldUsed for headline and subhead treatments, as well as logotype.
Myriad Pro BoldUsed for bold headline copy on advertisements and direct mail pieces that need to quickly grab the viewer’s attention. When using type this bold, it’s good to use a gray rather than black or red so that a product shot or supporting copy can still stand on its own.
Myriad Pro CondensedAlso used for body copy,12 points or smaller, and as an option when space is limited.
Myriad Pro Condensed ItalicUsed for captions and callouts, 12 points or smaller. Avoid using for headlines or large body of text.
Myriad Pro Semibold CondensedAnother option for use in headline and subhead treatments. If product or service specific, it should generally appear in the accent color of the piece.
Myriad Pro Bold CondensedAnother option for use in headline and subhead treatments. If product or service specific, it should generally appear in the accent color of the piece.
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
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Orientation
The angled red box should always be used at a 13° angle. The box can be any size in length or height. When using the WatchGuard logo within the box, make sure the minimum clear space around the logo is maintained.
The Build
The angled red box consists of a base of WatchGuard red overlaid with a transparent gradient from black to WatchGuard red. See instructions below to build the red box.
The gradient should be black to WatchGuard red for ¾ of the blend, and ¼ WatchGuard red. This will produce the correct visual gradient for the box.
13º
13º
A key component to the WatchGuard visual brand is the angled red box. Use of this graphic element provides a recognizable shape that can help create a unified look across all WatchGuard communications. The angled red box is flexible enough to be used in many different configurations such as a main focal element or as a small accent.
Bottom box is solid 100% WatchGuard red
Final Blend
3/4 1/4
Top box is a black to WatchGuard red gradient set to “Multiply”. “Transparency” should be set at 50%.
Black WatchGuard Red
GRAPHIC ELEMENT Angled Red Box
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RED NEVER STOPSPROTECTING.
NOTHING GETS PAST RED.
LION GUIDELINES Meet RED Meet RED, the WatchGuard Lion. As a symbol of the WatchGuard brand and our products, RED stands for strength, security and protection.
RED’s natural habitat is a clean white background, but he also can appear on flat grey or black backgrounds. RED is available in a variety of poses for different applications.
RED speaks within the Myriad Pro typeface family. Refreshing and modern in feel,Myriad Pro Black Condensed Italic (with negative tracking) has an especiallyimpactful and energetic roar. A two-color approach to headlines helpsdeliver more impact to highlighted words.
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LION GUIDELINES When is RED Used? RED MESSAGINGRED is most effective when used with high-level WatchGuard brand messaging,such as BEST OF BREED, ARCHITECTED FOR SPEED and VISIBILITY, to reinforce thestrength of the brand. Since RED is a symbol of WatchGuard, it could also be usedto emphasize positive attributes of the product line.
WHERE TO USE REDRED is best used in marketing elements that will help tell the brand story andhave adequate open space.
Examples of these elements could include hero areas on the WatchGuard website,advertising, tradeshow materials, app splash screens, corporate identity materialsand e-blast templates.
Other marketing elements, such as data sheets, should refrain from using RED.The lion image will be competing with a lot of information, so its presense on thepage would have to be minimized, lessening its impact.
GO EASY ON REDLess is more. Don’t over-use RED. Not every form of communication shouldinclude a lion. Appropriate usage of this brand asset is to be determined by themarketing manager.
RED IMAGESThere are four different images of RED for use in marketing. These can be usedon white, gray and black backgrounds. The images can be reversed as well,depending on the need in the layout. The lion images can be used interchangably in communication.
App Splash Screen
Homepage
Advertising
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LION GUIDELINES Approved Lion Images
Laying Down Standing Pacing Roaring
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LION GUIDELINES Correct & Incorrect Uses
Good Lion (Correct Use)
Below are approved ways to use RED.
Bad Lion (Incorrect Use)
Below are just a few examples of what NOT to do.
Consistent use of RED is vital to maintain a strong brand identity. The preferred use of the RED is on a white background. He also can appear on flat greyor black backgrounds and is available in a variety of poses for different applications.
Full body lion on white DON’T overlap text across the face
Lion on gray
Lion reversed DON’T accessorize
Lion on black Lion over red angled WatchGuard graphic
Lion croppped DON’T use multiple lions
NOTHING GETS PASTRED.
DON’T use another color
DON’T use an unapproved lion
DON’T try to colorize a lion
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PHOTOGRAPHY Product The signature red color of the WatchGuard product line make each product very recognizable to customers. Product photography should highlight this feature. WatchGuard product images are available in the following angles and file formats:
Sample Product Photos
Back
Stacked
Front
Angled
Recommended WatchGuard product shots should have a flat white background with a slight reflection and shadow.
ANGLES• Front• Back• Angled• Stacked
FILE FORMATS• EPS• TIFF• JPEG• GIF
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WatchGuard has sales presentations available on the Partner Portal for resellers to use as is or to customize for specific audiences. When customizing a WatchGuard presentation, follow the guidelines below to maintain consistency throughout the presentation:
• Use clear, concise, and easy-to-read slides.• Slide text should be kept to a minimum, with most of the information
presented verbally by the speaker.• Animation should be consistent throughout a deck, or group of decks that are
shown together.• Remember that file size can increase dramatically when artwork is imported
from outside software sources, or when animation is applied.
PRESENTATION Slides
Sample Slides
Title Slide Content Slide Final Slide
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WATCHGUARD® Trademarks
Channel Partners can find logos for business use by logging on to the Partner web site at www.watchguard.com/partners.
The WatchGuard name, logo, and partner program names are registered trademarks of WatchGuard Technologies. In order to help protect the integrity of our programs, WatchGuard asks that those who make reference to our trademarks and use our logos adhere to the following guidelines:
TRADEMARK USAGE AND STYLE GUIDE FOR USE ON THE WEB AND IN PRINT
The parameters for use of any WatchGuard trademark are as follows:
• You may not use a WatchGuard name or logo as part of either your name or your company’s name.
• Any WatchGuard logo must be accurately shown in proportion and orientation. Distorting or rotating the logo is not permitted.
• The WatchGuard name or any WatchGuard logo must not be incorporated into any other mark or symbol. It may not be used as a border on or around any item.
• No WatchGuard Logo or Trademark may be used as a domain name or as a part of a domain name.
WHO CAN USE WATCHGUARD LOGOS
Only authorized users can use or display a WatchGuard logo or trademark. How you use any WatchGuard logo reflects both on our company and your organization. Use it proudly to show your commitment to quality service and excellence. We encourage you to involve your entire organization in helping WatchGuard raise the profile and enhance the image of the association.
WHO IS AN AUTHORIZED USER?
To be considered an “authorized user” an individual or company must be part of the WatchGuard Secure Partner Program (WSP), WatchGuard Managed Security Service Provider, or WatchGuard National Reseller Program (NRP) and qualify under one or more of the following categories:
• WatchGuard Resellers – A company that has met the necessary qualifications to be recognized by WatchGuard as a Certified WatchGuard Reseller in good standing. Authorized users in this category can use the appropriate level Certified WatchGuard Reseller logo on printed business materials such as letterhead, invoices, customer correspondence, brochures advertising, and web site.
• WatchGuard Managed Security Services Program – A company that has met the necessary qualifications to be recognized by WatchGuard as a Certified WatchGuard MSSP. Authorized users in this category can use the Certified WatchGuard MSSP logo on printed business materials such as letterhead, invoices, customer correspondence, brochures, advertising, and web site.
• WatchGuard National Reseller – A company that has met the necessary qualifications to be recognized by WatchGuard as a Certified WatchGuard National Reseller. Authorized users in this category can use the Certified WatchGuard logo on printed business materials such as letterhead, invoices, customer correspondence, brochures advertising and web site.
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Trademarks of WatchGuard Technologies, Inc. can be found at www.watchguard.com/legal.asp. Use the appropriate trademark symbol when trademark names appear in titles, subheads, and at first reference in body text.
When using WatchGuard lead generation materials (described on page 14), you must include the trademarked WatchGuard logo.
The following are protected trademarks and logos of WatchGuard Technologies, Inc.
If you have the right to use any of these protected trademarks, you must include the following attribution:
(List of WatchGuard trademarks you are using) (is) (are) either (a) registered trademark(s) or trademark(s) of WatchGuard Technologies, Inc. in the United States and/or other countries.
Additional information can be found at http://www.watchguard.com/corporate-info/terms-of-use.asp#trade
AppLock®AppLock®/WebAuditScan®ClickAware™Core™Designing peace of mind®DVCP™ technologyEnforcer/MUVPN™Firebox®FireChip™Fireware®HackAdmin™HostWatch™Know What to DoSMLiveSecurity®LockSolid®Make Security Your Strength™The Model Upgradeable Key logo™
Peak™RapidCare™RapidCore®RapidStream®SchoolMate™The Security You Really Need.™ServerLock®ServiceWatch™Smart Security. Simply Done.™Stronger Security, Simply Done™Vcontroller™VPNforce™WatchGuard®WatchGuard® Technologies, Inc.The W-G logo®The WatchGuard “Hardware - Software - Services” logo™
COPYRIGHT & LEGAL The WatchGuard web site houses the most current listing of when, where, and how to use trademarks, copyrights, and legalese in any outbound marketing materials. To find out more, visit the terms and conditions page at www.watchguard.com/legal.asp
Trademarking with Copyright Notice