warwickshire’s country parks - apse warwickshire cc.pdf · surviving & thriving! paula...
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![Page 1: Warwickshire’s Country Parks - Apse Warwickshire CC.pdf · Surviving & Thriving! Paula Cheesman Country Parks Manager. Warwickshire County Council The Portfolio ... contributes](https://reader034.vdocuments.site/reader034/viewer/2022043004/5f858019617ca45bb2606153/html5/thumbnails/1.jpg)
Warwickshire County Council
Warwickshire’s Country Parks
Surviving & Thriving!
Paula Cheesman
Country Parks Manager
![Page 2: Warwickshire’s Country Parks - Apse Warwickshire CC.pdf · Surviving & Thriving! Paula Cheesman Country Parks Manager. Warwickshire County Council The Portfolio ... contributes](https://reader034.vdocuments.site/reader034/viewer/2022043004/5f858019617ca45bb2606153/html5/thumbnails/2.jpg)
Warwickshire County Council
The Portfolio
Birmingham
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Warwickshire County Council
Country Parks
Our Vision
• To provide and develop safe and attractive green spaces for the benefit of the
wildlife, people and communities of Warwickshire and visitors from across the region
and beyond.
Our Priorities
• Focusing on four priorities will enable us to meet our vision and aim for the Country
Parks Service. We will continually seek out and implement:
1. New ways to reduce and minimise our expenditure;
2. New ways to work more efficiently and build capacity within our teams;
3. New opportunities to generate income from our resources;
4. Effective operational and maintenance solutions to sustain our business.
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Warwickshire County Council
Country Parks
– 1,500 acres in total
– 900,000+ visits
– Entry free, but generating £1,000,000 income!
– Former industrial land, transformed by WCC
into vibrant community assets
– Sustainable land use
– Cost neutral to Council
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Warwickshire County Council
Our USP
• Some of the finest countryside
• Accessible ancient woodland, rivers, lakes, nature reserves
and view points
• Created from former industrial land (mines, quarries, gravel
workings)
• Part of Warwickshire’s rural tourism offer, but also
contributes to health and well-being and the rural economy
• The parks host many rural businesses and community
ventures, including 4 farming tenants
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Warwickshire County Council
Transformation
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Warwickshire County Council
Kingsbury Water Park
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Warwickshire County Council
Hartshill Hayes Country Park
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Warwickshire County Council
Pooley Country Park
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Warwickshire County Council
Ryton Pools Country Park
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Warwickshire County Council
Burton Dassett Hills
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Warwickshire County Council
Plus..3 Greenways
• Stratford
• Offchurch
• Kenilworth
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Warwickshire County Council
Commercialisation
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Warwickshire County Council
Commercial and community partners
Commercial
• 4 cafes
• Jet Ski lake
• Camping & Caravan Club
site
• Children’s Farm
• 2 cycle hire
• Ices, donkeys, bouncy
castles, land train, etc.
Community
• Sailing club
• Hydroplanes
• Fishing club
• 2 miniature railways
• Model planes / boats
• Volunteers, Friends
groups, sheltered
placements
• Event spaces
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Warwickshire County Council
Finance & Income
• £200,000 rents/concessions
• £35,000 in-house fishery
• £580,000 car parking income
• £40,000 schools/events
• £140,00 retail sales
• £14,000 other – grants, access licences
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Warwickshire County Council
Partnership Projects
• Connect2 Kenilworth – sustainable transport
scheme with Sustrans
• Pooley Country Park – arts regeneration project
with HCA
• 2 x landscape partnership schemes, HLF funded
projects @ Kingsbury Water Park & Ryton Pools
Country Park
• Offchurch Greenway – development of
Leamington Spa to Rugby cycle route
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Warwickshire County Council
Savings & Challenges
• Already very commercial – what to add?
• Visitor numbers stable, need to increase
dwell times & visitor spend
• Profit share arrangements with lease
holders paying dividends
• Re-engagement with Council agendas
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Warwickshire County Council
Future Issues & Opportunities
• HS2 – Phase 1 bisecting 2x greenways
• HS2 – Phase 2b crossing Kingsbury
Water Park & Pooley Country Park
• Sustainability – ageing building
infrastructure, bridges
• Static workforce v new blood
• WCC Transformation Agenda
• Biodiversity offsetting
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Warwickshire County Council
My job in a nutshell………..
To help guide the service & sift through the ‘corporate demands’
coming down from on high…..
Whilst feeding up the positives!!
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Warwickshire County Council
Any Questions?