Warm Up

• What are two reasons a person would choose a restaurant?

Warm Up: What are the three categories of the food and beverage industry?

Please have out your journal.

Answer

• Commercial• Institutional• Food service with a Consumer Business

Commercial:

Quick Service: getting food to the customer fast and with limited or no table-service

Fast FoodsDunkin’ Donuts, McDonalds, Taco Bell, TCBY

CafeteriasFurr’s, Luby’s

BuffetsNew China Buffet, Golden Coral

CarryoutBoston Market, Domino’s

Commercial:

Full Service: a place where you don't have to do anything, Everything is done for you by your server

Fine DiningThe Eiffel Tower Restaurant in Paris; Le François in Wheeling, Illinois; Mesa in San Francisco

CasualSingle Item: IHOP (pancakes) Eli’s Place for Steak (steaks), Red Lobster (seafood)Ethnic: Chinese, Ethiopian, Indian, Italian, Mexican, Spanish, Thai, Brazilian Family: Baker’s Square, Cracker Barrel, Denny’s

Commercial:

Catering: business of providing food service at a remote site or a site such as a hotel, public house (pub), or other location

On-premise:Banquet Halls, Clubs, Hotels, restaurants

Off-premise:Company offices, parks, private homes

Institutional: Any institution--government, private, whatever--that has a dining service for the people who are part of that place

School:Child care centers, colleges, public schools

Health Care:Assisted living, hospitals, nursing facilities

Business and Industry:Businesses, factories, military, prisons

Institutional Food Contractors:Sysco, Consolidated Food Management

Foodservices Within a Consumer Business:

Recreation:Movie theaters, museums, sports arenas, zoos

Retails:Bookstores, convenience stores, gas stations, grocery stores, retail stores, malls, truck stops

Transportation:On the transportation: airplanes, dining cars, cruise shipsIn the station: at the airports and railroad stations

Categorize the following

• C for Commercial• I for Institutional

1. Fast food2. Hospital3. Food service on an army base4. Restaurant in a hotel5. Elegant downtown restaurant6. School food service

Commercial FoodservicesFour Categories

– Catering– Full-service– Hotel and club restaurants– Quick-service

Which categories does each one belong

• Banquet at a private home• Snack bar at health club• Restaurant where you place

your order and pick it up at the counter

• Dinner brought to your hotel room

• Restaurant where you are seated and the staff serves you

What is the purpose of an institutional foodservice?

• To serve mainly those who are not able to or don’t have time to seek a commercial food.

• Examples: factory, hospital, school

12 functions that a Food and beverage business must perform

What is a restaurant concept?

• The whole idea of the restaurant or the restaurant chain.

• It includes– Theme – specific idea – Target market – the potential customers– Location - – Décor– Ambiance – the feeling or mood associated with a

particular place (atmosphere)– Service style