wap conference stuart newstead head of commercial development, data services bt cellnet 02 nov 1999,...
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WAP conferenceWAP conference
Stuart Newstead
Head of Commercial Development, Data Services
BT Cellnet
02 Nov 1999, London
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Mobile - the big picture tomorrow
Internet enabled
Seven times faster
More mobiles than PCs on Web
Mobile Commerce a reality by 2001
Helsinki already at 110%
15m mobile phones
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Mobile InternetMobile Internet
Bring mobile comms to the Internet– GPRS
Bring the Internet to mobile comms– mobile portal
Bringing Internet content to the device– WAP, ...
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GPRS - General Packet Radio System
Cct Switched
Cct Switchedwith Spoofing
Packet switched (GPRS)
GPRS only uses network resource when data is being sent or received
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A better mobile information experienceA better mobile information experience
More suited to Internet and Intranet worlds
Faster
More reliable
You don’t pay for silence
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Mobile portal and ISP - www.genie.co.ukMobile portal and ISP - www.genie.co.uk
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Who’ll use WAP services?Who’ll use WAP services?
Cross-industry (‘horizontal’)– ‘vitals’ when out of the office
Industry-specific (‘vertical’)– headline information specific to particular tasks
Consumer– headline information of immediate relevance
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WAP without GPRSWAP without GPRS
Available now (almost)
Content well presented
Connect and reconnect
Long call setup
Slow speed (or hog lots of channels)
‘Follow-on’ clicks become expensive
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WAP with GPRSWAP with GPRS
Available soon
Content well presented
Always connected
Fast setup
Faster speed
‘Follow-on clicks’ central to the appeal
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A new industry is being createdA new industry is being created
Mobile
internet
fixed
data
brand
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GPRS - when it’s comingGPRS - when it’s coming
Feb 99 - announce Motorola/Cisco
summer 99 - lab trials
now - network trials
early 2000 - beta trials
<1/2 2000 - commercial launch