Walt Disney

Presented By: Deepshikha Biswal

MBA( 2nd Year)

Introduction

Walter Elias "Walt" DisneyBirth Date

December 5, 1901

Death DateDecember 15, 1966

EducationMcKinley High School, Chicago Art Institute, Kansas City Art Institute and School of Design

Place of BirthChicago, Illinois

Place of DeathBurbank, California

Disney worked at the Kansas City Film Ad

Company,

open his own animation business

and the ad company, he recruited Fred

Harman as his first employee.

job at the Pesmen-Rubin

Art Studio, where he met

cartoonist Ubbe Eert Iwwerks

Disney and his brother, Roy, soon

pooled their money and moved to

Hollywood

Their first deal was with New York

distributor Margaret Winkler, to distribute their Alice cartoons. They also invented a

character called Oswald the Lucky

Rabbit, and contracted the

shorts at $1,500 each.

Progressive Journey

Challenges

1.Financial Recession

2.Increasing Piracy

3.Strong Competition

4.Continuous Need for Technological Advancement.

5.Change in consumer preferences and tastes.

6.Negative publicity due to unexpected events.

Strategies Adopted: ProductsExisting New

Market Penetration

Targeted market segmentation through acquisitions.

New Products

1.Related Diversification.2.Diversification in Branding.

Market Development

Foreign OutsourcingDirect Investment Licensing

Conglomerate Diversification

-

Existing

New

Markets

Insights as an entrepreneur-360 degree dimension

1. He was a risk taker.2. He was innovative and creative.3. Walt Disney strives for excellence.4. Walt Disney drew people in with his charismatic charm and family like work

environment.5. His sociability and casual and personal relationships with his employees built trust

and confidence in Disney and the Disney vision.6. Walt Disney exercised an autocratic style of leadership after he had moved into the

new studio where he became more domineering and controlling.

Key Learnings

From the experience of Walter Elias Disney we can conclude deciding that thinking innovative and taking risk is favourable.

Apart from that a passion for doing something is always achievable.

Hard work and dedication leads to success.

Thank you