Mahmoud Elkasrawy - Mohamed Salem

Company Vision Statement Disney doesn't have a Vision Statement. Company Mission Statement The mission statement can also be defined as a company’s “statement of purpose.” statement for the Walt Disney Company is: To be the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.

Objectives and strategies The Walt Disney Company does not publish its corporate objectives or strategies.

Internal Audit Strengths:

1- A Vast and Diverse Portfolio The Disney brothers began drawing cartoons long before moving to Hollywood. The Missouri natives spent the majority of their lives imagining characters to which to introduce to the world. Along with the Disney’s impressive collection of new adaptations of old classics such as Robin Hood, Sleeping Beauty, Peter Pan, and Alice In Wonderland; the Company has created countless characters to star in their feature films.

2- Diversification

Disney has moved well beyond its cartoon-oriented roots. Though the company is still involved the production of original feature films and other related media (and though the media network division of the Company is still the organization’s leading generator of revenue) the company has long since stopped being your typical “animation studio” or “film production company.”

3- Incredible Customer Service 4- Acquisition of Pixar Animation Studios

Weaknesses

1- The Constant Need of Successful Creative Material

Any analyst should be quick in stating that Disney is wonderful at generating “successful creative material”–which they are. The weakness associated with this factor, however, is of great importance. The key words in this factor are “constant need.” Though The Walt Disney Company is possibly the world’s greatest generator of successful creative material

2- High (and Increasing) Cost of Operation 3- Lack of Developmental Property

The Walt Disney Company Parks and Resorts Division has expanded drastically over the last three decades. With the first international park being established in Tokyo in 1983, the Paris, Hong Kong, and Shanghai parks began to fall in place shortly after.

4- Lagging Consumer Products Revenue

The consumer products division of The Walt Disney Company is handedly the smallest division within the organization. While revenues continue to trend upward for the division, they do so at a slower rate to the other Disney divisions, proportionally

External Audit

Opportunities

1- Increasing Impact in the Music Industry

Disney’s original shows that air on The Disney Channels are crammed full of child stars–children and young adults from ages 10-18. These child stars, however, are not handpicked just for their acting ability. The Walt Disney Company has, for some time, selected actors with the dual talents, namely singing and dancing.

2- Expansion into Untapped Geographical Areas

One of the weaknesses of The Walt Disney Company is the lack of developmental property, which is discussed in detail above. The idea of expanding into untapped geographical areas is a perfect cure for such weaknesses. Expanding into new and exciting areas of the world is a wonderful opportunity.

3- Expand Radio Operations

4- Reuse of Past Portfolio

Threats

1- Struggling Global Economy

It seems almost unnecessary to list the struggling economy as a major threat to any worldwide organization.

2- Rapid Pace of Changing Media and Technology

3- Competition with Universal Orlando

4- Unionized Work Force

Competitive Profile Matrix