– a presentation on how something like a jerky treat can bring you great fulfillment

Waggin’ Train  

Gabriella Svensk

Lucas & I

-  What is the intention? -  What part does the product play? -  What is the single truth? -  Why this truth is the future? -  You will understand how something like a

jerky bite can actually bring great fulfillment to just about anyone.

Good for Training Just treats Good for health

Soft treats Crunchy treats Biscuits Freeze dried Jerky treats

Ears and snouts Hard treats (bones and rawhide)

Dental Chews “Bone like” treats

Good for Training Just treats Good for health

Soft treats Crunchy treats Biscuits Freeze dried Jerky treats

Ears and snouts Hard treats (bones and rawhide)

Dental Chews “Bone like” treats

Reinforcing a behavior

No reason

Reinforcing a behavior

&

= Bonding experience

&

( = a return )

No reason

Reinforcing a behavior

Who is the dog today and what part does the treat play in our lives?

The family member

Implication -  Same care and respect -  Pets are a substitute -  Provide us with care, security and love

If we care for them , they care for us

The passive eater

Implication -  Using food as an incentive and looking for a

return in form of a feeling

When we give our dog a treat, we want a happy dog in return

The mirror

3.

Implication -  Invest time & money into our dog to look

good in front of others -  We want compliments

We want to feel as if we have done a good job

What is the reward? What will I get out of this?

&

&

Today and in the future we will need more of an incentive and obvious benefits before giving away our time or our money.

We will want to know what we get in return.

Truth: Our happiness is greater when we decide to spend more on other people than ourselves

Truth: Our happiness is greater when we decide to spend more on other people than ourselves

Question: Is it the giving of the gift, or the feeling that comes with having given a gift?

We give to receive

We give to receive We give to receive

The insight:

We give to receive

“Giving is better than receiving because giving

starts the receiving process”

- Jim Rohn