January 2015

WA Tourism Industry Scorecard

Prepared by:

Research

Tourism Western Australia

ANZ-Roy Morgan Domestic Consumer Confidence

At the end of January 2015, Consumer Confidence in Australia reached 113.2 points, just above the long run average.

Sources: www.roymorgan.com.au , ANZ-Roy Morgan Consumer Confidence, (n=~1,000 interviews per week)

80

85

90

95

100

105

110

115

120

125

130

135

JFMAMJJ ASONDJFMAMJ JASONDJFMAMJJASONDJFMAMJJASONDJFMAMJJASONDJFMAMJJASOND JanFebMarAprMayJune

JulyAug SepOctNovDecJan

CO

NS

UM

ER

CO

NF

IDE

NC

E

January 24/25, 2015

(113.2 points)

Base: Australians aged 14+

2008 2009 2010 2011 2012 2013 2014 2015

Domestic Travel through Perth Airport

The number of passengers travelling on intrastate flights in and out of Perth Airport in December 2014 was significantly

greater than the same month in 2013, with an increase of (+) 10.5%. Meanwhile, interstate passenger numbers were

relatively consistent.

From 2013 to 2014 intrastate passenger numbers increased by (+) 2.7%, while interstate passenger numbers declined by

(-) 1.0%. 2014 was the first year in over ten years that interstate passenger numbers through Perth Airport declined.

Source: Perth Airport Pty Ltd

PAX = All passenger movement, including inbound and outbound.

Interstate

PAX -0.8% -1.0%

Intrastate

PAX +10.5% +2.7%

Indicator

% Change

Dec 2013 vs.

Dec 2014

% Change

2013 vs.

2014

0

100,000

200,000

300,000

400,000

500,000

600,000

Month

ly P

AX

Intrastate Interstate

International Travel through Perth Airport

The number of international arrivals into Perth Airport in December 2014 was slightly greater than in December 2013

(+0.9%).

For the whole of 2014, there were just under one million foreign national arrivals into Perth Airport, representing growth of

(+) 6.1% from 2013. The total number of foreign national PAX in 2014 was (+) 6.4% greater than in 2013.

Source: Perth Airport Pty Ltd

PAX = All passenger movement, including inbound and outbound.

Foreign nationals: International passengers who did not travel on an Australian passport.

PAX -1.7% +6.4%

Arrivals +0.9% +6.1%

Indicator

% Change

Dec 2013 vs.

Dec 2014

% Change

2013 vs.

2014

0

50,000

100,000

150,000

200,000

250,000

Month

ly P

AX

Arrivals PAX

Foreign National Arrivals - Long Haul (Asia)

Arrivals from China continue to grow significantly. In 2014, Perth Airport received over 45,000 arrivals travelling on Chinese

passports, representing growth of (+) 12.6% from 2013.

Arrivals from Korea grew (+) 6.9% in 2014, while the number of arrivals from Japan was relatively consistent with 2013.

Source: Perth Airport Pty Ltd

Korea +12.4% +6.9%

China +7.4% +12.6%

Japan -11.3% +1.4%

Country

% Change

Dec 2013 vs.

Dec 2014

% Change

2013 vs.

2014

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

Month

ly A

rriv

als

China South Korea Japan

Foreign National Arrivals - Long Haul (Europe & USA)

There were significantly less arrivals from the UK into Perth Airport in December 2014 compared to December 2013, with a

decline of (-) 9.2%. For the first time since 2010, the number of UK arrivals declined year on year, down from approx.

194,800 in 2013 to approx. 189,700 in 2014.

Alternative to the UK market, arrivals from the other key Western long haul markets of Germany and the USA grew in 2014,

with year on year growth of (+) 9.6% and (+) 4.7% respectively.

Source: Perth Airport Pty Ltd

USA +4.3% +4.7%

Germany +13.4% +9.6%

UK -9.2% -2.6%

Country

% Change

Dec 2013 vs.

Dec 2014

% Change

2013 vs.

2014

0

5,000

10,000

15,000

20,000

25,000

30,000

Month

ly A

rriv

als

Germany USA UK

Foreign National Arrivals - Short Haul

New Zealand arrivals into Perth Airport in December 2014 were a moderate (+) 2.2% greater than the same month last year.

The number of New Zealand arrivals continue to grow year on year, increasing by (+) 8.1% from 2013 to 2014.

Arrivals from Malaysia grew significantly in 2014 from 2013, increasing (+) 14.5%.

The number of arrivals from Singapore in December 2014 was (-) 8.9% lower than in December 2013. However, total

arrivals from Singapore in 2014 reached approx. 82,300, up a significant (+) 24.7% from 2013.

Source: Perth Airport Pty Ltd

Singapore -8.9% +24.7%

NZ +2.2% +8.1%

Malaysia +11.6% +14.5%

Country

% Change

Dec 2013 vs.

Dec 2014

% Change

2013 vs.

2014

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000

10,000

11,000

12,000

13,000

Month

ly P

AX

New Zealand Singapore Malaysia

Foreign National Travel – Long Haul (Asia)

Total China PAX in and out of Perth Airport grew a significant (+) 12.9% in 2014 from 2013.

Total Japan and Korea PAX also grew, increasing (+) 3.0% and (+) 8.9% respectively.

Source: Perth Airport Pty Ltd

PAX = All passenger movement, including inbound and outbound.

Korea +2.5% +8.9%

China +2.3% +12.9%

Japan -7.1% +3.0%

Country

% Change

Dec 2013 vs.

Dec 2014

% Change

2013 vs.

2014

0

2,000

4,000

6,000

8,000

10,000

12,000

Month

ly P

AX

China South Korea Japan

Foreign National Travel – Long Haul (Europe & USA)

For the first time since 2009, total UK PAX in and out of Perth Airport decreased year on year, dropping (-) 1.5% from 2013

to 2014.

PAX for the Germany market grew significantly, up (+) 8.8% from 2013 to 2014, while USA PAX also increased over the

same time period (+4.6%).

Source: Perth Airport Pty Ltd

PAX = All passenger movement, including inbound and outbound.

USA -0.5% +4.6%

Germany +5.1% +8.8%

UK -10.1% -1.5%

Country

% Change

Dec 2013 vs.

Dec 2014

% Change

2013 vs.

2014

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

50,000

Month

ly P

AX

Germany USA UK

Foreign National Travel – Short Haul

PAX to/from Perth Airport for the Singapore market was (-) 10.0% lower in December 2014 compared to December 2013.

Despite this, overall performance in 2014 was strong, with total Singapore PAX increasing by a quarter (+24.6%) from 2013

to 2014.

The New Zealand and Malaysia markets also saw strong growth in PAX from 2013 to 2014, increasing by (+) 7.9% and

(+) 14.8% respectively.

Source: Perth Airport Pty Ltd

PAX = All passenger movement, including inbound and outbound.

Singapore -10.0% +24.6%

NZ +1.5% +7.9%

Malaysia +6.9% +14.8%

Country

% Change

Dec 2013 vs.

Dec 2014

% Change

2013 vs.

2014

0

5,000

10,000

15,000

20,000

25,000

Month

ly P

AX

New Zealand Singapore Malaysia

WA vs. Australia - Foreign National Arrivals (Monthly Data - % Change September 2013 to September 2014)

The number of foreign national arrivals to WA in September 2014 compared to September 2013 was up (+) 7%, just ahead

of the national result of (+) 6%.

WA significantly outperformed the national average in percentage growth from Singapore and Germany, although WA saw a

decline in arrivals from UK and USA while nationally arrivals from these key markets increased.

Sources:

• Australia data: Tourism WA’s analysis of Overseas Arrivals and Departures, Australian Bureau of Statistics (compiled from

administrative data provided by Department of Immigration and Border Protection). Data provided two months in arrears. September

2014 data is the latest available as at February 2015.

• WA data: Perth Airport Pty Ltd

9%

13%

4%

17%

5%

37%

-8%

-1%

-11%

7% 7% 4%

-4%

25%

7% 9%

-3%

5% 8%

6%

-20%

-10%

0%

10%

20%

30%

40%

China Germany Japan Malaysia New Zealand Singapore South Korea UK USA ForeignNationals

WA Australia

WA vs. Australia - Foreign National Arrivals (Year to Date Data - % Change Jan-September 2013 to Jan-September 2014)

Growth in foreign national arrivals to WA for YTD September 2014 is just behind the national average (7% growth for WA,

9% growth for Australia).

WA is significantly outperforming Australia in growth from Singapore, New Zealand, and Korea, but is behind the national

average of growth from China, Malaysia, Germany, and the USA.

Sources:

• Australia data: Tourism WA’s analysis of Overseas Arrivals and Departures, Australian Bureau of Statistics (compiled from

administrative data provided by Department of Immigration and Border Protection). Data provided two months in arrears. September

2014 data is the latest available as at February 2015.

• WA data: Perth Airport Pty Ltd

11%

8%

6%

16%

11%

31%

7%

-1%

4%

7%

14%

11%

2%

24%

4%

13%

2% 3%

10% 9%

-5%

0%

5%

10%

15%

20%

25%

30%

35%

China Germany Japan Malaysia New Zealand Singapore South Korea UK USA ForeignNationals

WA Australia

Perth Accommodation – Occupancy Rates (December 2014)

The occupancy rate in December 2014 in Perth CBD was 76.4%, (-) 5.9% lower than the same month the year prior.

Average occupancy in Perth CBD across 2014 was 85.6%, just above the average of 2013 (85.2%).

Source: STR Global (STR Global sample size increased from n=18 to n=21 Perth CBD hotels in December 2010).

Occupancy -5.9% +0.5%

Indicator

% Change

Dec 2013 vs.

Dec 2014

% Change

2013 vs.

2014

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Month

ly O

ccupancy R

ate

s

Perth Accommodation – Yield (December 2014)

In December 2014, the ADR of Perth CBD hotels was (-) 7.9% lower than in December 2013, while RevPAR was (-) 13.3%

lower.

Both ADR and RevPAR dropped in 2014 compared to 2013. The ADR in 2014 was $210.00, $11.10 lower than the ADR in

2013. Average RevPar across 2014 was $179.90, $8.50 lower than the average RevPAR across 2013.

Source: STR Global (STR Global sample size increased from n=18 to n=21 Perth CBD hotels in December 2010.)

• RevPAR refers to Revenue Per Available Room. RevPAR is a calculation of room revenue divided by rooms available

(occupancy times average room rate will closely approximate RevPAR).

• ADR refers to Average Daily Rate.

RevPAR -13.3% -4.5%

ADR -7.9% -5.0%

Indicator

% Change

Dec 2013 vs.

Dec 2014

% Change

2013 vs.

2014

$0

$50

$100

$150

$200

$250

$300

Month

ly R

ate

s

ADR RevPAR

TTF Welcomes Australia's New Air Deal With China

Jan 23: The new air services agreement between the Australian and Chinese governments will bring thousands of additional

passengers to Australia from China, opening up Australia to more of the Chinese market and supporting tourism jobs across

the country.

• http://www.ttf.org.au/Content/auschinaairdeal230115.aspx

Australia Means Business

Nov 28: The federal government’s new framework to support Australian business events will ensure the growth and

development of Australia’s $24 billion business events sector.

• http://www.ttf.org.au/Content/businessevents281114.aspx

Eco-design means a Karma chameleon for Rottnest

Jan 24: Designed to blend into its surroundings while providing a premium resort experience, the new redevelopment of the

iconic Rottnest Lodge is the first major infrastructure revitalisation on Rottnest Island since the 1990s.

• http://www.mediastatements.wa.gov.au/pages/StatementDetails.aspx?listName=StatementsBarnett&StatId=9011

The Giants to take over Perth CBD

January 2015: An 11-metre tall Deep Sea Diver Giant and a six-metre tall Little Girl Giant are set to take over the Perth CBD

from February 13-15, 2015.

• http://www.tourism.wa.gov.au/News-

Media/News/Previous_news_stories/2015_news_stories/January_2015/Pages/The-Giants-to-take-over-Perth-CBD-

.aspx

Recent Tourism Reports and Media Statements