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    1 2005 Cisco Systems, Inc. All rights reserved.Session Number

    Presentation_ID Cisco Confidential

    UNDERSTANDING IP VIDEOTELEPHONY AND AUDIO AND DATACONFERENCING SOLUTIONS

    SESSION VVT-1100

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    Presentation_ID Cisco Confidential

    Questions This Presentation Will Address

    What are the technical components required toenable rich media conferencing over an IP network

    How to identify which products are required for

    your organization?

    What is the difference between videoconferencing,video telephony and rich-media conferencing?

    How can these components be integrated to

    provide a seamless rich media communicationssolution?

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    4 2005 Cisco Systems, Inc. All rights reserved.Session Number

    Presentation_ID Cisco Confidential

    Agenda

    Overview

    IP Videoconferencing

    Rich-Media Conferencing Video Telephony

    Summary

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    OVERVIEW

    555 2005 Cisco Systems, Inc. All rights reserved.VVT-110011154_05_2005_c2

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    Presentation_ID Cisco Confidential

    Traditional Conferencing Systems

    Discrete, focused solutions

    Different networkinfrastructures

    Separate cost modelsSeparate contracts or purchaseagreements

    Different support groups

    Require unique training

    Different standards/equipment

    Isolated solutions/users Service provider-based, plus

    customer premise-based

    Audio

    Conferencing

    PSTN

    Video

    Conferencing

    ISDN/IP

    Data

    Conferencing

    IP Network

    Inefficiencies of Integration Inhibit Ease of Use

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    Presentation_ID Cisco Confidential

    Rich Media Conferencing Solutions

    Integrated solution withcommon services: Dial plan,directory, scheduling, quality ofservice, security, management

    Common network infrastructure

    Reduced cost structureIntegrated IP network

    Unified support groups

    Application level training

    Lower maintenance costs

    Common tools

    Simplified user access tomultiple services

    Dial/click into meeting

    Multiple conferencing services

    IP Audio

    Conferencing

    IP Network

    VideoTelephony

    IP Network

    Data

    Conferencing

    IP Network IM

    IP Network

    IP NETWORKSolve Ease of Use BarriersDrive Efficiencies of Scale

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    8 2005 Cisco Systems, Inc. All rights reserved.Session Number

    Presentation_ID Cisco Confidential

    The Intelligent Information Network

    IPComm

    unicationsAd

    option

    2006 20091997 2001

    Movement

    MediaConvergence

    OPEXOPEXREDUCTIONREDUCTIONAll CommunicationsAll Communications

    Over IPOver IPIntegrated WiringIntegrated WiringPlantsPlants

    Toll BypassToll Bypass

    Service

    Convergence

    NETWORKSIMPLIFICATIONIntegrated Security

    Centralized CallControl

    UserMobility

    Virtualization

    CommunicationsExperience

    Convergence

    NEWCAPABILITIESPersonalizedServices

    Context andPresence

    RichCommunications

    Applications

    1 2 3

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    9 2005 Cisco Systems, Inc. All rights reserved.Session Number

    Presentation_ID Cisco Confidential

    Key Technologies for Next-GenerationIP Communications

    Presence and Context

    Leveraging Dynamic Information in

    the Network, Including Presence,

    Location, and Authorization

    Rich Media

    Enriching Communication

    Through Integration of Voice, Video

    and Data Collaboration

    Natural Language

    Simple, Natural Language

    Access to a Portfolio of

    Communications Services

    Modality

    Support for Multiple

    Media Types, Devices, and

    Bandwidth Capabilities

    Personalization

    Preferences That Track

    with the User, Not the Device

    or Directory Number

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    10 2005 Cisco Systems, Inc. All rights reserved.Session Number

    Presentation_ID Cisco Confidential

    IP Videoconferencing

    Reduced costs

    Consolidation

    Infrastructure

    Maintenance

    Training

    Management

    Feature-rich functionality

    Multiple connection speeds

    Multiple conference views

    Text/graphic overlays

    Up to 16 participants displayed

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    11 2005 Cisco Systems, Inc. All rights reserved.Session Number

    Presentation_ID Cisco Confidential

    Video Telephony

    Video telephony for CiscoIP phones

    Built on Cisco CallManager

    Consistent voice and videoexperience

    Cost-effective video to

    every desktop High-quality video for effective

    non-verbal communication

    Video Is Now a Phone Call!

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    12 2005 Cisco Systems, Inc. All rights reserved.Session NumberPresentation_ID Cisco Confidential

    Rich-Media Conferencing

    Voice conferencing:

    Enterprise scalable IP and TDM platform

    IP integration to backbone/platform/desktop

    Web conferencing:Tightly integrated fourth generationsolution

    Complete meeting managementand control

    Video conferencing:Integrated multipoint videoconferencing

    Broad endpoint support

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    13 2005 Cisco Systems, Inc. All rights reserved.Session NumberPresentation_ID Cisco Confidential

    Components

    Multipoint Control Unit (MCU)Audio and video

    GatewaysIP/ISDN connectivity

    GatekeepersCall control

    Web serverPresentation and data collaboration

    Applicatons serverText messaging/availability,scheduler, remote network management,integration

    End pointsMultiple vendor/models

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    Multipoint Control Unit

    Enable multipoint calls over the IP network

    DSP Resources for enhanced multipoint calls

    Audio only or audio/video/data configurations

    Available in both hardware, software andembedded models

    Deployable in centralized or distributedarchitectures

    Multiple features sets available

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    Gateways

    Enable voice, video and data connectivitybetween networks

    IP (H.323) video units connect to ISDN (H.320) video units

    IP telephones connect to PSTN/POTS/CELL telephones

    Support for multiple session

    Provide bandwidth management controls

    Deployable in centralized or distributedarchitectures

    Standards-based device ensuring interoperability

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    Gatekeeper

    Essential element to management and policy ofconferencing network

    Provides address translation, registration,

    bandwidth management, security, Quality ofService (QoS), and billing (CDR) functions

    The gatekeeper can reside on a server, router oreven embedded in an MCU or gateway

    Call control is a strategic element to the solution

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    Application Servers

    Enables Real-Time Collaboration

    Client/server model

    Centralized architecture

    Simpler administration, security and management

    Ability to launch collaborative conferences

    Standards-based SIP/SIMPLE/H.323 protocols

    Secure Instant Messaging

    Presenceprovide real-time user status

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    End Points

    Group systems

    Large meeting or work room environments

    Multipurpose PC and dedicated appliance models

    Stationary or mobile form factorsMultiprotocol supportH.320, H.323, SIP, SCCP

    Personal systems

    Desktop or personal work units

    PC hardware add-ons and PC software models

    Video phonesexecutive desktop units

    Multiprotocol supportH.323, SIP, SCCP

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    Applications

    SchedulingComplete resource scheduling

    E-mail notification

    In session controls

    Network ManagementCentralized access, control and monitoring

    Network status and statistics

    Intuitive elements, maps and views

    IntegrationDirectory Services (LDAP)

    Microsoft Outlook

    Lotus Notes

    SMTP e-mail gateway

    IP phones XML interface

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    20 2005 Cisco Systems, Inc. All rights reserved.Session NumberPresentation_ID Cisco Confidential

    Two Types:

    Not planned

    No resources reserved

    On-demandAvailable at the push of a button

    Caller brings othersinto conversation

    Traditionally component

    of call processing (PBX) Simple conference

    features:

    Hold, mute, roster,

    Drop party, join, transfer

    Defining Conferencing

    RESERVATION-LESS SCHEDULEDAD HOC

    Two Types:

    Planned meetings

    No bridge reservation required

    Meet-me

    By invitationparticipantsare invited to a conference

    Participants dials a numberor access a server to joinconference

    Pre-configured

    Permanent conference ID

    assigned with maximumparticipant size

    Chair control withenhanced features:

    Name announcement, roster,in-conference control, lockconference

    Two Types:

    By invitation

    Participants are invitedto a conference

    Participants dialParticipants dial a # or accessa server to join conference

    Pre-configured

    Permanent conferenceID with guaranteed MCUresources available

    Chair control withenhanced features:

    Name announcement, roster,in-conference control, lockconference

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    21 2005 Cisco Systems, Inc. All rights reserved.Session NumberPresentation_ID Cisco Confidential

    Defining Conferencing

    Two Types:

    Not planned

    No resources reserved

    On-demandAvailable at the push of a button

    Caller brings othersinto conversation

    Traditionally component

    of call processing (PBX) Simple conference

    features:

    Hold, mute, roster,

    Drop party, join, transfer

    RESERVATION-LESS SCHEDULEDAD HOC

    Two Types:

    Planned meetings

    No bridge reservation required

    Meet-Me

    By invitationparticipantsare invited to a conference

    Participants dials a numberor access a server to joinconference

    Pre-configured

    Permanent conference ID

    assigned with maximumparticipant size

    Chair control withenhanced features:

    Name announcement, roster,in-conference control, lockconference

    Two Types:

    By invitation

    Participants are invitedto a conference

    Participants dialParticipants dial a # or accessa server to join conference

    Pre-configured

    Permanent conferenceID with guaranteed MCUresources available

    Chair control withenhanced features:

    Name announcement, roster,in-conference control, lockconference

    IP VIDEOTELEPHONY RICH-MEDIA

    CONFERENCING

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    IP VIDEOCONFERENCING

    222222 2005 Cisco Systems, Inc. All rights reserved.

    VVT-1100

    11154_05_2005_c2

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    Applications

    Video Infrastructure

    IP Videoconferencing Network

    Applications InteractiveVoice Response

    ISDN

    Network InfrastructureCampus

    Branch

    VideoEndpoints MCUs Video

    Endpoints

    H.320

    Gateway

    H.320

    Gateway

    Call ProcessingAgents

    GK

    Gateway

    WANAggregation

    Router

    BranchRouter

    IP WAN

    Access

    Switch

    AccessSwitch

    SiSi

    Distribution/Core Switch

    SiSi

    Directories

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    Applications

    Network InfrastructureCampus

    Branch

    Telephony InfrastructureTelephony Infrastructure

    IP Telephony Network

    Conf

    Xcode

    MediaResources

    Gateway/

    SurvivableRemote

    Voice Mail/Unified

    Messaging

    Auto-Attendant/Interactive

    Voice Response

    XMLPhone

    Services

    GK

    Call ProcessingAgents

    Branch

    PSTNGateway

    PSTN

    LDAPDirectory

    TelephonyEndpoints

    Telephony

    Endpoints

    WANAggregation

    Router

    BranchRouter

    IP WAN

    AccessSwitch

    AccessSwitch

    SiSi

    Distribution/Core Switch

    SiSi

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    GK

    Voice ZoneZone Prefix 2

    Video ZoneZone Prefix 3

    VMail

    JTAPI

    IP-IVR

    IP Phone

    Gateway

    PC-Based

    IP Phone

    Conf

    Xcode

    Video Terminal

    PC-Based

    Video Terminal

    MCU

    Gateway

    Integrating Voice/Video Call Processing

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    Integrating Voice/Video Call Processing

    CiscoCallManager

    Router/GW

    IP WAN

    Apps (VM, IVR) Apps (Schd, Dir)Gatekeeper

    MCU

    Router/GW

    Video GWPSTNISDN

    H.323 Video

    H.320 Video

    ConfXcode

    Media Resources

    1 Cisco CallManager integrates to gatekeeper for call routing to/from video

    2 Phones can call into MCU videoconferences, or to video terminals

    3 Transcoding can be used between voice/video networks

    4 PSTN/ISDN legacy endpoints can participate seamlessly

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    Deployment Considerations

    ScalabilityRatio of off net calls

    ArchitectureCentralized versus distributed

    BandwidthBusiness quality, ISDN connectivity

    TranscodingAudio and video

    ManagementAdministration, upgrades

    Inbound call routing

    Interactive Voice Response (IVR)Direct Inward Dial (DID)

    Outbound call routing

    Gateway service prefix

    Gateways

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    Deployment Considerations

    Address resolutionIP to E-164 addressing

    Scalabilitymultitiered hierarchical support

    Authenticationdevice registration (TACACS)

    Firewall traversalsecure proxy management

    Zone bandwidth managementcall limits

    Call admission controlcall denials

    Call detail recordsaccounting

    Device managementadministration and upgrades

    Gatekeeper

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    Deployment Considerations

    Ease of use

    Room versus desktop deployments

    Applications

    Meeting size and sites involved

    Data collaboration and presentation requirements

    Security level/confidentiality

    System management

    Interoperability

    End Points

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    Deployment Considerations

    Scheduling

    Determine organizations needsad hoc, reservationless,

    scheduled

    Management

    Get accurate tracking of network and room usage/costs

    Improves support model

    Integration

    Improve conference efficiencies within workflow process

    Applications

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    32 2005 Cisco Systems, Inc. All rights reserved.Session NumberPresentation_ID Cisco Confidential

    Campus Branch Office

    IP WAN

    PSTN

    Classification: Mark the Packets with a Specific Priority Denoting aRequirement for Class of Service from the Network

    Trust Boundary: Define and Enforce a Trust Boundary at the Network Edge

    Provisioning: Accurately Calculate the Required Bandwidthfor All Applications Plus Element Overhead

    Enabling QoS for Voice, Video, and DataCiscos Approach to QoS

    GK

    Scheduling: Assign Packets to One of Multiple Queues (Based onClassification) for Expedited Treatment Through the Network

    Congestion Avoidance: Eliminate Buffer Congestion Before It Happens

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    Link Capacity

    WAN ProvisioningRecommended WAN Utilization Levels

    Link Capacity Provisioning =(BW for Voice + BW for Video + BW for Data) / 0.75

    0.75 x Link Capacity

    Voice

    RESERVED

    Voice/VideoControl

    DataRouting

    Etc.

    Voice/Video Are Not Free (Especially on Low-Speed Links)Engineer the Network for Data, Voice, and Video

    Video

    VVT-1100

    11154_05_2005_c2

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    RICH-MEDIA CONFERENCING

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    VVT-1100

    11154_05_2005_c2

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    Rich-Media Conferencing Experience

    Whos Sharing

    Whos Speaking

    Whos AttendingHow Attending

    2006 Results

    Movable,Sizable VideoWindow

    As Natural and Effective as Face-to-Face Meetings

    Complete Voice, Video and Web ConferencingCapabilities and Control

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    Web Meeting Room

    Participant List:Show all web and voice

    participants in the

    conference

    Chat Pod:

    In session chat isprovided. Chat with a

    specific participant or

    send a message to

    everyone

    Note Pod:In session notepad is

    provided

    Share Window:This collaboration space allows participants to screen share an application,

    window or their desktop

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    Todays Typical Environment

    Data Network

    Voice Network

    GroupwarePBX/

    IP PBXContentMgmt.

    DirectoryServer

    IM

    Server

    Voice

    Web

    Video

    ON-NET OFF-NET

    Expensive Limited SecurityWeak Integration

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    Rich-Media Conferencing Solution

    SecurePublic Access

    Corporate Converged Network

    Cisco MeetingPlace

    GroupwarePBX/

    IP PBXContentMgmt.

    DirectoryServer

    IM

    Server

    Cost Effective SecureFull Integration

    ON-NET OFF-NET

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    Rich-Media Conferencing Architecture

    Audio Server

    PSTN or IP

    Video

    EndpointsH.323/SIP

    H.320 Endpointor

    ISDN Gateway

    to Gateway

    IP Gateway

    MCS ServerMP Web

    MP Video

    MP Outlook

    H.323/H.320

    Gateway

    Room

    SystemH.323/SIP

    Video MCU

    GK

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    MeetingPlace Express Deployment

    MeetingPlace Express(Voice + Web)

    Mobile

    Phone

    PC

    IPPhone

    IPPhone

    PC

    PC

    PSTN

    IP WAN

    CorporateDirectory

    UnityVoicemail

    CallManager

    PC

    IPPhone

    VoiceGateway

    CatalystLAN

    Internet

    Firewall

    InternetRouter

    Mult clusterCallManager

    Location

    Remote officeCentralized

    CallManager Cluster

    SMTPEmail

    ** See slide notes for additional information

    H.323 or SIP

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    Implementation Considerations

    Off-network access to meetings required?

    Need for secure meetings?

    Scheduled vs. reservationless?

    What conferencing server is right for myorganization? Scalability?

    What application components can I use with rich-media conferencing?

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    Web

    Cisco MeetingPlace Express Integration

    SCHEDULE

    Web

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    The On-Network Advantage

    Applications areon-network when:

    Run on servers connected to acompanys network, and

    Sit behind the corporate firewall

    or in a DMZ

    Servers physically reside onyour premises or at hostingfacility securely linked tonetwork through VPN tunnelor dedicated line

    Benefits:Increased security, simplifiedmaintenance and easieradministration

    Customization and integration

    Cost savings

    GroupWare

    IPPBX

    VoiceMail

    DirectoryServer

    ContentMgmt

    Conferencing Server

    CONVERGED CORPORATE NETWORK

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    Integration (Outlook)

    Users familiar with Outlook can immediatelyschedule meetings without problems

    Notifications populate calendar with Click ToAttend (CTA) linksno extra steps

    Can check resource availability directlyfrom Outlook

    Non-Outlook attendees receive same informationvia Simple Mail Transport Protocol (SMTP)

    Recurring meetings supported

    Single Focal Point for Personal Scheduling

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    Voice Conferencing

    Integrate meeting schedulingand attendance throughIP phone XML interface

    Support for multiple protocolsH.323, SIP, G.711, G.729A

    Interoperate with:

    IP-PBX i.e. Cisco CallManager

    Session Initiation Protocol (SIP)Proxy Servers

    H.323 gatekeepers

    VoiceVoice

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    Local or Wide

    Area Network

    Skinny Station Protocol

    Audio (G711)

    H.323

    GWSIM API

    IP Gateway (H.323)

    IP-PBX

    Data Conferencing Endpoint

    Java-enabled web browser, or

    T.120 Client

    IP Phone

    Touchtone

    Phone

    H.323 Client

    (e.g. NetMeeting)

    Touchtone

    Phone

    Touchtone

    Phone

    ConferenceServer

    Voice

    Gateway

    (PSTN / IP)

    IP: PBX Integration

    Tight Protocol Integration with IP-PBXIs Required

    PBX/Telephone

    Network

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    Cisco IP Phone Integration

    Advanced Conferencing Phone UI

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    IP Phone Interface

    View list of conferences usingservices button

    Single button join the conference

    Hidden conference calls not in the

    list of conference on IP phone Password prompt for password

    protected conferences

    Start a Reservationless meeting

    View list of participants in a

    conference

    Conference Phone Management

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    Meeting Control: Telephone

    Standard meeting controls

    Mute/unmute

    Roll call

    Start/stop recording

    Out-dial to find missing participants or include non-invitedpersonnel

    Security

    Multi tier password/profile user requirements

    Lock/unlock meeting

    Eject last person

    Breakout rooms for private conversations

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    Video Conferencing

    Cisco CallManager videotelephony and Cisco IPVCvideo conferencing

    Integration of voice telephonyand video conferencing

    Integration of video into audio-and web-enabled meetings

    Desktop video calls with ad-hocvideo conferencing

    Easy scheduling of andattending video conferencesfrom Outlook and web

    Voice

    VideoVideo

    IM

    Web

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    Scheduling Experience (Web)

    1 800 555-xxxx

    Budget

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    1 800 555-xxxx

    Budget

    Scheduling Experience (Web)

    Additional Field for Video Portsto Be Reserved in Meeting

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    Presentation_ID Cisco Confidential

    E-Mail Notifications

    http://webserver8.cisco.com/attend/prkjf/join

    http://webserver8.cisco.com/join?177xxxx

    1-800-555-xxxx ID: 5777456

    1-800-555-xxxx :5777456

    Provide User Options to Connect with Video End Pointor Dial into Meeting with Voice Only Device

    1-800-555-xxxx

    5777456

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    Video Control for Layout

    Active speaker

    Continuous presence (view multiple videos)

    Controls from within web conference interface

    Stop My Video

    Play My Video

    View Multiple Videos

    View Active Speaker

    a

    Additional Functions Extend FeaturesParticular to Video

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    Integrated Participant List

    Mute will mute all audio sources

    Eject will eject all media types connectedin meeting

    Becky

    Mary

    Conference room

    Conference room 2

    x

    x

    x

    EJECTMUTE AUDIOPAUSE VIDEO

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    Voice

    Video

    IM

    WebWeb

    Web Conferencing

    Supports presentations,application sharing

    Full meeting control

    Whos there, permissions, privacy

    Support for multiple desktopenvironments

    No plug-ins, executables

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    Elements of Web Collaboration

    PresentationAbility to present a document or presentation to the participant of a conference

    Application Share ControlHosts to share control of the presentation withparticipants

    ChatExchange text messages to the audience entire audience or a specific member of the

    conference

    WhiteboardUse a common easel to draw flow charts, sketches, record meeting notes, etc.

    File TransferUpload and download files for sharing with participants

    PollingOnline surveys: with ability to tabulate results immediately and shared with all

    participants

    Desktop SharingShare any application that resides on their PC

    DESKTOP SHARE CONTROLsupport personnel can access participants PCs fortroubleshooting and problem resolution

    Audio and Video Conferencing Plus

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    Web Integration

    Integrated withother media typesin conference

    Should haveuniversal accessfrom standards-based platforms

    Performs

    managementfunctions

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    Session Number

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    IM Integration

    Ad-hoc meetings

    Meetings launched from IM sessions

    Multiclient support

    Sametime, AOL, Yahoo!, MSN Messenger

    Manage participant availability

    Leverage Presence to find and invite

    Click Linkto Launch

    Meeting IMIM

    Voice

    VideoWeb

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    1. User starts an IMsession with a buddy;internal users willreceive links toSTART a meeting

    Starting a Meeting from Instant Messaging

    User Chat Buddy

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    1. User starts an IMsession with a buddy;internal users willreceive links toSTART a meeting

    2. User clicks on the START MeetingLink and launches a Meeting WebConference

    User Chat Buddy

    Starting a Meeting from Instant Messaging

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    Starting a Meeting from Instant Messaging

    1. User starts an IMsession with a buddy;internal users willreceive links toSTART a meeting

    2. User clicks on the START MeetingLink and launches a Meeting WebConference

    User

    3. When the webconference is initiated,the chat buddy (externalor internal) receives aJOIN meeting link tothat meeting

    Chat Buddy

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    Starting a Meeting from Instant Messaging

    1. User starts an IMsession with a buddy;internal users willreceive links toSTART a meeting

    2. User clicks on the START MeetingLink and launches a Meeting WebConference

    User Chat Buddy

    3. When the webconference is initiated,the chat buddy (externalor internal) receives aJOIN meeting link tothat meeting4. The chat buddy clicks on the JOIN

    link and is automatically broughtinto the web conference (after login)

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    Enterprise Integration

    Simplescheduleand attend

    Single Sign-on,AdministrativeControl

    CORPORATE CONVERGED NETWORK

    E-Mail/Calendar

    PBX/IP PBX

    ContentMgmt.

    DirectoryServer

    IMServer

    DirectoryIntegration

    Cisco MeetingPlace

    Outlook/NotesCalendar

    Integration

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    VIDEO TELEPHONY

    666666 2005 Cisco Systems, Inc. All rights reserved.

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    Separate IP Voice and Video Networks

    IP Phones

    Voice Mail

    ConferenceServer

    Voice Network

    Voice Dial plan administration: IP-PBX

    PSTN access: voice gateways

    Conferencing: audio MCU

    PSTN

    IP WAN

    H.323

    MCU

    H.323 RoomSystem

    Legacy H.320

    H.323-H.320

    Gatekeeper

    H.323 RoomSystem

    GK

    Video Network

    Converged Voice and Video Networks

    Video Dial plan administration: gatekeeper

    PSTN access: H.320 gateway

    Conferencing: video MCU

    IP-PBX

    Converged Network

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    IP Video Telephony

    Converged Application

    IP Phones

    Voice/Video

    Mail Resources

    PSTN

    IP WAN

    Voice/Video

    Conference

    Resources

    Room

    Systems

    Legacy H.320

    Voice/Video

    GatewayGatekeeper

    H.323/SIP Room

    SystemGK

    Voice/Video Telephony Dial plan administration: IP-PBX

    PSTN access: common gateway platform

    Conferencing: common platform

    Endpoints

    IP-PBX

    Voice/Video

    Gateway

    Scheduling

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    Why Is Video Telephony DifferentThan Videoconferencing?

    Common call control

    Common bridging resources

    Common gateway resources

    Common network services

    Voice/video mail

    Common features/experienceConference, transfer, park, CFW

    Allows Ease of Use Through Unified ExperienceLeverages Infrastructure and Tools Allowing Efficiencies in Scale

    Application Layer Integration

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    Applications

    Network Infrastructure

    Video Tel Infrastructure

    The Elements of IP Video Telephony

    Directories

    LDAP

    Network InfrastructureCampus

    Branch

    EndpointsMCUs Endpoints

    PSTN andH.320

    Gateways

    Call ProcessingAgents

    WANAggregation

    Router

    BranchRouter

    IP WAN

    AccessSwitch

    AccessSwitch

    SiSi

    Distribution/Core Switch

    SiSi

    H.320Gateway

    ISDN

    SchedulingApplications

    InteractiveVoice

    Response

    Voice Mail/Unified

    Messaging

    GK

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    Differences in User Interfaces/Ease-of-Use

    Easy to use telephone interface(90% of the world knows how touse one)

    Automated configuration, alwaysonuser never has to mess with it

    Lots of models, range of costs

    Telephony features (hold, transfer,conference, park, CFW)

    Voicemail/messaging NOT VIDEO

    Hard to use (in fact, nearly impossiblefor the average employee!)

    No automated configuration, must beturned onuser has to program it

    Few models, very expensive

    No telephony features

    No voicemail (manual, based onanother call to a voice client)

    VideoTelephony Videoconferencing

    vs.

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    Differences in Call Processing Methods

    PBXs (i.e. Cisco CallManager)

    MultiprotocolSCCP, H.323, SIP

    Sophisticated dial plan,call routing, CDRs

    Full digit manipulation

    Telephony features (Hold,Transfer, Conference,Park, CFW)

    Gatekeepers (i.e. CiscoIOS)

    H.323 only

    Limited dial plan, callrouting, CDRs

    Limited digit manipulation

    No telephony features

    VideoTelephony Videoconferencing

    vs.

    GK GK

    GK GK

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    Differences in Ad HocConferencing Solutions

    Integrated in routers/switches(multiple options available)

    Highly manageable

    Audio only

    IP-PBX controlled

    Single-button conferencing

    Integrated Transcoding

    Max participants = 4 to 128

    Only twothree models on themarket today (expensive)

    Hardly manageable

    Audio and video

    H.323 only

    No single-button conferencing

    Integrated Transcoding

    Max participants = 100+

    Voice Videoconferencing

    vs.

    GK GK

    GK GKConf

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    Differences in Reservation-LessConferencing Solutions

    Lots of options available (i.e.Cisco MPE, MeetingPlace)

    Highly manageable

    Audio and video

    Almost always dial-in

    Rich telephony DTMF features

    Integrated Transcoding

    Max participants = 100+

    Only twothree models on themarket today (expensive)

    Good management has improved

    Audio and video

    Dial-out mode used frequently

    DTMF features are rare

    Integrated Transcoding

    Max participants = 100+

    VideoTelephony Videoconferencing

    vs.

    Conf

    GK GK

    GK GK

    ff

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    Differences in ReservedConferencing Solutions

    Lots of options available (i.e.Cisco CMPE, MeetingPlace)

    Highly manageable

    Audio only

    Almost always dial-in

    Rich telephony DTMF features

    Integrated Transcoding

    Max participants = 100+

    Only twothree models on themarket today (expensive)

    Good management has improved

    Audio and video

    Dial-out mode used frequently

    DTMF features are rare

    Integrated Transcoding

    Max participants = 100+

    Voice Videoconferencing

    vs.

    Conf

    GK GK

    GK GK

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    Differences in Gateway Solutions

    Integrated in routers/switches(multiple options available)

    Highly manageable

    Audio only

    MultiprotocolH.323, MGCP, SIP

    Sophisticated dial-peers, CDRs

    Full digit manipulation

    Telephony features (Hookflash

    Transfer, Q.SIG, )

    Only two-three models on themarket today (high cost/port)

    Hardly manageable

    Audio and Video capabilities

    H.323 only

    No dial-peers; no CDRs

    Limited digit manipulation

    No telephony features

    Voice Videoconferencing

    vs.

    GK GK

    GK GK

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    Differences in Networking/QoS

    Ethernet port negotiation worksvery well

    All products support DSCPand 802.1p

    Network can automatically trustthe endpoints QoS settings

    DHCP, TFTP for automatedconfiguration, excellentredundancy/high-availability

    Ethernet port negotiationproblems are common

    Most support DSCP

    Network cannot automaticallytrust endpoints QoS settings

    DHCP only, manualconfiguration, limitedredundancy

    Voice Videoconferencing

    vs.

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    IPCommunicationsNetwork

    IP-PBX

    WirelessBusiness

    Color

    Professional

    Standards Based

    H.323/H.320 System

    Small Group

    System

    IP Phone withCisco VTA

    ExecutiveDesktop

    MCU

    Voice/VideoMail Resources

    Elements of IP Video Telephony

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    IP-PBX

    Provide common control agent for voice orvideo endpoints

    Unified dial planCommon calling patterns

    Call detail recordsEnhances video capabilities

    Quality of Service/call admission control tools

    Call rerouting capabilitiesISDN hop-offs, AutomaticAlternate Routing (AAR)

    Voice supplementary features extended to video

    Park, Hold, Resume, Transfer, Forward, Conference,Meet-Me, Join

    Far-End Camera Control, Music on Hold, XML Applications

    Managed scalability

    IP-PBX tools extended to video endpoints

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    IP-PBX Call Policy

    Endpoints are assigned to pools that establishdevice capabilities:

    Max bandwidth for calls placed

    Allowed calling destinations, time specific policiesAllowed incoming call sources

    Endpoints are assigned to locations that are usedfor inter-location calls

    Inter-location calls are subject to bandwidth maximumsInter-location aggregate bandwidth is used for CACto allow a call, reroute through Gateway, or given abusy signal

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    Locations ConfigurationLocations Configuration

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    Regions List

    Phone Config ration

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    Phone Configuration(Showing Retry Video Call as Audio)

    C ll Ad i i C t l

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    Call Admission ControlCisco CallManager Locations

    Prevent WAN link over-subscription by limitingvoice bandwidth

    Assign bandwidth limit for

    voice per location When resources are

    insufficient, phone getsfast-busy tone and amessage is displayed

    If AAR is enabled, the callis automatically reroutedacross the PSTN

    IP WANPSTN/ISDN

    CentralSite

    Location 1 Location 2

    Location

    RemoteSites1

    2

    Max BW = 400 kbps Max BW = 800 kbps

    33

    STOP

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    User Experience: Transfer

    Corporate HQ

    Desk PhoneIP-PBX

    Third Party

    Transfer

    Answer

    AnswerVoice

    Video

    CallSignaling

    CALL ON

    HOLD

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    Multipoint Conference Unit

    IP-PBX has direct control ofvideo MCU resource

    Configured in the IP-PBX as aconferencing resource

    Identify Media Resource Group(MRG) will help define endpointvideo capabilities

    Automatically invoked when avideo capable device hits theconference soft key

    Allows additional participants to beadded to the conference

    Enables ad-hocvideoconferencing

    How Is Ad Hoc

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    How Is Ad-HocVideoTelephony Enabled?

    Allows one to create point-point calls thenseamlessly expand into videoconference format

    Same video telephony experience through soft key:

    Point to point call

    To add participant

    Push Confr button

    Get dial tone

    Dial participants number

    (Repeat as Needed)

    Pick up phone

    Push Meet Me button

    Enter assigned number

    Notify participants via

    IM, e-mail, phone, etc.

    Everyone dials in

    (Max 64 Participants)

    Point to point call

    Receive incoming call

    Place first call on hold

    Pickup second call

    Press Join button

    Incoming caller joinsexisting call

    MeetMePre-Call Feature

    JoinIn-Call Feature

    ConfrIn-Call Feature

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    User Experience: Ad-Hoc Conferencing

    IP PBXAnswer

    ConferenceCALL ON

    HOLD

    Answer

    Video

    Video

    Video

    Video MCU

    Signaling

    Video

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    User Experience: Ad-Hoc Conferencing

    IP PBX

    Video MCU

    Signaling

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    User Experience: Ad-Hoc Conferencing

    IP PBXAnswer

    CALL ON

    HOLD

    Video MCU

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    User Experience: Ad-Hoc Conferencing

    IP PBXAnswer

    CALL ON

    HOLD

    Video MCU

    Video

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    User Experience: Ad-Hoc Conferencing

    IP PBXAnswer

    Video MCU

    Signaling

    Video

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    User Experience: Ad-Hoc Conferencing

    IP PBXAnswer

    ConferenceCALL ON

    HOLD

    Answer

    Video

    Video

    Video

    Video MCU

    Signaling

    Video

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    SCCP Endpoints

    DHCP option 150 support

    No CDP support

    Downloads config via TFTP

    Software release key obtained

    through manufacturer CallManager QED device patchinstaller (available from Tandberg)required

    Functions just like a SCCP IP phoneSoftKeys, Settings, Messages, Directories(Received/Placed/Missed/Corporate), XML

    Services*

    H.261, H.263+, H.264 G.711 and far-end camera control

    Cisco, Tandberg and Sony models* Many XML Services Not Yet Supported, Such as Extension Mobility for Instance

    Cisco VT Advantage with Cisco CallManager

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    Cisco VT Advantage with Cisco CallManagerInitiating Voice/Video from Cisco IP Phones

    Audio on the phone

    Video on the PC (CiscoVT Camera)

    PC associates withIP phone

    Phone registers as avideo capable phone

    Association

    Cisco IP Phone7960G

    Dialing

    Answer

    Video

    Voice

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    Room Systems

    IP-PBX

    Audio/Video RTP

    Media

    IP-PBXEndpoint

    SCCP

    Sign

    aling

    H.323 Gatekeeper

    H.323

    Signaling

    H.323Endpoint

    For InboundCalls Gatekeeper

    Is Optional IfH.323 End Point

    Registers

    Directly withIP-PBX

    H.323

    Signaling

    H.323 Interoperability

    GK

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    H.323 End Points

    Call routing features aresupported

    Common Dialing, Call Forwarding,Shared Lines, Hunt Groups

    H.323 endpoint initiation ofsupplementary features is notsupported

    H.323 end points can be

    subject to supplementaryfeatures depending on theirsupport of empty capability set

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    Unsupported Features Supplemental Features

    Park, Hold, Transfer,

    Conf, Join

    Supported Features Common Dialing

    Call Forward

    Shared Lines

    Hunt Groups

    Limited Features Transfer/conference do

    not work properly

    No up-speeding from

    audio to videoSupported Features Down-speeding is okay

    In call features do workHold, Resume, Park

    H.323 Empty Capability Sets

    H.323 End Points Can Be Subject toSupplementary Features Depending onTheir Support of Empty Capability Set (ECS)

    Supported Features All Call supplementary

    features are supported

    Can be subject to above

    features, allowing endpoint react when IP-PBXend point initiatesfeature request

    With Improper ECSImplementation

    Proper ECSImplementation

    Without ECSImplementation

    Transfer for H.323 Endpoints

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    Transfer for H.323 Endpointswith Proper ECS Implementation

    IP-PBX

    Gatekeeper

    IP

    Phone

    H.323 Unit

    H.323 Unit

    Scenario:

    1. Call from IP phone (ext 1000) talking to H.323 End Point (ext 1001)voice only

    2. IP phones transfers ext 1001 to ext 1002now a video call

    Switch

    Ext. 1000

    Ext. 1001

    Ext. 1002

    IP Video Telephony with

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    IP Video Telephony withH.320 Interoperability

    IP-PBX

    Media

    IP-PBXEndpoint

    H.323 Gatekeeper

    H.320Endpoint

    H.323-H.320 Gateway

    ISDN

    H.323

    Sign

    aling

    ISDN

    ISDN

    GK

    SCCP

    Signalin

    g

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    SUMMARY

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    SCCPEndpoints

    H.323Endpoints

    H.320Endpoint

    VT Advantage

    H.323

    VideoTelephony Architecture- JR update needed

    Cisco IOSGatekeeper

    H.323H.323

    IPVC H.323-H.320 Gateway

    H.323

    IPVC MCU

    SCCP

    CiscoCallManager

    Video Telephony

    IP Videoconferencing

    Rich-Media Conferencing

    H.320

    ISDNSCCP

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    Summary

    The technical components are common for rich mediaconferencing networksMCU, gateways, call control, endpoints and applications

    The components that are required depend heavily on the

    applications and deployment architecture Video telephony builds on existing videoconferencing

    solutions extending IP-PBX functionality to the end user

    Rich-media conferencing consolidates the audio, video andweb conferencing solutions

    Common call control and gateways allows these applicationsto be integrated extending the solution and benefits tomultiple users throughout the organization

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    Q and A

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    Reference Material

    Product information

    http://www.cisco.com/go/ipvc

    http://www.cisco.com/go/iptelephonyhttp://www.cisco.com/go/meetingplace

    Design guides

    http://www.cisco.com/go/srnd

    Best practices in web conferencing security

    http://www.cisco.com/application/pdf/en/us/guest/products/ps5669/c1244/ccmigration_09186a00801e9a39.pdf

    www.cisco.com

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    Recommended Reading

    Continue your Networkerslearning experience withfurther reading for thissession from Cisco Press

    Check the RecommendedReading flyer forsuggested books

    Available Onsite at the Cisco Company Store

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