vv

RE/MAX HIGHLIGHTS | SEPTEMBER 2014

(Agent/Broker) ©2014 RE/MAX, LLC. Each office is independently owned and operated. 141005

facebook.com/remax twitter.com/remax youtube.com/remax plus.google.com/+remax pinterest.com/remax linkedin.com/company/remax

10-Second Rule for Staying Safe >

CONSUMER VALUE

On the Move: The RE/MAX Blog >

REPORTS & ANNOUNCEMENTS

WEEKLY EMAILS

Fewer Home Sales, Slower Price IncreasesSept. 16, 2014 AUGUST 2014 HOUSING DATA Volume 73

Days on Market62

Months Supply of Inventory

4.5

In the 52 metro areas surveyed in August for the RE/MAX National Housing Report, the number of home sales dropped 6.6% below the sales in July and also fell 8.2% lower than August 2013 sales. Home sales in 2014 have not increased at the

rate seen in 2013, but they have reached levels greater than what was seen in 2012. Four of the last six months have reported higher sales than the previous month. Only four metro areas reported year-over-year sales increases in August.

As has been true throughout 2014, August home sales remained below the pace set in 2013. However, last month’s sales were 10.2% above the number of sales seen in August 2012, and were 17.8% higher than August 2008 sales, when the RE/MAX Housing Report began. The Median Sales Price of all homes sold in the 52 metropolitan areas surveyed in August was $202,500, which was 7.5% higher than the median price last August. While home prices continue to rise in 2014, they’re rising at a much slower rate than in 2013. The inventory of homes for sale was 4.4% lower than last year. At the rate of home sales in August, the Months Supply of Inventory rose to 4.5 on a scale where 6.0 indicates a market balanced equally between buyers and sellers.

“Although 2014 home sales may not reach the levels seen in 2013, the market has performed much stronger than many had predicted early in the year. This year’s market may have started off slowly, but it bounced back and slower price growth is keeping housing from becoming less affordable.”

Margaret Kelly, RE/MAX, LLC CEO

SALES PRICE

7.5%

- 8.2%

TRANSACTIONS

SALES INCREASES

Charlotte, NC +3.0%Tulsa, OK +2.8%Nashville, TN +2.6%Tampa, FL +0.4%

-15%

5%

25%

Aug2012

Oct2012

Dec2012

Feb2013

Apr2013

Jun2013

Aug2013

Oct2013

Dec2013

Feb2014

Apr2014

Jun2014

Aug2014

National Housing Report Monthly Industry Report

September 2014

MONTHLY INDUSTRY REPORT

Experienced Agents Can Fast Track the CRS Designation

If you qualify for the Pro-Program, you can receive your CRS Designation after taking these two CRS Courses, available now through RE/MAX University®.

CRS 201: Listing Strategies For The Residential SpecialistTopics:

• Conducting an Effective Listing Presentation• Providing Seller Guidance and Counseling• Pricing and Closing Techniques• Sellers’ Needs and Motivations

CRS 200: Business Planning & Marketing For The Residential SpecialistTopics:

• Business Plan Development• Prospecting Techniques• Budgeting and Cost Analysis• Personal Promotion Techniques

After you log in to remaxuniversity.com, click on the “CRS” icon. You will be directed to the CRS RE/MAXUniversity course offerings. Hover over the course icons to learn more, and click through to purchase.

Don’t qualify for the Pro-Program? Visit crs.com for other available designation tracks or call 800.462.8841 to discuss your options.

Register online today at remaxuniversity.com.

*IF YOU HAVE:

A minimum of 10 years as a licensed REALTOR®

150 transactions -OR- an average of $1 million per year of experience with a minimum of 40 transactions

THEN ALL YOU NEED IS:16 CRS Education Credits - either classroom or online courses

YOU MAY BE CLOSER TO YOUR CERTIFIED RESIDENTIALSPECIALIST DESIGNATION THAN YOU THINK!

Fast Track your CRS Designationwith the Pro-Program*

EDUCATION

LUXURY

COMMERCIAL

TECHNOLOGY

RE/MAX Commercial® Symposium Begins >

Quick Hit: Communicating With Buyers

The Download: How to Interact

FOR IMMEDIATE RELEASE

September 11, 2014 Margaret Kelly RE/MAX, LLC Chief Executive Officer High-Res Photo

Contact: Jason Lindaman Sr. Public Relations Manager RE/MAX, LLC 303-224-5451 jlindaman@remax.com www.remax.com/newsroom

RE/MAX Agents Receive 14 Million Leads Since 2006 Online Lead Generator Provides Referral-Fee Free Leads

DENVER – RE/MAX online lead generator LeadStreet® has surpassed 14 million leads supplied to RE/MAX brokers and agents since its launch in 2006. RE/MAX, LLC, one of the world’s leading franchisors of real estate brokerage services, does not collect fees for LeadStreet leads, which are equitably distributed to its U.S. agents. “In today’s marketplace, quality leads are extremely important to real estate professionals, so the RE/MAX LeadStreet platform is a tremendous resource,” said Margaret Kelly, RE/MAX, LLC CEO. “Reaching the milestone of 14 million leads is certainly a momentous achievement. No-cost leads are just one of the many resources RE/MAX is pleased to provide to our agents.” LeadStreet is a proprietary online lead generation and management platform that collects contact information from prospective homebuyers and sellers visiting the company’s many websites including: remax.com, theremaxcollection.com, remaxcommercial.com, global.remax.com. LeadStreet delivers thousands of leads daily, in near real-time, via email or text to agents’ computers, cell phones or tablets. “When I joined RE/MAX, LeadStreet quickly became a tool that I relied upon. In fact, my very first transaction resulted from LeadStreet,” said Michael Schopf of RE/MAX Associate Brokers in Stanwood, Wash. A redesigned remax.com launched in December 2012 and remains one of the most visited real estate franchise websites. The popular website offers a user friendly interface, along with an ability to create personal preferences. Homebuyers and sellers have easy access to what matters most: millions of home listings with numerous photos and valuable neighborhood information. RE/MAX provides a consistent web experience across desktops, tablets and smart phones. Users can tap and swipe through oversized listing photos with easy-to-use controls. RE/MAX, LLC along with Homes.com, unveiled an updated version of its consumer mobile app earlier this year. With the RE/MAX Real Estate Search mobile app 2.0, users are able to take advantage of syncing capabilities by logging in to their My RE/MAX accounts on all compatible devices to access saved listings and searches. The app was created to efficiently connect the user with a specific real estate professional. To complete the client/agent relationship, the mobile app provides innovative tools and technologies from Homes.com. Agents are able to brand the app and distribute it to their clients, creating a personalized user experience. - more -

Press Release – RE/MAX Agents Receive 14 Million Leads >

2014 Luxury Forum Registration >

Customize Digital Listing Presentations for Your Tablet >National Ad Schedule

• SEPTEMBER 2014 RE/MAX NATIONAL ADVERTISING • *Subject to change

RE/MAX advertising builds your RE/MAX brand, and delivers customers to you!

Pri

nt A

dve

rtis

ing

Tele

visi

on S

ched

ule*

Onl

ine

SearchThe RE/MAX SEM and SEO programs optimize exposure of remax.com in online search results.

DisplayRE/MAX banner ads will run on hundreds of websites – such as yahoo.com, realtor.com and trulia.com – in September, generating millions of impressions. Ads will also appear on mobile devices as 15-second online video commercials.

©2014 RE/MAX, LLC. Each RE/MAX® office is independently owned and operated. 140404

THE MORE YOU LEARN, THE MORE YOU EARN®. RE/MAX

University education sharpens your business skills so you

can stay on top of the evolving needs of today’s clients.

For the on-the-go agent, RU programming is available

24/7, on your mobile device, TV or computer.

FOCUS ON

A SMARTER

COURSE FOR

YOUR SUCCESS

RISMedia’s Real Estate magazine

National Advertising

SE

PT

EM

BE

R

20

14

CABLE TV

WEEK OF SEPTEMBER 1

Network Programming/Rotation DayAMC Daytime/Afternoon/Overnight M Daytime/Afternoon SaAPL Morning/Daytime/ Afternoon/Primetime MDISC Daytime/Evening/Overnight M Daytime SuDIY Daytime SaFOXN Daytime M Primetime SaHGTV Primetime/Late Evening/Overnight MHLN Daytime/Afternoon/ Evening/Overnight M Daytime Sa

MSNBC Daytime/Afternoon M Daytime/Evening/ Primetime/Overnight SaNGC Evening/Primetime/Overnight M Daytime/Afternoon SaNGW Morning/Daytime M Daytime SaTBS Afternoon/Early Evening M Daytime/Afternoon SuTNT Daytime SaTRV Daytime/Afternoon M Daytime Sa

September 2 >September 9 >September 16 >

September 23 > September 30 >

SOCIAL RECAP

*fan

s *f

ollo

wer

s *C

hann

el v

iew

s, m

illio

ns

*fol

low

ers

Facebook Insights

blog

Facebook page impressions

How social are we? September 2014

% Ave. Month Growth

RE/MAX ‘On the Move’ Corporate Blog: 8 blog posts, 3,199 visits

YouTube 33,342 views | 134 likes | 365 shares Top video: The Essence of RE/MAX

*August 2014 data

68,202 149,813 216,317

70,816

54,170 59,923 75,890

50,220

4.06M 8.15M 1.25M

2.36M

2,783 5,297

390 2,611

0.75% 5.86%

5.90% 0.73%

0.90% 0.78%

0.87% 0.51%

0.35% 1.18%

0.28% 1.77%

0.43% 0.36%

1.09% 100%

Social Media Report