PowerPoint Presentation

Oceanview Banquet Hall Case Study

Tyler Fritzhand, Richard Luxmore, Victor Werny

AgendaBackgroundKey IssuesRecommendations (Overview)SWOT AnalysisPESTEL AnalysisRecommendationsImplementationExpected ResultsQuestions

BackgroundOceanview Banquet Hall is currently struggling to attract new customersLow sales throughout the past 2 yearsCurrently, no social media presenceLooking to utilize social media to enhance its services as well as gain sufficient outreach within the community

Key IssuesHigh customer turnoverNot currently capitalizing on the large tourism marketNo social media presenceLow revenuesMinimal cash flows

Recommendations (Overview)Google Analytics IntegrationEasily searchablePublic reviewsHoursContact informationMenu/service offerings

Facebook Event/Target MarketingPast customers recommendationsHigh engagementTargeted campaignsAdvertise price

Yelp Integration145 million unique monthly visitors200,000 calls per day generated from the Yelp app10,000 weekly food orders

Off-Tourism Season MarketingTarget Caucasian communityLarge volume~73% of all Myrtle Beach, SC residents

Internal Analysis

Large capacity (Approx. 150 occupants)

Close proximity to the beach

Occasion flexibilityStrengthsWeaknessesNo social media presence

Low revenue streams

External Analysis

Major competition

Weather uncertainty

Low/no attendance to targeted eventsOpportunitiesThreats

Public events

Diverse target markets

Large tourism markets (Approx. 14 million visitors annually)

PESTEL Analysis

Logo Revision

Event Marketing

Google Analytics Integration

Facebook Engagement

Yelp Integration

Off-Tourism Period Marketing

ImplementationSet up Google Analytics, Facebook Page, and YelpEmploy simple SEO tacticsContact current and past customers to leave reviews on all social media sitesResearch and create promotions for upcoming events and dinner specialsGather feedback for future eventsEffectively process the feedback given for future events

LimitationsGoogle Analytics IntegrationNo integrated marketing on platformPremium analytics is costlyBad reviews

Facebook Event/Target MarketingUnexpected weatherLess engagement than projectedHigh engagement, low conversionsBad reviews

Yelp IntegrationBad reviewsCall spamming

Off-Tourism Season MarketingUnpopularity within communitySmall segment populationMultiple banquet halls vying for limited population

Expected Results

Questions?

Appendix

Works CitedSuburbanstats.org. "Current Myrtle Beach, South Carolina Population, Demographics and Stats in 2016, 2015." SuburbanStats.org. N.p., n.d. Web. 17 Nov. 2016.

"Inexpensive Wedding Venues in Myrtle Beach." Prices of Inexpensive Wedding Venues in Myrtle Beach. N.p., n.d. Web. 17 Nov. 2016.

Facebook Engagement Statistics." Engagement on social media. N.p., n.d. Web. n.d.

Motorcycle Rally. Wikipedia.com. N.p, n.d Web. n.d.

Black Bike Week. Wikipedia.com. N.p, n.d Web. n.d.

Tourism Statistics in Myrtle Beach, SC. Pricelin.com. N.p, n.d Web. n.d.