85% of households are living without electricity.

400g of CO2 / day in those households killing 15 children.

Other 45 children die because of unsafe water diseases.

60 MOTHERS loosing a child.

Every day.

Everyday in Kenya@ the BOP:

Denis Amaral

Amanda Malak

láRufus Mitchell

Vilmos Lorincz

Hassan Wafai

TEAM 9

The OSRAM Model

Lake Victoria

Case Question

How can OSRAM creategreater, more consistentdemand for its products torealize the potential of its socialenterprise and fulfil the promiseof its pilot?

Women

• Significant part of the market

• Key buyers

• Hold informal network

• Have unexplored synergies with children activity

• Sway in households decisions related to lighting

Reaching women with

• MARKETING

• EDUCATION CAMPAIGNS

• CHILDREN HEALTH

500 -Fishermen

50% - Fishermen

20% - Exchange Program

10% - Membership

FootTraffic

Membership Program

Kerosene Exchange Program

80%Target Rate

Goal: High & Consistent Capacity Utilization

Kerosene Exchange Program

Emissions

Reduced

O’Lantern

@ Discount

Rate

Membership Program

233 0789 8902

Kamili Owiti

Membership Rewards

Foot Traffic

@

Solar Internet Service

• Partnership with NGO

• Members = Discount Rate

Why?

• Multinational Social Inclusion

• Access to Education

Providing Internet will

• Attract Foot Traffic

• Leverage Life Quality

500 -Fishermen

50% - Fishermen

20% - Exchange Program

10% - Membership

80%Target Rate

Goal: High & Consistent Capacity Utilization

CO2 Emissions

Infant Mortality

OSRAM’s Demand and Profit

Thank You !

Any Questions

?