VR IS HEREWHERE ARE YOU?

HOW TO DEVELOP VIRTUAL REALITY FOR CLIENTSA WORKSHOP FOR AGENCIES, VIDEOGRAPHERS, MARKETERS, AND BRANDS

S X S W 2 0 1 7 P A N E L P I C K E R

P R E S E N T E D B Y

C A R L O S H A N E Y & M I C H E L L E T R I P P

PARTS OF THIS WORKSHOP REQUIRE CARDBOARD

VIRTUAL REALITYAUGMENTED REALITY

STEREOSCOPIC 3D360 VIDEO

IT’S NOT JUST FOR GAMERS ANYMORE

The virtual reality market is expected to grow from USD $1.37 Billion in 2015 to USD $33.90 Billion by 2022.

— MarketsandMarkets“Virtual Reality Market” Report

Global Forecast to 2022"

There’s still time for ad agencies and traditional video companies to do

pioneering work for brands and business.

But the opportunity won’t wait.

It won’t wait for you to get comfortable with VR.It won’t wait for you to understand immersive storytelling.

It won’t wait for your clients to find a budget.

VR IS HERE.

WHERE ARE YOU?

This SXSW 2017 workshop is designed to help agencies, videographers, content marketers, and brands

understand the VR scoping and creation process.

Don’t hide from VR.Don’t hope it goes away.

Don’t convince yourself it’s for pimply gamers in basements.

Don’t be the one who finally joined Twitter in 2014.

Don’t be the one laughing at Pokémon.

Be the badass

Be the one envisioning new worldswhere consumers will soon be living.

And spending money.

YOUR CLIENT’S FUTURE MONEY

YOUR FUTURE PAYCHECK MONEY

This workshop will focus on tips and guidance for the process, workflow, terminology, roles, and equipment

required to build a VR competency.

And make sense of VR terms like:

Augmented RealityImmersive RealityArtificial Reality Mixed Reality

Monoscopic 360Live 360Social VR

CG VRStereoscopic 3D

Cinematic VRReal-time VR

Shared Worlds

FOR AGENCIESHow to scope VR projects

How to build and structure a VR teamElements of VR strategy

FOR VIDEOGRAPHERSThe different types of VR and 360 projects

The technical functions and decisions needed to produce VRWhat types of equipment are needed to produce VR

FOR CONTENT MARKETERSIdeas for VR and 360 content you can do right now

How to sell VR content to clientsHow to integrate VR into the social ecosystem

FOR BRANDS & COMPANIESHow to evaluate a VR proposal

Where VR budgets should pull money fromHow to sell VR to management teams

Come to the workshop prepared to ask questions and share your own knowledge and experiences.

The world of VR is a new frontier. We’re all in this together.

About the Presenters

Carlos Haney@carloshaney

For more than 20 years, Carlos Haney has built a reputation as a driving creative force behind hundreds of television and video productions including TV shows, documentaries, commercials, and corporate video. As a Director/DP/Producer, Carlos is a multi-talented filmmaker with a unique perspective on video creative and production that comes from

years of collaboration with agencies, production companies, fellow directors, and brands. His work includes projects for NatGeo, Discovery Networks, History Channel, RIDETV, and

Science Channel, including a Director of Photography on NASA’s Unexplained.

Beginning his career in network television news and moving into commercial production and corporate video, Carlos travels the world with Enlightened Images, the award-winning

video production company he founded in Texas.

Carlos’s VR/360 startup, EnlightenedVR, focuses on leveraging his years of video storytelling expertise in developing 360° brand experiences.

Michelle Tripp@michelletripp

After a career in advertising as an award-winning Creative Director and Brand Strategist, Michelle has translated her passion for product development and

technology into an active career as a startup founder, mentor, and consultant.

In addition to writing and producing dozens of TV commercials and corporate videos, Michelle has consulted Fortune 500 and publicly-traded companies in product strategy,

enterprise social media, marketing and brand strategy, and digital ecosystems. Michelle currently consults startups in San Francisco, Texas, and New York in the

healthtech, fintech, energytech, and retail industries.

Since 2014 Michelle has founded three startups including social networking app Meetr, machine learning platform Nextonomy, and in 2016 she partnered with long-time video collaborator Carlos Haney to create EnlightenedVR, focused on developing

immersive experiences for business and brands.

tl;dr

Attend this workshop with seat belt fastened. Things will go fast.

Here’s your potato

Vote for

VR IS HERE. WHERE ARE YOU?at panelpicker.sxsw.com

Follow us on social at: @enlightenedVR

#VRisHere

Thank you