8/12/2019 VP Director National Sales Marketing In New York City Resume Kenneth Burnett

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Kenneth BurnettKendall Park, New Jersey 08824

Home: 732-940-9362Mobile: 908-202-2222 - kburn96300@aol.comhttp://www.linkedin.com/in/kennethburnett/

Profile/Objective;

Exceptional Sales and Marketing leader looking to relocate my expertise, skills, talents and creativity into anew opportunity. I most recently doubled my previous employers sales in 18 months. I am accomplished and

experienced in multiple distribution channels and industries. Expertisesinclude; top and bottom line growth,team building, presentations, sales metrics and turnaround, new market and product development.

Work History;

GREEN KLEAN, Cary, Ill.Vice President Sales and Marketing (9/2012 to 7/2014)Developed and executed the companysgo to market strategy. Focused on new account acquisition, newmarkets, new product development, growth within existing accounts, sales team training and marketinginitiatives.

Doubled sales within first 18 months Grew account base by 20% in 2013 and 23% YTD 2014 Developed MicroPlus line of bags and filters gaining entry into new markets. Established distribution

in the US and Canada

Developed go to market strategy for bleach crystals and tablets into the commercial and food servicemarkets. First year sales forecast $300K

Lowered annual account attrition rate from 9% to below 5% Introduced the Green Klean Air Scrubber indoor air purifier into the commercial and restoration

market. YTD sales $45K.

Tech savvy, developed data-based marketing initiatives. Resulted in numerous sales leads, aided a 6%increase in accounts average sales and lowering account attrition rate

Developed companys website, transforming site into a useful sales toolHOME CARE INDUSTRIES, Clifton, N.J. (2003 to 2012)

Vice President Sales and Marketing (2011 to 2012)Director of Sales and Marketing (2003 to 2010)Hired by a private equity firm to spearhead the sales and marketing activities of the OEM, Specialty CPG,

Janitorial and Alfco divisions preparing the company for an eventual sale.

Drove the development and launch of an accessory line for the Janitorial market. Achieved over100% of sales goals. Led sales team placing line into Guest Supply and major janitorial supplydistributors

Improved OEM divisions gross profits by $1.5 MM over a 7 year period. Led a team of productdesigners and suppliers to re-engineer product lines, lowered costs and simplified operations.

Led a turnaround of the Specialty CPG Division, 14% sales increase in 2009, 9% increase in 2010and 12% increase in 2011. Developed new products, redesigned existing lines packaging, sales and

marketing strategy. Developed Honeywell branded line of vacuum bags and filters. Generated over $10MM in annual

sales. Product placed in Wal-Mart, Target and major grocery chains

Developed synthetic vacuum bag category within Home Cares OEM division, developing businesswith Tacony, Oreck, Kirby and Hoover. Resulted in $1.5MM in new annual sales

Reversed declining sales for the Alfco filter division, awarded business from Eureka, Oreck andRexair totaling $750K in annual sales

Led sales team in installation and implementation of Salesforce CRM system. Resulted in a moreefficient sales process and a higher closure rate

One of two architects for companys new web-site. Site aided Specialty CPG divisions growth

8/12/2019 VP Director National Sales Marketing In New York City Resume Kenneth Burnett

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Kenneth Burnett Page 2

MOTION SYSTEMS LLC, N.Y., N.Y.National Sales & Marketing Manager (2001 to 2002)Responsible for the growthof companyssoft storage accessories into the electronic, food & drug, toy, mass& specialty markets in the US and Canada. Led the sales and marketing activities of 13 independent rep firms.

Led design and sales team in the creation and placement of camera cases and laptop computer cases.Products placed in Best Buy, Staples, Office Max, Drug stores, Grocery chains and Ritz Camera.Resulted in $1.2MM in annual sales

Developed Motion Systems CD storage line geared towards youth market. Resulted in $1.5MM inannual sales. Led sales team placing line into Best Buy, Musicland, Toys R Us, Radio Shack, majormusic retailers, food & drug chains and several youth oriented department and fashion chains

KENWOOD CORPORATION, Long Beach, CA.Eastern Regional Sales Manager (1999 to 2001)Brought in to help turn around Kenwoods Home Audio division.

Achieved 100% of sales budget each year Led a team that developed products, sales and marketing strategy for Kenwoods highend

electronics line. Resulted in an increased dealer base, customer awareness, return to categoryprofitability and increased sales. Led sales team responsible for 50-75% of individual unit sales out of

3 territoriesDENON ELECTRONICS LTD., Parsippany, N.J. (1992 to 1999)National Sales and Marketing Manager-Specialty Audio Division (1996 to 1999)Eastern Regional Sales Manager (1992 to 1996)Responsible for product development, budget achievement, inventory management, P&L and National

Accounts. Managed sales activities of three Regional Sales Managers, Sales Trainer and 15 independent repfirms.

Achieved 95 % to 100% of sales budget as Regional and National Sales Manager Re-merchandised Denons audio systems within Sears resulting in a 43% comp store sales increase

and a National rollout for the line. Re-merchandised products, developed new sales training programand incentive program for sales team

Opened up regional appliance chains and distributors. Several distributors grew into some ofDenons largest accounts

Developed new unit based metrics for sales quotas. Resulted in better quota attainment, improvedprofitability, inventory control and sales mix. Metrics key in achieving 100% of budget at Denon andKenwood.

Mentored 3 regional sales people who all went on to leadership positions at other CE companies Added nationally known, branded speakers to Denon mini systems, replacing Denon speakers.

Developed sales strategy and marketing materials resulting in greater system acceptance at retail.Systems became some of companysbestselling mini-systems

Increased dealer base for Denons Specialty Electronics, penetrating appliance and television retailersand distributors

ONKYO CORPORATION. Ramsey, N.J.Eastern Regional Sales Manager (1989 to 1991)

Added 50% of all new accounts at Onkyo out of 3 regions. Increased sales of companys upper endproducts and designed sales training program used by entire company

EDUCATIONRutgers University, New Brunswick, N.J.Bachelor of Arts Degree