volume 112 number 3 · volume 112 number 3 art of archi tec t ure pepsi 's palace 1 02 in its...
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3909947 3909940
Per 213
5 News
13 People
51 Projects
57 Products
99 Editoria!
154 Ideas
157 Abroad
163 Books
171 - Excerpts
235 Forum
Cover: Tubular construction in nature: a bam boo grove, photographed by Fred Lyons-Rapho Guillumclte (story, page 146).
236 Editoria!, eubscription, and advertising data.
282 Advertleing index.
Published monthly by TIME !Ne., Time & Li!e Bullding, Rocke(eller Center, New York 20, N.Y. Ent.ered ns eecond-clll88 matter n.t New York, N.~. nnd nt nddltlonnl mailing offices. Subscrlptlon prlce $6.60 n ycnr. iC I 960 TIME !NO, Ali right.s rcscrved.
VOLUME 112 NUMBER 3
ART OF ARCHI TECT URE
Pepsi's palace 102
In its glass a,nd alwmim,um headqiiarters im, New York, designed by SOM, PepaiCola has stayed true to its advertisitng theme: Be sociable.
Umbrella house 112
Nine' steel-framed umbrellas shelter Architect Ulrich Fransen's crystal pavili011.
Three ace schools for the Trump Pian 118
To help meet Eàucator Lloyd Trwmp's program of better sfodents with fewer teachers, three top architects have designed schools with new vlan t ypes.
FLLW's Dallas theater 130
Its deep-shaàowed, many faceted walls contain a revolution in stagecraft anà define a new relationship between architectwral form and performing arts.
N oteworthy buildings 136
À grille-wrapped Houston headquarters; a fin-striped New Engla 11 cl f actory.
CITIES
Water fronts 140
Most U.S. cities have a chance to capture the lan~bent charm tha t civilizes the Ewropean cities shown in these water-front views-a gallery.
BUSINESS OF BUILDI NG
Bob Dowling's woodland adventure 109
On a wilderness tract larger than Manhattan a big-city realtor is building a $1/J00-million community for science-based industry anà its persoon el .
To rent orto own? 138 The decision t'.s not easy, b1tt most companies with low profi l 111a,pi11., fi11d it pays off to be their own landloràs-particularly in office builàings.
TECJINOLOGY
The tube goes to work in structure HG
Pionoared by th c bridge bui/c1crs of a cc11/111·y ago. anc1 n1cc11/ly rcti11etl i11 its technology, tnbnlar co11str11otion is fra.ning a growing 1111mbcr of building,<.
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