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APROJECT

PRESENTATION

ONTRAINING

UNDERTAKENAT

HDFC Customer Preference& Attributes Towards

Saving & CurrentAccount Of HDFC Bank

PRESENTED BY

VIVEK TIWARI

UNDER THE GUIDANCE OF

Mr. VIVEK SINHA

Sales Manager

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Housing Development Finance CorporationLimited (HDFC) The bank was incorporated inAugust 1994 in the name of 'HDFC Bank Limited',

with its registered office in Mumbai, India. A HOUSING FINANCE COMPANY. HEAD OFFICE-MUMBAI. A NETWORK OF OFFICE ALL OVER THE

WORLD. AT JUNE 30,2012-13.4 MILLION DEPOSIT

ACCOUNTS.

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OBJECTIVE OF PROJECT

PRIMARY OBJECTIVES:

To open new savings accounts by convincing customers and to promote the benefits of those which are

provided by the bank.

To find the different way of convincing customers To study brand image of the bank To increase the

business of the bank.

SECONDARY OBJECTIVES:To determine the need and purpose of a sales executive.

To understand the deciding criteria for people to become sales executive.

To offer suggestions based upon the findings.

PRODUCT SCOPE:Studying the increasing business scope of the bank.

Market segmentation to find the potential customers for the bank.

To study how the various products are positioned in the market.

Customers perception on the various products of the bank.

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RESEARCH METHADOLOGY

RESEARCH PLAN:Preliminary Investigation: In which data on the situation surrounding the

problems shall be gathered to arrive at The

correct definition of the problem.Anunderstanding of its environment.

Exploratory Study:To determine the approximate area where the

problem

lies.RESEARCH DESIGN: Research was initiated by examining the

secondary datato gain insight into the problem

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CONTINUE.

COLLECTION OF DATA: Primary data All the people from different profession were

personally visited and interviewed. They werethe main source of Primary data. The method of

collection of primary data was direct personalinterview through a structured questionnaire. Secondary Data:It was collected from internal sources. Thesecondary data was collected on the basis oforganizational file, official records, news papers,

magazines, management books preservedinformation in thecompanys database and website of the company.

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Sample Technique: Random Sampling.

Research Instrument: StructuredQuestionnaire.

Contact Method: Personal Interview.

SAMPLE SIZE:My sample size for this project was 100respondents. Since it was not possible tocover the whole universe in the availabletime period.

DATA COLLECTION INSTRUMENTDEVELOPMENT:The mode of collection of data will be basedon SurveyMethod and Field Activity.

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RESEARCH LIMITATIONS: It was not possible to understand thoroughly about

thedifferent marketing aspects of the Financial

ConsultantWithin 30 days.

As stipend, money was not given it was difficult tocontinue

the project work.

All the work was limited in some limited areas ofcity so

the findings should not be generalized.

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RECOMONDATION

To make people aware about the benefit

of becoming HDFC Banks customer,following activities of advertisementshould be done through

1. Print Media.2. Hoarding & Banners.3. Stalls in Trade Fares

4. Distribution of leaflets containing detailsinformation.

The bank should provide life time validATM card to all its customers.

Minimum balance for savings accountshould be

reduced from Rs 5000 to Rs 500.

Company should open more branches indifferent

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FINDINGS OF PROJECT

PROVIDING SATISFACTORY INFORMATION TO OURCUSTOMERS.

Customers dont want to open their accounts in the private

banks due to Heavy cost compare to Public Sector banks.

People dont listen all points of sales executives carefully.

the success of any meeting always depends upon the attitude and

ability of sales executives.

In these processes I have prepared one questionnaire forcustomers for taking their interviews. Total no. of customers were

100.

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CONTINUE

I asked their feelings about the services ofHDFC Bank.

They gave their responses in following way:-Yes-70-70%No-15-15%No response-15-15%When I tried to know about the performance of

HDFC Bank is best in any particular sector. Then People gave their responses in following

way:- Home Loan-65-65% Retail Banking-25-25% Financial Prdoucts-15-15%

During Interview process 60%means 60 out of 100people wanted to open their account in private banksdue to fast work and more convenience.

Only 50% people means 50 out of 100 people arehappy with the working culture of HDFC Bank.

60%means 60 out of 100 people thought that OnlyICICI Bank is the Competitive bank of HDFC Bank.

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LIMITATIONS

Every work has its own limitation.Limitationsof this project are:-

The project was constrained by time limit of twomonths.

Mindset of people may very depending upon their age,gender, income etc.

Getting appointment from the concern person wasvery difficult.

People mind set about the survey was an obstacle inacquiring complete information & positive interaction.

Respondents were very busy in their schedule. So itwas very time consuming for them to answer all thequestions properly.

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Strengths HDFC bank is the second largest private banking sector

in Indiahaving 2,201 branches and 7,110 ATMs . HDFC bank islocated in 1,174 cities in India and has more than 800locations to serve customers through Telephonebanking.

The banks ATM card is compatible with all domesticandinternational Visa/Master card, Visa Electron/ Maestro,Plus/cirus andAmerican Express. This is one reason for HDFC cards tobe the most

preferred card for shopping and online transactions

HDFC bank has the high degree of customer satisfactionwhencompared to other private banks.

The attrition rate in HDFC is low and it is one of the bestlaces

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Weakness

HDFC bank doesnt have strong presence inRural areas, where as ICICI bank its directcompetitor is expanding in rural market

HDFC cannot enjoy first mover advantage in

rural areas. Rural people are hard core loyalsin terms of banking services.

HDFC lacks in aggressive marketingstrategies like ICICI

The bank focuses mostly on high end clientsSome of the banks product categories lackin performance and doesnt have reach inthe market The share prices of HDFC areoften fluctuating causing uncertainty for the

investors.

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Opportunities

HDFC bank has better asset quality parameters over government

banks, hence the profit growth is likely to increase The companies in

large and SME are growing at very fast pace.

HDFC has good reputation in terms of maintaining corporate salary

accounts.

HDFC bank has improved its bad debts portfolio and the recovery of

bad debts are high when compared to government banks.

HDFC has very good opportunities in abroad Greater scope for

acquisitions and strategic alliances due to

strong financial position.

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Threats

HDFCs nonperforming assets (NPA) increased from 0.18 % to 0.20%.

Though it is a slight variation its not a good sign for the financial health

of the bank.

The non banking financial companies and new age banks are increasingin India.

The HDFC is not able to expand its market share as ICICI imposes

major threat.

The government banks are trying to modernize to compete with privatebanks

RBI has opened up to 74% for foreign banks to invest in Indian market.

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NATIONALISEDBANK

PRIVATE

BANK(HDFC)

OTHER PVTBANK.

FINANCIAL INST.

MARKET SCENARI

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ANYQUERIES?

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BLAH

BLA

BLAH

BLAH

BBLAH

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THANK YOU ALL