MyKleenexTissueBuilding on the Kleenex brand's leadership in fashion-forward package design, MyKleenexTissue enables consumers to create their own one-of-a-kind Kleenex Ovals tissue carton incorporating personal photos, messages, and custom designs and colors. Each distinctive and stylish oval carton holds an ample supply of Kleenex UltraSoft facial tissue.

Throughout the years, Kleenex brand facial tissue has offered a variety of package designs and colors to enable facial tissue users show their sense of style. MyKleenexTissue takesthe next step and gives people the opportunity to let their creativity and imagination soar. Personalized Kleenex brand Ovals facial tissue cartons are available exclusively through www.mykleenextissue.com.

Kimberly-Clark's focus on developing new-to-the-world consumer tissue products dates back to the early 1900s with the inventions of Scott bathroom tissue, Scott Paper Towels and Kleenex facial tissue.Using what was then state-of-the-art technology, these products have changed theway people everywhere clean and protect themselves.

Throughout the years, K-C researchers have developed a variety of proprietary technologies that have increased the effectiveness of our products. Increased softness and absorbency, consumer-friendly packaging and a line of tissue products designed to combat colds and virusesare just a few of the ways we are improving the health, hygiene and well-being of people everywhere.

Following are examples of a few of our consumer tissue innovations:

Kleenex Balsam facial tissuesDeveloped to help consumers soothe sore noses when suffering from a cold or flu, Kleenex Balsam facial tissue is the No. 1 facial tissue brand in the UK.* Kleenex Balsam facial tissues are the first tissues to leave behind a micro-fine layer of calendula on the skin, a balm which soothes the nose and helps prevent it from becoming sore and red.

* Nielsen value share 15.07.06 Sept.

Viva brand paper towelsIn response to consumers' demand for a premium disposable paper towel that displays cloth-like properties, K-C developed Viva brand paper towels. Through consumer research conducted by Kimberly-Clark, softness was cited as an important characteristic of a cloth-like towel, especially for those who use it for drying hands or wiping faces. Using proprietary technology, Viva brand created a 1-ply towel that has better qualities than its 2-ply competitors, including softer feel. Superior in softness, wet-toughness and total sheet absorbency, Viva brand paper towels feel like cloth but has the convenience of a paper towel.

Scott Rapid Dissolving bath tissueKimberly-Clark's research shows that 25 percent of consumers are "clog-concerned," and 31 percent have experienced a clogged toilet. Toilet clogs are perceived as one of the worst situations to be in and a major embarrassment and unnecessary hassle. To help consumers avoid these troublesome clogs, the Scott brand developed Scott Rapid Dissolving bath tissue formulated to break up four times faster in water than the leading bath tissue brand.

Designed for consumers concerned with plumbing clogs or those who have septic systems, older homes, RVs or boats, Scott Rapid Dissolving bath tissue builds upon the Scott brand's more than 30 years of history as a leader in sewer and septic safety.