Visuals Matter When It Comes to Content

The visual web is here to stay. Tumblr, Pinterest and Instagram each gained more than 10 million visitors last year.

http://www.inc.com/dave-kerpen/use-pinterest-to-drive-sales.html08

09 http://www.digiday.com/brands/how-different-image-characteristics-drive-pinterest-engagement/

The number of Top 100 brands with Pinterest and Instragram accounts is growing.

PINTEREST INSTAGRAM

If you want to go right from social network to shopping cart and drive real revenue through e-commerce, check out Pinterest and start pinning pins and creating boards today.

— Dave Kerpen, co-founder, Likeable Media

58%

Mobile Viewing by Internet Users

Top 100 Brands Use Pinterest & Instagram

2012 2013 2012 2013

THE VISUAL WEB

63% 54% 59%69%

%

of human learning is visual83%10 %20 %80

Which makessense as to why,

of what they hear, of what they read, of what they see & do. 1 2

44%

of mobile users are viewing video content on mobile devices. 14

15

of the population will view video on a device this year. 13

54%

of adult internet users are "creators" — they post self-generated visual (video & photo) content. 18

47%

of adult internet users are visual "curators" - they share visuals that they have discovered online. 18

9%

of American smartphone usersuse Snapchat.

and

18

18%of Americans of smartphone users use Instagram. 18

People only remember...

Social media has trended towards visual content. In the past two years, Facebook launched Timelines, Pinterest became the third most popular social network, and Google+ relaunched with a visual-centric interface. Visual content allows you to craft a distinct brand identity, garner new interest, and connect on an emotional level with customers and fans. In short, a picture is worth way more than a thousand words.

Articles that contain images get 94% more views than articles without.

of people will respond better tovisual information than plain text.

40 %11

28

12

We’re visual animals,

94%

06

07

08

Visuals in MarketingDrive Purchases

GROWTH

01

CONVERSION RiATES

THE VISUAL WEB

The world's top 100 brands are turning to image-based social networks to engage consumers.

of online buyers made a purchase after seeing an image on a social image-sharing site.

of those online buyers made a purchase by being able to click through to the retailer from the image directly on that social image-sharing site.

http://www.hp.com/large/ipg/assets/bus-solutions/power-of-visual-communication.pdf

02 http://www.hp.com/large/ipg/assets/bus-solutions/power-of-visual-communication.pdf

http://online.wsj.com/article/SB10001424127887324216004578483094260521704.html

http://online.wsj.com/article/SBB0001424052702304636404577295963052251518.html

http://www.emarketer.com/Article/Pinterest-Really-Leading-Product-Purchases/1009083

http://www.emarketer.com/Article/Pinterest-Really-Leading-Product-Purchases/1009083

06

07

03

04

05 http://blog.kissmetrics.com/how-colors-affect-conversions/?wide=1

11 http://www.jeffbullas.com/2012/05/28/6-powerful-reasons-why-you-should-include-images-in-your-marketing-infographic/

12 http://www.webmarketinggroup.co.uk/Blog/why-every-seo-strategy-needs-infographics-1764.aspx

13 http://blog.performics.com/mobile-on-the-rise-content-is-king-emarketers-key-digital-trends-for-2013/

14 http://blog.performics.com/mobile-on-the-rise-content-is-king-emarketers-key-digital-trends-for-2013/

15 http://www.emarketer.com/Article/Brands-Flex-Their-Filters-on-Instagram/1009701

16 http://visual.ly/why-savvy-marketers-use-visual-content-infographichttp://www.mediabistro.com/alltwitter/twitter-images_b40570

17 http://www.fastcompany.com/3000794/rise-visual-social-media http://www.slideshare.net/performics_us/performics-life-on-demand-2012-summary-deck

18 Pew Internet "Photo and Video Sharing Grow Online", October 28, 2013http://pewinternet.org/Reports/2013/Photos-and-videos.aspx

10 2013 US Digital Future in Focus (comScore): http://www.comscore.com/Insights/Presentations_and_Whitepapers/2013/2013_US_Digital_Future_in_Focus

93% of people say that visual imagery is the #1 factor impacting purchasing decisions.

Purchasing Decisions Driven by Social Image-Sharing Sites

The visual sense dominates when it comes to purchasing.

Visuals Drive Engagement

of users are more likely to engage with brands if they post pictures.

44

% %

The landing page for Pinterest is an endless visual stream of subtle product recommendations from the very people who influence your purchasing decisions -- friends and strangers with good taste.

— Geoffrey Colon, Group Marketing Manager, Social Media, Microsoft

32 26

CONVERSION RATES

SOURCES

QUOTES

%

Visuals Impact Purchase Decisions

People who click on real-people photos are two times more likely to convert to a sale.

— Jose de Cabo, co-founder of Olapic

17

03

04

0593%

36%of all Twitter links

are visuals. 16

Get posting.You’ll thank us later.