visual merchandising portfolio_paulo calhau
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VISUAL MERCHANDISING PORTFOLIOPaulo Calhau
Paulo Calhau
Born in Lisbon- Portugal in March 1974, graduated in Stage and Costume Design by Instituto Politécnico de Lisboa – Escola Superior de Teatro e Cinema (University of Theatre and Cinema).Starts his career in the retail business in 1998 with Massimo Dutti as a window dresser. Since then is been developing an international career across Europe working with brands such as Hugo Boss, Wrangler, Massimo Dutti and more recently, Bata Branded Shoes.With a strong knowledge of the European market and retail trends he’s been, for the last years, European Visual Merchandising Manager, responsible for create, deliver and implement visual merchandising guidelines for the brands he worked for.At the same time, since 1999, he’s been a trainer in several Retail/Commerce schools in Portugal on Visual Merchandising and Window Design.
BATA BRANDED SHOESCompar SpaPadova - ItalyEUROPEAN VISUAL MERCHANDISING MANAGER2012-2013
BATA BRANDED SHOESNew Store Concept - Campi Bisenzio - Italy 2013
BATA BRANDED SHOESNew Store Concept - Rouen - France 2013
BATA BRANDED SHOESSketchUp Projects 2013
BATA BRANDED SHOES
Entry Table SketchUp ProjectPlanogramImplementationEuropean Stores Summer 2013
WRANGLER VF Corporation
VISUAL MERCHANDISING MANAGER EMEA2011-2012
WRANGLER HQ Showroom - Bornem - Belgium FW2012
WRANGLER Paris ShowroomParis-France
WRANGLER London ShowroomLondon - UK
WRANGLER Visual Merchandising Tools 2012 - 2013
WRANGLER DENIM SPA Project - Freestanding Unit Concept- 2012
WRANGLER Window Concept Fall/Winter 2012
WRANGLER Window Implementation Fall/Winter 2012 - Italy
WRANGLER Instore Implementation Fall/Winter 2012 - Italy
WRANGLER Leipzig Store Opening - Germany 2012
WRANGLER Stabio Store Project with Mockshop SoftwareTicino-Switzerland VFC HQ 2012
WRANGLER Debenhams SIS Project with Mockshop SoftwareLondon - UK 2012
HUGO BOSSVisual Merchandising Manager Portugal
Portugal 2005-2009
HUGO BOSSLisbon ShowroomLisbon - Portugal 2005-2009
HUGO BOSSLisbon ShowroomLisbon - Portugal 2005-2009
HUGO BOSSLisbon ShowroomLisbon - Portugal 2005-2009
HUGO BOSSLisbon ShowroomLisbon - Portugal 2005-2009
HUGO BOSSLisbon ShowroomLisbon - Portugal 2005-2009
HUGO BOSSLisbon ShowroomLisbon - Portugal 2005-2009
HUGO BOSSStoresPortugal 2005-2009
HUGO BOSSStoresPortugal 2005-2009
HUGO BOSSStoresPortugal 2005-2009
HUGO BOSSGolf Tent for European Golf ChampionshipCascais - Portugal 2005-2009
MASSIMO DUTTIWindow Dresser Manager
1998-2003Portugal - Spain
MASSIMO DUTTIWindowsPortugal - Spain 1998-2003
MASSIMO DUTTIWindowsPortugal - Spain 1998-2003
OTHER PROJECTSWindows for small retailersPortugal- Spain 1998- 2011
Mr. BlueWindow DesignPortugal
ANA SOUSAWindow Dressing WorkshopBarcelosPortugal
Curriculum Vitae
PERSONAL INFORMATION Paulo Calhau
Padova, Padova (Italy)
+39 3426168696; +351 924162459
Sex Male | Date of birth 18/03/1974 | Nationality Portuguese
PREFERRED JOB Visual Merchandising Manager/Head of Visual Merchandising
WORK EXPERIENCE
19 Nov 12 – Present European Visual Merchandising Manager
Bata Branded Shoes, Padova (Italy) http://www.bata.com/
Responsible for VM standards for Bata Branded Stores Network within Europe (345 stores)Responsible for create and deliver VM tools - VM guidelines, PlanogramsResponsible for training in Visual MerchandisingResponsible for windows concept within the networkSelection and alignment of merchandise according to MKT calendar
10 Dec 11 – 2 Nov 12 EMEA Visual Merchandising Manager Wrangler at VF Europe
VF EUROPE - WranglerVF. C.Van Kerckhovenstraat, 110 B2 BE-B-2880 Bornem (Belgium) http://www.wrangler-europe.com/
Development of global visual merchandising guidelines for retail and wholesale (over 385 POS)Responsible for the concept and assembly of showroom in HQTraining of the country VMs all over EMEADevelopment and implementation of tools for testing and training of standards Development of sell in and sell out VM toolsVM and window concepts Mannequins and POS materialWorkshops on the seasonal VM window and in-store concepts Support of new store openings, and fresh-ups, as well as workshops on visual merchandising, presentation and implementation of brand standardsWorking closely with Product dept. and Design dept. on the development of windows, in store displays and VM layout in order to present the collection (sell in and sell out)
1 May 10 – 31 Oct 11 Visual Merchandising/Retail Project Manager
Visual Attack - Retail Brand and VM Agency,
Responsible for the management of the VM TeamResponsible for the trainings in VM techniquesResponsible for the development of VM guidelines booklets for several clients according to their commercial politicsAccount for several retail clients from Fashion retailers in different fields of operationResponsible for the development and creativity on windows and VM layouts for several brandsExperience with retail chains and shopping malls
15 Nov 05 – 7 Apr 09 Visual Merchandising Manager
HUGO BOSS,
© European Union, 2002-2013 | http://europass.cedefop.europa.eu Page 1 / 4
© European Union, 2002-2013 | http://europass.cedefop.europa.eu Page 2 / 4
EDUCATION AND TRAINING
http://www.hugoboss.com/
Responsible for the management of the VM Team Responsible for the trainings in VM techniques for the new VM’s and the Sales Team Responsible for the development of VM workshops for the HB partners Responsible for the management of the windows according to the MKT agenda Responsible for the development and creativity of special window and VM layouts according to regional events Responsible for the assembly of showroom (every season) according to the guidelines of HB AG Responsible for the POS material and VM material orders and management Responsible for the assembly of the V.I.P and Press showroom As a VM, responsible for the HB Stores in Portugal, Angola and Saudi Arabia
Jun 05 – Nov 05 Visual Merchandiser Parfois, Porto (Portugal) www.parfois.com
Responsible for the implementation of the VM layout in Stores Responsible for the franchising chain regarding VM and Window Display
Jun 04 – Jun 05 Head of Visual Merchandising Sacoor Brothers, www.sacoor.com
Development of global VM guidelines and Window concept for retail Responsible for the VM Layout Responsible for the assembly of showroom Responsible of the trainings and management of the VM Team Mannequins and instore display development Relations with suppliers
Jan 99 – Jun 04 Window Dresser / Head of Visual Merchandising Massimo Dutti and Quebramar (Grupo Regojo), www.massimodutti.com www.quebramar.com
For Massimo Dutti (from Jan.1999 until December 2002): Responsible for the implementation of the shop windows according to HQ guidelines Responsible for the assembly of showroom Management and training of the VM team Order and management of window props For Quebramar (from January 2002 until June 2004): Development of global visual merchandising guidelines Responsible for the implementation of the shop windows and interior's layout Responsible for the assembly of showroom Management and training of the VM Team Selection and training of new elements of the VM teams Relations with suppliers
04 – 04 Trainer
Mestre - Training and Consulting,
Training Techniques (90 hours)
98 – 98 Trainer
Soprofor - Promotion and Training,