visual merchandising portfolio_paulo calhau
DESCRIPTION
Updated version of my VM portfolioTRANSCRIPT
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VISUAL MERCHANDISING PORTFOLIOPaulo Calhau
www.paulocalhau-visualmerchandising.weebly.com
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Paulo Calhau
Born in Lisbon- Portugal in March 1974, graduated in Stage and Costume Design by Instituto Politécnico de Lisboa – Escola Superior de Teatro e Cinema (University of Theatre and Cinema).Starts his career in the retail business in 1998 with Massimo Dutti as a window dres-ser. Since then he developed an international career across Europe working with brands such as Hugo Boss, Wrangler, Massimo Dutti, Bata Branded Shoes and more recently C&A Europe.With a strong knowledge of the european market and retail trends he’s been, for the last years, European Visual Merchandising Manager, responsible for create, deliver and implement visual merchandising guidelines for the brands he worked for.
Highly creative and skilled in visual merchandising, sketchup, photoshop and Indesign.At the same time, since 1999, he’s been training in several Retail/Commerce schools on Visual Merchandising and Window Design/Window Styling.
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C&A EuropeBelgium/GermanyEUROPEAN VISUAL MERCHANDISING GUIDELINES DEVELOPMENT AND TRAINING MANAGER2014 -
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C&AVisual Merchandising Guides
Visual Merchandising Guide book for C&A stores launched across Europe in AW16 and translated in 15 different languages.
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C&AVisual Merchandising Guides
Second book for C&A’s VM department that, together with the Visual Mer-chandising Guide, set the foundation for the VM across C&A and brings the VM community to the same level of knowledge.
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C&AVisual Merchandising Guides
Visual Merchandising Seasonal MagazineA sneak peek of the season. For internal use only. 3 Issues per year.
W H AT ’ S N E W ?
N e w V M d r e s s i n g g u i d e I n s t o r e c o m m u n i c a t i o n
Tr e n d sKe y l o o k sKe y i t e m s
201703/SPRINGSUMMER
SeasonalMagazine
VISUAL MERCHANDISING
VMMAGAZINE_SS17_V110_1.indd 1 27.01.17 15:57
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C&AIn Store communication
THE C&A GUIDE TO SUITING
FIT GUIDE FOR MENS FORMALWEARART DIRECTION AND PROJECT MANAGEMENT
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BATA BRANDED SHOESCompar SpaPadova - ItalyEUROPEAN VISUAL MERCHANDISING MANAGER2012-2013
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BATA BRANDED SHOESNew Store Concept - Campi Bisenzio - Italy 2013
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BATA BRANDED SHOESNew Store Concept - Rouen - France 2013
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BATA BRANDED SHOESSketchUp Projects 2013
BATA BRANDED SHOES
Entrance Table SketchUp ProjectPlanogramImplementationEuropean Stores Summer 2013
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WRANGLER VF Corporation
VISUAL MERCHANDISING MANAGER EMEA2011-2012
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WRANGLER HQ Showroom - Bornem - Belgium FW2012
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WRANGLER Paris ShowroomParis-France
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WRANGLER London ShowroomLondon - UK
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WRANGLER Visual Merchandising Tools 2012 - 2013
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WRANGLER DENIM SPA Project - Freestanding Unit Concept- 2012
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WRANGLER Window Concept Fall/Winter 2012
WRANGLER Window Implementation Fall/Winter 2012 - Italy
WRANGLER Instore Implementation Fall/Winter 2012 - Italy
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WRANGLER Leipzig Store Opening - Germany 2012
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WRANGLER Stabio Store Project with Mockshop SoftwareTicino-Switzerland VFC HQ 2012
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WRANGLER Debenhams SIS Project with Mockshop SoftwareLondon - UK 2012
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HUGO BOSSVisual Merchandising Manager Portugal
Portugal 2005-2009
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HUGO BOSSLisbon ShowroomLisbon - Portugal 2005-2009
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HUGO BOSSLisbon ShowroomLisbon - Portugal 2005-2009
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HUGO BOSSLisbon ShowroomLisbon - Portugal 2005-2009
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HUGO BOSSLisbon ShowroomLisbon - Portugal 2005-2009
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HUGO BOSSLisbon ShowroomLisbon - Portugal 2005-2009
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HUGO BOSSLisbon ShowroomLisbon - Portugal 2005-2009
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HUGO BOSSStoresPortugal 2005-2009
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HUGO BOSSStoresPortugal 2005-2009
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HUGO BOSSStoresPortugal 2005-2009
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HUGO BOSSGolf Tent for European Golf ChampionshipCascais - Portugal 2005-2009
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MASSIMO DUTTIWindow Dresser Manager
1998-2003Portugal - Spain
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MASSIMO DUTTIWindowsPortugal - Spain 1998-2003
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MASSIMO DUTTIWindowsPortugal - Spain 1998-2003
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OTHER PROJECTSWindows for small retailersPortugal- Spain 1998- 2011
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Mr. BlueWindow DesignPortugal
ANA SOUSAWindow Dressing WorkshopBarcelosPortugal