Floral Design

Flower: Tallow Tree Berry

Term: Visual Merchandizing

Tallow Tree Berry

• Sapium• Availability: varies year-round• Color: white• Seeds are waxy.• Small filler: Clustered seed is a nice addition to

both fresh or dried designs.• Frequently used with evergreens at Christmas• Longevity: long lasting• Sold by bunch (10),

Visual Merchandizing:

• Efforts to attract customers to the shop and create interest in the flowers and merchandise so customers will want to buy.

Visual Merchandizing

Visual Merchandizing

Visual Merchandizing

• Labeling

• Themes - Seasons

• Displaying Merchandise

• Advertising Methods

Labeling

• Essential for a successful business– Place where noticeable by customer– Contain name & selling price– Provide information & suggest possibilities– Use various shapes & sizes

Displaying Merchandise

Principles of Displays

• Items should be displayed in quantity

• Should be properly arranged

• Changed frequently

• Kept clean and neat

Types of Displays

• Point-of-Purchase– Consists of tables, bins, or special racks– Locate in heavy traffic– Bought-on-impulse items

• Floor– Large items– Large quantities of small items– Good for special promotions– Well stocked

Text book

• Chapter 22• What are the primary purposes of

displays?• What is an artistic display?• Look at the chart on page 361. What are

some themes coming up soon?• What are some typical arrangement

shapes? What are they best used for?