visual, interactive and at scale: innovating the newsroom - jessica rovello - arkadium

Arkadium © 2017 Confidential

INNOVATING THE NEWSROOM

DIGIPUBLISH, MARCH 30 JESSICA ROVELLO, CEO


The Year of Visual Storytelling Started With a Tweet

2009Obama

inauguration

2017Trump

inauguration


Who I Am

• Arkadium co-founder and CEO

• Create interactive content for publishers

• Mission is to unlock infinite possibilities by

reinventing content

• Work with 500 global partnersJessica Rovello


A New Reality

Average session duration 3.8 minutes (was 17 minutes*)

High bounce rates; average is 55%**

78% of users don’t read full articles***

24% of users don’t scroll***

*Comscore, 2015 **Conversion Voodoo, 2013 ***Slate, June 2013


The industry

needs to be

more visual

“

”

NY Times 2020 Report

• Visual storytelling allows for richer

and more engaging journalism

• Visualizations encourage more

conversational, less institutional

conversation

• Conveys the distinctiveness of

the brand


Visual Storytelling Matters

"The key to a lot of newsrooms is

rethinking their production systems

and the tools used in those

systems."

Eric Gertler, Co-Chairman & Co-Publisher, NY Daily

News; Co-Chairman, U.S. News & World Report

"We are starting next month: drone

journalism ... trying to be leaders

and create new ways to tell stories."

Joanne Lipman, Chief Content Officer, Gannet; Editor-

In-Chief, USA TODAY

"Fluency with data and its

visualization has always been

critical to journalism. And we need

that more than ever."

Heather Landy, Managing Editor, Quartz

"The concern is ... if you miss a big

change, then you've been thinking

too much about next week’s traffic."

Anthony Ha, Senior Writer, TechCrunch



Articles with

visualizations

lead to

16–34%more comments

and shares…

…65-100%lift in session

durations…

…and

317%improvement on

depth-of-scroll



Visual stories

have a 100%

increase in time-

on-site, with 35%

spending 10

minutes

interacting

Stories with

interactive

visualizations

have a 40%

increase in time-

on-site

Visualizations

increased traffic

77%, growing

Twitter followers

by 100,000

Brexit

visualization

garnered

60-times more

viewership than

average text-

based stories

Tweets of

visualized

Premier League

goals retweeted

790 times,

compared to an

average

of 80


Virtual Realty & 360

The BBC, New York Times,

The Guardian, Gannet,

Discovery and others have

invested heavily.

• Discovery has produced 70+

360 videos; almost all have

1+million views

• New York Times VR videos

sponsored by Mini, GE and

TAG Heuer


The Rise of A.I.

In November 2016, Heliograf created

more than 500 articles that drew

more than 500,000 clicks.

In November 2012, it took four

employees 25 hours to compile

and post a fraction of the

election results manually.


The Rise of A.I.

Creates premium video

content from articles

automatically.

• Averages 3 videos per visit

• 53% average increase in revenue

generated MoM from video

• 100% ad viewability

• Distributes 15,000 monthly videos


Content that keeps


Arkadium is creating a new category of

content called

Dynamic Editorial

Our platform is unique because it uses A.I. and big data to

generate interactive, responsive “factives” which enhance,

rather than replace, journalists’ work.


UNDERSTAND

SELECT

POPULATE

INTERACT

HOW IT WORKS


FACTIVESfactives are conceived by our team of

human editors, ensuring they are informative,

brand safe, and editorially engaging

factives are designed to illicit a response,

giving editorial a new dimension of interaction

while substantially increasing the quality of

user experience

factives use A.I. to populate themselves with

contextually relevant data from the article

How it Works – Interactive Stories


Full Range of Content


Dynamic Editorial


30 Teams = 450 Players x 5 statistics x 5 time periods = 11,250 variations

Complete Scaleability

power forwards

Which of these had the most

small forwards

centers

shooting guards

steals

blocks

assists

rebounds

In 2016

in week 5

of all time

last year

point guards points per game this seasonpoint guardssmall forwards points per gameassists this seasonof all time


Adding InHabitdramatically increased user engagement on SI.com

Results

18% 100% 44 1.6


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Interstitial


To Learn More

http://inhabit.arkadium.com

http://inhabit.arkadium.com/

visual, interactive and at scale: innovating the newsroom - jessica rovello - arkadium

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