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Visual Arts: The First Media& Its Impact on Culture & Media

Antoinette N. Lopez

+Visual Arts: The First Media

HistorySociety: The Form of Culture

Media: Major Influences

How The Visual Arts Impacts Us Today?

+History: Art IS StorytellingThe Oldest Visual Art Ever Found

“Capules”- Found in IndiaDated at 290,000 to

700,00 years old

“Venus of Berekhat Ram”Found in Israel Dated at

200,000 to 500,000 years old

+Oldest Painting in Human History

Paleolithic EraChauvet Cave in Southern France

Dates back to 32,000 years ago

+Visual Art Time Line: Art Spreads Stone Age (Prehistoric-2,500 b.c.): Cave paintings, Venus carvings

Mesopotamian (2,500 b.c.-539 b.c.): Warrior Art, Symbolism (Language)

Egyptian (3,100 b.c.- 30 b.c.): Megalithic Structures, Afterlife and Religious Paintings, Scale, Architectural Breakthroughs

Greek (850 b.c.- 31 b.c.): Religious Structures, Sculpture Breakthroughs, Balance, Proportion, Architechtural Order

Roman (500 b.c.- 476 b.c.): Roman Realism Middle Ages (500 – 1400): Celtic Art, Roman Gothic Renaissance (1400 – 1550): Birth of Classical Culture Modern (1600 - ): Impressionism, Cubism, Surrealism, Abstract, etc.

+Influences: Needs of Communication?

Expression of Individuality Relation to the World Around Us Need of Communication

Language is born Worship

Religious Beliefs Reason for their Life & Comfort

Empathy & Companionship Culture is born

+Language: Communication Blooms

Sumerians Invent Writing in 3,400 B.C. (Mesopotamia) Hummurabi’s Code in 1,700 B.C.- First Law Establishment Abraham invents Monotheism (only one God) in 1,780 B.C.

Religion is Born: A Major Factor in Mass Communication Egypt Hieroglyphs Bible Greek Mythology Mayan Codes Buddhism

+Religion Fuels RenaissanceRenaissance is said to be the Birth of

Culture, “A Cultural Movement”The “Trend” Factor Arises

Best Known for its Contribution to Visual Art and ReligionAND how they relate

Much, If Not Most of the Art Works were Commissioned or Dedicated to the ChurchA major avenue for the church to

communicate with the public, make it a “trend”

Michael Angelo: “The Creation of Adam

Leonardo Da Vinci:” The Last Supper”

+Renaissance: Fuels Visual Art Experimentation Impressionism:

The Impression of Real Life, with No Abstractions or Alterations

Claude Monet“Water Lilies”

+Renaissance: Fuels Visual Art ExperimentationAbstract:

Art not attempting to represent Recognizable

Reality

Surrealism:The Union of Reality and

Fantastic Realms

Picasso: “Weeping woman”Salvador Dali:

“Departure of the Butterfly Ship”

+ Surrealism: Fuels Pop & Psychedelic Art

Surrealism’s Rebellious Influence Motivates and Inspires the Pop Art/Psychedelic Movement

Visual Art becomes More Divided and Individualistic Youth Take Over the Modern Art Scene “MOD”

Affecting and Dominating Popular Music, Fashion, and Visual Culture

Psychedelic and Pop Art Promote Musicians, Actors, and even Products. Promoting the Pop Culture Icon: Elvis, Marilyn Monroe, James

Dean, etc. Comic Books Promoting Famous Brands: Andy Warhol’s “Cambell’s Soup” & “Life

Savers”

+Visual Art: Impact on Pop Culture http://youtu.be/k552enEvnYs http://youtu.be/gA4aBvnaTpo

Then Now

Visual Art: Major Media InfluencesTV!- Without a MASS Desire to possess a MOTION VISUAL ART, TV & Film would never have been invented.

Photography Animation (Disney, now a leading media GIANT)

Color TV- the emphasis of the importance of color to society (closer to reality)

Advertising! The Importance of the Manipulation of Society to Consume or Believe/Adopt Ideas through Visual Techniques

Graphic Arts & Special Effects (computer generated artwork)

Visual Art: Today? ART PROMOTES TRENDS-Expression of Identification and

Individuality

Clothing- Graphic Tees, Decorative Name Brands, Logos, Abnormal Fashion

Current Art Culture: Graffiti, Tattoos, Macintosh Tech. “The Artist’s Computer”

HD TV- Digital 3D Personalization of EVERYTHING! (products)- Candles,

Folders, Notebooks, Tissue Boxes, Shampoos, Ipods, Phones, Cars, etc.

How important are the visual arts in our society? I feel strongly that the visual arts are of vast and incalculable importance. Of course I could be prejudiced, since I am a visual art.

-Kermit the Frog