visitor attraction sandski
TRANSCRIPT
8/3/2019 Visitor Attraction SandSki
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Visitor
Attraction
Management
Dubai SandSki
www.dxbsandski.com
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Visitor Attraction Management Dubai SandSki
Introduction of Attraction
Attraction Location
Location Attractiveness Supporters and Parties Involved
Feasibility Study
Funding and Sponsorships
Registration at Dubai
Market Assessment
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Introduction of Attraction
The attraction and new investment in
Dubai is Sand Ski which for desert
discovery activities for entertainmentand fun as indoor ski resort of the
tourists and visitors. The Sand Ski is
enjoyable as much as Snow Skiingactivities with benefits for dressing
normally without facing cold weather
but warm & pleasant sunny weather.
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Introduction of Attraction
Dubai SandSki is very unique in Dubai as thereis no specific management providing this activityduring the season of December ± January.
During this season the people from all placesare looking for desert discovery activities suchas riding camels, driving bikes, safari, and etc.Name: Dubai SandSki
http://www.youtube.com/watch?v=rMR-SeFhpUo&feature=related
http://www.youtube.com/watch?v=0-qCC-C_QvY&feature=related
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Introduction of Attraction
The sand skiing is unusual sport
which is fun, speed and enthusiasm
in the Dubai¶s desert which is newtourist destination. The weather within
the SandSki indoor resort will provide
suitable weather for having fun withactivities in the sand.
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Attraction Location
The location of the Dubai SandSki is
near Al Maha Resort in the Shiekh
Zayed Road.
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Location Attractiveness
Dubai is tourist center area where
there are development of new
projects which resulted in high profitand return on investment for any new
starting project. Due to its aggressive
travel and tourism development Ihave selected Dubai as target
location for Dubai SandSki.
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Location Attractiveness
The location near Al Maha Resort isattractive because it is accessible from Al Ain, Sharjah, Abu Dhabi, Hatta and Jebel
Ali as shown clearly in the map. Thelocation is also near famous locations for Global Village and Mall of the Emirateswhich is tourist and visitor center areas.There are many routes from which DubaiSandSki can be accessed and easilydirected from.
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Location Attractiveness
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Supporters and Parties Involved
The government of Dubai showsgreat support for tourism industry
development and tourist attractionprojects where Dubai SandSki is oneof them. The private sectors such astravel and tourism offices and travel
agents will provide support for marketing our facilities to the newtourists and visitors.
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Supporters and Parties Involved
Furthermore, the hotels and
restaurants are welcome to establish
their operations within our premiseswith prior booking and contracts for
10 years.
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Feasibility Study
The land estimation for complete
facilities that are offered is around
spreading 12,000 sq feet as indoor and covered area for parks which
includes suspended cable car,
electric cars, desert boarding, skiingand skating with hotels and
restaurants.
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Feasibility Study
The capital estimation is around 10
billion to start function Dubai SandSki
project. It is expected that there willbe 8,00,000 visitors on monthly basis
from Dubai and other emirates.
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Funding and Sponsorships
The investment capital was raised
from sponsors willing to fund in Dubai
SandSki project. We are able to raise30 billion from well-known companies
and organizations for the purpose of
marketing and publicizing their funding to this project which is around
20% of the capital estimated.
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Funding and Sponsorships
The government of Dubai funded 50% of
the capital investment and 30% was taken
from well-known bank with no repayment
for the first year to help the project
establish and function. Furthermore, we
have made arrangements with the bank to
obtain 30% extra of the capital estimationafter 3 months of Dubai SandSki
launching.
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Registration at Dubai
The Dubai Tourism and CommercialMarketing (DTCM) will assist inadministrative tasks that are relatedto approvals and amendments for licensing Dubai SandSki. As astarting tourism center DTCM will
help and guide us to obtain licensefrom the Dubai EconomicDepartment.
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Registration at Dubai
The general steps are submitting layout
plans with financial information for the
project, passport and national copy,
location of business for building,
developing and launching Dubai SandSki.
All this process is after finalizing and
contracting from concerned departmentsand builders.
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Registration at Dubai
The licensing will established as
Commercial Company with the intention
for leisure, sports, and entertainment
which is aimed at economic profit
generating organization. Therefore, the
licensing procedure will be finalized with
the Dubai Economic Department.
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Market Assessment
In the demand assessment, the expected and estimatednumbers of visitors expected are: ± Daily
± Monthly
± Yearly The types of customers expected are 60% local visitors(nationals and expatriates) and 40% internal tourists andvisitors. Therefore, the Dubai SandSki will be targetinglocal customers and developing interests of internationalcustomers.
During the launch of the Dubai SandSki it is expectedthat for the first 5 years there will be more local visitorsthan international visitors. Later on, when the marketingand awareness will cover international tourists there willbe equality in the target visitors.
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Market Assessment
In the supply assessment, the opening hours will be10:00 am ± 02:00 am during the 7 days of the week.
The staff hired will be around 80 for supporting theoperations from frontline to back office. The skills
required for frontline staff are communication andcustomer service with professionalism. In the back officethe skills required are administrative, computing,communicating, coordination, negotiating, and etc.depending upon the nature of the tasks and roleassigned as their position.
The facilities provided for the customers are washroomsfor female, male, and babies change room, prayer room,restaurants and hotels, and restrooms with seating withinor in hallway and lobby as waiting room.
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References:
http://www.desert-discovery.com/text/gallery/sandski.htm http://www.indiatravelite.com/discoverworld/dubaitoursandSa
faris.htm http://www.al-maha.com/Images/AlmahaLocationMap_tcm96-
214700.pdf
http://www.khaleejtimes.com/DisplayArticle.asp?xfile=data/theuae/2005/July/theuae_July737.xml§ion=theuae&col=
http://www.dubaicityguide.com/rak/snowvillage.asp http://www.ameinfo.com/94294.html http://www.dubaided.gov.ae/main/gn/DoingBusiness/FormsB
usinesses.htm?o=.%2fmain%2fgn%2fDoingBusiness
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Visitor Attraction Management Dubai SandSki
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