HEINEKEN EXPERIENCE

THE WORLD’S MOST INTERNATIONAL BREWER • NO 1 IN EUROPE • NO 2 IN THE WORLD • PRESENT IN >70 COUNTRIES GLOBALLY

HEINEKEN | GLOBAL BREWER

GROUP BEER VOLUME*

IN 2014: 198.8 MILLION HL

HEINEKEN THE HEINEKEN EXPERIENCE THE BUILDING PEOPLE ENTREPRENEURIAL SPIRIT

AMSTEL, SOL, TIGER AND MORE COMPLEMENT OUR GLOBAL BRAND PORTFOLIO

OVER 250 BRANDS

HEINEKEN | BREWING GREAT BEERS

HEINEKEN THE HEINEKEN EXPERIENCE THE BUILDING PEOPLE ENTREPRENEURIAL SPIRIT

FAMILY COMPANY FOR FOUR GENERATIONS

HEINEKEN THE HEINEKEN EXPERIENCE THE BUILDING PEOPLE ENTREPRENEURIAL SPIRIT

HEINEKEN | A FAMILY BUSINESS

Heineken® Experience | TIMELINE

THE BEER THE BUILDING THE HEINEKEN EXPERIENCE PEOPLE ENTREPRENEURIAL SPIRIT

Heineken® Experience | THE FORMER HEINEKEN BREWERY

THE BEER THE BUILDING THE HEINEKEN EXPERIENCE PEOPLE ENTREPRENEURIAL SPIRIT

BREW ROOM KETTLES SILOS

THE HEINEKEN EXPERIENCE

CAREER HEINEKEN EVENT SERVICES 2002-2010 HEINEKEN EXPERIENCE 2010-PRESENT

GUILTY PLEASURES MILLI VANILLI FROZEN BROS

QUALITY MANIPULATING AND TEASING PEOPLE

Heineken® Experience | DIRK LUBBERS

THE BEER THE BUILDING THE HEINEKEN EXPERIENCE PEOPLE ENTREPRENEURIAL SPIRIT

Heineken® Experience | MISSION & VISION

MISSION CREATE HEINEKEN AMBASSADORS

VISION BEST ATTRACTION IN AMSTERDAM AND BIGGEST IN VISITOR NUMBERS

AFTER RIJKSMUSEUM, VAN GOGH AND ANNE FRANKHUIS

THE BEER THE BUILDING THE HEINEKEN EXPERIENCE PEOPLE ENTREPRENEURIAL SPIRIT

Heineken® Experience | RATING

THE BEER THE BUILDING THE HEINEKEN EXPERIENCE PEOPLE ENTREPRENEURIAL SPIRIT

Heineken® Experience | TRIP ADVISOR RATING

THE BEER THE BUILDING THE HEINEKEN EXPERIENCE PEOPLE ENTREPRENEURIAL SPIRIT

TRIPADVISOR RATE

4.8 OUT OF 5

Heineken® Experience | VISITOR NATIONALITIES

THE BEER THE HEINEKEN EXPERIENCE THE BUILDING PEOPLE ENTREPRENEURIAL SPIRIT

Heineken® Experience | VISITOR NUMBERS

THE BEER THE BUILDING THE HEINEKEN EXPERIENCE PEOPLE ENTREPRENEURIAL SPIRIT

608.375

2010 2011 2012 2013

SELECTION

TRAINING

EVALUATION

INCENTIVES

THE BEER THE BUILDING THE HEINEKEN EXPERIENCE THE PEOPLE ENTREPRENEURIAL SPIRIT

Heineken® Experience | STAFF

BOTTLE WITH A MISSION

ENTEPRENEURIAL SPIRIT THE BEER THE HEINEKEN EXPERIENCE THE BUILDING PEOPLE ENTREPRENEURIAL SPIRIT

Heineken® Experience | OUR SUCCESSES We pour 1217 litres of Heineken® beer every day

THE BEER THE BUILDING THE HEINEKEN EXPERIENCE PEOPLE ENTREPRENEURIAL SPIRIT

Heineken® Experience | OUR SUCCESSES The #HeinekenExperience is used on social media 150x every day

THE BEER THE BUILDING THE HEINEKEN EXPERIENCE PEOPLE ENTREPRENEURIAL SPIRIT

Heineken® Experience | WE CELEBRATE SUCCESSES! The Heineken Experience Team at Texel

THE BEER THE BUILDING THE HEINEKEN EXPERIENCE PEOPLE ENTREPRENEURIAL SPIRIT

THANK YOU | The Heineken® Experience Team

THE HEINEKEN EXPERIENCE THE BEER THE BUILDING THE HEINEKEN EXPERIENCE PEOPLE ENTREPRENEURIAL SPIRIT