vision of mazda structural reform plan brand symbol expresses mazda’s dedication to continuous...
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Hiroshima Headquarters: 3-1 Shinchi, Fuchu-cho, Aki-gun, Hiroshima 730-8670
Tokyo Office: 1-1-7 Uchisaiwai-cho, Chiyoda-ku, Tokyo 100-0011
Publication date: December 2013
Mazda Motor CorporationPublished by: Corporate Communications Division
Mazda's homepage: http://www.mazda.com/
Vision of Mazda
Structural Reform Plan
Company Profile and Major Data
Directors, Audit & Supervisory Board Members and Officers
Major Affiliates
Reserch & Development
Activities by Region
Japan
North America
Europe
China
Asia, Oceania
Central and South America, Middle East, Africa
Environment, Safety and Design
History
1
2
3
5
7
9
10
13
15
17
19
21
23
25
Contents
Mazda In Brief 2013
■UpdatesUpdates on Directors, Officers and Auditors and Company Profile can be accessed at the followinghttp://www.mazda.com/profile/outline/library.html
■Mazda Information Disclosure ToolsMazda's approach, activities and data are also included in the following materials.
Sustainability Report 2013Mazda's CSR (Corporate Social Responsibility) reporthttp://www.mazda.com/csr/download/
Annual Report 2013Mazda's annual report for investorshttp://www.mazda.com/investors/library/annual/
Vision of Mazda Structural Reform Plan
Mazda In Brief 2013
Corporate VisionMazda established a new corporate vision in December 1999, comprised of three elements:
Structural Reform PlanIn February 2012, Mazda announced Structural Reform Plan, in order to address changes in external environment and ensure future growth.
The brand symbol expresses Mazda’s dedication to continuous growth and improvement. It is a symbolic development of the Mazda “M”, and shows the company stretching its wings as it soars into the future.
Mazda's creativity and innovation continuously delivers fun and exhilarating driving experiences to customers who remember the emotion of motion first felt as a child.
With the introduction of its CI (Corporate Identity) in 1975, Mazda developed its corporate mark as a symbol for Mazda’s communications. It was then positioned as an easy-to-read corporate mark in line with the establishment of the brand symbol in 1997.
■ VisionTo create new value, excite and delight our customers through the best automotive products and services.
■ MissionWith passion, pride and speed, we actively communicate with our customers to deliver insightful automotive products and services that exceed their expectations.
■ ValueWe value integrity, customer focus, creativity, and efficient and nimble actions. We respect highly motivated people and team spirit. We positively support environmental matters, safety and society. Guided by these values, we provide superior rewards to all people associated with Mazda.
The company’s name, “Mazda,” derives from Ahura Mazda, a god of the earliest civilizations in western Asia. We have interpreted Ahura Mazda, the god of wisdom, intelligence and harmony, as the symbol of the origin of both Eastern and Western civilizations, and also as a symbol of automotive culture. It incorporates a desire to achieve world peace and the development of the automobile manufacturing industry. It also derives from the name of the founder of Mazda’s automotive business, Jujiro Matsuda.
Mazda's Brand Message: "Zoom-Zoom"
The Origin and Meaning of "Mazda"
Mazda Corporate Mark (Established in 1975)
Mazda Brand Symbol (Established in June 1997)
Monotsukuri Innovation
ToyotaHybrid system technology
supply under license
NissanMutual OEM
supply of vehicles
IsuzuOEM supply of
small-sized trucks
SollersAgreement to establish joint
production sites in Russia
FordJoint production in China and Thailand
SuzukiOEM supply of mini vehicles
FAWConsignment production and joint sales in China
ChanganEstablishment of JV companies for production and sales in China
FiatAgreement to develop and
produce convertible, two-seat sports car
Support production of many competitive products
Support joint production methods that create economies of scale
1 Business Innovation by SKYACTIV TECHNOLOGY
Mazda has been engaged in Monotsukuri Innovation for several years, using Bundled product plannning of future model line-up to efficiently develop and produce a wide variety of products through common development methods and manufacturing processes. Thanks to more efficient product development processes and manufacturing-equipment investments, SKYACTIV TECHNOLOGY and our new generation of products that begun with the CX-5, not only deliver excellent driving performance and fuel economy but also drastically reduced R&D and production costs. Accelerating further cost improvements, we aim to increase vehicle cost improvement for next-generation products from the current 20% to 30%. We are also on track to meet other cost improvement targets.
2 Accelerate Further Cost Improvements through Monotsukuri Innovation
Mazda is strengthening its business and building a global production footprint through measures to take advantage of the rapid economic growth of emerging countries. The company has introduced various measures to increase sales in emerging markets, where demand continues to show strong growth. In addition to expanding sales networks, we are establishing local production in order to expand product lineups. Increasing local production not only enhances our sales capacity in emerging markets, but also leads to the establishment of a vital overseas production footprint.
3 Reinforce Business in Emerging Countries and Establish Global Production Footprints
Mazda has formed alliances with a variety of different partners for specific projects. In order to further strengthen the Mazda brand, we will continue to aggressively pursue opportunities for business and technological alliances in the future. Mazda is proactively implementing a strategy to seek alliances which offer a win-win situation for both parties in the various areas of product, technology, and region. We are also studying the possibility of licensing our products and technologies—including SKYACTIV powertrains.
4 Promotion of Global Alliances
Bundled Product
Plannning
Common Architecture Concept
Flexible Production Concept
DevelopmentProduction
Medium- and Long-term Outlook (FY March 2013)
*Exchange rate assumptions US dollar : ¥77, Euro: ¥100
Operating profitROSGlobal sales
・・・・・・・・・・・・・・・・・・・・・・・・・ ¥150 billion・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ 6% or more
・・・・・・・・・・・・・・・・・・・・・・・・・1.7 million units
SKYACTIV TECHNOLOGY drives not only technology reforms but will also result in structural reforms of Mazda´s business itself. Distinctive design and class-leading products based on outstanding environmental and safety performance improve brand value and become a key for Sales Method Innovation which promotes sales at the price without discounting in global markets. In addition, SKYACTIV achieves cost improvements based on Monotsukuri Innovation to generate profits even under strong-yen environment.
Increase ratio of SKYACTIV-equipped vehicles to 80%
2Mazda In Brief 20131
Vision of Mazda Structural Reform Plan
Mazda In Brief 2013
Corporate VisionMazda established a new corporate vision in December 1999, comprised of three elements:
Structural Reform PlanIn February 2012, Mazda announced Structural Reform Plan, in order to address changes in external environment and ensure future growth.
The brand symbol expresses Mazda’s dedication to continuous growth and improvement. It is a symbolic development of the Mazda “M”, and shows the company stretching its wings as it soars into the future.
Mazda's creativity and innovation continuously delivers fun and exhilarating driving experiences to customers who remember the emotion of motion first felt as a child.
With the introduction of its CI (Corporate Identity) in 1975, Mazda developed its corporate mark as a symbol for Mazda’s communications. It was then positioned as an easy-to-read corporate mark in line with the establishment of the brand symbol in 1997.
■ VisionTo create new value, excite and delight our customers through the best automotive products and services.
■ MissionWith passion, pride and speed, we actively communicate with our customers to deliver insightful automotive products and services that exceed their expectations.
■ ValueWe value integrity, customer focus, creativity, and efficient and nimble actions. We respect highly motivated people and team spirit. We positively support environmental matters, safety and society. Guided by these values, we provide superior rewards to all people associated with Mazda.
The company’s name, “Mazda,” derives from Ahura Mazda, a god of the earliest civilizations in western Asia. We have interpreted Ahura Mazda, the god of wisdom, intelligence and harmony, as the symbol of the origin of both Eastern and Western civilizations, and also as a symbol of automotive culture. It incorporates a desire to achieve world peace and the development of the automobile manufacturing industry. It also derives from the name of the founder of Mazda’s automotive business, Jujiro Matsuda.
Mazda's Brand Message: "Zoom-Zoom"
The Origin and Meaning of "Mazda"
Mazda Corporate Mark (Established in 1975)
Mazda Brand Symbol (Established in June 1997)
Monotsukuri Innovation
ToyotaHybrid system technology
supply under license
NissanMutual OEM
supply of vehicles
IsuzuOEM supply of
small-sized trucks
SollersAgreement to establish joint
production sites in Russia
FordJoint production in China and Thailand
SuzukiOEM supply of mini vehicles
FAWConsignment production and joint sales in China
ChanganEstablishment of JV companies for production and sales in China
FiatAgreement to develop and
produce convertible, two-seat sports car
Support production of many competitive products
Support joint production methods that create economies of scale
1 Business Innovation by SKYACTIV TECHNOLOGY
Mazda has been engaged in Monotsukuri Innovation for several years, using Bundled product plannning of future model line-up to efficiently develop and produce a wide variety of products through common development methods and manufacturing processes. Thanks to more efficient product development processes and manufacturing-equipment investments, SKYACTIV TECHNOLOGY and our new generation of products that begun with the CX-5, not only deliver excellent driving performance and fuel economy but also drastically reduced R&D and production costs. Accelerating further cost improvements, we aim to increase vehicle cost improvement for next-generation products from the current 20% to 30%. We are also on track to meet other cost improvement targets.
2 Accelerate Further Cost Improvements through Monotsukuri Innovation
Mazda is strengthening its business and building a global production footprint through measures to take advantage of the rapid economic growth of emerging countries. The company has introduced various measures to increase sales in emerging markets, where demand continues to show strong growth. In addition to expanding sales networks, we are establishing local production in order to expand product lineups. Increasing local production not only enhances our sales capacity in emerging markets, but also leads to the establishment of a vital overseas production footprint.
3 Reinforce Business in Emerging Countries and Establish Global Production Footprints
Mazda has formed alliances with a variety of different partners for specific projects. In order to further strengthen the Mazda brand, we will continue to aggressively pursue opportunities for business and technological alliances in the future. Mazda is proactively implementing a strategy to seek alliances which offer a win-win situation for both parties in the various areas of product, technology, and region. We are also studying the possibility of licensing our products and technologies—including SKYACTIV powertrains.
4 Promotion of Global Alliances
Bundled Product
Plannning
Common Architecture Concept
Flexible Production Concept
DevelopmentProduction
Medium- and Long-term Outlook (FY March 2013)
*Exchange rate assumptions US dollar : ¥77, Euro: ¥100
Operating profitROSGlobal sales
・・・・・・・・・・・・・・・・・・・・・・・・・ ¥150 billion・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ 6% or more
・・・・・・・・・・・・・・・・・・・・・・・・・1.7 million units
SKYACTIV TECHNOLOGY drives not only technology reforms but will also result in structural reforms of Mazda´s business itself. Distinctive design and class-leading products based on outstanding environmental and safety performance improve brand value and become a key for Sales Method Innovation which promotes sales at the price without discounting in global markets. In addition, SKYACTIV achieves cost improvements based on Monotsukuri Innovation to generate profits even under strong-yen environment.
Increase ratio of SKYACTIV-equipped vehicles to 80%
2Mazda In Brief 20131
Mazda In Brief 2013 Mazda In Brief 2013
Company Profile and Major DataCompany Profile and Major Data
Operating income
Net income
Net sales
Operating ResultsOperating Income
Net Income(Billions of yen)
Net sales(Billions of yen)
FY March2009
FY March2010
FY March2011
FY March2012
620.3 1,915.6 2,535.9
-28.4 -18.7 -51.3 -71.5
￥-52.1381.8 75.2 96.0
1,801.0 414.7 753.4 532.6
-129.2
899235
1,134219347322135238
1,261
575.0 1,588.9 2,163.9
9.5 4.6
-7.3 -6.5
￥-4.2629.8 76.4 85.2
1,947.8 509.8 722.1 375.8
67.4
828316
1,144221307239196230
1,193
541.5 1,784.2 2,325.7
23.8 36.9 16.1
-60.0 ￥-33.92
44.7 71.6 91.0
1,771.8 430.5 693.0 370.2
1.6
867411
1,278206342212236277
1,273
FY March 2009('08.4-'09.3)
FY March 2010('09.4-'10.3)
FY March 2011('10.4-'11.3)
560.21,472.92,033.1- 38.7- 36.8- 55.3- 107.7￥- 57.80
78.068.891.7
1,915.9474.4778.1300.8- 79.4
847338
1,185206372183223263
1,247
FY March 2012('11.4-'12.3)
Domestic (Japan)Overseas
Net salesOperating incomeOrdinary incomeIncome before taxesNet incomeNet income per shareCapital investmentDepreciation and amortizationResearch and Development costTotal assetsEquityFinancial debtsNet financial debtsCash flows (Thousands of units)
JapanOverseas
Production VolumeJapanN. AmericaEuropeChinaOthers
Sales Volume
Note: Cash flows represent net cash flow from operating activities and from investing activities
210
180
150
120
90
60
30
0
-30
-60
-90
-120
3,500
3,000
2,500
2,000
1,500
1,000
500
0
2,535.92,163.9
2,325.72,033.1
2,205.3
▲28.4
▲71.5
▲38.7
▲107.7
▲6.5
9.5
▲60
23.8
(￥ in billions, except per share amounts)
Financial Summary (Consolidated)Company Profile (As of March 31, 2013)
Global Production (Calendar Year)
Global Sales (Calendar Year)
1,349,392
1,078,690
270,702
2008
984,520
717,175
267,345
2009
1,307,540
912,836
394,704
2010
1,165,591
813,302
352,289
2011
Global
Japan
Overseas
1,351,263
244,623
348,923
339,969
127,846
289,902
2008
1,160,972
204,373
281,439
256,426
179,679
239,055
2009
1,285,841
223,861
308,228
217,502
239,709
296,541
2010
1,206,801
189,991
319,613
185,324
214,799
297,074
2011
1,248,692
218,359
348,683
172,997
187,083
321,570
2012
GlobalJapan
N. America
Europe
China
Others
Company name
Founded
Headquarters
Representative
Main business
Stock Information
Capital
Employees
Research and development sites
Production sites
Sales companies
Principal products
Mazda Motor Corporation
January 30, 1920
3-1 Shinchi, Fuchu-cho, Aki-gun, Hiroshima 730-8670 Japan
Masamichi Kogai, Representative Director; President and CEO (from June 25, 2013)
Manufacture and sales of passenger cars and commercial vehicles
¥258,957,096,762
Head Office, Mazda R&D Center (Yokohama), Mazda North American Operations (USA),Mazda Motor Europe (Germany), China Engineering Support Center (China)
Four-wheeled vehicles, gasoline reciprocating engines, diesel engines, automatic and manual transmissions for vehicles
Unconsolidated Male: 19,450 Female: 1,836 Total: 21,286 (including dispatchees)Consolidated: 37,745
Japan: Hiroshima Plant (Head Office, Ujina), Hofu Plant (Nishinoura, Nakanoseki), Miyoshi PlantOverseas: China, Thailand, United States*1, Mexico*2, Colombia*3, Zimbabwe, South Africa, Ecuador,Taiwan*3, Malaysia*4, Russia*4, Vietnam*4
Japan: 255Overseas: 140
(As of December 31, 2012)
Authorized: 6,000,000,000 shares Issued: 2,999,377,399 sharesNumber of shareholders: 125,596
*1 Mazda6 production ended in August 2012 *2 Scheduled to start operations in the fourth quarter of fiscal year ending March 2014*3 Some models are assembled locally (Volume is not disclosed)*4 Assembly only (Volume is not disclosed)
1,189,283
845,550
343,733
2012
5,880 16,173 22,053
539 331 391 343
11.48 772 600 899
19,786 5,132 7,190 2,741
87
879 321
1,200 216 372 172 175 300
1,235
FY March 2013('12.4-'13.3)
53.9
34.3
FY March2013
3 4
（As of December 31, 2012）（Units）
（As of December 31, 2012）(Units)
Mazda In Brief 2013 Mazda In Brief 2013
Company Profile and Major DataCompany Profile and Major Data
Operating income
Net income
Net sales
Operating ResultsOperating Income
Net Income(Billions of yen)
Net sales(Billions of yen)
FY March2009
FY March2010
FY March2011
FY March2012
620.3 1,915.6 2,535.9
-28.4 -18.7 -51.3 -71.5
￥-52.1381.8 75.2 96.0
1,801.0 414.7 753.4 532.6
-129.2
899235
1,134219347322135238
1,261
575.0 1,588.9 2,163.9
9.5 4.6
-7.3 -6.5
￥-4.2629.8 76.4 85.2
1,947.8 509.8 722.1 375.8
67.4
828316
1,144221307239196230
1,193
541.5 1,784.2 2,325.7
23.8 36.9 16.1
-60.0 ￥-33.92
44.7 71.6 91.0
1,771.8 430.5 693.0 370.2
1.6
867411
1,278206342212236277
1,273
FY March 2009('08.4-'09.3)
FY March 2010('09.4-'10.3)
FY March 2011('10.4-'11.3)
560.21,472.92,033.1- 38.7- 36.8- 55.3- 107.7￥- 57.80
78.068.891.7
1,915.9474.4778.1300.8- 79.4
847338
1,185206372183223263
1,247
FY March 2012('11.4-'12.3)
Domestic (Japan)Overseas
Net salesOperating incomeOrdinary incomeIncome before taxesNet incomeNet income per shareCapital investmentDepreciation and amortizationResearch and Development costTotal assetsEquityFinancial debtsNet financial debtsCash flows (Thousands of units)
JapanOverseas
Production VolumeJapanN. AmericaEuropeChinaOthers
Sales Volume
Note: Cash flows represent net cash flow from operating activities and from investing activities
210
180
150
120
90
60
30
0
-30
-60
-90
-120
3,500
3,000
2,500
2,000
1,500
1,000
500
0
2,535.92,163.9
2,325.72,033.1
2,205.3
▲28.4
▲71.5
▲38.7
▲107.7
▲6.5
9.5
▲60
23.8
(￥ in billions, except per share amounts)
Financial Summary (Consolidated)Company Profile (As of March 31, 2013)
Global Production (Calendar Year)
Global Sales (Calendar Year)
1,349,392
1,078,690
270,702
2008
984,520
717,175
267,345
2009
1,307,540
912,836
394,704
2010
1,165,591
813,302
352,289
2011
Global
Japan
Overseas
1,351,263
244,623
348,923
339,969
127,846
289,902
2008
1,160,972
204,373
281,439
256,426
179,679
239,055
2009
1,285,841
223,861
308,228
217,502
239,709
296,541
2010
1,206,801
189,991
319,613
185,324
214,799
297,074
2011
1,248,692
218,359
348,683
172,997
187,083
321,570
2012
GlobalJapan
N. America
Europe
China
Others
Company name
Founded
Headquarters
Representative
Main business
Stock Information
Capital
Employees
Research and development sites
Production sites
Sales companies
Principal products
Mazda Motor Corporation
January 30, 1920
3-1 Shinchi, Fuchu-cho, Aki-gun, Hiroshima 730-8670 Japan
Masamichi Kogai, Representative Director; President and CEO (from June 25, 2013)
Manufacture and sales of passenger cars and commercial vehicles
¥258,957,096,762
Head Office, Mazda R&D Center (Yokohama), Mazda North American Operations (USA),Mazda Motor Europe (Germany), China Engineering Support Center (China)
Four-wheeled vehicles, gasoline reciprocating engines, diesel engines, automatic and manual transmissions for vehicles
Unconsolidated Male: 19,450 Female: 1,836 Total: 21,286 (including dispatchees)Consolidated: 37,745
Japan: Hiroshima Plant (Head Office, Ujina), Hofu Plant (Nishinoura, Nakanoseki), Miyoshi PlantOverseas: China, Thailand, United States*1, Mexico*2, Colombia*3, Zimbabwe, South Africa, Ecuador,Taiwan*3, Malaysia*4, Russia*4, Vietnam*4
Japan: 255Overseas: 140
(As of December 31, 2012)
Authorized: 6,000,000,000 shares Issued: 2,999,377,399 sharesNumber of shareholders: 125,596
*1 Mazda6 production ended in August 2012 *2 Scheduled to start operations in the fourth quarter of fiscal year ending March 2014*3 Some models are assembled locally (Volume is not disclosed)*4 Assembly only (Volume is not disclosed)
1,189,283
845,550
343,733
2012
5,880 16,173 22,053
539 331 391 343
11.48 772 600 899
19,786 5,132 7,190 2,741
87
879 321
1,200 216 372 172 175 300
1,235
FY March 2013('12.4-'13.3)
53.9
34.3
FY March2013
3 4
（As of December 31, 2012）（Units）
（As of December 31, 2012）(Units)
Directors, Audit & Supervisory Board Members and Officers (As of June 24, 2014)
Directors
Nobuyoshi Tochio
Hirofumi Kawamura
Isao Akaoka
Masahide Hirasawa
Takao Hotta
Audit & Supervisory Board Member (Full time)
Audit & Supervisory Board Member
Audit & Supervisory Board Members
Representative Director and Chairman of the Board Representative Director Representative Director
Director Director Director
Director
Seita Kanai Masamichi Kogai
Yuji Harada Yuji Nakamine
Director Director
Ichiro Sakai Taizo Muta
Akira Marumoto
Executive Officers (Note: Mark of “*” stands for the Executive Officers who also hold the post of Director)
*President and CEO
*Executive Vice President
*Senior Managing Executive Officer
Masamichi Kogai
Akira Marumoto
Yuji Harada
Yuji Nakamine
Nobuhide Inamoto
Koji Kurosawa
Assistant to President;Oversight of Operations in the Americas and Corporate Planning Domain
Oversight of Operations in China, Domestic Sales, Fleet Sales No.1; Chairman, Mazda Motor (China) Co., Ltd.
Oversight of Fleet Sales No.3, Human Resources, Secretariat and General & Legal Affairs;In charge of Global Auditing, Safety, Health & Disaster Prevention and Mazda Hospital
Oversight of Fleet Sales No.2 and Financial Services;In charge of CSR, Environment and Global Corporate Communications
Oversight of Operations in Europe, Asia & Oceania, Middle East & Africa and New Emerging Markets; President, Mazda South East Asia Ltd.
James J. O’Sullivan
Keishi Egawa
Jeffrey H. Guyton
Kazuki Imai
Minoru Mitsuda
Masafumi Nakano
Kiyotaka Shobuda
Kiyoshi Fujiwara
Masahiro Moro
Akira Koga
Takashi Furutama
Takahisa Sori
Mitsuo Hitomi
Nariaki Uchida
Masatoshi Maruyama
Takeshi Fujiga
Kazuhisa Fujikawa
Kazuyuki Fukuhara
Nobuhiko Watabe
Raita Nishiyama
Ikuo Maeda
Hidenori Kawakami
Tetsuya Fujimoto
Hiroshi Inoue
Makoto Yoshihara
Yasuhiro Aoyama
In charge of New Emerging Market Operation (Latin America);President and CEO, Mazda Motor Manufacturing de Mexico, S.A. de C.V. (Mazda de Mexico Vehicle Operation)
President and CEO, Mazda Motor of America, Inc. (Mazda North American Operations)
Oversight of Tokyo Office; In charge of Corporate Liaison and Fleet Sales; Assistant to the Officer in charge of Corporate Planning and Corporate Communications
Global Sales Coordination; In charge of Global Marketing, Customer Service and Sales Innovation
In charge of Global Production and Global Business Logistics; General Manager, Production Engineering Div.
In charge of Corporate Planning, Profit Control and Global IT Solution
In charge of Technical Research Center, Powertrain Development and Electric Drive System Development
In charge of Global Human Resources; General Manager, Human Resources Office;Assistant to the Officer in charge of Safety, Health & Disaster Prevention
In charge of Operations in China; General Manager, China Business Div.;CEO, Mazda Motor (China) Co., Ltd.
In charge of R&D; President, Mazda Engineering & Technology Co., Ltd.
President and CEO, Mazda Motor Europe GmbH
In charge of Global Purchasing
Executive Vice President, Mazda Motor of America, Inc. (Mazda North American Operations)
General Manager, Hofu Plant
General Manager, Hiroshima Plant
General Manager, Purchasing Div.
President, Kanto Mazda Co., Ltd.
General Manager, Design Div.
In charge of Financial Services; General Manager, Financial Services Div.
In charge of New Emerging Market Operation (excepting Latin America)
In charge of Secretariat, General & Legal Affairs, Compliance and Risk Management;General Manager, Office of General & Legal Affairs
General Manager, Global Sales & Marketing Div.
General Manager, ASEAN Powertrain Production Preparation Office;President and CEO, Mazda Powertrain Manufacturing (Thailand) Co., Ltd.
In charge of Domestic Sales; General Manager, Domestic Sales Div.
In charge of Global Product Quality and Brand Quality
In charge of Business Strategy, Product, Design and Cost Innovation; General Manager, R&D Liaison Office
Managing Executive Officer
Executive Officer
Nobuhide Inamoto
Koji Kurosawa
Mazda In Brief 2013 Mazda In Brief 20135 6
Directors, Audit & Supervisory Board Members and Officers (As of June 24, 2014)
Directors
Nobuyoshi Tochio
Hirofumi Kawamura
Isao Akaoka
Masahide Hirasawa
Takao Hotta
Audit & Supervisory Board Member (Full time)
Audit & Supervisory Board Member
Audit & Supervisory Board Members
Representative Director and Chairman of the Board Representative Director Representative Director
Director Director Director
Director
Seita Kanai Masamichi Kogai
Yuji Harada Yuji Nakamine
Director Director
Ichiro Sakai Taizo Muta
Akira Marumoto
Executive Officers (Note: Mark of “*” stands for the Executive Officers who also hold the post of Director)
*President and CEO
*Executive Vice President
*Senior Managing Executive Officer
Masamichi Kogai
Akira Marumoto
Yuji Harada
Yuji Nakamine
Nobuhide Inamoto
Koji Kurosawa
Assistant to President;Oversight of Operations in the Americas and Corporate Planning Domain
Oversight of Operations in China, Domestic Sales, Fleet Sales No.1; Chairman, Mazda Motor (China) Co., Ltd.
Oversight of Fleet Sales No.3, Human Resources, Secretariat and General & Legal Affairs;In charge of Global Auditing, Safety, Health & Disaster Prevention and Mazda Hospital
Oversight of Fleet Sales No.2 and Financial Services;In charge of CSR, Environment and Global Corporate Communications
Oversight of Operations in Europe, Asia & Oceania, Middle East & Africa and New Emerging Markets; President, Mazda South East Asia Ltd.
James J. O’Sullivan
Keishi Egawa
Jeffrey H. Guyton
Kazuki Imai
Minoru Mitsuda
Masafumi Nakano
Kiyotaka Shobuda
Kiyoshi Fujiwara
Masahiro Moro
Akira Koga
Takashi Furutama
Takahisa Sori
Mitsuo Hitomi
Nariaki Uchida
Masatoshi Maruyama
Takeshi Fujiga
Kazuhisa Fujikawa
Kazuyuki Fukuhara
Nobuhiko Watabe
Raita Nishiyama
Ikuo Maeda
Hidenori Kawakami
Tetsuya Fujimoto
Hiroshi Inoue
Makoto Yoshihara
Yasuhiro Aoyama
In charge of New Emerging Market Operation (Latin America);President and CEO, Mazda Motor Manufacturing de Mexico, S.A. de C.V. (Mazda de Mexico Vehicle Operation)
President and CEO, Mazda Motor of America, Inc. (Mazda North American Operations)
Oversight of Tokyo Office; In charge of Corporate Liaison and Fleet Sales; Assistant to the Officer in charge of Corporate Planning and Corporate Communications
Global Sales Coordination; In charge of Global Marketing, Customer Service and Sales Innovation
In charge of Global Production and Global Business Logistics; General Manager, Production Engineering Div.
In charge of Corporate Planning, Profit Control and Global IT Solution
In charge of Technical Research Center, Powertrain Development and Electric Drive System Development
In charge of Global Human Resources; General Manager, Human Resources Office;Assistant to the Officer in charge of Safety, Health & Disaster Prevention
In charge of Operations in China; General Manager, China Business Div.;CEO, Mazda Motor (China) Co., Ltd.
In charge of R&D; President, Mazda Engineering & Technology Co., Ltd.
President and CEO, Mazda Motor Europe GmbH
In charge of Global Purchasing
Executive Vice President, Mazda Motor of America, Inc. (Mazda North American Operations)
General Manager, Hofu Plant
General Manager, Hiroshima Plant
General Manager, Purchasing Div.
President, Kanto Mazda Co., Ltd.
General Manager, Design Div.
In charge of Financial Services; General Manager, Financial Services Div.
In charge of New Emerging Market Operation (excepting Latin America)
In charge of Secretariat, General & Legal Affairs, Compliance and Risk Management;General Manager, Office of General & Legal Affairs
General Manager, Global Sales & Marketing Div.
General Manager, ASEAN Powertrain Production Preparation Office;President and CEO, Mazda Powertrain Manufacturing (Thailand) Co., Ltd.
In charge of Domestic Sales; General Manager, Domestic Sales Div.
In charge of Global Product Quality and Brand Quality
In charge of Business Strategy, Product, Design and Cost Innovation; General Manager, R&D Liaison Office
Managing Executive Officer
Executive Officer
Nobuhide Inamoto
Koji Kurosawa
Mazda In Brief 2013 Mazda In Brief 20135 6
Mazda In Brief 2013 Mazda In Brief 2013
Major Affiliates
Japan: 23
Sales of used carsDistribution of vehicles and partsTrading company Insurance, real estate, othersTransportation service of vehicles and partsProduction and sales of partsDevelopment and manufacture of special use vehicles Sales of partsSales and repair of vehiclesSales and repair of vehiclesSales and repair of vehiclesSales and repair of vehiclesSales and repair of vehiclesSales and repair of vehiclesSales and repair of vehiclesSales and repair of vehiclesSales and repair of vehiclesSales and repair of vehiclesSales and repair of vehiclesSales and repair of vehiclesSales and repair of vehiclesSales and repair of vehiclesSales and repair of vehicles
100.0%100.0%100.0%100.0%100.0%75.0%
100.0%99.7%
100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%
Company name BusinessShare
Mazda Chuhan Co., Ltd.Mazda Autozam Inc.Mazda Motor International Co., Ltd.Mazda Ace Co., Ltd.Malox Co., Ltd.Kurashiki Kako Co., Ltd.Mazda Engineering & Technology Co., Ltd.Mazda Parts Co., Ltd.Hakodate Mazda Co., Ltd.Tohoku Mazda Co., Ltd.Fukushima Mazda Co., Ltd.Kitakanto Mazda Co., Ltd.Koushin Mazda Co., Ltd.Kanto Mazda Co., Ltd.Shizuoka Mazda Co., Ltd.Tokai Mazda Sales Co., Ltd.Hokuriku Mazda Co., Ltd.Keiji Mazda Co., Ltd.Kansai Mazda Co., Ltd.Nishi Shikoku Mazda Co., Ltd.Kyushu Mazda Co., Ltd.Minami Kyushu Mazda Co., Ltd.Okinawa Mazda Sales Co., Ltd.
Consolidated Subsidiaries 56 (As of March 31, 2013)
Overseas: 33
Distribution of vehicles and partsDistribution of vehicles and partsDistribution of vehicles and partsProduction and sales of vehicles and partsDistribution of vehicles and partsDistribution of vehicles and partsOverall management of business in EuropeDistribution of vehicles and partsDistribution of vehicles and partsDistribution of vehicles and partsDistribution of vehicles and partsDistribution of vehicles and partsDistribution of vehicles and partsDistribution of vehicles and partsDistribution of vehicles and partsDistribution of vehicles and partsProduction and sales of vehiclesDistribution of vehicles and partsDistribution of vehicles and partsProduction and sales of partsDistribution of vehicles and partsProduction (consignment) and sales of vehicles Overall management of business in China －
100.0%100.0%100.0%
70.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%
96.1%100.0%100.0%
70.0%100.0%－
Company name BusinessShare
U.S.A.CanadaMexicoMexicoGermanyBelgiumGermanyFranceU.K.SwitzerlandPortugalItalySpainAustriaRussiaAustraliaColombiaNew ZealandThailandThailandIndonesiaMalaysiaChina －
Country
Mazda Motor of America, Inc. Mazda Canada Inc. Mazda Motor de Mexico, S. de R.L. de C.V.Mazda Motor Manufacturing de Mexico, S.A. de C.V.Mazda Motors (Deutschland) GmbHMazda Motor Logistics Europe N.V. Mazda Motor Europe GmbHMazda Automobiles France S.A.S.Mazda Motors UK Ltd.Mazda (Suisse) S.A.Mazda Motor de Portugal Lda. Mazda Motor Italia S.p.A.Mazda Automoviles Espana, S. A. Mazda Austria GmbHMazda Motor Russia, OOOMazda Australia Pty Ltd.Compania Colombiana Automotriz S.A.Mazda Motors of New Zealand Ltd. Mazda Sales (Thailand) Co., Ltd.Mazda Powertrain Manufacturing (Thailand) Co., Ltd.PT. Mazda Motor IndonesiaMazda Malaysia Sdn. Bhd.Mazda Motor (China) Co., Ltd.Others (10)
Japan: 9
Production and sales of machine toolsProduction and sales of partsProduction and sales of partsProfessional soccer teamAttachment of vehicle accessoriesAutomotive retail finance－
30.0%33.3%33.3%17.1%29.0%40.0% －
Company name Business
Toyo Advanced Technologies Co., Ltd.Japan Climate Systems CorporationYoshiwa Kogyo Co., Ltd.Sanfrecce Hiroshima FC.Mazda Processing Chugoku Co., Ltd.SMM Auto Finance, Inc.Others (3)
Equity Method Applied Companies 15 (As of March 31, 2013)
Overseas: 6
Production and sales of vehiclesProduction and sales of vehiclesProduction and sales of vehiclesProduction and sales of vehiclesProduction and sales of vehicle enginesDistribution of vehicles and parts
U.S.A.RussiaThailandChinaChinaChina
50.0%50.0%50.0%50.0%25.0%40.0%
Company name BusinessMazda's Share
Mazda's Share
Country
AutoAlliance International, Inc.MAZDA SOLLERS Manufacturing Rus LLCAutoAlliance (Thailand) Co., Ltd.Changan Mazda Automobile Co., Ltd.Changan Ford Mazda Engines Co., Ltd.FAW Mazda Motor Sales Co., Ltd.
7 8
Mazda In Brief 2013 Mazda In Brief 2013
Major Affiliates
Japan: 23
Sales of used carsDistribution of vehicles and partsTrading company Insurance, real estate, othersTransportation service of vehicles and partsProduction and sales of partsDevelopment and manufacture of special use vehicles Sales of partsSales and repair of vehiclesSales and repair of vehiclesSales and repair of vehiclesSales and repair of vehiclesSales and repair of vehiclesSales and repair of vehiclesSales and repair of vehiclesSales and repair of vehiclesSales and repair of vehiclesSales and repair of vehiclesSales and repair of vehiclesSales and repair of vehiclesSales and repair of vehiclesSales and repair of vehiclesSales and repair of vehicles
100.0%100.0%100.0%100.0%100.0%75.0%
100.0%99.7%
100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%
Company name BusinessShare
Mazda Chuhan Co., Ltd.Mazda Autozam Inc.Mazda Motor International Co., Ltd.Mazda Ace Co., Ltd.Malox Co., Ltd.Kurashiki Kako Co., Ltd.Mazda Engineering & Technology Co., Ltd.Mazda Parts Co., Ltd.Hakodate Mazda Co., Ltd.Tohoku Mazda Co., Ltd.Fukushima Mazda Co., Ltd.Kitakanto Mazda Co., Ltd.Koushin Mazda Co., Ltd.Kanto Mazda Co., Ltd.Shizuoka Mazda Co., Ltd.Tokai Mazda Sales Co., Ltd.Hokuriku Mazda Co., Ltd.Keiji Mazda Co., Ltd.Kansai Mazda Co., Ltd.Nishi Shikoku Mazda Co., Ltd.Kyushu Mazda Co., Ltd.Minami Kyushu Mazda Co., Ltd.Okinawa Mazda Sales Co., Ltd.
Consolidated Subsidiaries 56 (As of March 31, 2013)
Overseas: 33
Distribution of vehicles and partsDistribution of vehicles and partsDistribution of vehicles and partsProduction and sales of vehicles and partsDistribution of vehicles and partsDistribution of vehicles and partsOverall management of business in EuropeDistribution of vehicles and partsDistribution of vehicles and partsDistribution of vehicles and partsDistribution of vehicles and partsDistribution of vehicles and partsDistribution of vehicles and partsDistribution of vehicles and partsDistribution of vehicles and partsDistribution of vehicles and partsProduction and sales of vehiclesDistribution of vehicles and partsDistribution of vehicles and partsProduction and sales of partsDistribution of vehicles and partsProduction (consignment) and sales of vehicles Overall management of business in China －
100.0%100.0%100.0%
70.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%
96.1%100.0%100.0%
70.0%100.0%－
Company name BusinessShare
U.S.A.CanadaMexicoMexicoGermanyBelgiumGermanyFranceU.K.SwitzerlandPortugalItalySpainAustriaRussiaAustraliaColombiaNew ZealandThailandThailandIndonesiaMalaysiaChina －
Country
Mazda Motor of America, Inc. Mazda Canada Inc. Mazda Motor de Mexico, S. de R.L. de C.V.Mazda Motor Manufacturing de Mexico, S.A. de C.V.Mazda Motors (Deutschland) GmbHMazda Motor Logistics Europe N.V. Mazda Motor Europe GmbHMazda Automobiles France S.A.S.Mazda Motors UK Ltd.Mazda (Suisse) S.A.Mazda Motor de Portugal Lda. Mazda Motor Italia S.p.A.Mazda Automoviles Espana, S. A. Mazda Austria GmbHMazda Motor Russia, OOOMazda Australia Pty Ltd.Compania Colombiana Automotriz S.A.Mazda Motors of New Zealand Ltd. Mazda Sales (Thailand) Co., Ltd.Mazda Powertrain Manufacturing (Thailand) Co., Ltd.PT. Mazda Motor IndonesiaMazda Malaysia Sdn. Bhd.Mazda Motor (China) Co., Ltd.Others (10)
Japan: 9
Production and sales of machine toolsProduction and sales of partsProduction and sales of partsProfessional soccer teamAttachment of vehicle accessoriesAutomotive retail finance－
30.0%33.3%33.3%17.1%29.0%40.0% －
Company name Business
Toyo Advanced Technologies Co., Ltd.Japan Climate Systems CorporationYoshiwa Kogyo Co., Ltd.Sanfrecce Hiroshima FC.Mazda Processing Chugoku Co., Ltd.SMM Auto Finance, Inc.Others (3)
Equity Method Applied Companies 15 (As of March 31, 2013)
Overseas: 6
Production and sales of vehiclesProduction and sales of vehiclesProduction and sales of vehiclesProduction and sales of vehiclesProduction and sales of vehicle enginesDistribution of vehicles and parts
U.S.A.RussiaThailandChinaChinaChina
50.0%50.0%50.0%50.0%25.0%40.0%
Company name BusinessMazda's Share
Mazda's Share
Country
AutoAlliance International, Inc.MAZDA SOLLERS Manufacturing Rus LLCAutoAlliance (Thailand) Co., Ltd.Changan Mazda Automobile Co., Ltd.Changan Ford Mazda Engines Co., Ltd.FAW Mazda Motor Sales Co., Ltd.
7 8
Mazda In Brief 2013 Mazda In Brief 2013
Research & Development Activities by Region
Japan
U.S.A.
Europe
China
Headquarters, R&D Divisions
Mazda R&D Center (Yokohama)
Mazda North American Operations (MNAO)*1
Mazda Motor Europe GmbH (MME) European R&D Centre
Mazda Motor (China) Co., Ltd.China Engineering Support Center
Fuchu-cho, Aki-gun, Hiroshima
Yokohama
Irvine, California
Flat Rock, Michigan
Oberursel, State of Hessen, Germany
Jiading District, Shanghai
Name Location Activities
R&D Sites
Comprehensive Vehicle Proving Grounds
Mazda is dedicated to developing vehicles that are distinctive and innovative, using the latest and most advanced technologies to satisfy the diverse needs of customers worldwide. To accomplish this, Mazda created a global R&D network with operations in Japan, the United States, Germany and China.
■Mazda Headquarters Hiroshima, Japan
■Mazda Motor Europe (MME) Oberursel, Germany
■China Engineering Support CenterShanghai, China
■Mazda R&D Center (Yokohama)Yokohama, Japan
■Mazda North AmericanOperations (MNAO) Irvine, CA/ Flat Rock, MI, USA
・Product and engineering planning・Design development・Product development・Advanced research for significant new technology
・Product and engineering planning・Advanced design development・Advanced research for significant new technologies
・Technology and market trend studies in the North American market・Design development for the North American market・Evaluation of product conformity with North American market
standards
・Technology and market trend studies in the European market・Design development for the European market・Evaluation of product conformity with European market standards
・Technology and market trend studies in the Chinese market
LocationName Start of operations Land area Activities
・Mazda became a vehicle manufacturer in 1931, when it began producing three-wheeled trucks. Mazda moved into passenger vehicle production in 1960 with the launch of the Mazda R360 Coupe micro-mini.
・Mazda has manufacturing facilities in Hiroshima and Yamaguchi in Western Japan. Both feature unique flexible, high-quality and synchronized production lines. In response to increasing demand for SKYACTIV vehicles, production capacity at the Hofu engine and transmission plants will be increased in 2014.
・Sales in Japan in 2012 increased over 2011 thanks to the strong sales of the CX-5 and all-new Mazda6. In particular, SKYACTIV-D diesel engine models proved to be very popular.
Japan
Production SitesProductsPlant Name District Capacity Start of
Operations Land AreaLocation
Production Volume by ModelCY2008
206,924396,895106,698152,980
13,191-
60,64144,41522,886
8,23711,80113,557
5000
1,038,725
33,3344,1732,458
039,965
1,078,690
8,23792,004
CY2009
145,384325,002
60,12548,328
7,091-
35,83129,10419,341
2,97010,271
9,0311,120
0693,598
19,1642,6771,736
023,577
717,175
2,97061,663
CY2010
159,079383,285
82,10976,498
6,812-
89,09950,15720,554
2,80110,38112,148
4000
893,323
17,3111,457
7450
19,513912,836
2,80175,270
CY2011
152,675303,677
97,10257,403
6,2063,777
98,33345,06414,995
1,2337,8019,794-0
798,060
15,242---
15,242813,302
1,23347,729
Cumulative total
1,933,9363,279,567
979,7581,214,7861,078,429
207,997422,273251,819927,491193,318102,949
54,559121,516
22,120,23732,888,635
2,008,719860,308
1,723,1537,394,844
11,987,02444,875,659
1,997,3654,899,723
Passenger vehicles
(Units)
Note: Head Office district includes the surrounding area (Fuchizaki district). Miyoshi Plant land area encompasses the vehicle proving grounds and the engine plant*1 For export only
Miyoshi, Hiroshima
Hofu, Yamaguchi
Fuchu-cho, Aki-gun, Hiroshima
Model
Mazda2Mazda3Mazda5Mazda6Mazda8/Mazda MPVMazda CX-5Mazda CX-7Mazda CX-9Mazda MX-5/Mazda MX-5 MiataMazda RX-8Mazda VerisaMazda BianteMazda Tribute/Ford EscapeOthers Sub-total Commercial vehicles Mazda E-Series (Bongo Van/Truck)Mazda E-Series (Bongo Brawny Van/Truck)Mazda T-Series (Titan)/E-Series (Titan Dash)Others Sub-total
TotalBreakdown
Rotary engine vehiclesDiesel engine vehicles
Ujina Plant No.1 (U1)
Gasoline reciprocating engines, manual transmissions
Mazda2（5-door Hatchback, 3-door Hatchback *1), Mazda8/MPV, Mazda CX-9 *1, Mazda MX-5, Mazda Verisa, Mazda Biante, Mazda E-series (Bongo Van)
Mazda5, Mazda CX-5
Gasoline reciprocating engines, diesel engines
Gasoline reciprocating engines
Mazda3
Mazda6, Mazda3
Automatic transmissions, manual transmissions
Mazda E-Series (Bongo Truck)
Ujina Plant No.2 (U2)
Hofu Plant No.1 (H1)Hofu Plant No.2 (H2)
March 1931
November 1966
274,200units/year
240,600units/year
240,600units/year240,600units/year
December 1972December 1964May 1974September 1982February 1992December1981
Hiroshima Plant
Miyoshi Plant
Press Kogyo Co., Ltd. Onomichi Plant
Nakanoseki district
Hofu Plant
Head Office
Ujina district
Nishinoura district
551,000G
1,685,000G
1,677,000G
792,000G
537,000G
Production in Japan (As of December 31, 2012)
CY2012
131,862305,107
54,66956,404
3,632204,220
4,90935,98715,400
2,1315,944
10,029-0
830,294
15,256---
15,256845,550
2,13179,014
9 10
*1 Mazda North American Operations (MNAO) is a generic organizational name which comprises Mazda Motor of America, Inc. and Mazda Motor de Mexico S. de R. L. de C. V.
*2 Traction Control System (TCS): Mechanism to optimize a vehicle's traction according to the driving conditions*3 Dynamic Stability Control (DSC): DSC integrates the 4-wheel Anti-lock Braking System (ABS) and Traction Control System (TCS) to optimally control the engine
output and 4-wheel individual brake force to prevent side skids. In addition, the system maintains stable driving conditions while cornering on slippery roads or during evasive steering to avoid hazards.
Miyoshi Proving Ground
Mine Proving Ground
Hokkaido Kenbuchi Proving Ground
Hokkaido Nakasatsunai Proving Ground
Hiroshima,Japan
Yamaguchi,Japan
Hokkaido,Japan
Hokkaido, Japan
June 1965 1,677,000G
May 2006 603,000G
January 1990 4,700,000G
January 2002 206,000G
Mazda's main proving ground: used to develop basic vehicle functionality for driving, cornering, and stopping. Also, contributes to comfortable and safe vehicle engineering by providing test areas for stability tests, crash tests, and durability tests.
Ongoing development of test course facilities that are unavailable at the Miyoshi Proving Ground for further product improvements.
Technology development and functional tests on frozen roads of systems such as AWD, ABS, TCS*2, and DSC*3 that ensure safe driving under hazardous frozen/snow conditions.
Mazda's second proving ground in Hokkaido is for developing vehicle functions for differing conditions in various climates. Mainly performs development tests for safe-driving systems such as ABS, TCS, and DSC under frozen conditions.
Hiroshima Plant
Hofu Plant
Miyoshi Plant
Mazda In Brief 2013 Mazda In Brief 2013
Research & Development Activities by Region
Japan
U.S.A.
Europe
China
Headquarters, R&D Divisions
Mazda R&D Center (Yokohama)
Mazda North American Operations (MNAO)*1
Mazda Motor Europe GmbH (MME) European R&D Centre
Mazda Motor (China) Co., Ltd.China Engineering Support Center
Fuchu-cho, Aki-gun, Hiroshima
Yokohama
Irvine, California
Flat Rock, Michigan
Oberursel, State of Hessen, Germany
Jiading District, Shanghai
Name Location Activities
R&D Sites
Comprehensive Vehicle Proving Grounds
Mazda is dedicated to developing vehicles that are distinctive and innovative, using the latest and most advanced technologies to satisfy the diverse needs of customers worldwide. To accomplish this, Mazda created a global R&D network with operations in Japan, the United States, Germany and China.
■Mazda Headquarters Hiroshima, Japan
■Mazda Motor Europe (MME) Oberursel, Germany
■China Engineering Support CenterShanghai, China
■Mazda R&D Center (Yokohama)Yokohama, Japan
■Mazda North AmericanOperations (MNAO) Irvine, CA/ Flat Rock, MI, USA
・Product and engineering planning・Design development・Product development・Advanced research for significant new technology
・Product and engineering planning・Advanced design development・Advanced research for significant new technologies
・Technology and market trend studies in the North American market・Design development for the North American market・Evaluation of product conformity with North American market
standards
・Technology and market trend studies in the European market・Design development for the European market・Evaluation of product conformity with European market standards
・Technology and market trend studies in the Chinese market
LocationName Start of operations Land area Activities
・Mazda became a vehicle manufacturer in 1931, when it began producing three-wheeled trucks. Mazda moved into passenger vehicle production in 1960 with the launch of the Mazda R360 Coupe micro-mini.
・Mazda has manufacturing facilities in Hiroshima and Yamaguchi in Western Japan. Both feature unique flexible, high-quality and synchronized production lines. In response to increasing demand for SKYACTIV vehicles, production capacity at the Hofu engine and transmission plants will be increased in 2014.
・Sales in Japan in 2012 increased over 2011 thanks to the strong sales of the CX-5 and all-new Mazda6. In particular, SKYACTIV-D diesel engine models proved to be very popular.
Japan
Production SitesProductsPlant Name District Capacity Start of
Operations Land AreaLocation
Production Volume by ModelCY2008
206,924396,895106,698152,980
13,191-
60,64144,41522,886
8,23711,80113,557
5000
1,038,725
33,3344,1732,458
039,965
1,078,690
8,23792,004
CY2009
145,384325,002
60,12548,328
7,091-
35,83129,10419,341
2,97010,271
9,0311,120
0693,598
19,1642,6771,736
023,577
717,175
2,97061,663
CY2010
159,079383,285
82,10976,498
6,812-
89,09950,15720,554
2,80110,38112,148
4000
893,323
17,3111,457
7450
19,513912,836
2,80175,270
CY2011
152,675303,677
97,10257,403
6,2063,777
98,33345,06414,995
1,2337,8019,794-0
798,060
15,242---
15,242813,302
1,23347,729
Cumulative total
1,933,9363,279,567
979,7581,214,7861,078,429
207,997422,273251,819927,491193,318102,949
54,559121,516
22,120,23732,888,635
2,008,719860,308
1,723,1537,394,844
11,987,02444,875,659
1,997,3654,899,723
Passenger vehicles
(Units)
Note: Head Office district includes the surrounding area (Fuchizaki district). Miyoshi Plant land area encompasses the vehicle proving grounds and the engine plant*1 For export only
Miyoshi, Hiroshima
Hofu, Yamaguchi
Fuchu-cho, Aki-gun, Hiroshima
Model
Mazda2Mazda3Mazda5Mazda6Mazda8/Mazda MPVMazda CX-5Mazda CX-7Mazda CX-9Mazda MX-5/Mazda MX-5 MiataMazda RX-8Mazda VerisaMazda BianteMazda Tribute/Ford EscapeOthers Sub-total Commercial vehicles Mazda E-Series (Bongo Van/Truck)Mazda E-Series (Bongo Brawny Van/Truck)Mazda T-Series (Titan)/E-Series (Titan Dash)Others Sub-total
TotalBreakdown
Rotary engine vehiclesDiesel engine vehicles
Ujina Plant No.1 (U1)
Gasoline reciprocating engines, manual transmissions
Mazda2（5-door Hatchback, 3-door Hatchback *1), Mazda8/MPV, Mazda CX-9 *1, Mazda MX-5, Mazda Verisa, Mazda Biante, Mazda E-series (Bongo Van)
Mazda5, Mazda CX-5
Gasoline reciprocating engines, diesel engines
Gasoline reciprocating engines
Mazda3
Mazda6, Mazda3
Automatic transmissions, manual transmissions
Mazda E-Series (Bongo Truck)
Ujina Plant No.2 (U2)
Hofu Plant No.1 (H1)Hofu Plant No.2 (H2)
March 1931
November 1966
274,200units/year
240,600units/year
240,600units/year240,600units/year
December 1972December 1964May 1974September 1982February 1992December1981
Hiroshima Plant
Miyoshi Plant
Press Kogyo Co., Ltd. Onomichi Plant
Nakanoseki district
Hofu Plant
Head Office
Ujina district
Nishinoura district
551,000G
1,685,000G
1,677,000G
792,000G
537,000G
Production in Japan (As of December 31, 2012)
CY2012
131,862305,107
54,66956,404
3,632204,220
4,90935,98715,400
2,1315,944
10,029-0
830,294
15,256---
15,256845,550
2,13179,014
9 10
*1 Mazda North American Operations (MNAO) is a generic organizational name which comprises Mazda Motor of America, Inc. and Mazda Motor de Mexico S. de R. L. de C. V.
*2 Traction Control System (TCS): Mechanism to optimize a vehicle's traction according to the driving conditions*3 Dynamic Stability Control (DSC): DSC integrates the 4-wheel Anti-lock Braking System (ABS) and Traction Control System (TCS) to optimally control the engine
output and 4-wheel individual brake force to prevent side skids. In addition, the system maintains stable driving conditions while cornering on slippery roads or during evasive steering to avoid hazards.
Miyoshi Proving Ground
Mine Proving Ground
Hokkaido Kenbuchi Proving Ground
Hokkaido Nakasatsunai Proving Ground
Hiroshima,Japan
Yamaguchi,Japan
Hokkaido,Japan
Hokkaido, Japan
June 1965 1,677,000G
May 2006 603,000G
January 1990 4,700,000G
January 2002 206,000G
Mazda's main proving ground: used to develop basic vehicle functionality for driving, cornering, and stopping. Also, contributes to comfortable and safe vehicle engineering by providing test areas for stability tests, crash tests, and durability tests.
Ongoing development of test course facilities that are unavailable at the Miyoshi Proving Ground for further product improvements.
Technology development and functional tests on frozen roads of systems such as AWD, ABS, TCS*2, and DSC*3 that ensure safe driving under hazardous frozen/snow conditions.
Mazda's second proving ground in Hokkaido is for developing vehicle functions for differing conditions in various climates. Mainly performs development tests for safe-driving systems such as ABS, TCS, and DSC under frozen conditions.
Hiroshima Plant
Hofu Plant
Miyoshi Plant
Mazda In Brief 2013 Mazda In Brief 2013
Activities by Region Japan
Exports （As of December 31, 2012）
Exports by Model
139,200384,724
85,285136,304
406-
60,16845,42221,625
5,317-
4400
878,8912,627
881,518
92,418295,594
44,82342,095
179-
34,59728,76117,185
1,454-
1,1800
558,2861,540
559,826
89,872356,61154,82568,457
678-
87,63549,68519,146
1,845-
4000
729,154785
729,939
Passenger vehiclesMazda2Mazda3Mazda5Mazda6Mazda8Mazda CX-5Mazda CX-7Mazda CX-9Mazda MX-5 *2Mazda RX-8Mazda BianteMazda Tribute／Ford EscapeOthers
Sub-totalCommercial vehicles
Total
Sales by Model
64,99716,64621,88115,85313,435-
1,3331,8583,270
11,91011,037
0162,220
8,54031,327
5613,373-
1,53845,339
207,559
14,2095,7753,5051,599
25,08811,97611,97637,064
244,623
55,61426,76915,202
7,3987,033-572
1,9471,515
10,16210,864
0137,076
8,24327,428
4852,484-
138,641
175,717
9,8724,0612,7421,359
18,03410,62210,62228,656
204,373
65,95026,72525,553
7,1056,239-641
1,120963
10,60911,909
0156,814
11,51624,786
3982,215-
038,915
195,729
10,1702,9972,8811,002
17,05011,08211,08228,132
223,861
61,73518,92720,437
4,5884,908-568
1,104938
7,5759,659
0130,438
10,08121,673
4872,824-
035,065
165,503
9,2412,1732,575
7514,06410,42310,42324,487
189,990
Passenger vehiclesDemioAxelaPremacyAtenzaMPVCX-5CX-7RoadsterRX-8VerisaBianteOthers
Registered vehicles totalCarolAZ-WagonAZ-OffroadScrum WagonFlair WagonOthers
Micro-mini totalSub-total
Commercial vehiclesBongo SeriesTitan/Titan DashFamiliaOthers
Registered vehicles totalScrum
Micro-mini totalSub-total
Total
(As of December 31, 2012) (Units)
(Units)
(Units)
Note: Sales figures have been updated with confirmed data. Figures exclude Ford brand vehicles*1 Classification of the Scrum Wagon changed from commercial to passenger vehicle from January 2007
Note: Figures exclude parts for overseas production (KD set)*2 Also known as "Miata" in North America
Exports from Japan by Destination
271,787352,931
78,734178,066
73,43738,43513,69352,501
881,518
206,628190,133
68,97894,08734,69223,584
6,36129,450
559,826
290,660206,785
73,370159,124
56,53347,605
9,01445,972
729,939
North America Europe Oceania Other Regions
Middle EastAsiaAfricaCentral & South America
Total
*1
57,81916,30715,233
5,1903,015
35,40833
9411,8486,2168,740
0150,750
10,46824,322
3982,3864,103
041,677
192,427
9,9802,3322,674
114,98710,94510,94525,932
218,359
262,392182,905
83,882121,398
27,52438,028
5,01050,836
650,577
91,010284,561
59,01553,298
9383,486
98,50745,17314,327
262-00
650,5770
650,577
Sales in Japan
Sales Channels in Japan
Mazda/Mazda AnfiniMazda Autozam
Total
49206255
823230
1,053
Dealerships Outlets
Passenger vehicles
Mazda/Mazda Anfini
Mazda Autozam
● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
● ● ● ● ● ● ● ● ● ● ● ● ● ●
Scrum
Van/Truck
Familia Van
Titan
Bongo
Scrum
Wagon
AZ-O
ffroad
Flair Wagon
AZ-w
agon/Flair
Carol
Biante
Verisa
Roadster
CX
‐5
MP
V
Atenza
Prem
acy
Axela
Dem
io
Commercial vehiclesMicro-mini
CY2008 CY2009 CY2010 CY2011 CY2012Model
CY2008 CY2009 CY2010 CY2011323,170160,343
98,46289,81517,90331,463
3,85136,598
671,790
CY2012
CY2008 CY2009 CY2010 CY2011
76,996290,723
38,48342,759
1,311164,003
6,05836,15713,943
541,303
00
671,7900
671,790
CY2012Model
Mazda Product Line-up by Sales Channel
11 12
(As of December 31, 2012)
Mazda In Brief 2013 Mazda In Brief 2013
Activities by Region Japan
Exports （As of December 31, 2012）
Exports by Model
139,200384,724
85,285136,304
406-
60,16845,42221,625
5,317-
4400
878,8912,627
881,518
92,418295,594
44,82342,095
179-
34,59728,76117,185
1,454-
1,1800
558,2861,540
559,826
89,872356,61154,82568,457
678-
87,63549,68519,146
1,845-
4000
729,154785
729,939
Passenger vehiclesMazda2Mazda3Mazda5Mazda6Mazda8Mazda CX-5Mazda CX-7Mazda CX-9Mazda MX-5 *2Mazda RX-8Mazda BianteMazda Tribute／Ford EscapeOthers
Sub-totalCommercial vehicles
Total
Sales by Model
64,99716,64621,88115,85313,435-
1,3331,8583,270
11,91011,037
0162,220
8,54031,327
5613,373-
1,53845,339
207,559
14,2095,7753,5051,599
25,08811,97611,97637,064
244,623
55,61426,76915,202
7,3987,033-572
1,9471,515
10,16210,864
0137,076
8,24327,428
4852,484-
138,641
175,717
9,8724,0612,7421,359
18,03410,62210,62228,656
204,373
65,95026,72525,553
7,1056,239-641
1,120963
10,60911,909
0156,814
11,51624,786
3982,215-
038,915
195,729
10,1702,9972,8811,002
17,05011,08211,08228,132
223,861
61,73518,92720,437
4,5884,908-568
1,104938
7,5759,659
0130,438
10,08121,673
4872,824-
035,065
165,503
9,2412,1732,575
7514,06410,42310,42324,487
189,990
Passenger vehiclesDemioAxelaPremacyAtenzaMPVCX-5CX-7RoadsterRX-8VerisaBianteOthers
Registered vehicles totalCarolAZ-WagonAZ-OffroadScrum WagonFlair WagonOthers
Micro-mini totalSub-total
Commercial vehiclesBongo SeriesTitan/Titan DashFamiliaOthers
Registered vehicles totalScrum
Micro-mini totalSub-total
Total
(As of December 31, 2012) (Units)
(Units)
(Units)
Note: Sales figures have been updated with confirmed data. Figures exclude Ford brand vehicles*1 Classification of the Scrum Wagon changed from commercial to passenger vehicle from January 2007
Note: Figures exclude parts for overseas production (KD set)*2 Also known as "Miata" in North America
Exports from Japan by Destination
271,787352,931
78,734178,066
73,43738,43513,69352,501
881,518
206,628190,133
68,97894,08734,69223,584
6,36129,450
559,826
290,660206,785
73,370159,124
56,53347,605
9,01445,972
729,939
North America Europe Oceania Other Regions
Middle EastAsiaAfricaCentral & South America
Total
*1
57,81916,30715,233
5,1903,015
35,40833
9411,8486,2168,740
0150,750
10,46824,322
3982,3864,103
041,677
192,427
9,9802,3322,674
114,98710,94510,94525,932
218,359
262,392182,905
83,882121,398
27,52438,028
5,01050,836
650,577
91,010284,561
59,01553,298
9383,486
98,50745,17314,327
262-00
650,5770
650,577
Sales in Japan
Sales Channels in Japan
Mazda/Mazda AnfiniMazda Autozam
Total
49206255
823230
1,053
Dealerships Outlets
Passenger vehicles
Mazda/Mazda Anfini
Mazda Autozam
● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
● ● ● ● ● ● ● ● ● ● ● ● ● ●
Scrum
Van/Truck
Familia Van
Titan
Bongo
Scrum
Wagon
AZ-O
ffroad
Flair Wagon
AZ-w
agon/Flair
Carol
Biante
Verisa
Roadster
CX
‐5
MP
V
Atenza
Prem
acy
Axela
Dem
io
Commercial vehiclesMicro-mini
CY2008 CY2009 CY2010 CY2011 CY2012Model
CY2008 CY2009 CY2010 CY2011323,170160,343
98,46289,81517,90331,463
3,85136,598
671,790
CY2012
CY2008 CY2009 CY2010 CY2011
76,996290,723
38,48342,759
1,311164,003
6,05836,15713,943
541,303
00
671,7900
671,790
CY2012Model
Mazda Product Line-up by Sales Channel
11 12
(As of December 31, 2012)
Mazda In Brief 2013 Mazda In Brief 2013
North AmericaActivities by Region
・Mazda began selling vehicles in North America with the establishment of affiliate companies in Canada in 1968, and in the USA in 1971.
・In cooperation with Sumitomo Corporation, Mazda has constructed vehicle and engine plants in Mexico. The vehicle plant will begin operating within financial year ending March 2014, and the engine plant is expected to begin operating in October 2014.
・The all-new Mazda3 (Axela), featuring the full range of SKYACTIV TECHNOLOGIES and KODO-Soul of Motion design, was launched in North America in the autumn of 2013
Regional Headquarters
Production Facilities
Importer and distributor of Mazda vehicles, parts and accessories. Technical trend surveys and research, design development, evaluation testing and vehicle certification for the North American market.
Country/region
Number of employeesCompany name Location Investment
ratioEstablished Primary business
*1 Mazda North American Operations (MNAO) is a generic organizational name which comprises Mazda Motor of America, Inc. and Mazda Motor de Mexico S. de R. L. de C. V.
Country/ region Company name Location Start of Mazda
productionNumber of employees
Primary products
Investment ratio
*2 Commenced production of Mazda vehicles as Mazda Motor Manufacturing USA Corporation (MMUC). Changed name to AAI in June 1992.*3 Mazda6 production ended in August 2012*4 Since October 2013, both MMMdM and human resources service company, Mazda Motor Operaciones de México, S.A. de C.V., operate under the trade name,
Mazda de México Vehicle Operation (MMVO)*5 Joint venture company established in September 2011. Construction is underway and operations are scheduled to begin in 4th quarter of fiscal year ending March
2014*6 Due to employ 3,000 people when fully operational*7 Due to produce Mazda2 and Mazda3
*8 Since October 2013, both MMdM and human resources service company, Mazda Servicios de México S. de R.L. de C.V., operate under the trade name Mazda de Mexico Sales and Commercial Operation (MMSCO)
Distributors
Mazda 100%
Mazda 100%
Mazda 99%Mazda Motor International 1%
Country/ region Company name Location Established
Number of employees Investment ratio
Major Product Line-up by Market
●●●●●●●
●●●●●●●
●●●●●●●
Mazda2Mazda3Mazda5Mazda6CX-5CX-9MX-5 (Miata)
Mazda Vehicle Production
74,95915,90790,866
32,0657,396
39,461
45,1389,273
54,411
39,5463,977
43,523
AutoAlliance International, Inc.Ford Motor Kansas City Assembly Plant
U.S.A.
Mazda Sales
263,94984,97421,997
370,920
207,76773,67218,914
300,353
229,56678,66225,117
333,345
250,42669,18729,860
349,473
U.S.A.CanadaMexicoTotal
Number of Distributors and Dealerships
1113
634162
34830
U.S.A.CanadaMexico Total
Total
CY2008 CY2009 CY2010 CY2011
37,563－
37,563
CY2012
CY2008 CY2009 CY2010 CY2011
277,04571,63825,424
374,107
CY2012
U.S.A.Market Canada MexicoMazda Motor de Mexico S. de R.L. de C.V. *8
Mazda Canada Inc.
Mazda Motor of America, Inc.
Mazda Motor Manufacturing de Mexico S.A. de C.V.(MMdM) *4
AutoAlliance International, Inc. (AAI)
February1971July 1968
December 2004
Centro de la Ciudad Santa Fe, Mexico City
Richmond Hill, Ontario
Irvine, CA
October1997
Irvine, CA
Flat Rock, MI
Mazda North American Operations (MNAO) *1
U.S.A.
Mazda 50%Ford 50%
Mazda 70%Sumitomo 30%
Salamanca, Guanajuato
Flat Rock, MI 1,857
－ *6
－ *7
－ *5
－ －
U.S.A.
Mexico
U.S.A.
Canada
Mexico
680
133
39
DistributorsMarketNorth AmericaRegion
Dealerships
Mazda6*3September 1987*2
North AmericaRegion
All-new Mazda3 sedan (North American spec) Mazda Motor Manufacturing de Mexico S.A. de C.V. (Image of completed plant)
13 14
(As of December 31, 2012)
(As of December 31, 2012)
(As of December 31, 2012)
1
2
2
3
(As of December 31, 2012) (Units)
(As of December 31, 2012) (Units)
(As of December 31, 2012)
North America
2
3
1
Mazda In Brief 2013 Mazda In Brief 2013
North AmericaActivities by Region
・Mazda began selling vehicles in North America with the establishment of affiliate companies in Canada in 1968, and in the USA in 1971.
・In cooperation with Sumitomo Corporation, Mazda has constructed vehicle and engine plants in Mexico. The vehicle plant will begin operating within financial year ending March 2014, and the engine plant is expected to begin operating in October 2014.
・The all-new Mazda3 (Axela), featuring the full range of SKYACTIV TECHNOLOGIES and KODO-Soul of Motion design, was launched in North America in the autumn of 2013
Regional Headquarters
Production Facilities
Importer and distributor of Mazda vehicles, parts and accessories. Technical trend surveys and research, design development, evaluation testing and vehicle certification for the North American market.
Country/region
Number of employeesCompany name Location Investment
ratioEstablished Primary business
*1 Mazda North American Operations (MNAO) is a generic organizational name which comprises Mazda Motor of America, Inc. and Mazda Motor de Mexico S. de R. L. de C. V.
Country/ region Company name Location Start of Mazda
productionNumber of employees
Primary products
Investment ratio
*2 Commenced production of Mazda vehicles as Mazda Motor Manufacturing USA Corporation (MMUC). Changed name to AAI in June 1992.*3 Mazda6 production ended in August 2012*4 Since October 2013, both MMMdM and human resources service company, Mazda Motor Operaciones de México, S.A. de C.V., operate under the trade name,
Mazda de México Vehicle Operation (MMVO)*5 Joint venture company established in September 2011. Construction is underway and operations are scheduled to begin in 4th quarter of fiscal year ending March
2014*6 Due to employ 3,000 people when fully operational*7 Due to produce Mazda2 and Mazda3
*8 Since October 2013, both MMdM and human resources service company, Mazda Servicios de México S. de R.L. de C.V., operate under the trade name Mazda de Mexico Sales and Commercial Operation (MMSCO)
Distributors
Mazda 100%
Mazda 100%
Mazda 99%Mazda Motor International 1%
Country/ region Company name Location Established
Number of employees Investment ratio
Major Product Line-up by Market
●●●●●●●
●●●●●●●
●●●●●●●
Mazda2Mazda3Mazda5Mazda6CX-5CX-9MX-5 (Miata)
Mazda Vehicle Production
74,95915,90790,866
32,0657,396
39,461
45,1389,273
54,411
39,5463,977
43,523
AutoAlliance International, Inc.Ford Motor Kansas City Assembly Plant
U.S.A.
Mazda Sales
263,94984,97421,997
370,920
207,76773,67218,914
300,353
229,56678,66225,117
333,345
250,42669,18729,860
349,473
U.S.A.CanadaMexicoTotal
Number of Distributors and Dealerships
1113
634162
34830
U.S.A.CanadaMexico Total
Total
CY2008 CY2009 CY2010 CY2011
37,563－
37,563
CY2012
CY2008 CY2009 CY2010 CY2011
277,04571,63825,424
374,107
CY2012
U.S.A.Market Canada MexicoMazda Motor de Mexico S. de R.L. de C.V. *8
Mazda Canada Inc.
Mazda Motor of America, Inc.
Mazda Motor Manufacturing de Mexico S.A. de C.V.(MMdM) *4
AutoAlliance International, Inc. (AAI)
February1971July 1968
December 2004
Centro de la Ciudad Santa Fe, Mexico City
Richmond Hill, Ontario
Irvine, CA
October1997
Irvine, CA
Flat Rock, MI
Mazda North American Operations (MNAO) *1
U.S.A.
Mazda 50%Ford 50%
Mazda 70%Sumitomo 30%
Salamanca, Guanajuato
Flat Rock, MI 1,857
－ *6
－ *7
－ *5
－ －
U.S.A.
Mexico
U.S.A.
Canada
Mexico
680
133
39
DistributorsMarketNorth AmericaRegion
Dealerships
Mazda6*3September 1987*2
North AmericaRegion
All-new Mazda3 sedan (North American spec) Mazda Motor Manufacturing de Mexico S.A. de C.V. (Image of completed plant)
13 14
(As of December 31, 2012)
(As of December 31, 2012)
(As of December 31, 2012)
1
2
2
3
(As of December 31, 2012) (Units)
(As of December 31, 2012) (Units)
(As of December 31, 2012)
North America
2
3
1
Mazda In Brief 2013 Mazda In Brief 2013
Major Product Line-up by Market
GermanyMarket
Region
Russia U.K. Austria Switzerland France Italy Spain
● ● ● ● ● ● ● ●● ● ● ● ● ● ● ●● ● ● ● ● ● ● ●● ● ● ● ● ● ● ●● ● ● ● ● ● ● ● ●● ● ● ● ● ● ● ●
Europe
Mazda2Mazda3Mazda5Mazda6CX-5CX-9MX-5
EuropeActivities by Region
(As of December 31, 2012)
(As of December 31, 2012)
(As of December 31, 2012)
(As of December 31, 2012)
Mazda SalesCY2012172,997
CY2008339,969
CY2010217,502
CY2011185,324256,426
CY2009Europe
Number of Markets, Distributors and Dealerships
41Markets Distributors
31 1,877Dealerships
Europe
・Sales of Mazda vehicles began in Europe in 1967. An affiliate company was established in Germany in 1972.
・Mazda re-established its sales network in key European markets at the beginning of the new millennium. The company took direct control of distribution in each country, enabling a consistent strategic approach to efficient sales and marketing activities.
・Mazda sales in Russia in 2012 exceed the previous year thanks mainly to increasing sales to the Mazda CX-5.
Regional Offices
291
81
374
Mazda Motor Logistics Europe N.V. 100%
Mazda 100%
Distributors
Distributors
(As of December 31, 2012) (Units)
Europe
(As of December 31, 2012)
Mazda Motor Europe GmbH (MME) Leverkusen March 1998
Oberursel
Willebroek
December 1987
August 1998
Office Sales
R&D
Office Logistics Sales
(European R&D Centre)
Mazda Motor Logistics Europe N.V. (Vehicles and Parts Distribution Center)
Germany
Belgium
Location Established Number of employees
Primary business Investment ratioCompany name
Number ofemployeesCompany name Location Established Investment ratio
1
2
3
Vladivostok, PrimorskyRegion
October 2012 Mazda 50％Sollers 50％
Approx.3,000
CX-5MAZDA SOLLERS Manufacturing Rus (MSMR)Russia
*1 Production of Mazda6 started in April, 2013. Both models are only assembled locally (Volume is not disclosed)
4
Country/region
Production FacilitiesLocation Established Number of
employeesPrimary
products *1 Investment ratioCompany nameCountry/region
Country/region
Number of employeesCompany name Location Established Investment ratioCountry/region
Germany Mazda Motors (Deutschland) GmbH Leverkusen November 1972 147Mazda 75%Mazda Motor Logistics Europe N.V. 25%
Russia Mazda Motor Rus, OOO Moscow December 2005 69 Mazda 100%
Ireland Mazda Motor Ireland Dublin July 2006 6 Mazda Motor Logistics Europe N.V. Branch
Slovakia Mazda Motor Slovakia Bratislava October 2006 4 Mazda Motor Logistics Europe N.V. Branch
Hungary Mazda Motor Hungary Kft. Budapest April 2008 11 Mazda Motor Logistics Europe N.V. Branch
Croatia Mazda Motor Croatia d.o.o. Zagreb April 2008 11 Mazda Motor Logistics Europe N.V. Branch
Slovenia Mazda Motor Slovenija d.o.o. Ljubljana April 2008 8 Mazda Motor Logistics Europe N.V. Branch
Poland Mazda Motor Poland Warsaw May 2008 18 Mazda Motor Logistics Europe N.V. Branch
Netherlands Mazda Motor Nederland Waddinxveen October 2008 33 Mazda Motor Logistics Europe N.V. Branch
Turkey Mazda Motor Logistics Europe N.V. Merkezi Belcika Turkiye Istanbul Subesi Istanbul June 2008 11 Mazda Motor Logistics
Europe N.V. Branch
Belgium/Luxemburg Mazda Motor Belux Willebroek April 2007 29 Mazda Motor Logistics
Europe N.V. Branch
CzechRepublic Mazda Motor Czech Prague October 2006 13 Mazda Motor Logistics
Europe N.V. Branch
U.K. Mazda Motors UK Ltd. Dartford, Kent May 2001 82Mazda 75%Mazda Motor Logistics Europe N.V. 25%
France Mazda Automobiles France S.A.S Saint Germain en Laye Cedex February 2001 43
Mazda 75%Mazda Motor Logistics Europe N.V. 25%
Switzerland Mazda (Suisse) S.A. Petit-Lancy February 2001 39Mazda 75%Mazda Motor Logistics Europe N.V. 25%
Austria Mazda Austria GmbH Klagenfurt July 1981 96Mazda 75%Mazda Motor Logistics Europe N.V. 25%
Spain Mazda Automoviles Espana, S.A. Madrid February 2000 42Mazda 75%Mazda Motor Logistics Europe N.V. 25%
Portugal Mazda Motor de Portugal Lda. Lisbon February 1995 15Mazda 75%Mazda Motor Logistics Europe N.V. 25%
Italy Mazda Motor Italia S.p.A. Rome December 1999 45Mazda 75%Mazda Motor Logistics Europe N.V. 25%
Sweden Mazda Motor Sweden Kungsbacka April 2004 16 Mazda Motor Logistics Europe N.V. Branch
Denmark Mazda Motor Danmark Rodovre April 2003 16 Mazda Motor Logistics Europe N.V. Branch
Norway Mazda Motor Norge Kolbotn April 2004 13 Mazda Motor Logistics Europe N.V. Branch
15 16
132
4
Mazda In Brief 2013 Mazda In Brief 2013
Major Product Line-up by Market
GermanyMarket
Region
Russia U.K. Austria Switzerland France Italy Spain
● ● ● ● ● ● ● ●● ● ● ● ● ● ● ●● ● ● ● ● ● ● ●● ● ● ● ● ● ● ●● ● ● ● ● ● ● ● ●● ● ● ● ● ● ● ●
Europe
Mazda2Mazda3Mazda5Mazda6CX-5CX-9MX-5
EuropeActivities by Region
(As of December 31, 2012)
(As of December 31, 2012)
(As of December 31, 2012)
(As of December 31, 2012)
Mazda SalesCY2012172,997
CY2008339,969
CY2010217,502
CY2011185,324256,426
CY2009Europe
Number of Markets, Distributors and Dealerships
41Markets Distributors
31 1,877Dealerships
Europe
・Sales of Mazda vehicles began in Europe in 1967. An affiliate company was established in Germany in 1972.
・Mazda re-established its sales network in key European markets at the beginning of the new millennium. The company took direct control of distribution in each country, enabling a consistent strategic approach to efficient sales and marketing activities.
・Mazda sales in Russia in 2012 exceed the previous year thanks mainly to increasing sales to the Mazda CX-5.
Regional Offices
291
81
374
Mazda Motor Logistics Europe N.V. 100%
Mazda 100%
Distributors
Distributors
(As of December 31, 2012) (Units)
Europe
(As of December 31, 2012)
Mazda Motor Europe GmbH (MME) Leverkusen March 1998
Oberursel
Willebroek
December 1987
August 1998
Office Sales
R&D
Office Logistics Sales
(European R&D Centre)
Mazda Motor Logistics Europe N.V. (Vehicles and Parts Distribution Center)
Germany
Belgium
Location Established Number of employees
Primary business Investment ratioCompany name
Number ofemployeesCompany name Location Established Investment ratio
1
2
3
Vladivostok, PrimorskyRegion
October 2012 Mazda 50％Sollers 50％
Approx.3,000
CX-5MAZDA SOLLERS Manufacturing Rus (MSMR)Russia
*1 Production of Mazda6 started in April, 2013. Both models are only assembled locally (Volume is not disclosed)
4
Country/region
Production FacilitiesLocation Established Number of
employeesPrimary
products *1 Investment ratioCompany nameCountry/region
Country/region
Number of employeesCompany name Location Established Investment ratioCountry/region
Germany Mazda Motors (Deutschland) GmbH Leverkusen November 1972 147Mazda 75%Mazda Motor Logistics Europe N.V. 25%
Russia Mazda Motor Rus, OOO Moscow December 2005 69 Mazda 100%
Ireland Mazda Motor Ireland Dublin July 2006 6 Mazda Motor Logistics Europe N.V. Branch
Slovakia Mazda Motor Slovakia Bratislava October 2006 4 Mazda Motor Logistics Europe N.V. Branch
Hungary Mazda Motor Hungary Kft. Budapest April 2008 11 Mazda Motor Logistics Europe N.V. Branch
Croatia Mazda Motor Croatia d.o.o. Zagreb April 2008 11 Mazda Motor Logistics Europe N.V. Branch
Slovenia Mazda Motor Slovenija d.o.o. Ljubljana April 2008 8 Mazda Motor Logistics Europe N.V. Branch
Poland Mazda Motor Poland Warsaw May 2008 18 Mazda Motor Logistics Europe N.V. Branch
Netherlands Mazda Motor Nederland Waddinxveen October 2008 33 Mazda Motor Logistics Europe N.V. Branch
Turkey Mazda Motor Logistics Europe N.V. Merkezi Belcika Turkiye Istanbul Subesi Istanbul June 2008 11 Mazda Motor Logistics
Europe N.V. Branch
Belgium/Luxemburg Mazda Motor Belux Willebroek April 2007 29 Mazda Motor Logistics
Europe N.V. Branch
CzechRepublic Mazda Motor Czech Prague October 2006 13 Mazda Motor Logistics
Europe N.V. Branch
U.K. Mazda Motors UK Ltd. Dartford, Kent May 2001 82Mazda 75%Mazda Motor Logistics Europe N.V. 25%
France Mazda Automobiles France S.A.S Saint Germain en Laye Cedex February 2001 43
Mazda 75%Mazda Motor Logistics Europe N.V. 25%
Switzerland Mazda (Suisse) S.A. Petit-Lancy February 2001 39Mazda 75%Mazda Motor Logistics Europe N.V. 25%
Austria Mazda Austria GmbH Klagenfurt July 1981 96Mazda 75%Mazda Motor Logistics Europe N.V. 25%
Spain Mazda Automoviles Espana, S.A. Madrid February 2000 42Mazda 75%Mazda Motor Logistics Europe N.V. 25%
Portugal Mazda Motor de Portugal Lda. Lisbon February 1995 15Mazda 75%Mazda Motor Logistics Europe N.V. 25%
Italy Mazda Motor Italia S.p.A. Rome December 1999 45Mazda 75%Mazda Motor Logistics Europe N.V. 25%
Sweden Mazda Motor Sweden Kungsbacka April 2004 16 Mazda Motor Logistics Europe N.V. Branch
Denmark Mazda Motor Danmark Rodovre April 2003 16 Mazda Motor Logistics Europe N.V. Branch
Norway Mazda Motor Norge Kolbotn April 2004 13 Mazda Motor Logistics Europe N.V. Branch
15 16
132
4
Mazda In Brief 2013 Mazda In Brief 2013
ChinaActivities by Region
Pudong New District, ShanghaiChaoyang District, Beijing
Jiading District, Shanghai
Changchun, Jilin Province
Nanjing, Jiangsu Province
Nanjing, Jiangsu Province
Distributors
・Mazda officially entered the Chinese market in 2001 and established a local affiliate company in 2005 to implement a unified brand strategy over two sales channels, FAW Mazda and Changan Mazda.
・The Japan-produced all-new Mazda6 went on sale in China in late June 2013, and production of the CX-5 started at the Nanjing plant in July.
Major Product Line-up
●●●●●●●●●
Mazda2Mazda3Mazda5Mazda6Mazda8CX-5CX-7CX-9MX-5
Country/ region Company name Location Established
Number of employees Investment ratio
Mazda Vehicle Production
65,67039,695
105,365
101,84471,944
173,788
139,63588,950
228,585
128,32584,142
212,467
FAW Car Co., Ltd.Changan Ford Mazda Automobile Co., Ltd.
Total
(As of December 31, 2012) (Units)
Mazda Sales
127,846 179,679 239,709 214,799
(As of December 31, 2012) (Units)
Number of Distributors and Dealerships
2 403 China
(As of December 31, 2012)
Regional Offices
Branch Office of MCO/ Workshops, market research and technology studies for the Chinese market, as well as technical support in the region
Country/Region Company name Location Established Number of
employees Primary business Investment ratio
CY2008 CY2009 CY2010 CY2011102,372
67,097169,469
CY2012
CY2008 CY2009 CY2010 CY2011
187,083
CY2012
January 2005
101
Branch Office of MCO
Overall management of business in China
November2007
August 2005
Mazda 100%
Local 100%
－
－
Production FacilitiesCountry/Region Company name Location Start of Mazda
productionNumber of employees
Primary products Investment ratio
March 2003
October 2007
April 2007(Established in September 2005)
3,947
Mazda6, Mazda8
Mazda2, Mazda3
Engines for vehicles2,372 Ford 25%
8,103
China
China
Mazda Motor (China) Co., Ltd. Beijing Branch （MCO-Beijing）
Mazda Motor (China) Co., Ltd. （MCO）
FAW Car Co., Ltd. (FCC)
Changan Mazda Automobile Co., Ltd. (CMA)
Changan Ford Mazda Engine Co., Ltd. (CFME)
FAW Mazda Motor Sales Co., Ltd. (FMSC) Changchun, Jilin Province
Nanjing, Jiangsu ProvinceChangan Mazda Automobile Corporation, LTD.Sales branch (CAM)
Mazda Motor (China) Co., Ltd. China Engineering Support Center （MCO-CESC）
China
China
China
Changan Automobile 50%
ChanganAutomobile 50%
Mazda 50%
Mazda 25%
April 2007
March 2005FAW Car 56%Mazda 40%FAW Group 4%
Sales department of CFMA
Distributors Dealerships
311
266
Mazda Atenza (Imported from Japan) CX-5 (Produced in China)
17 18
China
2
1
3
4
(As of December 31, 2012)
1
2
1
(As of December 31, 2012)
3
4
4
(As of December 31, 2012)
China
Mazda In Brief 2013 Mazda In Brief 2013
ChinaActivities by Region
Pudong New District, ShanghaiChaoyang District, Beijing
Jiading District, Shanghai
Changchun, Jilin Province
Nanjing, Jiangsu Province
Nanjing, Jiangsu Province
Distributors
・Mazda officially entered the Chinese market in 2001 and established a local affiliate company in 2005 to implement a unified brand strategy over two sales channels, FAW Mazda and Changan Mazda.
・The Japan-produced all-new Mazda6 went on sale in China in late June 2013, and production of the CX-5 started at the Nanjing plant in July.
Major Product Line-up
●●●●●●●●●
Mazda2Mazda3Mazda5Mazda6Mazda8CX-5CX-7CX-9MX-5
Country/ region Company name Location Established
Number of employees Investment ratio
Mazda Vehicle Production
65,67039,695
105,365
101,84471,944
173,788
139,63588,950
228,585
128,32584,142
212,467
FAW Car Co., Ltd.Changan Ford Mazda Automobile Co., Ltd.
Total
(As of December 31, 2012) (Units)
Mazda Sales
127,846 179,679 239,709 214,799
(As of December 31, 2012) (Units)
Number of Distributors and Dealerships
2 403 China
(As of December 31, 2012)
Regional Offices
Branch Office of MCO/ Workshops, market research and technology studies for the Chinese market, as well as technical support in the region
Country/Region Company name Location Established Number of
employees Primary business Investment ratio
CY2008 CY2009 CY2010 CY2011102,372
67,097169,469
CY2012
CY2008 CY2009 CY2010 CY2011
187,083
CY2012
January 2005
101
Branch Office of MCO
Overall management of business in China
November2007
August 2005
Mazda 100%
Local 100%
－
－
Production FacilitiesCountry/Region Company name Location Start of Mazda
productionNumber of employees
Primary products Investment ratio
March 2003
October 2007
April 2007(Established in September 2005)
3,947
Mazda6, Mazda8
Mazda2, Mazda3
Engines for vehicles2,372 Ford 25%
8,103
China
China
Mazda Motor (China) Co., Ltd. Beijing Branch （MCO-Beijing）
Mazda Motor (China) Co., Ltd. （MCO）
FAW Car Co., Ltd. (FCC)
Changan Mazda Automobile Co., Ltd. (CMA)
Changan Ford Mazda Engine Co., Ltd. (CFME)
FAW Mazda Motor Sales Co., Ltd. (FMSC) Changchun, Jilin Province
Nanjing, Jiangsu ProvinceChangan Mazda Automobile Corporation, LTD.Sales branch (CAM)
Mazda Motor (China) Co., Ltd. China Engineering Support Center （MCO-CESC）
China
China
China
Changan Automobile 50%
ChanganAutomobile 50%
Mazda 50%
Mazda 25%
April 2007
March 2005FAW Car 56%Mazda 40%FAW Group 4%
Sales department of CFMA
Distributors Dealerships
311
266
Mazda Atenza (Imported from Japan) CX-5 (Produced in China)
17 18
China
2
1
3
4
(As of December 31, 2012)
1
2
1
(As of December 31, 2012)
3
4
4
(As of December 31, 2012)
China
Mazda In Brief 2013 Mazda In Brief 2013
Asia, OceaniaActivities by Region
August 2005
New Zealand
CY2008 CY2009 CY2010 CY2011
CY2008 CY2009 CY2010 CY2011
・Mazda began sales in Australia when it established an affiliate company in the country in 1967. It was the company’s first overseas office.
・In Thailand Mazda began producing pickup trucks in 1998 at a production facility jointly owned by Ford. Production was later expanded to include the Mazda2 and Mazda3.
・In 2012, Mazda achieved record sales in Australia, Thailand, Indonesia and Malaysia. In Australia the company became the first full-line importer to exceed annual sales of 100,000 units, and the Mazda3 was the best-selling vehicle in the country for the second consecutive year.
・Mazda’s new transmission plant in Thailand will begin operations in the first half of fiscal year ending March 2016.
Regional Headquarters
Overall management of business in the ASEAN region
Country/ region Company name Location Established Number of
employees Primary business Investment ratio
Production FacilitiesCountry/region
Country/ region Number of employees
LocationCompany name Number of employees
Primary products
Investment ratio
*1 Passenger car production started in September 2009*2 Local assembly began on a consignment basis in March 2011, before Mazda Malaysia was established
Start of Mazdaproduction
Company name Location Established Investment ratio
Distributors
Mazda Sales
Oceania
Number of Markets, Distributors and Dealerships
Mazda Vehicle Production
Major Product Line-up by MarketAsia Oceania
Indonesia
Region
Market Malaysia PhilippinesTaiwanThailand Australia●
●●●●●●●
●●●●●●●●
●
●●
●
●●●
●
●●●●
●●
●●
●●
●
●●
●
●●●
●
●●
●
●●●
●
Bangkok －
*3 Ended production at Associated Motors Industries in March 2008
*4 Figures include Taiwan
Asia(excluding China)*4
Mazda2Mazda3Mazda5Mazda6Mazda8CX-5CX-9MX-5BianteBT-50
Taiwan Ford Lio Ho MotorAutoAllianceThailandFord Motor Company PhilippinesAssociated Motors Industries *3
Thailand
MalaysiaPhilippines
*4 Figures include Taiwan
31,940
88,512
33,696
84,614
66,980
92,149
79,518
95,144
CY2012
110,851
110,927
14
14
14
14
331
176
Thailand
Thailand
Taiwan
Australia
New Zealand
Thailand
Indonesia
Mazda Australia Pty Ltd.
Mazda Motors of New Zealand Ltd.
Mazda Sales (Thailand) Co., Ltd.
PT. Mazda Motor Indonesia
April 1967
June 1972
June 1990
February 2006
Mazda 100%
Mazda 100%
232
29
111
51
Bangkok
Jakarta
AutoAlliance (Thailand) Co., Ltd. (AAT)
Vietnam Vina Mazda Automobile Manufacturing Co.,LTD
Malaysia Mazda Malaysia Sdn. Bhd.
Rayong
Ford Lio Ho Motor Co., Ltd. (FLH) Chung Li
May 1998 *1(Established in November 1995)
March 1987
Mazda2, Mazda3,BT-50
Mazda3, Mazda5
Mazda 50% Ford 50%
Ford 70%Local 30%
9,130
30
Nui Thanh district, Quang Nam province
Shah Alam, Selangor
October 2011
Established in September 2012 *2
Mazda2, Mazda3
Mazda3
Local 100%
Mazda 70％Local 30％
－
－
Mazda South East Asia, Ltd. (MSEA)
Mazda 100%
Mount Waverley, Victoria
Mt Wellington, Auckland
Mazda 96.1%KKS 3.9%Mazda 99.96%MSEA 0.04%
CY2012
6,06248,238
200148
9,49129,408
180－
6,97787,348
－－
3,47175,630
－－
4,775115,815
－－
Oceania
Asia (excluding China)*4Markets Distributors Dealerships
Note: Vina Mazda and Mazda Malaysia carry out assembly only. (Volume is not disclosed) Information for both companies is correct as of September 2012
Mazda Powertrain Manufacturing (Thailand) Co., Ltd. (Image of completed plant)
BT-50 (Produced at AAT)
19 20
(As of December 31, 2012) (Units)
(As of December 31, 2012) (Units)(As of December 31, 2012)
(As of December 31, 2012)
(As of December 31, 2012)
(As of December 31, 2012)
1
2
3
4
5
Asia, Oceania
13
5
4
2
Mazda In Brief 2013 Mazda In Brief 2013
Asia, OceaniaActivities by Region
August 2005
New Zealand
CY2008 CY2009 CY2010 CY2011
CY2008 CY2009 CY2010 CY2011
・Mazda began sales in Australia when it established an affiliate company in the country in 1967. It was the company’s first overseas office.
・In Thailand Mazda began producing pickup trucks in 1998 at a production facility jointly owned by Ford. Production was later expanded to include the Mazda2 and Mazda3.
・In 2012, Mazda achieved record sales in Australia, Thailand, Indonesia and Malaysia. In Australia the company became the first full-line importer to exceed annual sales of 100,000 units, and the Mazda3 was the best-selling vehicle in the country for the second consecutive year.
・Mazda’s new transmission plant in Thailand will begin operations in the first half of fiscal year ending March 2016.
Regional Headquarters
Overall management of business in the ASEAN region
Country/ region Company name Location Established Number of
employees Primary business Investment ratio
Production FacilitiesCountry/region
Country/ region Number of employees
LocationCompany name Number of employees
Primary products
Investment ratio
*1 Passenger car production started in September 2009*2 Local assembly began on a consignment basis in March 2011, before Mazda Malaysia was established
Start of Mazdaproduction
Company name Location Established Investment ratio
Distributors
Mazda Sales
Oceania
Number of Markets, Distributors and Dealerships
Mazda Vehicle Production
Major Product Line-up by MarketAsia Oceania
Indonesia
Region
Market Malaysia PhilippinesTaiwanThailand Australia●
●●●●●●●
●●●●●●●●
●
●●
●
●●●
●
●●●●
●●
●●
●●
●
●●
●
●●●
●
●●
●
●●●
●
Bangkok －
*3 Ended production at Associated Motors Industries in March 2008
*4 Figures include Taiwan
Asia(excluding China)*4
Mazda2Mazda3Mazda5Mazda6Mazda8CX-5CX-9MX-5BianteBT-50
Taiwan Ford Lio Ho MotorAutoAllianceThailandFord Motor Company PhilippinesAssociated Motors Industries *3
Thailand
MalaysiaPhilippines
*4 Figures include Taiwan
31,940
88,512
33,696
84,614
66,980
92,149
79,518
95,144
CY2012
110,851
110,927
14
14
14
14
331
176
Thailand
Thailand
Taiwan
Australia
New Zealand
Thailand
Indonesia
Mazda Australia Pty Ltd.
Mazda Motors of New Zealand Ltd.
Mazda Sales (Thailand) Co., Ltd.
PT. Mazda Motor Indonesia
April 1967
June 1972
June 1990
February 2006
Mazda 100%
Mazda 100%
232
29
111
51
Bangkok
Jakarta
AutoAlliance (Thailand) Co., Ltd. (AAT)
Vietnam Vina Mazda Automobile Manufacturing Co.,LTD
Malaysia Mazda Malaysia Sdn. Bhd.
Rayong
Ford Lio Ho Motor Co., Ltd. (FLH) Chung Li
May 1998 *1(Established in November 1995)
March 1987
Mazda2, Mazda3,BT-50
Mazda3, Mazda5
Mazda 50% Ford 50%
Ford 70%Local 30%
9,130
30
Nui Thanh district, Quang Nam province
Shah Alam, Selangor
October 2011
Established in September 2012 *2
Mazda2, Mazda3
Mazda3
Local 100%
Mazda 70％Local 30％
－
－
Mazda South East Asia, Ltd. (MSEA)
Mazda 100%
Mount Waverley, Victoria
Mt Wellington, Auckland
Mazda 96.1%KKS 3.9%Mazda 99.96%MSEA 0.04%
CY2012
6,06248,238
200148
9,49129,408
180－
6,97787,348
－－
3,47175,630
－－
4,775115,815
－－
Oceania
Asia (excluding China)*4Markets Distributors Dealerships
Note: Vina Mazda and Mazda Malaysia carry out assembly only. (Volume is not disclosed) Information for both companies is correct as of September 2012
Mazda Powertrain Manufacturing (Thailand) Co., Ltd. (Image of completed plant)
BT-50 (Produced at AAT)
19 20
(As of December 31, 2012) (Units)
(As of December 31, 2012) (Units)(As of December 31, 2012)
(As of December 31, 2012)
(As of December 31, 2012)
(As of December 31, 2012)
1
2
3
4
5
Asia, Oceania
13
5
4
2
Mazda In Brief 2013 Mazda In Brief 2013
Activities by Region Central and South America, Middle East, Africa
Major Product Line-up by Market
Colombia Chile Ecuador Israel Saudi Arabia UAE South Africa Tunisia Zimbabwe
Mazda2Mazda3Mazda5Mazda6CX-5CX-9MX-5BT-50
●●●●●●●●
●●●●●●
●
●●
●●
●
●●●●●
●
●●
●●●●●
●●
●●●●●
●●●
●
●●
●
●●
●
●
●
●
Region
Market
Central and South America*, Middle East, Africa *Excluding Mexico (refer to "Activities by Region - North America")
(As of December 31, 2012)
(As of December 31, 2012)
Country/ region Company name Location Established Number of employees Investment ratio
Production Facilities
Country/region Company name LocationNumber of employees
Primary products Investment ratio
Start of Mazda production
Distributors
Colombia
Ecuador
Zimbabwe
South Africa
Compania Colombiana Automotriz S.A. (CCA)
Manufacturas, Armadurias y Repuestos Ecuatorianos S. A. (MARESA)
Willowvale Mazda Motor Industries (PVT) Ltd. (WMMI)
Ford Motor Company of Southern Africa (Pty.) Ltd. (FMCSA)
Bogota
Quito
Harare
Pretoria
April 1983
November 1986
July 1980
June 1963
BT-50
Mazda3, BT-50
BT-50
546
－
194
－
Mazda3, Mazda2, BT-50
Colombia Bogota October 1973*1
*1 Compania Colombiana Automotriz S.A. (CCA) is responsible for both production and distribution Mazda vehicle assembly started in 1983
546
Central and South America Middle East Africa
Compania Colombiana Automotriz S.A. (CCA) *1
MOTEC 58%Mazda 25%Workers Trust 9%ITOCHU Corporation 8%Mazda 95%Mazda Motor International 5%
Local 100%
Ford 100%
Mazda 95%Mazda Motor International 5%
3
4
2
1
Mazda Vehicle Production
Mazda Sales
Number of Markets, Distributors and Dealerships (As of December 31, 2012)
(As of December 31, 2012) (Units)
(As of December 31, 2012) (Units)
FMCSA
WMMI
CCA
MARESA
South Africa
Zimbabwe
Colombia
Ecuador
CY2008 CY2009 CY2010 CY2011
Central and South America*2
Middle EastAfrica
Central and South America*2
Middle EastAfrica
*2 Excluding Mexico (refer to "Activities by Region - North America")
361339
361327
240240207
CY200853,53068,12025,803
CY200933,30751,69116,833
CY201041,10955,10216,084
CY201141,09837,78513,669
CY201233,84030,05210,476
DistributorsMarkets Dealerships
*2 Excluding Mexico (refer to "Activities by Region - North America")
5,260
1,463
4,159
8,941
3,725
911
3,520
6,861
3,661
257
4,517
8,948
3,875
829
4,346
8,148
CY2012
2,481
393
3,411
9,826
21 22
3
4
2
1
Mazda In Brief 2013 Mazda In Brief 2013
Activities by Region Central and South America, Middle East, Africa
Major Product Line-up by Market
Colombia Chile Ecuador Israel Saudi Arabia UAE South Africa Tunisia Zimbabwe
Mazda2Mazda3Mazda5Mazda6CX-5CX-9MX-5BT-50
●●●●●●●●
●●●●●●
●
●●
●●
●
●●●●●
●
●●
●●●●●
●●
●●●●●
●●●
●
●●
●
●●
●
●
●
●
Region
Market
Central and South America*, Middle East, Africa *Excluding Mexico (refer to "Activities by Region - North America")
(As of December 31, 2012)
(As of December 31, 2012)
Country/ region Company name Location Established Number of employees Investment ratio
Production Facilities
Country/region Company name LocationNumber of employees
Primary products Investment ratio
Start of Mazda production
Distributors
Colombia
Ecuador
Zimbabwe
South Africa
Compania Colombiana Automotriz S.A. (CCA)
Manufacturas, Armadurias y Repuestos Ecuatorianos S. A. (MARESA)
Willowvale Mazda Motor Industries (PVT) Ltd. (WMMI)
Ford Motor Company of Southern Africa (Pty.) Ltd. (FMCSA)
Bogota
Quito
Harare
Pretoria
April 1983
November 1986
July 1980
June 1963
BT-50
Mazda3, BT-50
BT-50
546
－
194
－
Mazda3, Mazda2, BT-50
Colombia Bogota October 1973*1
*1 Compania Colombiana Automotriz S.A. (CCA) is responsible for both production and distribution Mazda vehicle assembly started in 1983
546
Central and South America Middle East Africa
Compania Colombiana Automotriz S.A. (CCA) *1
MOTEC 58%Mazda 25%Workers Trust 9%ITOCHU Corporation 8%Mazda 95%Mazda Motor International 5%
Local 100%
Ford 100%
Mazda 95%Mazda Motor International 5%
3
4
2
1
Mazda Vehicle Production
Mazda Sales
Number of Markets, Distributors and Dealerships (As of December 31, 2012)
(As of December 31, 2012) (Units)
(As of December 31, 2012) (Units)
FMCSA
WMMI
CCA
MARESA
South Africa
Zimbabwe
Colombia
Ecuador
CY2008 CY2009 CY2010 CY2011
Central and South America*2
Middle EastAfrica
Central and South America*2
Middle EastAfrica
*2 Excluding Mexico (refer to "Activities by Region - North America")
361339
361327
240240207
CY200853,53068,12025,803
CY200933,30751,69116,833
CY201041,10955,10216,084
CY201141,09837,78513,669
CY201233,84030,05210,476
DistributorsMarkets Dealerships
*2 Excluding Mexico (refer to "Activities by Region - North America")
5,260
1,463
4,159
8,941
3,725
911
3,520
6,861
3,661
257
4,517
8,948
3,875
829
4,346
8,148
CY2012
2,481
393
3,411
9,826
21 22
3
4
2
1
Mazda In Brief 2013 Mazda In Brief 2013
Environment, Safety and Design
MAZDA SKYACTIV TECHNOLOGYSKYACTIV TECHNOLOGY is a blanket term for Mazda’s innovative new-generation technologies developed under the company’s long-term vision for technology development, Sustainable Zoom-Zoom. The name reflects Mazda’s desire to provide both driving pleasure and outstanding environmental and safety performance in its vehicles. All technologies developed in line with the Building Block Strategy fall under the umbrella of SKYACTIV TECHNOLOGY.
Mazda Proactive SafetyAt Mazda, the research and development of safety technology is based upon the company’s safety philosophy, Mazda Proactive Safety, which aims to minimize the risk of an accident by maximizing the range of conditions in which the driver can safely operate the vehicle.
Sustainable Zoom-Zoom - Long-Term Vision for Technology Development
In March 2007, Mazda announced the Sustainable Zoom-Zoom plan, detailing the company's long-term vision for technology development. This vision commits us to make "cars that always excite, look inviting to drive, are fun to drive, and make you want to drive them again," and to help achieve "an exciting, sustainable future for cars, people and the Earth." Based on this plan, we have announced that by 2015 we intend to make a 30% improvement on the 2008 average fuel economy of Mazda vehicles sold worldwide.
Building Block Strategy - Contributing as it Expands In recent years, new electric devices have been introduced that have led to the development of automobiles such as hybrids and electric vehicles. We have entered an era in which performance delivered by the engine, transmission, body, chassis and other vehicle parts is being augmented through their combination with electrical components. Nevertheless, it is forecast that internal combustion engines will still account for a high percentage of automobile powertrains even as far ahead as 2020. Consequently, Mazda is prioritizing improvement of the base technologies that are responsible for the core performance of our cars while adopting a Building Block Strategy of gradually introducing electric devices such as regenerative braking, hybrid and other systems. This approach aims to effectively reduce total CO2 emissions with cars that offer a winning combination of driving pleasure and excellent environmental and safety performance to all our customers, without relying heavily on vehicles that are strictly dedicated to meeting environmental needs.
Mazda’s next-generation clean diesel engine achieves the world’s lowest*2 compression ratio (14.0:1) for a mass-production diesel engine and complies with global emission regulations without expensive NOx aftertreatment systems, such as urea SCR and NOx adsorption catalyst (LNT). *2 Mazda data as of August 2013
■SKYACTIV-D
Mazda’s new-generation manual transmission is significantly smaller and lighter, and features a light and crisp shift feel.
■SKYACTIV - MT
Mazda’s next-generation, highly efficient direct-injection gasoline engine overcomes the problem of knocking (abnormal combustion) to acheive the world’s highest compression ratio.*1*1 For a mass-produced passenger car engine in the 1.3-liter class that use regular gasoline. (Mazda data as of August 2013)
■SKYACTIV-G
i-ACTIVSENSE is an umbrella term covering a series of advanced safety technologies, developed in line with Mazda Proactive Safety, which make use of detection devices such as milliwave radars and cameras. They includes active safety technologies that support safe driving by helping the driver to recognize potential hazards, and pre-crash safety technologies which helps to avert collisions or reduce their severity in situations where they cannot be avoided. i-Activsense was introduced with the all-new Mazda6 (Atenza) in November 2012.
■i-ACTIVSENSE
Mazda’s six-speed automatic transmission has a direct feel and combines the best characteristics of each type of transmission.
■SKYACTIV-Drive
A high-rigidity, lightweight body, that delivers driving pleasure and the highest levels of crash safety performance.
■SKYACTIV-BODY
Mazda’s unique brake energy regeneration system uses a capacitor to store electricity. Capacitors can quickly store and release large volumes of electricity and show little deterioration, even with repeated use. These characteristics allow i-ELOOP to efficiently convert kinetic energy into electricity when the vehicle slows down. This electricity is then used to power the car’s electrical components. In practical driving situations where vehicles accelerate and decelerate frequently, the system significantly improves fuel economy.
■i-ELOOP: brake energy regeneration system
Pursuing the 'oneness between car and driver' achieved in the MX-5, this lightweight chassis has improved comfort and security, while at thesame time delivering Mazda's hallmark fun-to-drive feel.
■SKYACTIV-CHASSIS
【Improving Average Fuel Economy】
【Anticipated Expansion in Adoption of Environmental Technologies (Through 2020)Graphic representation of global market share of powertrain technologies】
KODO - Soul of Motion Design Theme Over the years Mazda has often explored the idea of 'motion' to inspire its unique vehicle designs. The latest rendition of Mazda Design expresses the power and beauty seen in the instantaneous movement of animals. This split-second movement is the ultimate form of motion, filled with vitality and emotion; it is the essence of Mazda's new design language KODO – Soul of Motion. Through this KODO design theme, Mazda is seeking deeper expressions of motion.
From left to right; Mazda SHINARI, Mazda TAKERI, the all-new Mazda6 (Atenza)
Judges the relative speed and distance to the car ahead, and works within a set speed range to maintain a safe following distance, thus alleviating some of the burden on the driver when driving on highways.
Mazda Radar Cruise Control (MRCC)
Detects lane markings on the road surface and warns drivers of imminent unintentional lane departures.
Lane Departure Warning System (LDWS)
Detects cars in the blind spot on either side or approaching from behind and alerts the driver to potential risks. Rear Vehicle Monitoring (RVM)
Detects oncoming traffic and vehicles in front and automatically switches headlights between high and low beam, improving visibility at night and aiding hazard avoidance.
High-Beam Control System (HBC)
Supports safe driving at night by turning the headlights based on the degree of steering input and vehicle speed to maximize illumination and visibility at curves and intersections.
Adaptive Front-lighting System (AFS)
Helps reduce the severity of a collision by automatically applying the brakes when a risk of frontal collision is detected while driving at speeds of 15km/h or more.
Smart Brake Support (SBS)
Automatically stops or reduces the speed of the car when there is a risk of collision with the vehicle in front while travelling at speeds of between 4 and 30 km/h in order to help the driver to avoid or reduce the severity of a crash.
Smart City Brake Support (SCBS)
Collision Avoidance/
Damage
Reduction Support
Hazard
Recognition Support
Driving Support
Avoids sudden acceleration by curbing engine power output and alerts the driver if the accelerator pedal is pressed excessively while there is an obstacle in front of the car.
Acceleration Control for Automatic Transmission
Detects vehicles in front and alerts the driver to an approaching risk of collision early enough for the driver to brake or take evasive action.
Forward Obstruction Warning (FOW)
Table of i-ACTIVSENSE technologies
Electric Double Layer Capacitor
2001 2008 2015(year)
Plan to raise average fuel economy ofMazda vehicles sold globally by
Average fuel economy improvement ratio for vehicles sold in Japan:
approx. 30%
Approx. 30%
Average fuel economy for all cars
【Development of the Building-Block Strategy】
Idling stopsystem
Regenerativebraking
Gasolinehybrids
Hydrogenhybrids
Plug-inhybrids,†2
etc.ElectricvehiclesStep3 :
Motor Drive Technology(Hybrid System)
Step2 :Brake energy regeneration system
Step1 :Battery Management Technology (Idling StopSystem ‘i-stop’)
Improved Base Technologies (Powertrains,Reduced Body Weight, etc.)
†2 Hybrid vehicle with a battery that can be chargedwith household power supply
● Introduction of hybrid technology and idling stop technology
● Expanded use of electric device technologies and increased introduction of electric vehicles
● Stricter fuel economy standards globally● Need for big boost in energy efficiency● Expanded adoption of electric device technologies
†1 A system that converts a vehicle kinetic energy during deceleration into electricity for reuse
2009 20202015
Internal combustion
enginesS
ales volume
Internal combustion
engines
Internal combustion
engines
Base engines(internal combustion engines)
Base engines(internal combustion engines)
Base engines(internal combustion engines)
Electric devices
Electric devices
ElectricvehiclesElectric
vehicles
HybridsHybridsHybrids
Idling stop systems †1 Brake energyregenerationsystemIdling stop
systemsIdling stopsystems
Brake energyregeneration
system
High
AccidenthappensAccidenthappens
Help protect passengers andpedestrians in the event of an accident
Provide hazard alerts to help thedriver avoid dangers and recoverthe safe operation of the vehicle
Maximize the range of conditions in whichthe driver can drive safely and comfortably
Help avoid or reduce the severityof an accident when the driver alonecannot safely operate the vehicle
Accident becomesunavoidable
Accident becomesunavoidable
Risk of accident rises
Risk of accident is low(Safe operation of vehicle)
Low
Risk of A
ccident
■What Mazda’s safety technologies aim to provide
2423
Mazda In Brief 2013 Mazda In Brief 2013
Environment, Safety and Design
MAZDA SKYACTIV TECHNOLOGYSKYACTIV TECHNOLOGY is a blanket term for Mazda’s innovative new-generation technologies developed under the company’s long-term vision for technology development, Sustainable Zoom-Zoom. The name reflects Mazda’s desire to provide both driving pleasure and outstanding environmental and safety performance in its vehicles. All technologies developed in line with the Building Block Strategy fall under the umbrella of SKYACTIV TECHNOLOGY.
Mazda Proactive SafetyAt Mazda, the research and development of safety technology is based upon the company’s safety philosophy, Mazda Proactive Safety, which aims to minimize the risk of an accident by maximizing the range of conditions in which the driver can safely operate the vehicle.
Sustainable Zoom-Zoom - Long-Term Vision for Technology Development
In March 2007, Mazda announced the Sustainable Zoom-Zoom plan, detailing the company's long-term vision for technology development. This vision commits us to make "cars that always excite, look inviting to drive, are fun to drive, and make you want to drive them again," and to help achieve "an exciting, sustainable future for cars, people and the Earth." Based on this plan, we have announced that by 2015 we intend to make a 30% improvement on the 2008 average fuel economy of Mazda vehicles sold worldwide.
Building Block Strategy - Contributing as it Expands In recent years, new electric devices have been introduced that have led to the development of automobiles such as hybrids and electric vehicles. We have entered an era in which performance delivered by the engine, transmission, body, chassis and other vehicle parts is being augmented through their combination with electrical components. Nevertheless, it is forecast that internal combustion engines will still account for a high percentage of automobile powertrains even as far ahead as 2020. Consequently, Mazda is prioritizing improvement of the base technologies that are responsible for the core performance of our cars while adopting a Building Block Strategy of gradually introducing electric devices such as regenerative braking, hybrid and other systems. This approach aims to effectively reduce total CO2 emissions with cars that offer a winning combination of driving pleasure and excellent environmental and safety performance to all our customers, without relying heavily on vehicles that are strictly dedicated to meeting environmental needs.
Mazda’s next-generation clean diesel engine achieves the world’s lowest*2 compression ratio (14.0:1) for a mass-production diesel engine and complies with global emission regulations without expensive NOx aftertreatment systems, such as urea SCR and NOx adsorption catalyst (LNT). *2 Mazda data as of August 2013
■SKYACTIV-D
Mazda’s new-generation manual transmission is significantly smaller and lighter, and features a light and crisp shift feel.
■SKYACTIV - MT
Mazda’s next-generation, highly efficient direct-injection gasoline engine overcomes the problem of knocking (abnormal combustion) to acheive the world’s highest compression ratio.*1*1 For a mass-produced passenger car engine in the 1.3-liter class that use regular gasoline. (Mazda data as of August 2013)
■SKYACTIV-G
i-ACTIVSENSE is an umbrella term covering a series of advanced safety technologies, developed in line with Mazda Proactive Safety, which make use of detection devices such as milliwave radars and cameras. They includes active safety technologies that support safe driving by helping the driver to recognize potential hazards, and pre-crash safety technologies which helps to avert collisions or reduce their severity in situations where they cannot be avoided. i-Activsense was introduced with the all-new Mazda6 (Atenza) in November 2012.
■i-ACTIVSENSE
Mazda’s six-speed automatic transmission has a direct feel and combines the best characteristics of each type of transmission.
■SKYACTIV-Drive
A high-rigidity, lightweight body, that delivers driving pleasure and the highest levels of crash safety performance.
■SKYACTIV-BODY
Mazda’s unique brake energy regeneration system uses a capacitor to store electricity. Capacitors can quickly store and release large volumes of electricity and show little deterioration, even with repeated use. These characteristics allow i-ELOOP to efficiently convert kinetic energy into electricity when the vehicle slows down. This electricity is then used to power the car’s electrical components. In practical driving situations where vehicles accelerate and decelerate frequently, the system significantly improves fuel economy.
■i-ELOOP: brake energy regeneration system
Pursuing the 'oneness between car and driver' achieved in the MX-5, this lightweight chassis has improved comfort and security, while at thesame time delivering Mazda's hallmark fun-to-drive feel.
■SKYACTIV-CHASSIS
【Improving Average Fuel Economy】
【Anticipated Expansion in Adoption of Environmental Technologies (Through 2020)Graphic representation of global market share of powertrain technologies】
KODO - Soul of Motion Design Theme Over the years Mazda has often explored the idea of 'motion' to inspire its unique vehicle designs. The latest rendition of Mazda Design expresses the power and beauty seen in the instantaneous movement of animals. This split-second movement is the ultimate form of motion, filled with vitality and emotion; it is the essence of Mazda's new design language KODO – Soul of Motion. Through this KODO design theme, Mazda is seeking deeper expressions of motion.
From left to right; Mazda SHINARI, Mazda TAKERI, the all-new Mazda6 (Atenza)
Judges the relative speed and distance to the car ahead, and works within a set speed range to maintain a safe following distance, thus alleviating some of the burden on the driver when driving on highways.
Mazda Radar Cruise Control (MRCC)
Detects lane markings on the road surface and warns drivers of imminent unintentional lane departures.
Lane Departure Warning System (LDWS)
Detects cars in the blind spot on either side or approaching from behind and alerts the driver to potential risks. Rear Vehicle Monitoring (RVM)
Detects oncoming traffic and vehicles in front and automatically switches headlights between high and low beam, improving visibility at night and aiding hazard avoidance.
High-Beam Control System (HBC)
Supports safe driving at night by turning the headlights based on the degree of steering input and vehicle speed to maximize illumination and visibility at curves and intersections.
Adaptive Front-lighting System (AFS)
Helps reduce the severity of a collision by automatically applying the brakes when a risk of frontal collision is detected while driving at speeds of 15km/h or more.
Smart Brake Support (SBS)
Automatically stops or reduces the speed of the car when there is a risk of collision with the vehicle in front while travelling at speeds of between 4 and 30 km/h in order to help the driver to avoid or reduce the severity of a crash.
Smart City Brake Support (SCBS)
Collision Avoidance/
Damage
Reduction Support
Hazard
Recognition Support
Driving Support
Avoids sudden acceleration by curbing engine power output and alerts the driver if the accelerator pedal is pressed excessively while there is an obstacle in front of the car.
Acceleration Control for Automatic Transmission
Detects vehicles in front and alerts the driver to an approaching risk of collision early enough for the driver to brake or take evasive action.
Forward Obstruction Warning (FOW)
Table of i-ACTIVSENSE technologies
Electric Double Layer Capacitor
2001 2008 2015(year)
Plan to raise average fuel economy ofMazda vehicles sold globally by
Average fuel economy improvement ratio for vehicles sold in Japan:
approx. 30%
Approx. 30%
Average fuel economy for all cars
【Development of the Building-Block Strategy】
Idling stopsystem
Regenerativebraking
Gasolinehybrids
Hydrogenhybrids
Plug-inhybrids,†2
etc.ElectricvehiclesStep3 :
Motor Drive Technology(Hybrid System)
Step2 :Brake energy regeneration system
Step1 :Battery Management Technology (Idling StopSystem ‘i-stop’)
Improved Base Technologies (Powertrains,Reduced Body Weight, etc.)
†2 Hybrid vehicle with a battery that can be chargedwith household power supply
● Introduction of hybrid technology and idling stop technology
● Expanded use of electric device technologies and increased introduction of electric vehicles
● Stricter fuel economy standards globally● Need for big boost in energy efficiency● Expanded adoption of electric device technologies
†1 A system that converts a vehicle kinetic energy during deceleration into electricity for reuse
2009 20202015
Internal combustion
enginesS
ales volume
Internal combustion
engines
Internal combustion
engines
Base engines(internal combustion engines)
Base engines(internal combustion engines)
Base engines(internal combustion engines)
Electric devices
Electric devices
ElectricvehiclesElectric
vehicles
HybridsHybridsHybrids
Idling stop systems †1 Brake energyregenerationsystemIdling stop
systemsIdling stopsystems
Brake energyregeneration
system
High
AccidenthappensAccidenthappens
Help protect passengers andpedestrians in the event of an accident
Provide hazard alerts to help thedriver avoid dangers and recoverthe safe operation of the vehicle
Maximize the range of conditions in whichthe driver can drive safely and comfortably
Help avoid or reduce the severityof an accident when the driver alonecannot safely operate the vehicle
Accident becomesunavoidable
Accident becomesunavoidable
Risk of accident rises
Risk of accident is low(Safe operation of vehicle)
Low
Risk of A
ccident
■What Mazda’s safety technologies aim to provide
2423
Mazda In Brief 2013 Mazda In Brief 2013
History_ 20021920 _
Mazda 787B No.55 wins the Le Mans 24-Hour endurance race, claiming the first victory for a Japanese automobile and the rotary engine.
Establishes Anfini sales channel (formerly Mazda Auto) in Japan.
Yoshihiro Wada becomes president.
Full-scale production starts in Hofu Plant No.2.
The ‘Mazda Global Environmental Charter’ is adopted.
Starts local production in China.
Formulates "Environment-Related Activity Promotion Plan (Mazda Environmental Voluntary Plan)".
Cumulative production at AAI in the US reaches 1 million units.
Mazda acquires the ISO 9002 certificate, first among Japanese auto makers.
Cumulative production in Japan reaches 30 million units.
Establishes AutoAlliance (Thailand) Co., Ltd. (AAT). (Actual operations start in February 1996)
Anfini dealerships renamed Mazda Anfini.
Eunos dealerships integrated into Mazda Anfini or Mazda dealerships.
Mazda acquires ISO 9001 certification, the highest attainable quality mark in the ISO 9000 series, first among Japanese automakers.
Henry D.G. Wallace becomes president.
Inaugurates its new brand symbol, the Mazda M.
North American operations are streamlined (MNAO commences operations).
James E. Miller is appointed president.
Establishes Ethics Committee.
Changes corporate symbol.
Consolidates European business (MME commences operations).
Formulates Product Philosophy.
AAT starts production.
Establishes Mazda Motor Logistics Europe N.V. (MLE).
Hofu Nishinoura plant acquires ISO 14001 certification.
AAT commences exports.
1991
1992
1993
1994
1995
1996
1997
1998
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February
April
September
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April
November
April
June
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October
November
December
January
March
April
May
August
September
December
1999
2000
2001
2002
June
September
December
April
June
July
August
November
January
February
September
January
March
April
May
June
August
September
December
Cumulative production at AAI reaches 2 million units.
Mazda reaches an agreement with Mitsubishi to supply small commercial vehicles to Mitsubishi.
Entire Hofu Plant obtains environmental ISO certification.
Mark Fields becomes president.
Mazda participates in a government supported joint project to test run fuel cell vehicles.
All Mazda plants in Japan acquire ISO 14001 environmental management certification.
Introduces a website for the media.
Establishes brand DNA common to all passenger cars.
AAT-produced pickup trucks reach 100,000 units.
Announces mid-term plan, "Millennium Plan".
Mazda expands use of recycled materials made from end-of-life bumpers.
Introduces the ‘build-to-order’ system, a first in Japan.
Closes Ujina Plant No.2 (until May 2004).
Cumulative production volume at Hofu Plant reaches 5 million units.
Completes Nakasatsunai Proving Ground in Hokkaido.
Commences production of MZR engines.
Opens company day-care center.
Introduces new brand message ‘Zoom-Zoom.’
Enhances corporate governance by taking measures such as the introduction of an executive officer system.
Lewis Booth becomes president.
Sells auto leasing business to SB Auto Leasing Company.
Transfers business in subsidiary Mazda Earth Technologies Co., Ltd. to Sandvik Tamrock Japan Co., Ltd.
Mazda establishes Management Advisory Committee to further enhance corporate governance.
1990
1991
1992
1993
1994
January
April
September
May
June
October
November
January
February
March
May
October
November
January
April
September
October
February
September
Introduces Mazda MPV.
Introduces Eunos Cosmo.
Introduces Autozam Revue (121).
Introduces Mazda Sentia (929).
Introduces Eunos Presso and Autozam AZ-3.
HR-X hydrogen rotary engine concept car is shown at the Tokyo Motor Show.
Introduces Mazda Cronos.
Introduces Anfini MS-6 and Anfini MS-9.
Introduces MX-6.
Introduces Eunos 500 (Xedos 6).
Introduces Anfini MS-8.
Introduces Autozam Clef.
Introduces Autozam AZ-1.
Develops a passenger car with a natural gas engine.
Electric-powered vehicles based on the Mazda MX-5 are developed.
Develops Miller-cycle engine.
Introduces Mazda Lantis (323F).
Introduces Eunos 800 (Xedos9).
Mazda develops a compressed natural gas-powered truck (Titan base).
Introduces Mazda AZ-Wagon (Suzuki OEM).
Introduces Mazda Familia Van (Nissan OEM).
1995
1996
1997
1998
1999
2000
2001
2002
February
June
August
October
December
May
October
March
April
July
October
November
February
December
February
May
July
November
December
Introduces Mazda Proceed Levante.
Introduces Mazda Bongo Friendee.
Introduces Mazda Demio.
Mazda Demio receives "RJC New Car of the Year" award.
Mazda develops the Mazda Demio FCEV, fuel-cell electric vehicle.
Introduces Mazda Bongo EV, electric vehicle.
Introduces "AZ-Offroad" (Suzuki OEM).
Introduces "Carol" (Suzuki OEM) (4th generation).
Introduces Mazda Laputa (Suzuki OEM).
Develops aldehyde remover, "Life Breath".
Introduces Mazda Premacy.
Mazda Roadster is recognized as the world's top selling lightweight open-top two-seater sports car model by the Guinness World Records (565,779 production units).
Introduces Titan Dash.
Introduces Tribute.
Develops a new fuel-cell electric vehicle, Premacy FC-EV. First test run on public roads in Japan.
Develops high-strength plastic technology for new module carriers.
Introduces Mazda Spiano (Suzuki OEM).
Introduces Mazda Atenza (Mazda6).
Minimizes environmental impact with semi-dry machining process.
Develops world's first environmentally friendly painting technology.
Mazda Atenza wins "RJC New Car of the Year" award.
Begins public road trials of Advanced Safety Vehicle (ASV).
Corporate1920
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February
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Toyo Cork Kogyo Co. Ltd. is founded in Hiroshima, Japan. Shinpachi Kaizuka becomes president.
Jujiro Matsuda becomes president.
Company becomes Toyo Kogyo Co., Ltd.
Begins manufacturing Toyo machine tools.
Starts 3-wheeled truck "Mazda-go" production.
Starts export of 3-wheeled trucks to Dalian, Mukden, Tsingtao, China.
Begins production of rock drills and gauge blocks.
Loans part of headquarters' building to Hiroshima prefecture and all functions of the prefecture office are transferred there (until July '46).
Restarts 3-wheeled truck exports (India).
Tsuneji Matsuda becomes president.
Enters into technical cooperation with NSU/ Wankel on rotary engines.
Begins local assembly in South Korea.
Cumulative production reaches 1 million vehicles.
Begins local assembly in South Africa.
Technical cooperation begins with Perkins Services N.V. (U.K.) on diesel engines.
Completes Miyoshi Proving Ground.
Completes new passenger car plant (Ujina) in Hiroshima.
Full-scale exports to the European market starts.
Establishes sales company in Australia.
Establishes sales company in Canada.
Begins full-scale exports of rotary engine vehicles.
Exports to the U.S. begin.
Kouhei Matsuda becomes president.
Establishes Mazda Motor of America (MMA).
Completes Mazda Training Center in Taibi.
Cumulative production reaches 5 million units.
1974
1975
1977
1978
1979
1981
1982
1983
1984
1985
1986
1987
1988
1989
1990
May
January
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November
June
November
December
September
April
May
October
November
January
March
April
December
April
June
December
May
April
June
May
December
Completes Miyoshi diesel engine plant.
Begins local production in Thailand.
Yoshiki Yamasaki becomes president.
Cumulative production reaches 1 million units for rotary-engine cars.
Cumulative production reaches 10 million units.
Enters into a capital tie-up with Ford Motor Company.
Starts operations at Hofu transmission plant (Nakanoseki area).
Establishes Autorama (begins to supply products from October 1982).
Production begins at the Hofu Plant (Nishinoura district).
Begins local production in Colombia (establishes CCA).
Company is renamed Mazda Motor Corporation.
Establishes the Mazda Foundation.
Kenichi Yamamoto becomes president.
Establishes Mazda Motor Manufacturing (USA) Corporation (MMUC), later called AutoAlliance International (AAI).
Establishes Mazda Motor Corporation Beijing Representative Office.
Cumulative production of Mazda rotary-engine vehicles reaches 1.5 million units.
Mazda R&D Center in Ann Arbor is completed.
Cumulative production reaches 20 million units in Japan.
Mazda opens a new research center in Yokohama, Japan.
Norimasa Furuta becomes president.
Reaches an OEM agreement for micro-mini vehicles with Suzuki Motors Co., Ltd.
Completes the Mazda Research and Development Center in Irvine, CA. (U.S.).
Establishes Mazda Eunos and Mazda Autozam dealership channels.
Tokyo Branch renamed Tokyo Head Office.
Completes the European R&D Representative Office (MRE) in Germany.
Cumulative production reaches 25 million units.
Product1931
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October
Starts sales of Mazda's first automobile, the 3-wheeled truck, Mazda-go.
Introduces first small 4-wheeled truck, Mazda CA.
Introduces small 4-wheeled truck "Romper" (later known as D-series (Mazda Kraft), E-series (Titan)).
Introduces Mazda R360 Coupe, first 2-door passenger car for the company.
Introduces 4-wheeled light truck B360 (later known as Porter).
Introduces Mazda B-series 1500 compact pickup (later renamed Proceed).
Introduces Mazda Carol 600, first 4-door passenger car for the company.
Introduces Familia 800 Van.
Introduces Familia Sedan.
Introduces Light bus (later known as Parkway).
Introduces Mazda Bongo.
Introduces Mazda Luce.
Introduces Mazda Cosmo Sport (110S), first rotary engine vehicle for the company.
Introduces 4-wheeled light truck, Porter Cab.
Introduces mid-size truck, Boxer.
1970
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1987
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1989
May
September
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March
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December
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February
January
October
June
September
November
Introduces Mazda Capella (RX-2).
Introduces the Grand Famila.
Introduces Mazda Savanna (RX-3).
Introduces micro-mini, Shante.
Introduces Road Pacer.
Introduces Mazda Cosmo.
Introduces Mazda Savanna RX-7 (RX-7).
5th generation Mazda Familia (GLC/323) wins "Japan Car of the Year."
4th Generation Capella (Telstar) wins Japan Car of the Year award.
Introduces Mazda Bongo Brawny van and wagon series (E-series).
Introduces Festiva.
Introduces Mazda Etude.
Introduces Persona.
Introduces Mazda Scrum (Suzuki OEM).
Introduces Eunos Roadster (MX-5).
Introduces Eunos 100 and Eunos 300.
2625
Mazda In Brief 2013 Mazda In Brief 2013
History_ 20021920 _
Mazda 787B No.55 wins the Le Mans 24-Hour endurance race, claiming the first victory for a Japanese automobile and the rotary engine.
Establishes Anfini sales channel (formerly Mazda Auto) in Japan.
Yoshihiro Wada becomes president.
Full-scale production starts in Hofu Plant No.2.
The ‘Mazda Global Environmental Charter’ is adopted.
Starts local production in China.
Formulates "Environment-Related Activity Promotion Plan (Mazda Environmental Voluntary Plan)".
Cumulative production at AAI in the US reaches 1 million units.
Mazda acquires the ISO 9002 certificate, first among Japanese auto makers.
Cumulative production in Japan reaches 30 million units.
Establishes AutoAlliance (Thailand) Co., Ltd. (AAT). (Actual operations start in February 1996)
Anfini dealerships renamed Mazda Anfini.
Eunos dealerships integrated into Mazda Anfini or Mazda dealerships.
Mazda acquires ISO 9001 certification, the highest attainable quality mark in the ISO 9000 series, first among Japanese automakers.
Henry D.G. Wallace becomes president.
Inaugurates its new brand symbol, the Mazda M.
North American operations are streamlined (MNAO commences operations).
James E. Miller is appointed president.
Establishes Ethics Committee.
Changes corporate symbol.
Consolidates European business (MME commences operations).
Formulates Product Philosophy.
AAT starts production.
Establishes Mazda Motor Logistics Europe N.V. (MLE).
Hofu Nishinoura plant acquires ISO 14001 certification.
AAT commences exports.
1991
1992
1993
1994
1995
1996
1997
1998
June
November
December
February
April
September
March
May
November
April
November
April
June
June
October
November
December
January
March
April
May
August
September
December
1999
2000
2001
2002
June
September
December
April
June
July
August
November
January
February
September
January
March
April
May
June
August
September
December
Cumulative production at AAI reaches 2 million units.
Mazda reaches an agreement with Mitsubishi to supply small commercial vehicles to Mitsubishi.
Entire Hofu Plant obtains environmental ISO certification.
Mark Fields becomes president.
Mazda participates in a government supported joint project to test run fuel cell vehicles.
All Mazda plants in Japan acquire ISO 14001 environmental management certification.
Introduces a website for the media.
Establishes brand DNA common to all passenger cars.
AAT-produced pickup trucks reach 100,000 units.
Announces mid-term plan, "Millennium Plan".
Mazda expands use of recycled materials made from end-of-life bumpers.
Introduces the ‘build-to-order’ system, a first in Japan.
Closes Ujina Plant No.2 (until May 2004).
Cumulative production volume at Hofu Plant reaches 5 million units.
Completes Nakasatsunai Proving Ground in Hokkaido.
Commences production of MZR engines.
Opens company day-care center.
Introduces new brand message ‘Zoom-Zoom.’
Enhances corporate governance by taking measures such as the introduction of an executive officer system.
Lewis Booth becomes president.
Sells auto leasing business to SB Auto Leasing Company.
Transfers business in subsidiary Mazda Earth Technologies Co., Ltd. to Sandvik Tamrock Japan Co., Ltd.
Mazda establishes Management Advisory Committee to further enhance corporate governance.
1990
1991
1992
1993
1994
January
April
September
May
June
October
November
January
February
March
May
October
November
January
April
September
October
February
September
Introduces Mazda MPV.
Introduces Eunos Cosmo.
Introduces Autozam Revue (121).
Introduces Mazda Sentia (929).
Introduces Eunos Presso and Autozam AZ-3.
HR-X hydrogen rotary engine concept car is shown at the Tokyo Motor Show.
Introduces Mazda Cronos.
Introduces Anfini MS-6 and Anfini MS-9.
Introduces MX-6.
Introduces Eunos 500 (Xedos 6).
Introduces Anfini MS-8.
Introduces Autozam Clef.
Introduces Autozam AZ-1.
Develops a passenger car with a natural gas engine.
Electric-powered vehicles based on the Mazda MX-5 are developed.
Develops Miller-cycle engine.
Introduces Mazda Lantis (323F).
Introduces Eunos 800 (Xedos9).
Mazda develops a compressed natural gas-powered truck (Titan base).
Introduces Mazda AZ-Wagon (Suzuki OEM).
Introduces Mazda Familia Van (Nissan OEM).
1995
1996
1997
1998
1999
2000
2001
2002
February
June
August
October
December
May
October
March
April
July
October
November
February
December
February
May
July
November
December
Introduces Mazda Proceed Levante.
Introduces Mazda Bongo Friendee.
Introduces Mazda Demio.
Mazda Demio receives "RJC New Car of the Year" award.
Mazda develops the Mazda Demio FCEV, fuel-cell electric vehicle.
Introduces Mazda Bongo EV, electric vehicle.
Introduces "AZ-Offroad" (Suzuki OEM).
Introduces "Carol" (Suzuki OEM) (4th generation).
Introduces Mazda Laputa (Suzuki OEM).
Develops aldehyde remover, "Life Breath".
Introduces Mazda Premacy.
Mazda Roadster is recognized as the world's top selling lightweight open-top two-seater sports car model by the Guinness World Records (565,779 production units).
Introduces Titan Dash.
Introduces Tribute.
Develops a new fuel-cell electric vehicle, Premacy FC-EV. First test run on public roads in Japan.
Develops high-strength plastic technology for new module carriers.
Introduces Mazda Spiano (Suzuki OEM).
Introduces Mazda Atenza (Mazda6).
Minimizes environmental impact with semi-dry machining process.
Develops world's first environmentally friendly painting technology.
Mazda Atenza wins "RJC New Car of the Year" award.
Begins public road trials of Advanced Safety Vehicle (ASV).
Corporate1920
1921
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1929
1931
1932
1935
1945
1949
1951
1961
1962
1963
1965
1966
1967
1968
1969
1970
1971
1972
January
March
September
April
October
ー
October
August
August
December
July
January
March
June
January
May
November
March
April
July
April
April
November
February
October
December
Toyo Cork Kogyo Co. Ltd. is founded in Hiroshima, Japan. Shinpachi Kaizuka becomes president.
Jujiro Matsuda becomes president.
Company becomes Toyo Kogyo Co., Ltd.
Begins manufacturing Toyo machine tools.
Starts 3-wheeled truck "Mazda-go" production.
Starts export of 3-wheeled trucks to Dalian, Mukden, Tsingtao, China.
Begins production of rock drills and gauge blocks.
Loans part of headquarters' building to Hiroshima prefecture and all functions of the prefecture office are transferred there (until July '46).
Restarts 3-wheeled truck exports (India).
Tsuneji Matsuda becomes president.
Enters into technical cooperation with NSU/ Wankel on rotary engines.
Begins local assembly in South Korea.
Cumulative production reaches 1 million vehicles.
Begins local assembly in South Africa.
Technical cooperation begins with Perkins Services N.V. (U.K.) on diesel engines.
Completes Miyoshi Proving Ground.
Completes new passenger car plant (Ujina) in Hiroshima.
Full-scale exports to the European market starts.
Establishes sales company in Australia.
Establishes sales company in Canada.
Begins full-scale exports of rotary engine vehicles.
Exports to the U.S. begin.
Kouhei Matsuda becomes president.
Establishes Mazda Motor of America (MMA).
Completes Mazda Training Center in Taibi.
Cumulative production reaches 5 million units.
1974
1975
1977
1978
1979
1981
1982
1983
1984
1985
1986
1987
1988
1989
1990
May
January
December
November
June
November
December
September
April
May
October
November
January
March
April
December
April
June
December
May
April
June
May
December
Completes Miyoshi diesel engine plant.
Begins local production in Thailand.
Yoshiki Yamasaki becomes president.
Cumulative production reaches 1 million units for rotary-engine cars.
Cumulative production reaches 10 million units.
Enters into a capital tie-up with Ford Motor Company.
Starts operations at Hofu transmission plant (Nakanoseki area).
Establishes Autorama (begins to supply products from October 1982).
Production begins at the Hofu Plant (Nishinoura district).
Begins local production in Colombia (establishes CCA).
Company is renamed Mazda Motor Corporation.
Establishes the Mazda Foundation.
Kenichi Yamamoto becomes president.
Establishes Mazda Motor Manufacturing (USA) Corporation (MMUC), later called AutoAlliance International (AAI).
Establishes Mazda Motor Corporation Beijing Representative Office.
Cumulative production of Mazda rotary-engine vehicles reaches 1.5 million units.
Mazda R&D Center in Ann Arbor is completed.
Cumulative production reaches 20 million units in Japan.
Mazda opens a new research center in Yokohama, Japan.
Norimasa Furuta becomes president.
Reaches an OEM agreement for micro-mini vehicles with Suzuki Motors Co., Ltd.
Completes the Mazda Research and Development Center in Irvine, CA. (U.S.).
Establishes Mazda Eunos and Mazda Autozam dealership channels.
Tokyo Branch renamed Tokyo Head Office.
Completes the European R&D Representative Office (MRE) in Germany.
Cumulative production reaches 25 million units.
Product1931
1950
1958
1960
1961
1962
1963
1964
1965
1966
1967
1969
October
June
April
May
February
August
February
October
October
May
May
August
May
April
October
Starts sales of Mazda's first automobile, the 3-wheeled truck, Mazda-go.
Introduces first small 4-wheeled truck, Mazda CA.
Introduces small 4-wheeled truck "Romper" (later known as D-series (Mazda Kraft), E-series (Titan)).
Introduces Mazda R360 Coupe, first 2-door passenger car for the company.
Introduces 4-wheeled light truck B360 (later known as Porter).
Introduces Mazda B-series 1500 compact pickup (later renamed Proceed).
Introduces Mazda Carol 600, first 4-door passenger car for the company.
Introduces Familia 800 Van.
Introduces Familia Sedan.
Introduces Light bus (later known as Parkway).
Introduces Mazda Bongo.
Introduces Mazda Luce.
Introduces Mazda Cosmo Sport (110S), first rotary engine vehicle for the company.
Introduces 4-wheeled light truck, Porter Cab.
Introduces mid-size truck, Boxer.
1970
1971
1972
1975
1978
1980
1982
1983
1986
1987
1988
1989
May
September
June
March
October
March
December
December
June
February
January
October
June
September
November
Introduces Mazda Capella (RX-2).
Introduces the Grand Famila.
Introduces Mazda Savanna (RX-3).
Introduces micro-mini, Shante.
Introduces Road Pacer.
Introduces Mazda Cosmo.
Introduces Mazda Savanna RX-7 (RX-7).
5th generation Mazda Familia (GLC/323) wins "Japan Car of the Year."
4th Generation Capella (Telstar) wins Japan Car of the Year award.
Introduces Mazda Bongo Brawny van and wagon series (E-series).
Introduces Festiva.
Introduces Mazda Etude.
Introduces Persona.
Introduces Mazda Scrum (Suzuki OEM).
Introduces Eunos Roadster (MX-5).
Introduces Eunos 100 and Eunos 300.
2625
Mazda In Brief 2013 Mazda In Brief 2013
History
2003 _ _ 2012
2008
2009
2010
February
March
April
June
July
September
October
November
December
March
April
July
March
April
September
Receives Japan's first Human Rights Merit Award.
Forms strategic alliance in auto financing business in Japan.
Launches the environment management system 'Eco-action 21' among Japanese distributors.
Launches new Global Visual Identity to express the company's brand identity.
Announces plan to improve vehicle fuel economy 30% by 2015.
Establishes Mazda Parts Co., Ltd. in Japan.
Commences vehicle transport on the Trans-Siberian Railroad.
Mazda Museum welcomes 1 millionth visitor.
Takashi Yamanouchi becomes president.
Obtains naming rights for the new Hiroshima baseball stadium and names the stadium "Mazda Zoom-Zoom Stadium Hiroshima."
Opens training centers in Beijing, Shanghai and Shenzhen.
Increases capital investment from 25% to 40% in FAW Mazda Motor Sales Co. Ltd (FMSC).
Inaugurates new passenger car plant at AutoAlliance Thailand (AAT).
Agrees to hybrid system technology license with Toyota Motor Corporation.
A joint program by Mazda Foundation and Hiroshima University, "Science Waku-Waku project" wins the 2010 Ministry of Education, Culture, Sports, Science and Technology award.
Joins Hiroshima Moritsukuri Forum. Begins forest conservation activities in the loacl communigy through Mazda no Mori (Mazda Forest).
2011
2012
2013
January
February
June
October
January
May
July
September
November
January
Nissan and Mazda agree on new OEM contract with Nissan.
Mazda and Hiroshima University sign comprehensive cooperation agreement.
Establishes vehicle production facility in Mexico and sales company in Brazil with Sumitomo.
Implements outside director system.
Mazda and Sumitomo Corporation hold groundbreaking ceremony to mark start of construction of the new plant in Mexico.
Local assembly of Mazda2 begins at Vina Mazda’s new plant in Vietnam.
Completes new wing of the Mazda Hospital (in-patient ward).
Begins discussions with Fiat regarding development and production of new open-top two-seater sports car.
Increases production capacity of SKYACTIV-G and SKYACTIV-D engines to 800,000 units per annum.
Established Mazda SOLLERS, a local production company in Russia in partnership with Sollers.
Mazda and Malaysia’s Bermaz establish joint venture company Mazda Malaysia.
Reached agreement with Toyota to produce Toyota vehicles at new plant in Mexico.
Signed Agreement with Fiat to produce a new Alfa Romeo
2009
2010
January
February
March
June
November
September
October
Cuts precious metal usage 70% with new single-nanocatalyst.
Participates in 'ITS-Safety 2010' combined road trials.
Develops world-first automated recycling technology for end-of-life vehicle bumpers.
Becomes first Japanese automaker to develop a urea SCR system for cars.
Begins commercial leasing of world's first hybrid rotary hydrogen vehicle, Premacy Hydrogen RE Hybrid.
Succeeds in developing world's lowest environmental impact water-based paint system, "Aqua-tech", and launches it in Ujina Plant No.1.
Mazda i-stop wins RJC Technology of the Year award.
Mazda Axela and Mazda Biante with i-stop win Eco-Products Award in Japan.
Provides Demios as the base architecture for the electric vehicle test project, "Tsukuba Environmental Style Test Project".
Announces new design theme "KODO - Soul of Motion".
Announces next-generation SKYACTIV TECHNOLOGY.
2011
2012
2013
February
May
June
September
November
February
June
October
November
January
May
Builds 900,000th Roadster/MX-5, applies to Guinness World Records to update record for best-selling two-seat sports car.
Mazda3/Axela global production reaches 3 million units.
Launches Demio with highly-efficient direct-injection SKYACTIV-G 1.3 gasoline engine.
Launches second SKYACTIV model in Japan, Axela (Mazda3).
Launches final special edition of the RX-8; Mazda RX-8 SPIRIT R.
New engine SKYACTIV-G 1.3 wins RJC Technology of the Year Award.
Develops brake energy regeneration system for a passenger car that uses a capacitor.
Launches Mazda CX-5, a new crossover SUV which adopts the full range of SKYACTIV technologies and advanced safety technology, Smart City Brake Support.
Launches Mazda Flairwagon micro-mini, an OEM vehicle from Suzuki.
Begins leasing the Demio EV (electric vehicle).
The Mazda CX-5 with SKYACTIV-D 2.2 wins Car Technology of the Year award from Japan Automotive Hall of Fame.
Launch of 3rd generation Atenza (Mazda6) featuring advanced safety technology, i-ACTIVSENSE.
Mazda CX-5 wins the 2012-2013 Car of the Year Japan.
Launched upgraded Premacy
Launched upgraded Biante
Corporate2003
2004
2005
January
July
August
February
April
May
September
December
February
April
May
June
August
Begins production of RENESIS rotary engine.
Starts production of Mazda6 at FAW Car Company in China.
Starts production of the Mazda2 in Europe at the Ford Valencia plant (ends June 2007).
Mazda and Isuzu agree on OEM supply of Isuzu small truck.
Hisakazu Imaki becomes president.
Starts sales of micro-mini vehicles in all dealership networks and expands cross-channel offerings of registered vehicles.
Ends production at the Hiroshima plant's F Plant to strengthen its production system.
Commences operations at retooled Ujina Plant No.2.
Transfers all shares in Mazda Car Rental Corporation.
Ujina Plant No.1 fire.
Hydrogen fueling station opens.
Celebrating Mazda's 85th anniversary, the newly-renovated Mazda Museum opens.
Commences an advanced automobile technology research project with the Hiroshima University Graduate School Engineering Research Dept.
Operation of Ujina Plant No.1 paint line recommences.
Mazda Global Environmental Charter revised and Mazda Environmental Committee strengthened.
Mazda Motor (Shanghai) Business Management & Consulting Co., Ltd. founded.
Establishes sales company, Mazda South East Asia, Ltd., in Thailand.
Opens China Engineering Support Center.
2006
2007
January
February
April
May
July
September
October
March
April
May
July
October
Mazda and Mitsubishi Corporation establish new energy supply company for Japan operations.
Starts production of Mazda3 at Changan Ford Mazda Automobile plant in Chongqing.
Mazda Autozam sales channel in Japan cumulative sales reach 1 million units.
Holds opening ceremony for Mine Proving Ground.
The car-carrying vessel, Cougar Ace, becomes stricken at sea.
Mazda6 marks 3 millionth vehicle produced at AutoAlliance International.
Renews Mazda official websites.
Announces new "Mazda Advancement Plan" mid-term business plan.
Sets long-term vision for technology development: "Sustainable Zoom-Zoom."
Starts engine mass production at the Changan Ford Mazda Automobile Co., Ltd. (Nanjing).
Receives certification of the Japanese Government's Kurumin mark.
Celebrates the 40th anniversary of the Rotary Engine vehicle.
Marks 40 million units of cumulative vehicle production in Japan.
AAT celebrates 1 million units of production.
Achieves mixed production of V6 and in-line four-cylinder engines.
Mazda Enhances Green Distribution System Between Hiroshima and the Tokai District.
Changan Ford Mazda Automobile Nanjing Plant commences production of the new Mazda2.
Product2003
2004
2005
February
April
May
June
September
October
November
December
May
June
October
November
March
April
June
July
November
Mazda introduces a world first aluminum joining technology using friction heat.
Mazda develops an impact-absorbing hood.
Develops an emissions reduction technology for diesel engines where the particulate matter is reduced by over 75% compared to the current model.
Mazda's RENESIS engine wins "International Engine of the Year" award.
Mazda develops a new paint stripping technology for recycling bumpers which removes 99.9% of paint to produce high quality material for new bumpers.
Introduces Mazda Axela (Mazda3).
RENESIS rotary engine named "RJC Technology of the Year".
Mazda RX-8 wins "RJC Car of the Year" award.
Mazda6 named Car of the Year in China.
Mazda's RENESIS wins 2.5-3.0 liter category of International Engine of the Year for second year running.
Introduces Mazda Verisa
Starts public road testing of the RX-8 Hydrogen RE vehicle.
Mazda's Three Layer Wet Paint technologies wins the Minister of Environment Award for prevention of global warming.
Bumper-to-bumper recycling technology is introduced to produce new bumpers for the RX-8.
Mazda resumes Ujina Plant No.1 paint shop operations with the new state-of-the-art Three Layer Wet Paint system installed.
Develops world's first steel-to-aluminum friction spot welding technology.
Mazda adopts a more eco-friendly painting process, further reducing the environmental burden during the painting process.
3rd generation Mazda Roadster wins "Japan Car of the Year".
2006
2007
2008
February
May
November
December
June
September
October
November
January
March
June
July
September
Begins commercial leasing of world's first rotary hydrogen vehicle (RX-8 Hydrogen RE).
Mazda develops high-strength heat-resistant bioplastic for interior parts with Hiroshima area partners.
Mazda MPV 2.3L DISI turbo engine vehicle wins the Chairperson's Award of the Eco-Products Awards Steering Committee.
Introduces Mazda CX-7 to the Japanese market.
Participates in ITS public road trials in Hiroshima.
Develops world's first biofabric made with 100% plant-derived fiber for vehicle interior.
Develops world-first catalyst material structure for autos using single-nanotechnology.
3rd generation Mazda Demio wins "RJC Car of the Year" award.
Participates in Norwegian National Project, HyNor, by providing hydrogen cars to Norway from summer 2008.
Mazda CX-9 wins North American Truck of the Year award.
Conducts ITS test on public roads as part of a Hiroshima prefecture industry-academic-government group.
Realizes Japan first rear vehicle monitoring system.
3rd generation Mazda2 wins World Car of the Year award.
Starts public test driving of the Advanced Safety Vehicle, "ASV".
Starts industry-academia-government collaboration to realize non-food-based bioplastics by 2013.
Gains government approval to begin public road tests in Japan for the Mazda Premacy Hydrogen RE Hybrid.
Introduces new Mazda Biante
Develops a unique idling stop system using direct injection engine technology.
Develops clean diesel engine with improved output and environmental performance.
Develops plastic molding technology which reduces consumption of plastic resins by 30%.
2827
Mazda In Brief 2013 Mazda In Brief 2013
History
2003 _ _ 2012
2008
2009
2010
February
March
April
June
July
September
October
November
December
March
April
July
March
April
September
Receives Japan's first Human Rights Merit Award.
Forms strategic alliance in auto financing business in Japan.
Launches the environment management system 'Eco-action 21' among Japanese distributors.
Launches new Global Visual Identity to express the company's brand identity.
Announces plan to improve vehicle fuel economy 30% by 2015.
Establishes Mazda Parts Co., Ltd. in Japan.
Commences vehicle transport on the Trans-Siberian Railroad.
Mazda Museum welcomes 1 millionth visitor.
Takashi Yamanouchi becomes president.
Obtains naming rights for the new Hiroshima baseball stadium and names the stadium "Mazda Zoom-Zoom Stadium Hiroshima."
Opens training centers in Beijing, Shanghai and Shenzhen.
Increases capital investment from 25% to 40% in FAW Mazda Motor Sales Co. Ltd (FMSC).
Inaugurates new passenger car plant at AutoAlliance Thailand (AAT).
Agrees to hybrid system technology license with Toyota Motor Corporation.
A joint program by Mazda Foundation and Hiroshima University, "Science Waku-Waku project" wins the 2010 Ministry of Education, Culture, Sports, Science and Technology award.
Joins Hiroshima Moritsukuri Forum. Begins forest conservation activities in the loacl communigy through Mazda no Mori (Mazda Forest).
2011
2012
2013
January
February
June
October
January
May
July
September
November
January
Nissan and Mazda agree on new OEM contract with Nissan.
Mazda and Hiroshima University sign comprehensive cooperation agreement.
Establishes vehicle production facility in Mexico and sales company in Brazil with Sumitomo.
Implements outside director system.
Mazda and Sumitomo Corporation hold groundbreaking ceremony to mark start of construction of the new plant in Mexico.
Local assembly of Mazda2 begins at Vina Mazda’s new plant in Vietnam.
Completes new wing of the Mazda Hospital (in-patient ward).
Begins discussions with Fiat regarding development and production of new open-top two-seater sports car.
Increases production capacity of SKYACTIV-G and SKYACTIV-D engines to 800,000 units per annum.
Established Mazda SOLLERS, a local production company in Russia in partnership with Sollers.
Mazda and Malaysia’s Bermaz establish joint venture company Mazda Malaysia.
Reached agreement with Toyota to produce Toyota vehicles at new plant in Mexico.
Signed Agreement with Fiat to produce a new Alfa Romeo
2009
2010
January
February
March
June
November
September
October
Cuts precious metal usage 70% with new single-nanocatalyst.
Participates in 'ITS-Safety 2010' combined road trials.
Develops world-first automated recycling technology for end-of-life vehicle bumpers.
Becomes first Japanese automaker to develop a urea SCR system for cars.
Begins commercial leasing of world's first hybrid rotary hydrogen vehicle, Premacy Hydrogen RE Hybrid.
Succeeds in developing world's lowest environmental impact water-based paint system, "Aqua-tech", and launches it in Ujina Plant No.1.
Mazda i-stop wins RJC Technology of the Year award.
Mazda Axela and Mazda Biante with i-stop win Eco-Products Award in Japan.
Provides Demios as the base architecture for the electric vehicle test project, "Tsukuba Environmental Style Test Project".
Announces new design theme "KODO - Soul of Motion".
Announces next-generation SKYACTIV TECHNOLOGY.
2011
2012
2013
February
May
June
September
November
February
June
October
November
January
May
Builds 900,000th Roadster/MX-5, applies to Guinness World Records to update record for best-selling two-seat sports car.
Mazda3/Axela global production reaches 3 million units.
Launches Demio with highly-efficient direct-injection SKYACTIV-G 1.3 gasoline engine.
Launches second SKYACTIV model in Japan, Axela (Mazda3).
Launches final special edition of the RX-8; Mazda RX-8 SPIRIT R.
New engine SKYACTIV-G 1.3 wins RJC Technology of the Year Award.
Develops brake energy regeneration system for a passenger car that uses a capacitor.
Launches Mazda CX-5, a new crossover SUV which adopts the full range of SKYACTIV technologies and advanced safety technology, Smart City Brake Support.
Launches Mazda Flairwagon micro-mini, an OEM vehicle from Suzuki.
Begins leasing the Demio EV (electric vehicle).
The Mazda CX-5 with SKYACTIV-D 2.2 wins Car Technology of the Year award from Japan Automotive Hall of Fame.
Launch of 3rd generation Atenza (Mazda6) featuring advanced safety technology, i-ACTIVSENSE.
Mazda CX-5 wins the 2012-2013 Car of the Year Japan.
Launched upgraded Premacy
Launched upgraded Biante
Corporate2003
2004
2005
January
July
August
February
April
May
September
December
February
April
May
June
August
Begins production of RENESIS rotary engine.
Starts production of Mazda6 at FAW Car Company in China.
Starts production of the Mazda2 in Europe at the Ford Valencia plant (ends June 2007).
Mazda and Isuzu agree on OEM supply of Isuzu small truck.
Hisakazu Imaki becomes president.
Starts sales of micro-mini vehicles in all dealership networks and expands cross-channel offerings of registered vehicles.
Ends production at the Hiroshima plant's F Plant to strengthen its production system.
Commences operations at retooled Ujina Plant No.2.
Transfers all shares in Mazda Car Rental Corporation.
Ujina Plant No.1 fire.
Hydrogen fueling station opens.
Celebrating Mazda's 85th anniversary, the newly-renovated Mazda Museum opens.
Commences an advanced automobile technology research project with the Hiroshima University Graduate School Engineering Research Dept.
Operation of Ujina Plant No.1 paint line recommences.
Mazda Global Environmental Charter revised and Mazda Environmental Committee strengthened.
Mazda Motor (Shanghai) Business Management & Consulting Co., Ltd. founded.
Establishes sales company, Mazda South East Asia, Ltd., in Thailand.
Opens China Engineering Support Center.
2006
2007
January
February
April
May
July
September
October
March
April
May
July
October
Mazda and Mitsubishi Corporation establish new energy supply company for Japan operations.
Starts production of Mazda3 at Changan Ford Mazda Automobile plant in Chongqing.
Mazda Autozam sales channel in Japan cumulative sales reach 1 million units.
Holds opening ceremony for Mine Proving Ground.
The car-carrying vessel, Cougar Ace, becomes stricken at sea.
Mazda6 marks 3 millionth vehicle produced at AutoAlliance International.
Renews Mazda official websites.
Announces new "Mazda Advancement Plan" mid-term business plan.
Sets long-term vision for technology development: "Sustainable Zoom-Zoom."
Starts engine mass production at the Changan Ford Mazda Automobile Co., Ltd. (Nanjing).
Receives certification of the Japanese Government's Kurumin mark.
Celebrates the 40th anniversary of the Rotary Engine vehicle.
Marks 40 million units of cumulative vehicle production in Japan.
AAT celebrates 1 million units of production.
Achieves mixed production of V6 and in-line four-cylinder engines.
Mazda Enhances Green Distribution System Between Hiroshima and the Tokai District.
Changan Ford Mazda Automobile Nanjing Plant commences production of the new Mazda2.
Product2003
2004
2005
February
April
May
June
September
October
November
December
May
June
October
November
March
April
June
July
November
Mazda introduces a world first aluminum joining technology using friction heat.
Mazda develops an impact-absorbing hood.
Develops an emissions reduction technology for diesel engines where the particulate matter is reduced by over 75% compared to the current model.
Mazda's RENESIS engine wins "International Engine of the Year" award.
Mazda develops a new paint stripping technology for recycling bumpers which removes 99.9% of paint to produce high quality material for new bumpers.
Introduces Mazda Axela (Mazda3).
RENESIS rotary engine named "RJC Technology of the Year".
Mazda RX-8 wins "RJC Car of the Year" award.
Mazda6 named Car of the Year in China.
Mazda's RENESIS wins 2.5-3.0 liter category of International Engine of the Year for second year running.
Introduces Mazda Verisa
Starts public road testing of the RX-8 Hydrogen RE vehicle.
Mazda's Three Layer Wet Paint technologies wins the Minister of Environment Award for prevention of global warming.
Bumper-to-bumper recycling technology is introduced to produce new bumpers for the RX-8.
Mazda resumes Ujina Plant No.1 paint shop operations with the new state-of-the-art Three Layer Wet Paint system installed.
Develops world's first steel-to-aluminum friction spot welding technology.
Mazda adopts a more eco-friendly painting process, further reducing the environmental burden during the painting process.
3rd generation Mazda Roadster wins "Japan Car of the Year".
2006
2007
2008
February
May
November
December
June
September
October
November
January
March
June
July
September
Begins commercial leasing of world's first rotary hydrogen vehicle (RX-8 Hydrogen RE).
Mazda develops high-strength heat-resistant bioplastic for interior parts with Hiroshima area partners.
Mazda MPV 2.3L DISI turbo engine vehicle wins the Chairperson's Award of the Eco-Products Awards Steering Committee.
Introduces Mazda CX-7 to the Japanese market.
Participates in ITS public road trials in Hiroshima.
Develops world's first biofabric made with 100% plant-derived fiber for vehicle interior.
Develops world-first catalyst material structure for autos using single-nanotechnology.
3rd generation Mazda Demio wins "RJC Car of the Year" award.
Participates in Norwegian National Project, HyNor, by providing hydrogen cars to Norway from summer 2008.
Mazda CX-9 wins North American Truck of the Year award.
Conducts ITS test on public roads as part of a Hiroshima prefecture industry-academic-government group.
Realizes Japan first rear vehicle monitoring system.
3rd generation Mazda2 wins World Car of the Year award.
Starts public test driving of the Advanced Safety Vehicle, "ASV".
Starts industry-academia-government collaboration to realize non-food-based bioplastics by 2013.
Gains government approval to begin public road tests in Japan for the Mazda Premacy Hydrogen RE Hybrid.
Introduces new Mazda Biante
Develops a unique idling stop system using direct injection engine technology.
Develops clean diesel engine with improved output and environmental performance.
Develops plastic molding technology which reduces consumption of plastic resins by 30%.
2827
Hiroshima Headquarters: 3-1 Shinchi, Fuchu-cho, Aki-gun, Hiroshima 730-8670
Tokyo Office: 1-1-7 Uchisaiwai-cho, Chiyoda-ku, Tokyo 100-0011
Publication date: December 2013
Mazda Motor CorporationPublished by: Corporate Communications Division
Mazda's homepage: http://www.mazda.com/
Vision of Mazda
Structural Reform Plan
Company Profile and Major Data
Directors, Audit & Supervisory Board Members and Officers
Major Affiliates
Reserch & Development
Activities by Region
Japan
North America
Europe
China
Asia, Oceania
Central and South America, Middle East, Africa
Environment, Safety and Design
History
1
2
3
5
7
9
10
13
15
17
19
21
23
25
Contents
Mazda In Brief 2013
■UpdatesUpdates on Directors, Officers and Auditors and Company Profile can be accessed at the followinghttp://www.mazda.com/profile/outline/library.html
■Mazda Information Disclosure ToolsMazda's approach, activities and data are also included in the following materials.
Sustainability Report 2013Mazda's CSR (Corporate Social Responsibility) reporthttp://www.mazda.com/csr/download/
Annual Report 2013Mazda's annual report for investorshttp://www.mazda.com/investors/library/annual/