Virtual Marketing Manager

Online marketing tool for our partnersGraeme ArmstrongMarketing Manager, HP and Sun

Virtual Marketing Manager

VMM are an established and invaluable

marketing tool for our channel partners to

implement successful marketing campaigns

Addresses resource constraints of marketing

managers and provides our channel partners

with:

Direct marketing ideas including examples of

mailers, emailers and telemarketing campaigns

Marketing communications advice for successful

events and seminars

The latest marketing initiatives and promotions

Access to product image store and branding

guidelines

The ability to order product and solution

brochures

Merchandise ideas and a range of opportunities

for joint exhibitions, incentives and seminars

An evolved solution

Direct competition now offer similar solutions with enhanced

functionality

Reviewed technology solutions available and developed evolved

solution to deliver best in channel solution

Enhanced functionality to provide powerful tool to support marketing

managers and partners plan and implement marketing campaigns

Enhanced functionality

A scalable, web-based solution to centralise marketing materials,

planning and activities

Align and co-ordinate marketing activity across vendor teams with

collaborative planning tools

Measure success and gain activity insight and knowledge through

comprehensive reporting tools

Promote best practise with online resource to help partners market

more effectively

Ability to share marketing campaigns across all DNS Arrow territories

Campaign planning

• Activity planner provides a simple-to-use interface where users can

create and plan marketing campaigns and activities in a visual format

Provides an overview of the scheduled activity at various levels (eg.

vendor, corporate or reseller)

• Vendor and DNS Arrow initiatives centrally added to plan so partners

can align their marketing activity with vendor initiatives and events

• Planner provides a singular view of all marketing activities within a

partner providing invaluable insight into marketing activity across

vendors and marketing teams

• Plans can reviewed at any point by marketing or vendor teams

An advanced web-to-print engine – all artwork customisation,

including scaling (print and press ads) is fully automated. There are no

‘studio’ costs and print-ready artwork is produced in seconds

Feature rich editing tools with ‘intelligent brand rules’ based

production engine

Instant, real time PDF proofing of all items

Campaign creation

Enhancements – phase 2

• An enhanced interface with new features including:

objective setting and monitoring budget tracking and monitoring intuitive task setting for planning campaigns

to-do-list prompts for campaign activities

quick links to key areas of site for easy navigation

• An enhanced interface with new features including:

objective setting and monitoring budget tracking and monitoring intuitive task setting for planning campaigns

to-do-list prompts for campaign activities

quick links to key areas of site for easy navigation

Campaign management

Creating a campaign will generate the following information;

creator / owner

start and end date

planned and actual cost

cost centre

status

Information will facilitates ROI analysis and allow

audit tracking

Creating a campaign will generate the following information;

creator / owner

start and end date

planned and actual cost

cost centre

status

Information will facilitates ROI analysis and allow

audit tracking

Objective setting and monitoring

Objectives set by individual and by campaign

Tiered access controls what objectives displayed on home page

Ability to report on outcome e.g. objectives achieved or not

Simple click through to expand view for all objectives relevant to user for all campaigns

Objectives set by individual and by campaign

Tiered access controls what objectives displayed on home page

Ability to report on outcome e.g. objectives achieved or not

Simple click through to expand view for all objectives relevant to user for all campaigns

Budget tracking and monitoring

Set by vendor and by campaign Costs allocated relevant cost centre Top line summary for quarter

budget planned v actual current exposure

Click through to budget tracking interface Activity and campaign tracking allows;

ROI analysis of campaign Reporting of vendor and reseller funding and support

Set by vendor and by campaign Costs allocated relevant cost centre Top line summary for quarter

budget planned v actual current exposure

Click through to budget tracking interface Activity and campaign tracking allows;

ROI analysis of campaign Reporting of vendor and reseller funding and support

To-do-list and task setting

Key tasks displayed in date

order

Creating a campaign will

automatically generated pre-

defined tasks/to-do list e.g.

• write brief

• brief creative agency

• sign off artwork

• print and mail

• telemarketing

Key tasks displayed in date

order

Creating a campaign will

automatically generated pre-

defined tasks/to-do list e.g.

• write brief

• brief creative agency

• sign off artwork

• print and mail

• telemarketing