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NELSONALEX

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MARKETING PEOPLE MUST AWARE OF

Who are his customer?What are their needs?What must he do to meet their needs?

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Types of market

Consumer marketBusiness marketGlobal marketNon-profit & governmental market

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Roles of marketer in consumer market

Segmenting the marketTargetingpositioning

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Role in Business Market

To build up strong sales force, to give proper demo of their product

Pricing & building reputation for the company

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Roles of marketer in global

Customizing for different markets.

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Roles of marketer in non-profit market

pricing

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OBJECTIVE

The roles of a marketing person in an organization are to understand consumer,

create customer value and build strong customer relationships.

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Roles of a Marketing ManagerInstilling a marketing led ethos throughout the business Researching and reporting on external opportunities Understanding current and potential customers Managing the customer journey (customer relationship management) Developing the marketing strategy and plan Management of the marketing mix Managing agencies

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Roles of a Marketing ManagerMeasuring success Managing budgets Ensuring timely delivery Writing copy Approving images Developing guidelines Making customer focused decisions

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Roles of a Marketing ManagerCreating an effective marketing planManaging innovation processCustomer service strategyBrand managementManaging brand equity Developing creative thinking skillsManaging customer service

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values

Bundle of values quality, quantity, low cost, user

friendly

Strong relationship

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Dare to venture

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JIM

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