virtual conference marketing opportunities...virtual conference marketing opportunities the 2020 aza...

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Virtual Conference Marketing Opportunities e 2020 AZA Annual Conference - Virtual wi be held September 14-18, 2020. For the first time since 1943, the AZA Annual Conference wi not be held in person due to the pandemic. As zoos and aquariums are innovating during these uncertain times, so too is AZA! Please join thousands of leaders in the community, for the first-ever Annual Conference- Virtual, featuring 5 fu days of online program sessions and events as we as an exciting showcase of virtual exhibitors. Aendees wi be able to enjoy: • Networking online with peers and finding new connections in the community • Exploration of innovative ideas and best practices • Learning about new technology, products, and services Unique Networking Opportunities AZA is proud to provide unique opportunities to promote products and services, cultivate relationships, and stay informed and engaged with the zoo and aquarium community. Creative Marketing Avenues Sponsorship opportunities are speciay designed to bring your company to the forefront, generate bu and create a strong awareness of your brand to decision makers in the zoo and aquarium community. Anticipated Aendance of ousands! Website: www.aza.org/annualconference Contact: Gina Velosky, Director, Integrated Marketing [email protected] 301-244-3354 Jessica Heckendorn, Coordinator, Integrated Sales & Marketing [email protected] 301-244-3341

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Page 1: Virtual Conference Marketing Opportunities...Virtual Conference Marketing Opportunities The 2020 AZA Annual Conference - Virtual will be held September 14-18, 2020. For the first time

Virtual Conference Marketing Opportunities

The 2020 AZA Annual Conference - Virtual will be held September 14-18, 2020.

For the first time since 1943, the AZA Annual Conference will not be held in person due to the pandemic. As zoos and aquariums are innovating during these uncertain times, so too is AZA!

Please join thousands of leaders in the community, for the first-ever Annual Conference-Virtual, featuring 5 full days of online program sessions and events as well as an exciting

showcase of virtual exhibitors. Attendees will be able to enjoy:

• Networking online with peers and finding new connections in the community• Exploration of innovative ideas and best practices

• Learning about new technology, products, and services

Unique Networking OpportunitiesAZA is proud to provide unique opportunities to promote products and services, cultivate relationships, and stay informed and engaged with the zoo and aquarium community.

Creative Marketing AvenuesSponsorship opportunities are specially designed to bring your company to the forefront, generate buzz and create a strong awareness of your brand to decision makers in the zoo and aquarium community.

Anticipated Attendance of Thousands!

Website: www.aza.org/annualconference Contact: Gina Velosky, Director, Integrated [email protected]

Jessica Heckendorn, Coordinator, Integrated Sales & [email protected]

Page 2: Virtual Conference Marketing Opportunities...Virtual Conference Marketing Opportunities The 2020 AZA Annual Conference - Virtual will be held September 14-18, 2020. For the first time

Silver Level Opportunities

Silver Exhibitor Package: $1500

Recognition includes:

• Featured silver level logo placement on exhibit hall page

• Customized exhibitor page (logo/head-er image, company bio, contact us, videos, documents, chat box)

• General attendee list• Two full registrations

Silver Event Sponsorships: $2500

Education Track: (Max 2 Sponsors Each)

• Animal Management, Health, and Welfare• Aquarium Affairs• Business Operations• Conservation• Development/Fundraising & Membership• Education• Public Relations & Marketing• Volunteer & Intern Engagement• Trends & More

Recognition includes:

• All offered in Silver Exhibitor Package• Logo on display next to sponsored track• Sponsor’s name in digital Annual Conference

program guide, conference website, e-newsletter, and Connect Magazine

Page 3: Virtual Conference Marketing Opportunities...Virtual Conference Marketing Opportunities The 2020 AZA Annual Conference - Virtual will be held September 14-18, 2020. For the first time

Gold Level Opportunities

Gold Exhibitor Package: $2800

Recognition includes:

• Featured gold level logo placement on exhibit hall page

• Customized exhibitor page (logo/head-er image, company bio, contact us, videos, documents, chat box)

• Rotating ad slot on virtual conference homepage• Half-page (color) ad in digital Annual

Conference program guide• General attendee list• Two full registrations

Gold Event Sponsorships: $3000+(Max 2 Sponsors Each)

The Buzz: $3000 • Monday 9/14• Wednesday 9/16

Lifetime Achievement Awards: $4500• Thursday 9/17

Poster Presentations/Happy Hour: $4500• Thursday 9/17

Recognition includes:

• All offered in Gold Exhibitor Package• Sponsor slide prior to event & moderator

mention• Sponsor’s name in digital Annual Conference

program guide, conference website, conference e-newsletter, and Connect Magazine• Sponsor recognition on AZA Facebook page

Page 4: Virtual Conference Marketing Opportunities...Virtual Conference Marketing Opportunities The 2020 AZA Annual Conference - Virtual will be held September 14-18, 2020. For the first time

Platinum Level Opportunites

Platinum Exhibitor Package: $5000

Recognition includes:

• Featured platinum level logo placement on exhibit hall page• Customized exhibitor page (logo/head-

er image, company bio, contact us, videos, documents, chat box)

• Rotating ad slot on virtual conference homepage• Placement on exhibitor demo/ giveaway page• Full page (color) ad in digital Annual

Conference program guide• General attendee list• Three full registrations

Platinum Event Sponsorships: $7500

General Sessions (Max 2 Sponsors Each)• Monday 9/14 Morning• Monday 9/14 Afternoon• Tuesday 9/15 Morning• Tuesday 9/15 Afternoon

AZA Honors & Awards (Max 2 Sponsors Each)• Wednesday 9/16

Director’s Only Event (Max 6 Sponsors)• Tuesday 9/15

Recognition Includes:

• All offered in Platinum Exhibitor Package• Pre-loaded (15-30 second) sponsor video prior to

event & moderator mention• Sponsor’s logo and listings in digital Annual Con-

ference program guide, conference website, conference e-newsletters, and Connect Magazine• Sponsor recognition on AZA Facebook page• Sponsor recognition in Dan Ashe’s blog, post

conference

Page 5: Virtual Conference Marketing Opportunities...Virtual Conference Marketing Opportunities The 2020 AZA Annual Conference - Virtual will be held September 14-18, 2020. For the first time

Basic Exhibitor Package

Virtual Exhibit Booth

• Member: $1075• Nonprofit: $1175• Nonmember: $1275

Recognition includes:

• Logo placement on exhibit hall page• Customized exhibitor page (logo/header image, company bio, contact us, videos, documents, chat box)• General attendee list• One full conference registration

Page 6: Virtual Conference Marketing Opportunities...Virtual Conference Marketing Opportunities The 2020 AZA Annual Conference - Virtual will be held September 14-18, 2020. For the first time

Exhibitor/Sponsor Advertising Opportunities

Virtual conference sponsors and exhibitors receive discounts on advertising!

DIGITAL ANNUAL CONFERENCE PROGRAM GUIDE(PDF format & click-through to advertiser’s website)

Ad Format Artwork Size Rates and Color Options Back Inside Cover 8.5” x 11” $3.250 $2,600 4-ColorFull Page 8.5” x 11” $2,000 $1,600 4-Color $1,500 $1,200 B&W1/2 Page Horizontal 7.5” x 4.5” $1,000 $800 4-Color $750 $600 B&W1/2 Page Vertical 3.5” x 9.5” $1,000 $800 4-Color $750 $600 B&W

CONFERENCE E-NEWSLETTER

Ad Format Artwork Size RateLinked Web Button 120x90 pixels, 70 dpi $625 $500Linked Web Button 120x180 pixels, 70 dpi $1,100 $880 KEY DATESProgram Ad Sales Open: April 28, 2020Space Reservations: July 3, 2020Artwork Delivery: July 31, 2020Payment: July 30, 2020 Graphic/URL for e-newsletters due 25th of month prior to publication.

Page 7: Virtual Conference Marketing Opportunities...Virtual Conference Marketing Opportunities The 2020 AZA Annual Conference - Virtual will be held September 14-18, 2020. For the first time

We Hope to See YOU at Future AZA Events

For questions on sponsorships, advertising or exhibiting at AZA Conferences, please contact:

Gina Velosky, Director, Integrated Marketing [email protected]

301-244-3354