virginia foley visual resume oct 2012
DESCRIPTION
This is a short version of what I have been getting up to for the last few years & what makes me tick! EnjoyTRANSCRIPT
A natural leader with an honest manner, passionate self-starter, results-driven, creative,
ambitious, articulate & loyal.
Welcome To My Visual Resume
Virginia On a Page
As a child, I enjoyed the ads way more than the TV programmes
By the time I was swappingFancy Pencils in school,
I had mastered the art of marketing, negotiation &
sales …..with conviction!
Soon I had extended the ‘product offering’ to scented erasers, fancy papers & pencil sharpeners!
From then on I knew that my strengths were in Marketing & Business Development
This lead me to thinking how can I develop this further?
Things I Like
Thinking out loud & in colour
with a degree in Marketing
In 2000 I graduated from Cork Institute of Technology
Shortly after, I moved to New York in search of
or at least my version of it
There I gained vast
experience in the service industry &
learned fast, that those who worked hard
enough, could achieve
anything!
Before long, my partner & I had a business of our own
which ran successfully for 6 yrs.
Montauk Taxi
Long Island, New York
By then, my fashion feet were beginning
to itchso I decided it was time to scratch
Straight to Fashion Ave in Manhattan for me!
Here, I worked with a fabric company,
that serviced most of the major US clothing brands.
On my return to Ireland, I worked as brand manager
for a Danish brand, Pieszak & an American brand, Aryn K.
& represented these brands at international tradeshows & managed accounts in the UK &
Ireland.
I learned how to gain the necessary exposure with press & new media, to add value to a brand.
I then worked at CIT Cork School of Music
Where I provided executive level administrative support & developed the schools social media strategy.
I also designed posters & publications
to promote a variety of events there.
Around this time I was gripped by
And I haven’t looked back since!
Virginia 2.0
I Speak:Mac OS XOffice 2010Photoshop CS 3
Learning to Speak: Dreamweaver 8InDesign CS 3
How?Masters in PR with New Media
Now What?
My current role allows me to help
budding entrepreneur
s to turn innovative ideas into
realityand has greatly enhanced my skill set ( partly by osmosis )
I work in Ireland’s Largest Incubation hub for Start ups
The Rubicon Centre, CIT
Doing What?
☛ Coordinating entrepreneurial development programmes
☛ Creating digital media strategies ☛ Implementing online campaigns
☛ Monitoring performance & continuing to improved on it
☛ Creating engaging content☛ Brainstorming ideas for new content
☛ Creating PR ideas to generate the necessary exposure
☛Exploring strategic partnerships☛ EU project contributor
☛Tweeting about all of the above
Traditional models of TV & media are being reinvented That audience is the key Digital media is only the tool or vehicle to reach them But that doesn’t guarantee engagement Content really is king Anyone can learn the digital media skills The challenge is working in creativity into digital media to captivate the audience The result has to be about adding brand value to increase brand equity Exploring strategic partners can have a synergistic effect for both Alternative revenue streams can be exciting
So What Have I Learned?
I ♥ Social Media
for business & pleasure
Here are some links to mine
What’s Next?
I am ready for the next creative challenge
work that will excite & inspire me
& develop my skills further
So If you think there is a mutual interest
And you are looking for someone who is passionate about growing brands & creating unique PR ideas to increase brand equity