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RAZER PRESS KIT CES BOOTH: South Hall 4, Booth 35807 Year Founded: 1998 Contact Information: Razer USA LTD 2035 Corte de Nogal, Suite 101 Razer (Asia Pacific) PTE LTD 514 Chai Chee Lane, Tel: 760.579.0180 Tel: +65 6505 2188 Number of Employees: 400+ Razer was founded in coastal San Diego in the turned- competitive gamer Min-Liang Tan and pro NFL linebacker- turned-competitive gamer Robert Krakoff. The company, known for its neon green triple- snake logo, was the first online gaming- specific hardware company, credited with the advent of the gaming mouse, innovations with gaming keyboards and headphones, development Management: Min-Liang Tan, co-founder, CEO and creative director Khaw Kheng Joo, COO Edwin Chan, CFO Products: Laptops Tablets and related peripherals Wireless and wired mice and mouse surfaces Mechanical and membrane keyboards Headsets and headphones Software – Audio, VOIP, and systems Apparel Accessories ON-SITE CES CONTACTS: Annie Drury, Allison+Partners for Razer – 360-513-1951 / [email protected]

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Page 1: · Web viewKhaw Kheng Joo, COO Edwin Chan, CFO Robert Krakoff, co-founder, president Mike Dilmagani, SVP, Sales and Marketing Products: Laptops Tablets and related peripherals Wireless

RAZER PRESS KITCES BOOTH: South Hall 4, Booth 35807

Year Founded: 1998

Contact Information: Razer USA LTD2035 Corte de Nogal, Suite 101Carlsbad, CA 92011

Razer (Asia Pacific) PTE LTD514 Chai Chee Lane, #07-05Singapore 469029

Tel: 760.579.0180 Tel: +65 6505 2188

Number of Employees:

History:

400+

Razer was founded in coastal San Diego in the late ‘90s by lawyer-turned- competitive gamer Min-Liang Tan and pro NFL linebacker-turned-competitive gamer Robert Krakoff. The company, known for its neon green triple-snake logo, was the first online gaming- specific hardware company, credited with the advent of the gaming mouse, innovations with gaming keyboards and headphones, development of the first portable gaming laptops and tablet, and instrumental role in the development of global e- Sports.

Management: Min-Liang Tan, co-founder, CEO and creative directorKhaw Kheng Joo, COO Edwin Chan, CFORobert Krakoff, co-founder, presidentMike Dilmagani, SVP, Sales and Marketing

Products: Laptops Tablets and related peripherals Wireless and wired mice and mouse surfaces Mechanical and membrane keyboards Headsets and headphones Software – Audio, VOIP, and systems optimization Apparel Accessories

ON-SITE CES CONTACTS: Annie Drury, Allison+Partners for Razer – 360-513-1951 / [email protected] Scarpati, Razer – 949-939-8291 / [email protected]

Page 2: · Web viewKhaw Kheng Joo, COO Edwin Chan, CFO Robert Krakoff, co-founder, president Mike Dilmagani, SVP, Sales and Marketing Products: Laptops Tablets and related peripherals Wireless

Distribution: 70-plus countries worldwide, including the USA, Canada and LatinAmerica; Asia-Pacific; China; EU; and South Africa

Sponsored Personalities: Athene, YouTube personality Jason Somerville, professional poker player Nick Lentz, MMA fighter PewDiePie, YouTube personality Scott Jorgensen, MMA fighter Swifty, YouTube personality

Sponsored Teams:

3DMX Alliance Anexis Esports Blood Legion Counter Logic Gaming Cyber Gladiators Epsilon e-Sports FM-eSports Frenetic Array Fuudo FXOpen GCON Itazan KTRolster Latif logix e. V Method Guild Monomaniacs e-Sports Mousesports MVP myDGB.net Netcode Illuminati Odem Mortis

Orange Esports paiN Gaming Pulse Esports SteelShock Gaming Swifty Taipei Assassins Team AmazYn Team Azubu Team Dynamic Team Empire Team Evil Geniuses team i don’t know Team LGD Team Liquid Team Mineski Team Valkyries Team VeryGames Team Vulcun The Fighter’s Alliance Trademark eSports Trump UBINITED

Page 3: · Web viewKhaw Kheng Joo, COO Edwin Chan, CFO Robert Krakoff, co-founder, president Mike Dilmagani, SVP, Sales and Marketing Products: Laptops Tablets and related peripherals Wireless

Press Contacts: Alain Mazer, global director of public relations [email protected]

Kevin Scarpati, public relations specialist, Americas [email protected]

Stefanie Vallas, public relations specialist, [email protected]

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Jarieul Wong, public relations manager, [email protected]

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Chris Chen, marketing manager, [email protected]

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Jan Horak, public relations specialist, EU and Africa [email protected]

TEAM RAZER

Team Razer is an elite group of world gamers who compete professionally in popular game titles such as Counter-Strike, StarCraft 2, League of Legends, DotA2, World of Warcraft, Counter-Strike: Source and many more, investing time, energy and raw skill into becoming the most impressive players they can be.

Team Razer was conceived as a place to harbor and nurture some of the world's most astounding gaming talent and, in turn, take an active role in helping us create the world's most astounding gaming peripherals. For years, Razer has taken the feedback of our pro-gamers to develop products that set the trends in eSports and set an example. We live by our motto; For Gamers. By Gamers.

Kitted-out with this cutting-edge gaming gear, professional teams such as Counter Logic Gaming, Team MVP, Team Liquid and Mousesports can compete to their highest possible potential and create legacies for themselves like few

Page 4: · Web viewKhaw Kheng Joo, COO Edwin Chan, CFO Robert Krakoff, co-founder, president Mike Dilmagani, SVP, Sales and Marketing Products: Laptops Tablets and related peripherals Wireless

others often do in eSports.

Razer also invests in some of the world's biggest and most prestigious tournaments such as the Electronic Sports World Cup, the Intel Extreme Masters, Dreamhack, the World Cyber Games, the IGN Pro League, the TeamLiquid Star League and many other developing and aspiring tournaments which need the support and funding to ensure the growth of eSports itself.

BIOGRAPHIES

Min-Liang Tan

Min-Liang Tan is the co-founder, CEO and creative director of Razer. He directs and overseesthe design and development of all Razer products. Tan was born in Singapore and resides in San Francisco. He graduated from the National University of Singapore Law School and was a lawyer before he created Razer with Robert Krakoff.

Tan was recently elected to the board of the PC Gaming Alliance. In March 2012 he contributed$10,000 USD to the Wasteland 2 Kickstarter project, admitting it was to atone for pirating Wasteland when he was a child. (Wasteland designer and Interplay CEO Brian Fargo replied that Tan has more than made up for his piracy of the game.)

Tan has been named one of "The 25 Most Creative People in Tech" by the Business Insider together with Jonathan Ive and Gabe Newell. He has also been ranked one of the top 40 most powerful people in gaming by Kotaku in their "The Kotaku Power 40" list.

Robert Krakoff

Robert “Razerguy” Krakoff co-founded Razer with Min-Liang Tan in 1998. What started as a company with two gamers in small California office has grown into a company of over 400 employees with offices in 10 cities worldwide.

Krakoff graduated UCLA with a journalism degree in 1959 then spent the next 11 years as a copywriter with McCann Erickson Agency in Los Angeles. In 1971, Krakoff was Vice President of Marketing at Volume Shoe Corporation in Topeka. By 1975, Krakoff was in Omaha and the Senior Vice President of Marketing at Richman Gordman Department Stores. It was at Richman Gordman that Krakoff got his first taste of gaming, playing the early versions of Space Invaders, Galaga

Page 5: · Web viewKhaw Kheng Joo, COO Edwin Chan, CFO Robert Krakoff, co-founder, president Mike Dilmagani, SVP, Sales and Marketing Products: Laptops Tablets and related peripherals Wireless

AWARDSand Centipede.

After leaving Richman Gordman in 1982, Krakoff worked as a retail technology consultant with companies such as AT&T, IMB and Activision before co-founding Razer. Krakoff, an avid tennis player, attends various gaming events around the world.

CNET “Best of Show”

Page 6: · Web viewKhaw Kheng Joo, COO Edwin Chan, CFO Robert Krakoff, co-founder, president Mike Dilmagani, SVP, Sales and Marketing Products: Laptops Tablets and related peripherals Wireless

COLLABORATIONSCNET “Best Gaming Device”

CNET “People’s Voice” TechRadar “Best Tablet”

Popular Science “Product of the Future”

GottaBeMobile “Best Gaming Device”

LAPTOP Magazine “Best Win8 Tablet”

PC Magazine “Best Tablet”

Engadget “Best in Show: Gaming”

Razer collaborates with artists and performers around the world, including Afrojack, M.

Shadows, ePanda, We Came as Romans, Fall Out Boy, SHYKIDX, and Borgore.

Bruno Mars gave a shoot-out to his brother and drummer Eric Hernandez, congratulating himon his collaboration with Razer to create the Kraken E-Panda Hooligan Edition headset.

Page 7: · Web viewKhaw Kheng Joo, COO Edwin Chan, CFO Robert Krakoff, co-founder, president Mike Dilmagani, SVP, Sales and Marketing Products: Laptops Tablets and related peripherals Wireless

Afrojack, Dutch music producer and DJ, takingtime out to work on his Razer Blade. Afrojack is

collaborating with Razer engineers on DJ software.

Joshua Moore from the band “We Came As Romans” gaming with his favorite Razer

gear.