vietnam mobile day 2012 monetizing mobile apps games - rubycell
TRANSCRIPT
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Monetizing Mobile Apps, Games
RUBYCELL ENTERTAINMENTMobile Day 2012
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Who am I? Who are we?
Do Quoc Khanh, 1984 facebook.com/doquockhanh twitter.com/doqkhanh
RubyCell, 2010 http://rubycell.com facebook.com/rubycell twitter.com/rubycell
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Agenda
Build Your Own “MarketPlace“ On-device Subscription Virtual Goods Paid App Offerwalls – Pay Per Install Free Apps, In-app Advertising
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Agenda
Build Your Own “MarketPlace“ On-device Subscription Paid Install In-app Advertising Virtual Goods, IAP Offerwalls – Pay Per Install
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Success case studies
China team, “Go Launcher” for Android
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Success case studies
Go Launcher”◦ 10,000,000 - 50,000,000◦ 66 products on publisher home◦ Build-in store to selling stuffs◦ Sell everything for $0.99 or free
Themes Widget Application plug-in
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About the “MarketPlace”
App has its “MarketPlace” should have◦ Huge user-base with high active users ratio◦ A in-app store, where user buy something to
improve or change app’s features and user interface
◦ An APP or website for designer/developer to create plug-in, themes, contents and sell them
◦ Lot of marketing tools and a purchase platform
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Agenda
Build Your Own “MarketPlace“ On-device Subscription Paid Install In-app Advertising Virtual Goods, IAP Offerwalls – Pay Per Install
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On-device subscription
The subscription business model is a business model where a customer must pay a subscription price to have access to the product/service.
Predictable and constant revenue stream !!
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Success case studies
LAST PASS
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Mobile Subscription in Vietnam
Great content is required Great users are required Should work as mobile client for a classic
services◦ PC Services: password manager, xem phim◦ Mass Media: TVs, News
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Agenda
Build Your Own “MarketPlace“ On-device Subscription Paid Install In-app Advertising Virtual Goods, IAP Offerwalls – Pay Per Install
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Success case studies
Alley Labs (Hanoi)◦ Meteor Blitz, $2.99 - Since 2010
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Success case studies (cont)
ColorBox Software◦ Rip Off, $0.99, 2 millions downloads for only 4
days◦ Dalton, $0.99, over 2 millions downloads
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Behind the "SUPERSTAR"
They all are professional They have a lot of experiences, there is no
room for the beginner They have tons of killer ideas in their
handbook They know all others on the market and in
the industry
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Classic model
• Only Paid version
• Lite/Paid versions
• Cheap paid + In-app billing version
• Trail/active model
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Top questions
Could we create a killer app in Vietnam with/for Vietnamese?
YES, but VERY HARD !!
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Why they fail 99%
Passion, again? Talent’s problems Creative process, is it hard? Sound creation: sound FX, background
music design The RED ocean
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Agenda
Build Your Own “MarketPlace“ On-device Subscription Paid Install In-app Advertising Virtual Goods, IAP Offerwalls – Pay Per Install
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Ad-supported
Is is work? In Vietnam, with apps for Vietnamese?
Categories◦ Admob vs Direct sold◦ Rich Media / Full screen ads◦ Delay to skip button
Professional In app ad optimization Why tips and Trick do not work
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Is is work?
YES or No For Vietnamese? Market size is increasing
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Why monetize with Admob or iAd?
Because it WORK! It works really well!
Monthly statistic data from a Vietnam Company
Better eCPM
Higher “Fill Rate”
Much better revenue at weekend
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Categories
Banner Ads◦ Size: 3
Android 320x50, 300x250 iPad: 120x600, 300x250, 468x60, 728x90
◦ Platform: iOS, Android, Website For Mobile Device Rich Media / Full screen ads / Video ads
Delay to skip button Notification Ads for Android
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How to make $300 a day
Select scene/layout/section to place ad is not easy◦ Why user enter the section ◦ Do they want get out◦ Ad query by keywords for every sections◦ Do not place ad in the “middle” section
Design product for ad-supported business from the first concept design
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How to make $300 a day
Select ad rotate duration (Automatic refresh) base on “Median Session Length” – need tools to get MSL
“Ad Network Mediation” bring a better eCPM Use “Filter Settings” to make sure your ad is
safe for your audience The default “Age Appropriate Ads” for
admob ad is a trap for the beginer
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Optimization
Have you got enough statistic data? Optimize every smallest pieces Tools
◦ Google analytic for mobile◦ Store’s analytic for developer◦ Flurry◦ Your own analytic tools
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Agenda
Build Your Own “MarketPlace“ On-device Subscription Paid Install In-app Advertising Virtual Goods, IAP Offerwalls – Pay Per Install
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Virtual goods
Virtual goods are non-physical objects purchased for use in online communities or online games.
Virtual goods are about an experience, just like movies.
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Success case studies : X-City
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Success case studies
A Game in PAPAYA Network IN THE FIRST MONTH
◦ 280,000 installs◦ 11,000+ votes◦ 4.7 ratings◦ 16% paying conversion◦ $9.17 ARPPU
Convert 1 in 6 users to a paying
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The numbers
”This year, revenue from virtual goods in mobile games is expected to hit $500 million in the U.S., up from $350 million in 2011, according to The Inside Virtual Goods report being released today.”
⇧ 42% UP
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VGs for games
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VGs for applications
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VGs sale
VGs Categories◦ Build-in virtual goods◦ User-created virtual goods
Design product to maximize your VGs sale◦ Circle – Circle – Circle ◦ Find the best prices◦ Using the same method in sale and marketing
Improve Retain Users ratio with VGs ◦ Interaction quality is king◦ Micro economic design in game◦ What could i have
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VGs sale (cont)
In-app Marketing for VGs◦ Marketing channel in the product◦ Awesome graphic and UI design for your shop
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Agenda
Build Your Own “MarketPlace“ On-device Subscription Paid Install In-app Advertising Virtual Goods, IAP Offerwalls – Pay Per Install
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Offer-wall
Success case studies Did it work? How good is it? The killer idea for startup in Vietnam Where to find the best company provide
offer-wall service?
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Success case studies
Glu Mobile with Gun Bros Results
◦ Gun Bros has reached more than 6.8 million downloads, with Tapjoy providing scalable and effective promotion
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Did it work? How good is it?
YES More revenue for your app
◦ 10-20% The numbers
◦ CVR: 14.9%◦ eCPM: $5.90 ◦ CTR: 21.7%
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Offer wall views and VGs purchase
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The killer ideas for Vietnam
It best suit for Android and our local users (Vietnamese) will like it because◦ Everything is free◦ People don’t like ad◦ Offer-wall and Rewarded Installs method create a
strong revenue stream
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Where to find the best company provide offer-wall, PPI service?
TapJoy Flurry AppCircle EverBadge AppBrain
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Thank you !