vietnam market research topline viettrack mar 2010 - e [compatibility mode]
TRANSCRIPT
![Page 1: Vietnam market research topline viettrack mar 2010 - e [compatibility mode]](https://reader034.vdocuments.site/reader034/viewer/2022042614/55585b91d8b42a993b8b50cc/html5/thumbnails/1.jpg)
![Page 2: Vietnam market research topline viettrack mar 2010 - e [compatibility mode]](https://reader034.vdocuments.site/reader034/viewer/2022042614/55585b91d8b42a993b8b50cc/html5/thumbnails/2.jpg)
Market research top-line March 2010
Social marketing & Vietnamese community insightsHIGHLIGHTS:
HCMC HA NOI DANANG CANTHO
![Page 3: Vietnam market research topline viettrack mar 2010 - e [compatibility mode]](https://reader034.vdocuments.site/reader034/viewer/2022042614/55585b91d8b42a993b8b50cc/html5/thumbnails/3.jpg)
About
Viettrack is a monthly market research top-line developed by FTAResearch & Consultant, the representative of ESOMAR in Vietnam.
Viettrack aims to: Provide snapshots on Vietnam consumers Explain market research terms, usage, application, methodologies for
Vietnam market Introduce new developments in market research worldwide and Asia
Pacific region. Interact with marketers in Vietnam on approach and direction for a
most effective and value for investment usage of market research.Eventually, this would help reduce marketing failures and expand theresearch industry in Vietnam
Viettrack is a monthly market research top-line developed by FTAResearch & Consultant, the representative of ESOMAR in Vietnam.
Viettrack aims to: Provide snapshots on Vietnam consumers Explain market research terms, usage, application, methodologies for
Vietnam market Introduce new developments in market research worldwide and Asia
Pacific region. Interact with marketers in Vietnam on approach and direction for a
most effective and value for investment usage of market research.Eventually, this would help reduce marketing failures and expand theresearch industry in Vietnam
![Page 4: Vietnam market research topline viettrack mar 2010 - e [compatibility mode]](https://reader034.vdocuments.site/reader034/viewer/2022042614/55585b91d8b42a993b8b50cc/html5/thumbnails/4.jpg)
Current social concerns of Vietnamese people
![Page 5: Vietnam market research topline viettrack mar 2010 - e [compatibility mode]](https://reader034.vdocuments.site/reader034/viewer/2022042614/55585b91d8b42a993b8b50cc/html5/thumbnails/5.jpg)
Total HCM Hanoi Danang
49
42
40
36
35
34
34
34
34
33
30
27
21
18
16
14
11
11
6
6
7
7
8
7
10
5
4
2
2
51
Cantho
39
34
32
25
18
23
16
22
12
17
7
15
10
7
18
10
15
18
8
4
6
2
11
0
8
0
2
3
1
42
53
58
40
50
33
39
35
48
34
41
41
41
21
24
18
19
14
4
4
0
5
4
7
1
14
6
7
1
55
43
30
41
27
34
28
33
37
35
30
30
13
21
16
20
9
7
14
5
12
3
11
10
15
10
6
2
1
3
52
59
46
45
41
56
47
52
29
56
44
42
40
32
26
9
17
6
6
6
7
12
11
5
11
6
7
3
4
2
56
%Concerns on education
Youth lifestyle guidance
Literacy program
Skill training for homeless children
Schooling for poor children
Laws awareness
Support for poor rural students
Skills for people in remote areas
49
42
40
36
35
34
34
34
34
33
30
27
21
18
16
14
11
11
6
6
7
7
8
7
10
5
4
2
2
51
FTA Viettrack - March 2010
39
34
32
25
18
23
16
22
12
17
7
15
10
7
18
10
15
18
8
4
6
2
11
0
8
0
2
3
1
42
53
58
40
50
33
39
35
48
34
41
41
41
21
24
18
19
14
4
4
0
5
4
7
1
14
6
7
1
55
43
30
41
27
34
28
33
37
35
30
30
13
21
16
20
9
7
14
5
12
3
11
10
15
10
6
2
1
3
52
59
46
45
41
56
47
52
29
56
44
42
40
32
26
9
17
6
6
6
7
12
11
5
11
6
7
3
4
2
56
N = 400 N = 100 N = 100 N = 100 N = 100
Skills for people in remote areas
Improve university quality
Raise awareness for child care
Increase foreign language skills for students
Train & improve life skills for the youth
IT literacy improvement
Life for the blind
Book reading habits
Maintain & develop traditional craft villages
A1a. Which social issues do you concern now?A1b. What are the 5 most worried issues to you?
![Page 6: Vietnam market research topline viettrack mar 2010 - e [compatibility mode]](https://reader034.vdocuments.site/reader034/viewer/2022042614/55585b91d8b42a993b8b50cc/html5/thumbnails/6.jpg)
Total HCM Hanoi Danang
60
55
48
47
46
43
31
28
19
17
31
15
14
11
12
10
10
6
3
2
1
68
Cantho
36
59
46
32
34
42
18
12
11
9
49
10
19
13
11
7
13
4
1
1
70
80
71
50
51
47
60
44
36
26
21
32
19
21
12
8
6
11
7
1
79
57
38
40
46
49
29
16
29
6
3
31
13
6
12
16
15
7
3
7
1
67
66
50
54
58
54
42
45
36
33
34
10
18
11
8
12
11
7
11
4
4
3
56
%
Concerns on living environment
Environmental protection
Industrial waste treatment
Water source protection.
60
55
48
47
46
43
31
28
19
17
31
15
14
11
12
10
10
6
3
2
1
68
36
59
46
32
34
42
18
12
11
9
49
10
19
13
11
7
13
4
1
1
70
80
71
50
51
47
60
44
36
26
21
32
19
21
12
8
6
11
7
1
79
57
38
40
46
49
29
16
29
6
3
31
13
6
12
16
15
7
3
7
1
67
66
50
54
58
54
42
45
36
33
34
10
18
11
8
12
11
7
11
4
4
3
56
N = 400 N = 100 N = 100 N = 100 N = 100
FTA Viettrack - March 2010
Houses for low-income people
Power savings
Green trees
The danger of waste
Global climate change
The damage of storm
Erosion, landslide along river areas
Salinity phenomenon
A1a. Which social issues do you concern now?A1b. What are the 5 most worried issues to you?
![Page 7: Vietnam market research topline viettrack mar 2010 - e [compatibility mode]](https://reader034.vdocuments.site/reader034/viewer/2022042614/55585b91d8b42a993b8b50cc/html5/thumbnails/7.jpg)
42
42
41
40
33
26
24
16
35
11
8
8
13
5
4
3
3
70
Total HCM Hanoi Danang Cantho
39
25
21
30
21
13
18
3
35
14
8
4
14
4
1
4
1
58
44
63
59
45
33
33
36
17
31
6
11
13
16
4
9
3
3
73
39
36
44
43
39
16
10
9
30
9
6
7
17
6
4
2
1
66
46
45
41
42
37
43
31
33
42
16
7
6
4
4
2
1
5
82
%
Concerns on urban civilization
Unemployment
Support Vietnamese products
Protect children’s rights
42
42
41
40
33
26
24
16
35
11
8
8
13
5
4
3
3
70
Q.
N = 400 N = 100 N = 100 N = 100 N = 100
39
25
21
30
21
13
18
3
35
14
8
4
14
4
1
4
1
58
44
63
59
45
33
33
36
17
31
6
11
13
16
4
9
3
3
73
39
36
44
43
39
16
10
9
30
9
6
7
17
6
4
2
1
66
46
45
41
42
37
43
31
33
42
16
7
6
4
4
2
1
5
82
FTA Viettrack - March 2010
Preservation of historical relics and landscapes
Improve civilized communication
Help the poor to enjoy Tet/ Mid-autumn/ Noel
Corporate Social Responsibility
Public transport usage
Promote global cooperation
A1a. Which social issues do you concern now?A1b. What are the 5 most worried issues to you?
![Page 8: Vietnam market research topline viettrack mar 2010 - e [compatibility mode]](https://reader034.vdocuments.site/reader034/viewer/2022042614/55585b91d8b42a993b8b50cc/html5/thumbnails/8.jpg)
Total HCM Hanoi Danang
56
53
47
46
46
45
43
34
34
33
31
30
26
26
25
25
21
24
15
13
8
13
11
9
4
1
3
1
2
3
4
1
1
1
2
69Cantho
35
33
29
38
45
27
33
15
15
31
19
14
10
8
13
14
13
35
13
6
10
15
17
9
4
0
1
3
3
3
1
0
1
3
1
60
78
70
59
57
50
59
42
41
41
33
44
41
25
39
34
33
30
12
30
21
3
13
8
6
4
3
2
0
2
5
2
1
2
5
62
53
57
43
39
43
47
36
29
30
35
29
26
25
20
18
20
8
30
9
19
8
10
8
11
2
2
1
2
2
6
2
1
72
59
52
55
51
44
45
61
50
51
32
32
39
42
37
36
34
32
18
9
6
10
14
9
10
4
2
8
1
2
7
2
1
1
82
%Concerns on social health
HIV/ AIDS prevention
Smoking harms
Unwanted juvenile pregnancy
Increase the knowledge about reproduction and sex
Foster and care for the elderly and unfortunate children
Free health test and treatment for the poor
Reduce abortion rate
Humanitarian blood donation
Help HIV patients integrate into life
56
53
47
46
46
45
43
34
34
33
31
30
26
26
25
25
21
24
15
13
8
13
11
9
4
1
3
1
2
3
4
1
1
1
2
69
N = 400 N = 100 N = 100 N = 100 N = 100
35
33
29
38
45
27
33
15
15
31
19
14
10
8
13
14
13
35
13
6
10
15
17
9
4
0
1
3
3
3
1
0
1
3
1
60
78
70
59
57
50
59
42
41
41
33
44
41
25
39
34
33
30
12
30
21
3
13
8
6
4
3
2
0
2
5
2
1
2
5
62
53
57
43
39
43
47
36
29
30
35
29
26
25
20
18
20
8
30
9
19
8
10
8
11
2
2
1
2
2
6
2
1
72
59
52
55
51
44
45
61
50
51
32
32
39
42
37
36
34
32
18
9
6
10
14
9
10
4
2
8
1
2
7
2
1
1
82
FTA Viettrack - March 2010
Help HIV patients integrate into life
Help victims of Agent Orange
Prevention of dengue
Disease prevention (avian influenza, acute diarrhea ...)
Increase awareness of HIV/AIDS treatment
Detoxify online (game, chat, sex…)
Oral health care
Prevent drowning
Improve nutrition for infants and pregnant women
Help terminally ill people to integrate into life
A1a. Which social issues do you concern now?A1b. What are the 5 most worried issues to you?
![Page 9: Vietnam market research topline viettrack mar 2010 - e [compatibility mode]](https://reader034.vdocuments.site/reader034/viewer/2022042614/55585b91d8b42a993b8b50cc/html5/thumbnails/9.jpg)
Total HCM Hanoi Danang
63
57
52
22
18
17
14
69
Cantho
47
35
23
20
12
15
8
56
70
67
83
23
12
8
21
70
65
47
41
28
20
8
10
76
70
78
62
17
29
35
17
73
%
Concerns on traffic safety
Wear helmet
Reduce traffic accidents 63
57
52
22
18
17
14
69
N = 400 N = 100 N = 100 N = 100 N = 100
47
35
23
20
12
15
8
56
70
67
83
23
12
8
21
70
65
47
41
28
20
8
10
76
70
78
62
17
29
35
17
73
FTA Viettrack - March 2010
Reduce traffic accidents
Laws awareness
Traffic civilization
A1a. Which social issues do you concern now?A1b. What are the 5 most worried issues to you?
![Page 10: Vietnam market research topline viettrack mar 2010 - e [compatibility mode]](https://reader034.vdocuments.site/reader034/viewer/2022042614/55585b91d8b42a993b8b50cc/html5/thumbnails/10.jpg)
N = 400 N = 100 N = 100 N = 100 N = 100
%
Suggested programs for education
696 9
78
1012 13
8 5 812 6
13
1311
18 618 12 17
10
1314
1621
15 197 11 7
30
15 17Youth lifestyle guidance
Literacy program
Raise awareness for child care
Schooling for poor children
N = 121 N = 150 N = 129 N = 200 N = 200
Total HCM Hanoi Danang Cantho 20-29 30-39 40-55 Male Female
A1c. Which social issues you think should get dealt with first? FTA Viettrack - March 2010
13 7 1017 17 19
12 10 12 155
5 3
93
7
54 5
66
5 4
8
6
11
52
9 3
76 7
49
8
8
3
85
7
2
9 157
7
5
85
8
89
58 4
9
9
9
6
9
1112
66
510
11
10
8
9
12 7
9 97
9
8
9
12 138
1310Skill training for homeless children
Laws awareness
Increase foreign language skills for students
Skills for people in remote areas
Improve university quality
Train & improve life skills for the youth
Others
![Page 11: Vietnam market research topline viettrack mar 2010 - e [compatibility mode]](https://reader034.vdocuments.site/reader034/viewer/2022042614/55585b91d8b42a993b8b50cc/html5/thumbnails/11.jpg)
Suggested programs for living environment
1615 277
13
1613 16
1020
25
44
2127
920
27 28 27 24
Environmental protection
Water source protection
Industrial waste treatment
Houses for low-income people
N = 400 N = 100 N = 100 N = 100 N = 100
%
N = 121 N = 150 N = 129 N = 200 N = 200
Total HCM Hanoi Danang Cantho 20-29 30-39 40-55 Male Female
Q. FTA Viettrack - March 2010
2 1 1 3 3 1 3 2 3 25
1 5 213
57
3 6 58
1011
6
512 5
9 6 11
9 10 511
1111 11
512 7
114 5
15
1915
810
157
12
14 9
12
11
612
16
11
13
13
4 16
17 1613 11
15
1212
16Houses for low-income people
Green trees
Power savings
The danger of waste
Global climate change
Others
A1c. Which social issues you think should get dealt with first?
![Page 12: Vietnam market research topline viettrack mar 2010 - e [compatibility mode]](https://reader034.vdocuments.site/reader034/viewer/2022042614/55585b91d8b42a993b8b50cc/html5/thumbnails/12.jpg)
Suggested programs for urban civilization
42 40 41 36
52
37 4050
42 43
Reduce unemployment
Protect children’s rights
Improve civilized communication
N = 400 N = 100 N = 100 N = 100 N = 100
%
N = 121 N = 150 N = 129 N = 200 N = 200
Total HCM Hanoi Danang Cantho 20-29 30-39 40-55 Male Female
Q. FTA Viettrack - March 2010
11 10 10 811 11 11
812
9
7 5 108 5 3
107
104
75
4 144 10
55
7
7
1012 2
13
1312 7
12
11
9
12 19
8
14
512 14
9
9
14
127
25
7
10
16 13
9
1015
Improve civilized communication
Support Vietnamese products
Help the poor to enjoy Tet / Mid-autumn/ Noel
Preservation of historical relics and landscapes
Others
A1c. Which social issues you think should get dealt with first?
![Page 13: Vietnam market research topline viettrack mar 2010 - e [compatibility mode]](https://reader034.vdocuments.site/reader034/viewer/2022042614/55585b91d8b42a993b8b50cc/html5/thumbnails/13.jpg)
Suggested programs for social health
2213
15
11
1512
13
17
8
14 11
714
16
2126
10
24 24 20 1925
HIV/ AIDS prevention
Foster and Care for the elderly and unfortunatechildren
Unwanted juvenile pregnancy
Smoking harms
N = 400 N = 100 N = 100 N = 100 N = 100
%
N = 121 N = 150 N = 129 N = 200 N = 200Total HCM Hanoi Danang Cantho 20-29 30-39 40-55 Male Female
Q. FTA Viettrack - March 2010
1710
17 16 14 14 1219
46
41 5 4 5
28
5
77
118 11 2
8
8
87
78 5
10
911
9
7
109 12
6
128
22
9
7 16 10
9
9 1511
11Reduce abortion rate
Free health test and treatment for the poor
Increase the knowledge about reproduction & sex
Humanitarian blood donation
Others
A1c. Which social issues you think should get dealt with first?
![Page 14: Vietnam market research topline viettrack mar 2010 - e [compatibility mode]](https://reader034.vdocuments.site/reader034/viewer/2022042614/55585b91d8b42a993b8b50cc/html5/thumbnails/14.jpg)
Suggested programs for traffic safety
29 25 3336 31 30 28
31
24 19 23 18
36
2129
22 26 22Laws awareness
Reduce traffic accidents
N = 400 N = 100 N = 100 N = 100 N = 100
%
N = 121 N = 150 N = 129 N = 200 N = 200
Total HCM Hanoi Danang Cantho 20-29 30-39 40-55 Male Female
. FTA Viettrack - March 2010
168
16 1723
15 16 17 15 18
26 30 28 29 18 28 25 26 27 26
29 25 3336
23
3127
30 2831
Wear Helmet
Traffic Civilization
A1c. Which social issues you think should get dealt with first?
![Page 15: Vietnam market research topline viettrack mar 2010 - e [compatibility mode]](https://reader034.vdocuments.site/reader034/viewer/2022042614/55585b91d8b42a993b8b50cc/html5/thumbnails/15.jpg)
RESPONSIVENESS OF VIETNAMESE COMMUNITY
TO TOP CONCERNED SOCIAL ISSUES
RESPONSIVENESS OF VIETNAMESE COMMUNITY
TO TOP CONCERNED SOCIAL ISSUES
![Page 16: Vietnam market research topline viettrack mar 2010 - e [compatibility mode]](https://reader034.vdocuments.site/reader034/viewer/2022042614/55585b91d8b42a993b8b50cc/html5/thumbnails/16.jpg)
NoteNot my business Code 1
I have heard about these issues but not interested to find out Code 2
I don’t pay attention, thus though knowing but won’t have any reaction. Code 3
Sometimes spend time exploring/ reading relevant articles Code 4
Spend much time to gather information and think of ways to solve the problems Code 5Spend much time to gather information and think of ways to solve the problems Code 5
The urgent problems usually become the topics for discussing in our gatherings. Code 6
I'm almost obsessed by these issues (writing complaint on blog, writingassessment, setting up topics in the forum ...) Code 7
I sometimes join in community programs Code 8
I voluntarily participate in various programs to build better society Code 9
I'm an active and aggressive volunteer joining in many movements. Code 10
![Page 17: Vietnam market research topline viettrack mar 2010 - e [compatibility mode]](https://reader034.vdocuments.site/reader034/viewer/2022042614/55585b91d8b42a993b8b50cc/html5/thumbnails/17.jpg)
CONCERNS%
Unemployment
Environmentalprotection
Wear Helmet
Reduce trafficaccidents
HIV/ AIDS prevention
Laws awareness
Guidance of youthpersonality
ATTITUDE & BEHAVIOR
N = 197
N = 147
N = 138
N = 136
N = 122
N = 116
N = 89
TOTAL
1
1
1
1
8
1
4
3
1
1
3
2
1
4
2
3
4
39
22
3
21
21
24
31
19
14
1
13
11
16
16
23
13
21
22
17
22
17
3
3
7
8
2
1
8
5
11
18
13
13
17
15
23
7
13
28
13
5
1
11
2
4
6
1
1
Top concerns & responsiveness
N = 400
Guidance of youthpersonality
Industrial Wastetreatment
Literacy Program
Water sourceprotection
Smoking harms
Traffic Civilization
N = 89
N = 85
N = 85
N = 83
N = 80
N = 733 8
1
2
6
8
4
3
2
4
2
2
38
25
28
4
13
39
19
16
24
15
14
19
8
21
18
15
24
23
7
5
5
6
7
3
11
15
5
8
17
5
1
15
15
7
15
2
2
2
1
Code 1 Code 2 Code 3 Code 4 Code 5 Code 6 Code 7 Code 8 Code 9 Code 10
A1b + A1c: The top of the worried social issuesA3 Which of the following sentences closely describe your attitude and response to the problems you are concerning ?
![Page 18: Vietnam market research topline viettrack mar 2010 - e [compatibility mode]](https://reader034.vdocuments.site/reader034/viewer/2022042614/55585b91d8b42a993b8b50cc/html5/thumbnails/18.jpg)
CURRENT IMPACT OF SOCIAL PROGRAMSCURRENT IMPACT OF SOCIAL PROGRAMS
![Page 19: Vietnam market research topline viettrack mar 2010 - e [compatibility mode]](https://reader034.vdocuments.site/reader034/viewer/2022042614/55585b91d8b42a993b8b50cc/html5/thumbnails/19.jpg)
Awareness Liking Joining Promoting
Literacy Program
Schooling for poor children
Support for poor rural students
Raise awareness for child care
Skill training for homeless children
Youth lifestyle guidance
Skills for people in remote areas
39
36
34
33
32
32
30
29
28
27
27
27
26
16
66
Changing
%Current impact of education programs
14
12
14
12
11
10
10
10
9
12
6
5
10
5
23
12
13
12
11
12
7
11
10
9
10
8
3
7
6
13
12
11
12
9
9
8
10
8
6
8
6
5
8
4
14
12
10
10
7
7
6
12
7
7
9
6
5
6
3
18
Skills for people in remote areas
Laws awareness
Increase foreign language skills for students
IT literacy improvement
Train & improve life skills for the youth
Help socializing the blind with society
Maintain & develop traditional craft villages
Improve university quality
Book reading habits
39
36
34
33
32
32
30
29
28
27
27
27
26
16
66
FTA Viettrack - March 2010
14
12
14
12
11
10
10
10
9
12
6
5
10
5
23
12
13
12
11
12
7
11
10
9
10
8
3
7
6
13
12
11
12
9
9
8
10
8
6
8
6
5
8
4
14
12
10
10
7
7
6
12
7
7
9
6
5
6
3
18
TOTAL - N = 400A2a Among those, which one the government or any other national and international organizations have involved or had programs/ activitiesresolving them? What other issue do you think should be solved? [MA]
A2b In general view, do you like and want to search information about those programs in resolving the social issues? [MA]A2c What programs or activities you want to spend your time joining?[MA]A2d What problems do you want to share with others, persuade or ask your friends/ colleagues/family to join in? [MA]A2e What programs do you believe that will effectively affect and help you change your perception on life? [MA]
![Page 20: Vietnam market research topline viettrack mar 2010 - e [compatibility mode]](https://reader034.vdocuments.site/reader034/viewer/2022042614/55585b91d8b42a993b8b50cc/html5/thumbnails/20.jpg)
Environmental protection
Industrial Waste Treatment
Green trees
The danger of waste
46
42
42
41
35
30
29
22
21
15
60
%
Current impact of living environment programs
23
19
20
16
14
12
10
7
4
4
36
19
16
17
13
9
11
9
5
5
5
29
16
16
19
10
12
8
6
5
4
4
27
17
15
17
11
7
10
8
4
3
4
29
Awareness Liking Joining Promoting Changing
Houses for low-income people
Water source protection
Power savings
Global climate change
Salinity phenomenon
Erosion and landslide along river areas
The damage of storm
46
42
42
41
35
30
29
22
21
15
60
FTA Viettrack - March 2010
TOTAL - N = 400
23
19
20
16
14
12
10
7
4
4
36
19
16
17
13
9
11
9
5
5
5
29
16
16
19
10
12
8
6
5
4
4
27
17
15
17
11
7
10
8
4
3
4
29
A2a Among those, which one the government or any other national and international organizations have involved or had programs/ activitiesresolving them? What other issue do you think should be solved? [MA]
A2b In general view, do you like and want to search information about those programs in resolving the social issues? [MA]A2c What programs or activities you want to spend your time joining?[MA]A2d What problems do you want to share with others, persuade or ask your friends/ colleagues/family to join in? [MA]A2e What programs do you believe that will effectively affect and help you change your perception on life? [MA]
![Page 21: Vietnam market research topline viettrack mar 2010 - e [compatibility mode]](https://reader034.vdocuments.site/reader034/viewer/2022042614/55585b91d8b42a993b8b50cc/html5/thumbnails/21.jpg)
Unemployment
Preservation of historical relics and landscapes
Support Vietnamese Products
48
45
39
33
23
23
20
17
50
%
Current impact of urban civilization programs
18
23
16
15
10
8
4
5
19
14
17
16
12
7
10
5
4
19
14
18
16
11
9
5
5
4
15
12
14
12
11
10
7
6
4
16
Awareness Liking Joining Promoting Changing
Protect children’s rights
Help the poor to enjoy Tet / Mid - autumn/ Noel
Improve civilized communication
Corporate Social Responsibility
Promote Global cooperation
Public transport usage
48
45
39
33
23
23
20
17
50
FTA Viettrack - March 2010
TOTAL - N = 400
18
23
16
15
10
8
4
5
19
14
17
16
12
7
10
5
4
19
14
18
16
11
9
5
5
4
15
12
14
12
11
10
7
6
4
16
A2a Among those, which one the government or any other national and international organizations have involved or had programs/ activitiesresolving them? What other issue do you think should be solved? [MA]
A2b In general view, do you like and want to search information about those programs in resolving the social issues? [MA]A2c What programs or activities you want to spend your time joining?[MA]A2d What problems do you want to share with others, persuade or ask your friends/ colleagues/family to join in? [MA]A2e What programs do you believe that will effectively affect and help you change your perception on life? [MA]
![Page 22: Vietnam market research topline viettrack mar 2010 - e [compatibility mode]](https://reader034.vdocuments.site/reader034/viewer/2022042614/55585b91d8b42a993b8b50cc/html5/thumbnails/22.jpg)
HIV/ AIDS prevention
Humanitarian blood donation
Smoking harms
Help victims of Agent Orange
Increase the knowledge about reproduction and sex
Help HIV patients integrate into life
Free health test and treatment for the poor
Foster and Care for the elderly and unfortunate children
Reduce abortion rate
54
48
42
41
36
36
35
34
34
33
32
27
27
23
23
18
16
65
Current impact of social health programs
24
18
12
18
14
14
16
13
13
10
11
11
11
9
7
5
5
25
19
20
12
17
9
10
15
10
9
6
10
9
10
7
6
5
6
26
22
19
12
17
8
8
15
6
10
5
7
8
9
7
7
4
4
25
15
17
11
13
7
10
13
12
8
8
9
6
8
5
6
5
4
28
Awareness Liking Joining Promoting Changing
%
Reduce abortion rate
Prevention of dengue
Unwanted juvenile pregnancy
Disease prevention (avian influenza, acute diarrhea ...)
Increase awareness of HIV/AIDS treatment
Oral health care
Prevent Drowning
Improve nutrition for infants and pregnant women
Help terminally ill people to integrate into life
Detoxify online (game, chat, sex…)
54
48
42
41
36
36
35
34
34
33
32
27
27
23
23
18
16
65
FTA Viettrack - March 2010
24
18
12
18
14
14
16
13
13
10
11
11
11
9
7
5
5
25
TOTAL - N = 400
19
20
12
17
9
10
15
10
9
6
10
9
10
7
6
5
6
26
22
19
12
17
8
8
15
6
10
5
7
8
9
7
7
4
4
25
15
17
11
13
7
10
13
12
8
8
9
6
8
5
6
5
4
28
A2a Among those, which one the Government or the national and international Organizations were concerned or carried out programs/ activitiesresolving them? What else do you think they should be solved? [MA]
A2b In general view, do you like and want to search information about those programs in resolving the social issues? [MA]A2c Sist programs or activities you want to spend your time joining?[MA]A2d what problems do you want to share with others, persuade or ask your friends/ colleagues/family to join in? [MA]A2e What programs do you believe that it will affect positively and effectively which help to change your perception and life concept? [MA]
![Page 23: Vietnam market research topline viettrack mar 2010 - e [compatibility mode]](https://reader034.vdocuments.site/reader034/viewer/2022042614/55585b91d8b42a993b8b50cc/html5/thumbnails/23.jpg)
Wear helmet
Reduce traffic accidents
Current impact of traffic safety
53
50
41
71
16
21
19
34
20
19
16
32
23
21
15
32
21
25
13
27
%
Awareness Liking Joining Promoting Changing
Laws awareness
Traffic Civilization
FTA Viettrack - March 2010
TOTAL - N = 400
53
50
41
71
16
21
19
34
20
19
16
32
23
21
15
32
21
25
13
27
A2a Among those, which one the government or any other national and international organizations have involvedor had programs/ activities resolving them? What other issue do you think should be solved? [MA]
A2b In general view, do you like and want to search information about those programs in resolving the socialissues? [MA]
A2c What programs or activities you want to spend your time joining?[MA]
A2d What problems do you want to share with others, persuade or ask your friends/ colleagues/family to join in?[MA]
A2e What programs do you believe that will effectively affect and help you change your perception on life? [MA]
![Page 24: Vietnam market research topline viettrack mar 2010 - e [compatibility mode]](https://reader034.vdocuments.site/reader034/viewer/2022042614/55585b91d8b42a993b8b50cc/html5/thumbnails/24.jpg)
SOURCE OF AWARENESS DRIVERS &
BARRIERS FOR SOCIAL PROGRAMS
SOURCE OF AWARENESS DRIVERS &
BARRIERS FOR SOCIAL PROGRAMS
![Page 25: Vietnam market research topline viettrack mar 2010 - e [compatibility mode]](https://reader034.vdocuments.site/reader034/viewer/2022042614/55585b91d8b42a993b8b50cc/html5/thumbnails/25.jpg)
Total HCM Hanoi Danang
Advertising on Television
Introduced by relatives/friends/ colleagues
Newspapers
From the local governmentcampaigns
Website
Magazine
61
56
42
37
35
30
29
27
24
22
21
14
37
13
16
11
13
2
1
1
0
4
2
1
85
Cantho
%
Sources of information
59
56
42
19
18
46
11
26
7
24
6
3
37
22
16
18
5
1
0
1
82
69
57
59
53
45
24
31
21
36
14
40
13
30
10
10
15
21
1
1
11
1
80
52
62
40
34
32
25
33
27
18
28
12
20
47
5
20
8
14
3
1
0
0
1
0
1
92
63
50
27
43
45
25
41
33
34
23
26
18
33
15
18
3
13
3
1
4
0
3
6
1
87
0 2 0 4 0 6 0 8 0 1 0 0
O f t e n M o s t o f t e n
Magazine
Banners
Flyers
Posters
Union where I work
Billboards
Volunteers
Radio
61
56
42
37
35
30
29
27
24
22
21
14
37
13
16
11
13
2
1
1
0
4
2
1
85
A4. What sources do you know about the recent community programs / activities from? FTA Viettrack - March 2010
N = 400N = 100 N = 100 N = 100 N = 100
59
56
42
19
18
46
11
26
7
24
6
3
37
22
16
18
5
1
0
1
82
69
57
59
53
45
24
31
21
36
14
40
13
30
10
10
15
21
1
1
11
1
80
52
62
40
34
32
25
33
27
18
28
12
20
47
5
20
8
14
3
1
0
0
1
0
1
92
63
50
27
43
45
25
41
33
34
23
26
18
33
15
18
3
13
3
1
4
0
3
6
1
87
![Page 26: Vietnam market research topline viettrack mar 2010 - e [compatibility mode]](https://reader034.vdocuments.site/reader034/viewer/2022042614/55585b91d8b42a993b8b50cc/html5/thumbnails/26.jpg)
Total HCM Hanoi Danang
I want to contribute my effort to the community
I feel happy when joining
I want to share obstacles and happiness with others
I try to join like others do
I usually participate in meaningful activities
Joining will bring benefits to me and others
67
48
42
36
33
26
25
13
10
8
1
37
18
16
10
3
7
3
2
3
1
1
82
Cantho
%Drivers for participating
54
34
34
22
24
20
9
8
9
15
1
45
12
9
17
3
6
5
0
1
1
1
80
81
59
49
54
52
39
42
17
16
3
44
18
16
7
3
5
3
3
1
91
70
45
55
28
29
28
24
8
2
2
1
29
20
18
13
3
10
2
3
1
1
79
63
53
31
40
26
18
23
17
12
10
1
30
21
20
3
4
7
3
1
7
3
1
79
Important Most important
Doing many good things will bring luck
Joining in these activities will merit for the next generation
Helping others is my family tradition
My childhood is full of unhappiness, so I am willing to people with my all best.
I was forced to participate (Company’s request, my family forced me…)
There is no any reason. I will join if I like
67
48
42
36
33
26
25
13
10
8
1
37
18
16
10
3
7
3
2
3
1
1
82
FTA Viettrack - March 2010
N = 400 N = 100 N = 100 N = 100 N = 100
54
34
34
22
24
20
9
8
9
15
1
45
12
9
17
3
6
5
0
1
1
1
80
81
59
49
54
52
39
42
17
16
3
44
18
16
7
3
5
3
3
1
91
70
45
55
28
29
28
24
8
2
2
1
29
20
18
13
3
10
2
3
1
1
79
63
53
31
40
26
18
23
17
12
10
1
30
21
20
3
4
7
3
1
7
3
1
79
A5. What motive makes you join any community programs / activities?
![Page 27: Vietnam market research topline viettrack mar 2010 - e [compatibility mode]](https://reader034.vdocuments.site/reader034/viewer/2022042614/55585b91d8b42a993b8b50cc/html5/thumbnails/27.jpg)
Total HCM Hanoi Danang
I do not have much time
I have no information about such activities like the registration andparticipation conditions, time...
I do not believe in any promise or good values which the programsare advertising
My health is not good enough to join
31
28
26
23
22
20
6
4
50
12
7
8
11
5
6
1
1
67
Cantho
%
Barriers from participating
20
27
25
7
5
9
6
4
70
6
7
10
1
2
1
3
83
37
26
7
24
23
28
5
3
22
21
12
2
19
7
17
32
41
28
46
20
23
15
3
1
66
13
5
10
2
3
1
91
25
30
25
42
37
27
11
7
42
6
5
9
22
8
5
1
2
61
Important Most important
My health is not good enough to join
I do not like to join in the activities relating to marketing
Participating in some programs will cost much money
I believe this activity is to increase sales
My relatives/ my friends do not want to participate
My family/ my lover does not want me to participate
31
28
26
23
22
20
6
4
50
12
7
8
11
5
6
1
1
67
FTA Viettrack - March 2010
N = 400 N = 100 N = 100 N = 100 N = 100
20
27
25
7
5
9
6
4
70
6
7
10
1
2
1
3
83
37
26
7
24
23
28
5
3
22
21
12
2
19
7
17
32
41
28
46
20
23
15
3
1
66
13
5
10
2
3
1
91
25
30
25
42
37
27
11
7
42
6
5
9
22
8
5
1
2
61
A6. Why don’t you join in the community activities / programs?
![Page 28: Vietnam market research topline viettrack mar 2010 - e [compatibility mode]](https://reader034.vdocuments.site/reader034/viewer/2022042614/55585b91d8b42a993b8b50cc/html5/thumbnails/28.jpg)
Total HCM Hanoi Danang
Program content must be realistic and suitable to social issues
Many participants
Large scale
Held in the right and urgent time
Promote strongly on public media (television, newspapers, magazine…)
The program information should be obvious
54
46
44
44
43
36
30
27
24
22
14
13
38
12
7
13
9
9
1
3
3
2
4
1
1
75
Cantho
%
Ideal program
53
39
48
33
33
29
19
24
27
23
2
5
38
14
7
11
7
10
1
1
2
6
3
63
57
53
59
51
64
48
54
32
29
21
15
30
39
8
5
19
8
11
3
6
1
89
64
51
31
53
39
25
16
27
19
17
19
4
38
17
10
9
10
7
1
4
2
2
69
41
41
37
40
35
41
32
25
19
28
20
11
37
7
5
12
9
6
1
4
4
1
11
2
1
80
Important Most important
The program information should be obvious
Registration is simple
Certified / guaranteed by the government or the related departments
Organized by a big and prestigious organization
Program has been carried out for a long time
The participation of famous people
Souvenirs are given to participants
Company/ my workplace encourages employees to join
54
46
44
44
43
36
30
27
24
22
14
13
38
12
7
13
9
9
1
3
3
2
4
1
1
75
FTA Viettrack - March 2010
N = 400 N = 100 N = 100 N = 100 N = 100
53
39
48
33
33
29
19
24
27
23
2
5
38
14
7
11
7
10
1
1
2
6
3
63
57
53
59
51
64
48
54
32
29
21
15
30
39
8
5
19
8
11
3
6
1
89
64
51
31
53
39
25
16
27
19
17
19
4
38
17
10
9
10
7
1
4
2
2
69
41
41
37
40
35
41
32
25
19
28
20
11
37
7
5
12
9
6
1
4
4
1
11
2
1
80
A7. What element does an ideal community programs/ activities need ?
![Page 29: Vietnam market research topline viettrack mar 2010 - e [compatibility mode]](https://reader034.vdocuments.site/reader034/viewer/2022042614/55585b91d8b42a993b8b50cc/html5/thumbnails/29.jpg)
Conclusion
Unemployment, environmental protection, HIV/ AIDS prevention, traffic safety are top social
issues which Vietnamese people care most.
However, the response from Vietnamese community remains low and passive. Most would
only read the news, think about the issues, talk to others about it. Those who would
aggressively participate and become active volunteers account for less than 5%.
Many of the current social marketing programs are not generating sufficient impact on
changing people behaviors. The most effective programs include: helmet wearing campaign,
HIV prevention, literacy program, traffic safety awareness, environmental protection.
The most critical success factors for a social program would be about addressing the urgent
needs from the community, organized/ launched at the right time and widespread
participation demonstration
Unemployment, environmental protection, HIV/ AIDS prevention, traffic safety are top social
issues which Vietnamese people care most.
However, the response from Vietnamese community remains low and passive. Most would
only read the news, think about the issues, talk to others about it. Those who would
aggressively participate and become active volunteers account for less than 5%.
Many of the current social marketing programs are not generating sufficient impact on
changing people behaviors. The most effective programs include: helmet wearing campaign,
HIV prevention, literacy program, traffic safety awareness, environmental protection.
The most critical success factors for a social program would be about addressing the urgent
needs from the community, organized/ launched at the right time and widespread
participation demonstration
![Page 30: Vietnam market research topline viettrack mar 2010 - e [compatibility mode]](https://reader034.vdocuments.site/reader034/viewer/2022042614/55585b91d8b42a993b8b50cc/html5/thumbnails/30.jpg)
Market research top-line
Your feedback and enquiry on Viettrack is highly appreciated.
The next Viettrack will come in on 15th April 2010
Contact:• +84 8 3514 2584• [email protected]