video seo - how to get maximum impact form your online video marketing efforts
TRANSCRIPT
HOW TO GAIN MAXIMUM SEO BENEFIT FROM ONLINE VIDEOSTUART MACKEY MACKEY PRODUCTIONS, LLC MACKEYPRODUCTIONS.COM (813) 699-0843
HOW TO GAIN MAXIMUM SEO BENEFIT FROM ONLINE VIDEOSTUART MACKEY MACKEY PRODUCTIONS, LLC MACKEYPRODUCTIONS.COM (813) 699-0843
OBJECTIVE
• Understand how search works , Search Engine Optimization, (SEO) and how to improve the SEO of your online videos
SEO MEANSSEARCH ENGINE OPTIMIZATION
SO WHAT?THE TOP THREE RESULTS RECEIVE 58% OF ALL CLICKS
SEO IS SUOSEARCH ENGINE OPTIMIZATION IS SEARCH USER OPTIMIZATION
WHO IS SEARCHING?
• 50% of Americans use search EVERYDAY
• 90% use search once a month
• There are 29 million searches a minute
• Online searches have replaced the Yellow Pages
WHAT TYPES OF SEARCHES?
• Information – news, how-to, opinions
• Product Reviews – pre-shopping
• Products/Services – ready to buy (online or off)
• Entertainment – games, music, video
HOW DO WE SEARCH?
• Keywords
• Real Estate in Apollo Beach
• Realtors Sun City Center
• Commercial Real Estate in Hillsborough County
• Houses for Sale 33511
• Good Real Estate Agents Riverview
VIDEO SEOPEOPLE LIKE TO CLICK VIDEOS
KEYWORDS RESEARCH
• “Homes”
• large search volume, but hard to rank
• “New apollo beach homes”
• Slightly smaller search volume, may be easier to rank
• “three bedroom apollo beach homes”
• Specific, thus less searches, but easier to rank
KEYWORD RESEARCH TOOLS
• Google Adwords Keyword Tool - adwords.google.com/keywordtool
• Google Trendsgoogle.com/trends
• SerpStatsg.serpstat.com
PAGE KEYWORDS/ON SITE SEO
• Keyword-rich
• Different on EACH page
WHERE SHOULD KEYWORDS GO?
• Content
• Title tags
• Meta tags
• Anchor text
• URL
YOUTUBE SEOAKA “MY_MARKEITNG_VIDEO_.MP4” IS NOT GOOD SEO
YOUTUBE SEO
• Catchy keyword title
• Thorough keyword description
• Tags
• Sitemaps and Schema
• Transcript
• Extra Tips
YOUTUBE SEO
• Catchy keyword title
• Thorough keyword description
• Tags
• Custom Thumbnail
• Transcript
• Extra Tips
TIP # “ZERO” - NEVER UPLOAD AS PUBLIC
• Upload as Unlisted
• Perform SEO
• Publish
TIP #1 - CATCHY TITLE
• Include keyword
• Think like a newspaper
• Natural, not stuffed
TIP #2 - THOROUGH DESCRIPTION
• Link to the RELATED page or post on your site
• Keyword rich
• Alternate keywords
• Links to your social media
• Lead capture
• Optional: Transcript
TIP #3 - DON’T FORGET TAGS
• Tags help Youtube determine Related videos
• Keyword phrases, separated by commas
• Include “personal” tags
TIP #4 - CUSTOM THUMBNAIL
• Visually appealing
• Branded
• Great for use on your site
TIP # 5 - TRANSCRIPT
• Say the keyword
• Type it or upload it
• Re-use as description, blog post, etc.
BONUS TIPS
• Channel Defaults
• WARNING: Videos on YouTube CAN NOT be “replaced”
• Thumbnails, titles, and all other meta CAN!
• Upload to Facebook directly
ON SITE SEO WITH YOAST VIDEO SEO FOR WORDPRESS
WORDPRESS - YOAST SEO PLUGIN
• FREE Basic Plugin
• Premium Video SEO Plugin
• Premium Local SEO Plugin
• News SEO
• WooCommerce SEO
PAGE ANALYSIS
• Post Title
• Post URL
• Words in Post
• Headings <H2, H3 …>
• Images Titles and ALT text
VIDEO SEO
• Perform all normal SEO
• Don’t make blog post to long
• Don’t put too much other media on the same page.
• Split it up
YOUTUBE BUSINESS STARTER ACCOUNT - $99 $75
• Video Page Setup
• Upload 1-3 videos
• Email and phone support
• BONUS: Cover art and thumbnail template
• mackeyproductions.com/youtubesetup
SPECIAL OFFER #2
• YouTube Business Professional Account - $199 $150
• All of the Above
• Upload 3-10 videos
• Email and phone support
• mackeyproductions.com/youtubesetup
HOW TO GAIN MAXIMUM SEO BENEFIT FROM ONLINE VIDEOSTUART MACKEY MACKEY PRODUCTIONS, LLC MACKEYPRODUCTIONS.COM (813) 699-0843