video seo tips for websites

Video SEO for Websites ©2008 Grantastic Designs, Inc.

What is “Website Video SEO?”

  Optimizing video on a website YOU control to rank in the search engines and get found by others

  Unique video content published directly to your website

  Unique pages on your website devoted to video

  Video content, and text content around the video, indexable by search engines

  Site navigation with inbound links to your video content

  Sharing and syndication capabilities

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Video SEO Diagram

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Video SEO Diagram

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The Present and Future

  2008…

  Video on independent websites is quickly, and heavily, indexed and ranked by the major search engines

  2009…

  Website design with video will be essential for search marketers to know how to optimize for

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Advantages

  Website Video’s advantage over regular Website SEO…

  More ways to optimize the same content!

  Can be “duplicated” on 3rd party websites (including video sharing websites) without any spam penalty

  More text and pages to optimize around. (Can do a description article AND transcription)

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Advantages

  Video SEO advantages your own website has over

(and other video sharing sites)

  Multiple text pages with the same video content can all show up in the search engine results pages.

  Direct links from search results to your own Website

  You control the URLs

  More content you can insert

  You control the visitor experience

  Better customer engagement features

  Better branding

  Better tracking capabilities

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Components of Website Video SEO

  Site Structure

  Site Map

  Site Navigation

  Page Layout

  HTML Content

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Site structure

  Create a unique URL for each video

  Have a small number of videos?

  Include the word “video” at the end of your page file name (separate with dashes)

  Have a decent amount of videos?

  Created a top-level “Videos” folder and put in your site navigation. (Including as a text footer link)

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Site Structure

  Have a large (and growing) amount of videos?

  Subdomain– videos.[companyname].com

  .tv extension–good opportunity to associate your video content with available keyword-related domains.

  If you are considering a domain update, consider domains that start with a popular, targeted keyword and end with “video” or media”. (Example: ShellyPalmerMedia.com)

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Page Layout

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Text around the video



Cross-linking

Cross-linking

Cross-linking

Keyword Tags


Site Navigation

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Site Navigation

  Cross-link video categories with other areas of your site

  Have long videos? Break them up!

  People will be more likely to watch short segments and click on to the the next video

  Plus, its more pages, more optimized content!

  You can still show the long format video – no spam penalty.

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Multiple formats

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  Original Blog Site   Direct integration of metadata content to online video platforms


Website Video SEO MISTAKES

  Putting video-related text inside Ajax, Javascript, or Flash. (Make it HTML.)

  Having the video pop up on a separate page with no content appearing.

  Using a video platform that doesn’t support

  Individual pages with text components

  Recognizable URLs

  Cross-linking to other videos

  Cross-linking to related non-video (text) content

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Video publishing platforms for Website SEO

  Large amounts of regular video? Consider a professional Video SEO publishing solution that integrates with your on websites

  Individual page creation for each video with medta entry

  Automated categorization and MRSS feeds

  Speech-to-text recognition for automated transriptions

  Budget-oriented? Consider desktop software

  Adobe Premiere Pro and OnLocation

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© 2008 Grantastic Designs, Inc.

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