video moves audiences

VIDEO MOVES AUDIENCES Thailand Video Forum 2 December 2015

Brought to you by Brightcove

©2015 Brightcove Inc 3 |

CREATE


INTERACT


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INDUSTRY LEADER IN ANY METRIC YOU WANT


1.4 5,770 IN MORE THAN 75

COUNTRIES

$125m IN 2014

POWERING LEADING MEDIA PUBLISHERS ALL OVER THE WORLD


AGENDA


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1135 – 1200 Video Moves Audiences

Pavel Rebrov Brightcove

1200 – 1220 Case Study: Coconuts Media

Praj Tah Kiatpongsan Coconuts Media

1220 – 1230 GoPro Hero Giveaway

1230 – 1400 Networking Lunch

VIDEO MOVES AUDIENCES Pavel Rebrov, Technical Consultant, Brightcove

We are hard wired for moving images and sound

People remember …


20% of what they hear

People remember …



30% of what they see

People remember …



70% of what they see

and hear


CONTENT ENGAGEMENT REACH


SNACKABLE CONTENT

ON THE GO

©2015 Brightcove Inc. ©2015 Brightcove Inc.. 17 |

ONLINE VIDEO CHANNELS

LEAN BACK 2.0

©2015 Brightcove Inc. 18 |

LIVE CONTENT

DIRECT TO VIEWER


SPONSORED CONTENT

CONTENT FOR BRANDS

CUE POINT FUNCTIONALITY

Start screen

End screen

Custom video player


CUSTOM ENDSCREENS

Custom video player

End screens

Share screen


Non-Linear TV: Explosion of Services

28 |

Broadcasters Pay TV OTT from Broadcasters & Pay TV

FTA on HbbTV

Sports Licensees Online Channel

DTC model)

Content Programmers Content Aggregators

©2015 Brightcove Inc..

Of those who spend time on their mobile, 30-40% will watch a video


30%

62%

43%

57%

70%

75%

40%

54%

57%

58%

64%

64%

0% 10% 20% 30% 40% 50% 60% 70% 80%

Watching videos or movies

Getting news alerts

Reading

Playing games

While watching TV

Social Networking

Activities Performed at Least Once Each Day

Tablet

Smartphone

Source: ExactTarget

Types of TV/Video Consumption of Mobile Phones (‘000)

Source from comScore: MobiLens 3 month Average January 2015

Shift in Viewing


35,157

54,056

36,967

44,225

73,255

41,515

0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000

Paid TV / Video

Web-based Videos

Live / On-demand TV

22% Paid TV/Video

15% Web-based Video

12% Live On-Demand TV

2015

2014


Shift in Viewing

44% 50% 58%

15% 17%

17%

41% 33%

24%

Q1 2014 Q3 2014 Q1 2015

PC

Mobile

OTT

Source from Hulu Internet 2015: The Shift to the Living Room Continues

Facebook’s algorithm heavily favours video

% of posts that reach an audience on average … when shared


4% 14% 35%

TEXT-based PICS VIDS

2.65

2.90

3.12

3.19

3.43

3.49

3.69

4.06

5.50

6.25

- 1.00 2.00 3.00 4.00 5.00 6.00 7.00

Daily Mail

Yahoo

Breitbart

BBC

The New York Times

NBC

The Guardian

Fox News

The Huffington Post

Buzzfeed

Millions

Top 10 Publishers on Facebook – # of shares

“A year or two from now, we think Facebook will mostly be video .. ” Ted Zagat, Head of Ad Product, Facebook


Source: Newswhip, The Biggest Facebook Publishers of September 2015

Breakdown of all traffic for the site:

27% Facebook native video

23% Direct to the site or apps

21% Snapchat content views

14% YouTube views

6% Facebook traffic to the site

4% Images on Facebook

3% Other distributed platforms

2% Google search to the site

AVOD across multi-devices and platforms: Network Ten Enables a Seamless Viewing Experience

“We are dedicated to providing

high quality entertainment

anywhere, anytime. Thanks to

Brightcove Once, delivering ad-

supported content on platforms

like Apple TV and Sony Bravia is

a simple process.” Rebekah Horne, Chief Digital Officer, Network Ten


SVOD: Unlimited Streaming of Videos Across Multi-Devices and Multi-Platforms


SVOD: Flexible Bundles to Suit Every Consumer Need on Any Device


THANK YOU

video moves audiences

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